We are conducting this research on Customer Intention to shop online to complete our

academic exercise. The information given by you will only be used for this research and will
remain as highly confidential.

PART I. SOCIO-DEMOGRPAHIC PROFILE

Age: Below 18 18-21 22-26 27-35 36 above

Gender: Male Female
Civil Status: Single Married Divorce Widow
Education: 1st year College 2nd year College 3rd year College 4thyearCollege

PART II. CUSTOMER PURCHASING INTENTION

Please indicate your level of agreement or disagreement to the statements by encircle the number
corresponding to your answer. Use the legend below.

Rating Scale: 1-Strongly Disagree 2- Disagree 3- Neutral 4-Agree 5-Strongly Agree

Strongly Strongly
Disagree Agree
CONSUMER PERSONALITY
Teenage shoppers are more likely to purchase online 1 2 3 4 5
Online shopping attracts students with big allowances 1 2 3 4 5
Educational level are more likely to positively affect online shopping 1 2 3 4 5
Students have a higher intention to purchase online to save time 1 2 3 4 5
Millennials are lazy shoppers, thus they intend to shop online and saves 1 2 3 4 5
them stress
SITUATIONAL FACTOR
Shopping online saves time and money 1 2 3 4 5
Save hustle throughout the lack of mobility 1 2 3 4 5
Geographic distance is no longer a problem when shopping 1 2 3 4 5
Online shoppers are unable to touch, feel, and try goods or products 1 2 3 4 5
Online products are more attractive than in-store products 1 2 3 4 5
PRODUCT CHARACTERISTICS
Online products are of high quality 1 2 3 4 5
 Online products provides complete information to buyers 1 2 3 4 5
Online products are more likely to be expensive 1 2 3 4 5
Purchased product is as good as cash 1 2 3 4 5
Products are more innovative 1 2 3 4 5
ONLINE EXPERIENCE
Shipping of ordered products oftentimes are more hustle 1 2 3 4 5
Delay of shipments that ultimately frustrates customers 1 2 3 4 5
Online shopping gives relief from unwanted sales pitches 1 2 3 4 5
Online shopping relieves consumers visiting a handful of shops 1 2 3 4 5
It give rise of frauds such as phishing, credit scam cards and identity theft 1 2 3 4 5
TRUST IN ONLINE SHOPPING
Online shopping ensures bank privacy and security 1 2 3 4 5
It secures privacy to online shoppers’ personal information 1 2 3 4 5
It encourages return policy 1 2 3 4 5
Product shipping is guaranteed secured and reaches out to the buyers 1 2 3 4 5
destination
The website provides full and complete information that makes it easier to 1 2 3 4 5
identify either it is scam or legit

PART III. CHALLENGES/PROBLEM IN PURCHASING ONLINE

Please indicate the existing problems/challenges in online purchasing intention by putting a (/) on

the corresponding column.

Guide: YES- does exist and are a problem/challenge

NO- does not exist or not a problem/challenge at all

PROBLEMS/CHALLENGES YES NO

Purchased a wrong product after getting the delivery

The size you have selected is wrong or not as expected

The color of the product differ from the actual product

The product quality is not as per the standard or as per the cost wise

You may replace or return the product but with corresponding shipment fees

The product oftentimes are fake

The policy of return and exchange are not actually exercised by personnel

There is a hidden charges included

Scams on online store is rampant and are not safe for online shoppers

Some websites are not accredited

Oftentimes, the website is not virus protected

Some websites don’t provide proper customer support after the purchase or while
doing online shopping
Oftentimes, the sizes of the product are confusing for there is no quick support
provided by the website
Email address are not actually useful for they may not respond immediately or may
not reply at all
Some websites do not inform the delivery time immediately

Delayed purchases makes online shopping especially when what you ordered did
not arrive on the time from when you used it.