URDANETA CITY UNIVERSITY

COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY

Academic Year 2nd Semester 2019 - 2020

Course Code: Entrep 2 Credit: 3 units

Course Title: Fundamentals of Entrepreneurship Pre-requisite: Entrep 1

A. Course Description: The course is intended to provide basic understanding of the entrepreneurial or
new venture process. Students will discuss the critical role that opportunity and creation play in that
process. Students also examine how entrepreneurs and investors create, find, and differentiate
money-making and robust opportunities from “good ideas”.

B. Objectives: At the end of the course, the student should be able to:
1. Explain the nature of entrepreneurship as a method of business ownership;
2. Trace the etymology of the word entrepreneur, examine the advantages of entrepreneurship as
a career choice, prepare and deliver a written and oral report about a successful entrpreneur;
3. Enumerate the reasons why people venture into business. Identify the various routes to become
an entrepreneur;
4. Evaluate the skills necessary to operate and grow a business. List profitable business ideas;
5. Innovate products;
6. Summarize the importance of these programs and laws;
7. Identify the diferent government entities directly responsible in assisting and developing
entrepreneurship in the country;
8. Identify the various forms of business organizations;
9. Distinguish the general requirements that are needed in putting up a business, whether it is sole
proprietorhip, partnership, corporation, or cooperative;
10. Explain the various tools used Environmental Scanning and Business Opportunity Identification;
11. Outline and/or create the basic contents of a business plan.
12. Become UCU SMART (Self – driven, Motivated, Achiever, Responsive, and Transformed) students.

C. General Learning Outcomes:

At the end of the course, the students must be able to:
1. Cognitive
2. Affective
3. Psychomotor

D. Subject Outline and Time Allotment:

Chapter Topics/Activities Schedule
1 Orientation: Distribute Syllabus Day 1
Defining Entrepreneurship
1 The Entrepreneur Day 2
Factors that Develop Entrepreneurial Activities
The Making of a Filipino Entrepreneur
Quiz 1 Day 3
1 The Challenges for Entrepreneurship Day 4
The Starting Point to Entrepreneurial Success
Entrepreneurial Management Demands
Profile of a Successful Entrepreneur
Quiz 2 Day 5
2 Philippine Economic Landscape in the Present Time Day 6
Factors in Determining Economic Growth
Entrepreneur and Socio-Economic Development
Entrepreneurial Management Demand
Quiz 3 Day 7
2 Managerial Skills that Makes a Successful Entrepreneur Day 8
Characteristics of an Entrepreneur
Organizing the Business Enterprise
Entrepreneurial Studies
Quiz 4 Day 9
3 Environmental Scanning Day 10
Strengths, Weaknesses, Opportunities, and Threats (SWOT)
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 2nd Semester 2019 - 2020

The Identification of Business Opportunity

Quiz 5 Day 11
3 Tips in Choosing the Business Name Day 12
Organizing the Business Enterprise
The Event Formation Process for Entrepreneurs
Quiz 6 Day 13
3 Business Plan Day 14
Basic Phases of Business Plan
General Format of a Comprehensive Business Plan
Micro Business Plan
Quiz 7 Day 15
Prelim Examination Day 16
4 Description of the Target Market Day 17
New Consumer Realities in 2016
Identify the Market Problem
Problem-Identification Research
Market Need Analysis
Market Analysis
Barriers to Entry
Quiz 7 Day 18
5 Brand Name Day 19
Product Branding
Branding Strategies for Producers and Middleman
Criteria for Choosing a Brand Name
The Structure of Product Description
Product Satisfying Features
Quiz 8 Day 20
5 Prototype Usefulness for Licensing Day 21
Patenting
Production Feasibility and Time Frame
Evaluation of Prototype
Output
Three General Approaches
Analysis of the Results
Quiz 9 Day 22
6 Types of Product Day 23
Characteristics of Services
Industrial Products
Types of Research
Methods of Gathering Data
Sampling Techniques
Quiz 10 Day 24
Midterm Examination Day 25
7 Manpower Requirement Day 26
Recruitment
Selection
Training/Retraining
Quiz 11 Day 27
7 Compensation Day 28
Organizational Policies
Business Model
Legal Requirements
Quiz 12 Day 29
8 Financial Plan Day 30
Preparation of the Projected Financial Statements
Financial Analysis
Break-even Analysis
Capital Recovery
Net Present Value Approach
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 2nd Semester 2019 - 2020

Sensitivity Analysis
Financial Statements
Quiz 13 Day 31
8 Evaluating Financial Performance Day 32
The Income Statement
Basic Accounting Equation
Forecasting Revenue and Growth
Cost Control Strategies
Calculate Net Profit
Margin Return Model
Strategies to Maximize Profits
Quiz 14 Day 33
9 Business Operations Elements Day 34
Business Operations Analysis
Management Systems
Types of Records for Accounting and Tax Purposes
Trademark Registrations and Patents
Specific Types of Accounting Records
Origin of Bookkeeping
Quiz 15 Day 35
9 Bookkeeping Systems Day 36
Business Implementation
Importance of Business Implementation
Business Implementation Strategies
Projected Timetable
Sample Gantt Chart
Overall Report on the Activity
Quiz 16 Day 37
Final Examination Day 38

E. Textbook: Entrepreneurial Management

F. References:

Real/ Pereda/ Acierto - EntrePinoy 2012

Canpungan, Jorge – Entrepreneurship for Modern Business 2006
Banastao, Cristina/ Frias, Solita – Entrepreneurship 2008
Mc – GRAW HILL International Edition – Entrepreneurship Seventh Edition 2008

G. Internet Source/s: www.unlimitedbooksph.com

H. Grading System:
The grades computed as follows:

Prelim Grade (PG) is computed as (60% CS) + (40% PE)

Midterm Grade (MG) is computed as (60% CS) + (40% PE)
Final Grade (FG) is computed as (60% CS) + (40% PE)
Subject Grade is computed as (PG+MG+FG)/3

Note: Class Standing for each grading period shall include 10% attendance.

I. Academic Honesty:
All students are expected to be academically honest. Cheating, lying and other forms of
unethical behavior will not be tolerated. Any student found guilty of cheating in examinations or
plagiarism in submitted course requirements will receive an F or failure in the course requirement or
in the course. Cheating refers to securing help in a test, copying test assignments, reports or term
papers, collaborating with other students during an examination or in preparing academic work such
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 2nd Semester 2019 - 2020

as daily activity sheets; signing another student’s name on an attendance sheet, or otherwise
practicing scholastic dishonesty.

J. Expectations from Students:

The student’s responsibility is to come to each class prepared. He/she is expected to work on
the Activity Sheets honestly and conscientiously and to take all examinations and quizzes on the date
scheduled.

K. Contact Information:
Faculty Information Email Address Consultation Hours
Jonathan B. Lastimado urdanetamusicensemble@yahoo.com MW 3:00-6:00
TTH 1:00 – 6:00
F 1:00-5:00
Melaida P. Resuello melaidaurd@yahoo.com MW 10:30-11:30
TTH 9:30-10:30
Noel C. Ramirez noelcramirez25@gmail.com THF 4:00-5:00

Prepared by:

JONATHAN B. LASTIMADO, MBA

Instructor II

MELAIDA P. RESUELLO
Instructor

NOEL C. RAMIREZ, MBA

Instructor III

Checked by:

ERIKA T. ISLA, MBA

Program Head – BSBA Department

Approved:

PELILIA C. VELOSO, CPA, DBA, LLB

Dean, College of Business Management and Accountancy
 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 2nd Semester 2019 - 2020

RECEIPT OF SYLLABUS
I have read the course syllabus and I understand that I have to comply with the requirements of the
course and the expectations from me as a student of ENTREP 2: Fundamentals of Entrepreneurship
during 2nd Semester of A.Y.2019-2020. I am fully aware of the consequences of non-compliance with
the above-mentioned requirements and expectation.

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 URDANETA CITY UNIVERSITY
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY
Academic Year 2nd Semester 2019 - 2020