AT FREESPECTIVE,

WE BELIEVE THERE ARE MANY WAYS TO

SOLVE A PROBLEM.
 THE WAY WE SOLVE EVERY PROBLEM IS
BY CONSIDERING USER EXPERIENCE IN
EVERYTHING WE DO.
 WE PAY ATTENTION TO SMALL DETAILS
RELATED TO HUMAN BEHAVIOR, ACTION,
AND DECISION MAKING.
OUR CREATIVE SOLUTION IS BASED ON A
BALANCED THOUGHT BETWEEN;
PSYCHOLOGY, TECHNOLOGY, AND
ECONOMIC ASPECT OF YOUR PROBLEM.
TABLE OF CONTENTS PROFILE PORTFOLIO

02 About Us 10 Argos 28 Clients and Partners

04 Our Team 12 Lookman Brothers 30 Inquiries

06 Our Services 14 Pale Dancer

16 Chandara

18 KIN Tower

20 UNIKA Atma Jaya

22 Lustrum XI Atma Jaya

24 Matrix

26 Web Design
PROFILE
COMPANY PROFILE / About Us
ALL FOR MERELY ONE GOAL:
PROVIDING CREATIVE SOLUTIONS FOR
ABOUT US YOUR PROBLEMS.
WE ARE A THREE
Founded on 1 February 2013,
MEN AGENCY Freespective starts its business as
FOCUSING ON THREE a freelance presentation consultant.
Since then, it has been known to a
CORE BUSINESSES;
few companies as one of the best
GRAPHIC DESIGN, presentation consultants in Jakarta.
VIDEO PRODUCTION, To fulfill many of its clients’ needs,
Freespective expand its business by
AND TRAINING & collaborating with several Graphic
DEVELOPMENT. Designer and Production House.
02
And as September 2014, alongside
with two of its business partners
Freespective is now a startup company
with three people in it. Focusing on
three core businesses; graphic design,
video production, and training &
development. All for merely one goal:
providing creative solutions for your
problems. That’s right, Freespective
Consulting at your service.
COMPANY PROFILE / Our Team
OUR TEAM
AT FREESPECTIVE CONSULTING, WE
COLLABORATE VARIOUS EXPERTISE
IN ORDER TO PROVIDE CREATIVE
SOLUTIONS FOR YOUR PROBLEMS.
Sugiya Oki
Founder & CEO
Sugiya is the founder and CEO of Freespective
Consulting. He holds a bachelor’s degree in
psychology from Atma Jaya Catholic University
of Indonesia. Sugiya started his career in
various fields of training and human resource
development. By combining his interest in
the world of design, on February 1, 2013, he
founded Freespective Consulting with focus
on presentation design. Since then he has
been known as one of the best presentation
consultants in Jakarta, Indonesia. Along the way,
he developed Freespective by adding 2 fields of
business; graphic design and video production.
Since September 2014, along with two
colleagues, Muhammad Arief and William Niode,
they transformed Freespective Consulting into a
startup company with one aim: providing creative
solutions for your problems.
Muhammad Arief
Executive Producer
Arief started his career since he was attending
college in the Faculty of Art and Design Trisakti
(majoring in photography) as a photographer
and graphic designer for the music industry and
photo contributor to Cosmopolitan magazine in
2000. Then after completing his studies, he began
to cultivate the field of audio-visual as a motion
graphics animator and video editor in 2005 and
was steeped in his career in this field. Up until
now, he’s been doing a lot to work on projects
ranging from music videos, corporate videos, tv
programs, tv commercial, 2D & 3D animation. He
loved nature and the local culture of Indonesia
and for years into the future he aspires to form
a motion picture special bank about Indonesian
culture and nature.
04
William Niode
Design Director
William Niode graduate from Billy Blue School
of Design in Sydney. He began his career as a
designer at Flux Design and Greenlab Group.
Through more than 5 years William’s work on
range of multi-disciplinary briefs, these includes
print, environmental, digital, and branding
projects locally and internationally. His client
ranging from startup businesses to multinational
corporation. During his freetime, he like to do
poster illustration for movies that he love. In
the future William plans to design video game,
boardgame, and short animation movie (not in
that particular order).
COMPANY PROFILE / Our Services 06

OUR SERVICES

GRAPHIC DESIGN

We provide corporate identity all the way to digital

experience and even product/packaging design.

VIDEO PRODUCTION

When a picture is not enough, we help you

produce high quality video, from company profile
to commercial and animation.

TRAINING & DEVELOPMENT

We provide a complete package of training &

development program suitable for your needs,
right from TNA up to implementation.

DIGITAL MEDIA MANAGEMENT

Sometimes your plate is full and there’s

nobody to manage your digital media. Don’t
worry. We’re here to aid you all the way up to
providing reports & analytics.
OUR PORTFOLIO
COMPANY PROFILE / Portfolio / Argos 10

ARGOS
Brand Identity

Argos is a budget hotel located in Brisbane,

Australia. The hotel building itself were actually
its owner’s old house, it was renovated so it’s
suitable to accommodate tourists. The logo
represents the roof of the building that give the
customer a cozy, yet elegant atmosphere.
COMPANY PROFILE / Portfolio / Lookman Brothers 12

LOOKMAN BROTHERS
Brand Identity

A rebranding project for one of the most reliable

cargo company throughout Jakarta-Surabaya.
The new logo represent the service of the
company itself, reliable, modern, and fast moving.
COMPANY PROFILE / Portfolio / Pale Dancer 14

PALE DANCER
Brand Identity

Pale Dancer is a brand of Bali’s traditional

alcoholic beverages, it comes with three different
kinds of drinks. Each drinks represented by
different illustration of Bali’s mythical creatures.
COMPANY PROFILE / Portfolio / Chandara 16

CHANDARA
Menu Book

Chandara wants to revamp their menu book,

moving from their rigid old design to more
of a traditional, stylish, and elegant nuance
of Thailand.
COMPANY PROFILE / Portfolio / KIN Tower 18

KIN TOWER
Calendar

KIN Towers is an independent tower

operator of telecommunication towers in
Indonesia. We designed 2015 calendar by
combining simple elements of KIN’s logo
and usability of the calendar itself by adding
thin lines next to each date, keeping it
clean and well balanced with high quality
photograph of their towers.
COMPANY PROFILE / Portfolio / UNIKA Atma Jaya 20

UNIKA ATMA JAYA

Brochure

Atma Jaya Catholic University of Indonesia

ask us to make a brochure like never
before. We transformed what’s inside
a full length booklet into an accordion
fold brochure with 7 columns. And most
importantly, we managed to keep it simple
without losing any essential information of
every content possible.
COMPANY PROFILE / Portfolio / Lustrum XI UNIKA Atma Jaya 22

LUSTRUM XI UNIKA ATMA JAYA

Brand Identity

We designed this logo by considering every

aesthetic aspect possible of colour palettes,
line strokes, and symbolic representation of
Atma Jaya Catholic University of Indonesia,
which is pigeon as a symbol of hope.
Designed for the 55th year annual event of
Atma Jaya Catholic University of Indonesia,
we designed a logo that is not only
meaningful, but also applicable in various
medium and format.
COMPANY PROFILE / Portfolio / MATRIX 24

MATRIX
Facebook Management

timeframe: April 2013 - Mar 2014

Situational Analysis: Result per March 2014:

• Target audience: Class C / D
• Digital media capabilities: Low
• Facebook Likes: 3800+
• Average Likes / Post: < 10
• Facebook Engagement Ratio: 50+
• Never before launched a promotional
campaign + quiz
• Target audience: Class C / D
• Digital media capabilities: Medium
• Facebook Likes: 6800+
• Average Likes / Post: ± 60
• Facebook Engagement Ratio: 1,000+
• Launched 2 promotional campaign +
Post Sample
quiz

No paid media activities at all

(Facebook Ads, Suggested Post, etc.)

Online Campaign / Quiz

COMPANY PROFILE / Portfolio / Web Design 26

ANGGRAENI & PARTNERS SCULPT

EHEF INDONESIA GEPPETTO ANIMATION

COMPANY PROFILE / Clients and Partners 28

OUR SATISFIED CLIENTS AND PARTNERS

COMPANY PROFILE / Inquiries 30

INQUIRIES
PT Freespective Universal Solusi
One Pacific Place Building, Level 11
Jl. Jenderal Sudirman, Kav. 52-53, Jakarta 12190

Phone: +6221 3600 1135

Email: hello@freespective.com
Web: http://freespective.com
“CREATIVITY IS THE PROCESS OF HAVING
ORIGINAL IDEAS THAT HAVE VALUE.
IT IS A PROCESS; IT’S NOT RANDOM.”

SIR KEN ROBINSON

 PT Freespective Universal Solusi
One Pacific Place Building, Level 11
Jl. Jenderal Sudirman, Kav. 52-53, Jakarta 12190

Phone: +6221 3600 1135

Email: hello@freespective.com
Web: http://freespective.com