Sei sulla pagina 1di 6

Tampa Orlando

Weekday Weekend Weekday


Month Comp Univ Comp Univ Comp Univ
Jul $48.00 $49.00 $34.00 $41.00 $44.00 $45.00
Aug $45.00 $49.00 $31.00 $41.00 $41.00 $45.00
Sep $45.00 $49.00 $29.00 $41.00 $39.00 $45.00
Oct $44.00 $43.00 $28.00 $32.00 $38.00 $41.00
43 42 28 27 38 38.5
42.5 27.5 39.5

Market Demand
0 Tampa Orlando
Month Market DeTotal SalesUnfilled OrMarket DeTotal SalesUnfilled Or
Jul 175K 175K 0 1.07M 1.07M 0
Aug 182K 182K 0 1.02M 1.02M 0
Sep 176K 176K 0 1.04M 1.04M 0
Oct 207K 207K 0 1.21M 1.21M 0

Round 1
Tampa
Utilization Orders
Month Wkdy Wknd Total
Jul 70% 44% 74,910
Aug 71% 41% 74,337
Sep 69% 35% 71,329
Oct 86% 53% 91,769
Nov 83% 65% 93,218

Month July August SeptemberOctober November


Revenue from Weekday Rentals $45.34 $45.36 $45.35 $42.99 $40.50
Revenue from Weekend Rentals $37.05 $37.05 $37.01 $34.27 $32.95
Total Revenue $43.39 $43.42 $43.49 $40.93 $38.69
Variable Costs $15.89 $15.90 $15.94 $15.79 $15.81
Weighted Average Gross Profit Contribution $27.50 $27.53 $27.56 $25.14 $22.88
Weekday Contribution $29.45 $29.46 $29.41 $27.20 $24.69
Weekend Contribution $21.16 $21.15 $21.07 $18.48 $17.14
Vehicle Inventory Costs $14.51 $15.47 $15.45 $13.41 $13.42
Operating Profit Contribution $12.99 $12.06 $12.11 $11.73 $9.46
Other Fixed Costs $9.51 $10.14 $10.13 $8.79 $8.80
Pre-Tax Profit $3.48 $1.92 $1.98 $2.94 $0.66
Accumulated Pre-Tax Profit $0.00 $0.00 $0.00 $0.00 $0.66

Tampa Orlando
Utilization Orders Utilization
Month Wkdy Wknd Total Wkdy Wknd
Jul 70% 44% 74,910 80% 83%
Aug 71% 41% 74,337 73% 76%
Sep 69% 35% 71,329 74% 72%
Oct 86% 53% 91,769 89% 90%
Nov 83% 65% 93,218 89% 87%
Dec 71% 64% 82,858 78% 87%
Miami
Weekend Weekday Weekend
Comp Univ Comp Univ Comp Univ
$37.00 $37.00 $45.00 $45.00 $33.00 $36.00
$35.00 $37.00 $46.00 $45.00 $33.00 $36.00
$33.00 $37.00 $43.00 $45.00 $33.00 $36.00
$33.00 $34.00 $43.00 $46.00 $33.00 $36.00
32 33 45 42 33 33.5
31.5 48

Miami Florida
Market DeTotal SalesUnfilled OrMarket DeTotal SalesUnfilled Orders
642K 616K 26K 1.89M 1.86M 26K
565K 565K 0 1.77M 1.77M 0
592K 592K 0 1.81M 1.81M 0
700K 651K 49K 2.12M 2.07M 49K

Orlando Miami Florida


Utilization Orders Utilization Orders Utilization Orders
Wkdy Wknd Total Wkdy Wknd Total Wkdy Wknd Total
80% 83% 531,015 100% 44% 340,898 85% 66% 946,823
73% 76% 489,011 95% 41% 310,891 80% 61% 874,238
74% 72% 483,383 99% 42% 320,547 82% 58% 875,259
89% 90% 588,723 100% 46% 356,870 92% 71% 1,037,362
89% 87% 581,204 100% 50% 353,986 92% 73% 1,028,409
Miami Florida
Orders Utilization Orders Utilization Orders
Total Wkdy Wknd Total Wkdy Wknd Total
531,015 100% 44% 340,898 85% 66% 946,823
489,011 95% 41% 310,891 80% 61% 874,238
483,383 99% 42% 320,547 82% 58% 875,259
588,723 100% 46% 356,870 92% 71% 1,037,362
581,204 100% 50% 353,986 92% 73% 1,028,409
530,459 90% 45% 299,923 81% 71% 913,240
Demand
General Tat-kaal
Kolkata Kharagpur Jhargram Chakulia Ghatsila Tatanagar Kolkata
Kolkata - 50 80 95 160 180 Kolkata -
Kharagpur - - 55 100 145 160 Kharagpur -
Jhargram - - - 50 105 125 Jhargram -
Chakulia - - - - 35 65 Chakulia -
Ghatsila - - - - - 55 Ghatsila -

Price
Kolkata Kharagpur Jhargram Chakulia Ghatsila Tatanagar Kolkata
Kolkata - 150 180 195 360 525 Kolkata -
Kharagpur - - 165 180 290 460 Kharagpur -
Jhargram - - - 90 155 325 Jhargram -
Chakulia - - - - 95 165 Chakulia -
Ghatsila - - - - - 105 Ghatsila -

Help Mr.Datta allocate the inventory of seats to each station-to-station leg and for each quota in such a way that the re
Allocating excessive seats to the “tatkal” quota might lead to customer dissatisfaction amongst passengers who want to book e
negative customer feedback, Mr. Datta wants to implement a policy by which no more than 20% of the seats allocated to the GQ
station-to-station leg can be allocated to the “tatkal” quota. What would be the optimal seat allocation for each station-to-station

Another policy that Mr.Datta wants to implement is: there should be no station-to-station leg with less than 15 seats all
for that leg. Modify your model in (ii) to incorporate the above policy. What would be the optimal allocation in this case

No Saeating Constraint
General Tat-Kaal
Revenue 416475 116790

Total Seating Capacity 1200


Kharagpur Jhargram Chakulia Ghatsila Tatanagar
12 15 24 28 30
- 16 18 22 26
- - 15 18 20
- - - 15 12
- - - - 11

Kharagpur Jhargram Chakulia Ghatsila Tatanagar


250 280 405 460 725
- 265 295 390 660
- - 200 255 525
- - - 195 465
- - - - 305

in such a way that the revenue is maximized


engers who want to book early. To refrain from such
e seats allocated to the GQ category in a particular
for each station-to-station leg under the above policy?

with less than 15 seats allocated to the GQ quota


mal allocation in this case?

Potrebbero piacerti anche