Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Primary Activities
Inbound Logistics
Operations
Outbound Logistics
Service
Support Activities
Infrastructure
Technology Development
Starbucks is very well known for use of technology not only for
coffee related processes (to ensure consistency in taste and
quality along with cost savings) but to connect to its
customers. Many customers use Starbucks stores as make a
shift office or meeting place because of the free and unlimited
Wi-Fi availability. The company in the year 2008 also launched
mystarbucksidea.force.com as a platform where customers can
ask questions, give suggestions and openly express opinions
and share experiences. The company has implemented some of
the suggestions given via this forum. Starbucks also
uses Apple’s iBeacon System wherein customers can order
their drink through the Starbucks phone app and get a
notification when they walk in the store.
Procurement
This involves procuring the raw material for the final product.
The company agents travel to Asia, Latin America and Africa
for the procurement of high grade raw material to bring the
finest coffee to its customers. The agents establish strategic
relationship and partnership with a supplier which is built up
after scouting and communication about the company
standards. High quality standards are maintained with direct
involvement of the company right from the base level of
selecting the finest raw material which is coffee beans in case
of Starbucks.
Bottom Line
http://www.investopedia.com/articles/investing/103114/starbucks-
example-value-chain-model.asp
----------------------------------------------------------
https://iterativepath.wordpress.com/tag/value-
creation/