NATIONAL ECONOMICS UNIVERSITY

BUSINESS SCHOOL

BUSINESS STATISTICS

Lecturer : Pham Thi Hong Tham, Dr

Group members : Nguyen Thu Tra
Nguyen Thuy Phuong
Nguyen Thi Hue
Ta Dang Tri
Nguyen Huu Cong
Truong Van Minh
Class : E–BBA 8C

Hanoi/2018

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1. Describe the data chosen
This data is about degree of customer’s satisfaction about a restaurant in Mexico.
Sample size N=50. This data contains the information of 50 people. They make a survey
about satisfaction in restaurant in Mexico to find out improve effectiveness of resraurant.
It includes mostly continuous variables.
 Independent variables = “Friendly employees”, “Fresh food” , “Reasonable Price”
, “Excellent Food Taste” , “Speed of service” , “Age”, “Gender”
 Dependent variable = “Likely to return” ,“Likely to recommend” , “Satisfaction”

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 Descriptive Statistics
N Minimum Maximum Mean Std.
Deviation
X12 -- Friendly
50 3 5 4.80 .495
Employees
X15 -- Fresh Food 50 5 7 6.62 .567
X16 -- Reasonable
50 3 6 4.16 .955
Prices
X18 -- Excellent
50 5 7 6.18 .748
Food Taste
X21 -- Speed of
50 4 7 6.40 1.212
Service
X22 -- Satisfaction 50 3 7 5.34 1.136
X23 -- Likely to
50 3 7 5.00 1.262
Return
X24 -- Likely to
50 2 7 4.08 1.441
Recommend
X32 -- Gender 50 0 1 .42 .499
X34 -- Age 50 1 5 2.80 .926

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X35 -- Income 50 18000 850000 93040.00 116663.647
Valid N (listwise) 50

2. Construct the confidence interval for the mean of one quantitative variable.
Choose one quantitative variable that is Satisfaction

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
X22 --
50 100.0% 0 0.0% 50 100.0%
Satisfaction

Descriptives
Statistic Std.
Error
Mean 5.34 .161
Lower
5.02
95% Confidence Bound
Interval for Mean Upper
5.66
Bound
5% Trimmed Mean 5.37
Median 5.00
X22 -- Variance 1.290
Satisfaction
Std. Deviation 1.136
Minimum 3
Maximum 7
Range 4
Interquartile Range 2
Skewness -.108 .337
Kurtosis -.884 .662

 95% Confidence Interval for Mean of Satisfaction is (5.02 ; 5.66)

3.Compare the mean of satisfaction between male and female

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 Group Statistics
X32 -- Std. Std. Error
Gender N Mean Deviation Mean
X22 -- Male 29 4.90 1.047 .194
Satisfaction Female 21 5.95 .973 .212

 As we can see in the table, mean of satisfaction of female is higher than male’s.
Independent Samples Test
Levene's Test t-test for
for Equality Equality of
of Variances Means

F Sig. t df
X22 -- Equal -
Satisfac variances .156 .694 3.62 48
tion assumed 3
Equal
-
variances 44.9
3.66
not 90
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assumed

 Because the Sig. in Levene’s Test is 0.694 > 0.05 so the variance of the
two groups male and female is different so we will take the result from
Equal variances assumed line.

Independent Samples Test

t-test for Equality of Means
Mean Std. Error
Sig. (2- Differenc Differenc
tailed) e e
X22 -- Equal variances
.001 -1.056 .291
Satisfaction assumed
Equal variances
.001 -1.056 .288
not assumed

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 p-value is .001 < 0.05 so there are significant differences beween male and female
in Satisfaction.

4. Linear Regression

a. Y = Constant + B1X1 + B2X2 + … + BnXn

Model Summary
Adjusted R Std. Error of
Model R R Square Square the Estimate
a
1 .491 .241 .155 1.044
Predictors: (Constant), X21 -- Speed of Service, X18 --
Excellent Food Taste, X15 -- Fresh Food, X16 --
Reasonable Prices, X12 -- Friendly Employees

 The multiple coefficient of determination R2 is equal to 0.241. It shows the

goodness of fit of the estimated model. This indicates that the dependent
variable, which is income, is 24.1% explained by the independent variables
in the model.

Coefficientsa
Standardi
zed
Unstandardized Coefficie Collinearity
Coefficients nts Statistics
Tolera
Model B Std. Error Beta t Sig. nce VIF
1 (Constant) 1.814 2.326 .780 .440
X12 -- Friendly Employees .043 .441 .019 .097 .923 .468 2.138
X15 -- Fresh Food -.212 .306 -.106 -.692 .492 .737 1.357
X16 -- Reasonable Prices .324 .190 .272 1.706 .095 .677 1.476
X18 -- Excellent Food Taste .153 .249 .101 .614 .542 .640 1.562
X21 -- Speed of Service .380 .162 .405 2.347 .023 .579 1.726

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Dependent Variable: X22 – Satisfaction

 Holding everything else constant,

- With each unit higher in the scale of friendly employees, the satisfaction increases by 0.043 units.
- With each unit higher in the scale of fresh food, the satisfaction decreases by 0.212 units.
- With each unit higher in the scale of reasonable prices, the income increases by 0.324 units.
- With each unit higher in the scale of excellent food taste, the income dincreases by 0.153 units.
- With each unit higher in the scale of speed of service, the income increases by 0.380 units.

c.

Standardi
zed
Unstandardized Coefficie Collinearity
Coefficients nts Statistics
Tolera
Model B Std. Error Beta t Sig. nce VIF
1 (Constant) 1.814 2.326 .780 .440
X12 -- Friendly Employees .043 .441 .019 .097 .923 .468 2.138
X15 -- Fresh Food -.212 .306 -.106 -.692 .492 .737 1.357
X16 -- Reasonable Prices .324 .190 .272 1.706 .095 .677 1.476
X18 -- Excellent Food Taste .153 .249 .101 .614 .542 .640 1.562
X21 -- Speed of Service .380 .162 .405 2.347 .023 .579 1.726
Dependent Variable: X22 -- Satisfaction

 According to theory, independence variable which has Sig value smaller

than 0.05 will be significant in the model and vice versa, if the Sig value
higher than 0.05, the variable will not be insignificant in the model.
 From the EXCEL output, the P-value of t-Stat of all independence variables
including X12, X15, X16,X18 is higher than 0.05 ( 0.923, 0.492, 0.095 and
0.542 respectively); therefore, these four variables are not significant in the
model.

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 d.
In order to test for overall significance of the model, we use F-test statistic. F-test
will shows if there is a linear relationship between all of the independence variables
considered together (X12,X15,X16,X18 and X21) and dependence variable (S).

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 15.226 5 3.045 2.792 .028b
Residual 47.994 44 1.091
Total 63.220 49
a. Dependent Variable: X22 -- Satisfaction

 the F value = 2.792 and the P-value of F-test is 0.028^b < 0.05. Thus, we can
conclude that there is evidence that at least one independence variable affects the
satisfaction.

f. Testing for a subset of any 2 regression coefficients (Fresh food and speed of service)

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 8.868 2 4.434 3.834 .029b

Residual 54.352 47 1.156

Total 63.220 49

a. Dependent Variable: X22 -- Satisfaction

b. Predictors: (Constant), X21 -- Speed of Service, X15 -- Fresh Food

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 15.226 5 3.045 2.792 .028b

Residual 47.994 44 1.091

Total 63.220 49

a. Dependent Variable: X22 -- Satisfaction

b. Predictors: (Constant), X21 -- Speed of Service, X18 -- Excellent Food Taste, X15 -- Fresh
Food, X16 -- Reasonable Prices, X12 -- Friendly Employees

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 H0 : β 2 = β 5 = 0
{
H1 : β2 ≠ 0 or β5 ≠ 0
(RSSreduced − RSSfull )/q (54.352 − 47.994)/3
F= = = 1.9429651
RSSfull /(n − p) 47.994/(50 − 6)
F(2,44) at α = 5% is 3.15884272
F < 3.15884272 → Not reject H0

 The variables, speed of service and fresh food, do not contribute significantly to the
regression model.

g. Estimate the value of Satisfaction with specific values of each independent ones?
Given:
 Friendly Employees: 6
 Fresh Food: 4
 Reasonable Prices: 5
 Excellent Food Taste: 6
 Speed of Service:5

According to question A, we have the Multiple Regression equation is

SATISFACTION = 1.814+ 0.043 x Friendly Employees – 0.212 x Fresh Food + 0.324
x Resonable Prices + 0.153 x Excellent Food Taste + 0.380 x Speed of
Service

 The predict value of Satisfaction at given value of independent variables is

SATISFACTION = 1.814+ 0.043 x 6 – 0.212 x 4 + 0.324 x 5 + 0.153 x 6 + 0.380 x 5

= 5.662