FOOD BUSINESS OPPORTUNITY IN UA-TLMC

Written by:

Grade 12 ABM
Fritz Alabado Kristine Gallenero
Jonalie Frias LJ Dalumpines
Mathew Dalumpines Justine Mae Labrague
Ivy Audrey Claire Agustino Rachel Arzaga
Regine Ladesma Charmaine Vicentino

University of Antique - TLMC

Laboratory High School
Tibiao, Antique

January 31, 2018

INTRODUCTION

Rationale

The environment that business operates in can be very dynamic. Shifts in economic conditions,
demographic changes, new regulations and changes in technology can all affect the way you do
business.

Market research can help you:

 better understand the characteristics and preferences of your customers
 identify opportunities to increase sales and grow your business
 monitor the level of competition in your market
 reduce the risk in your business decisions
 develop and complete your business plan

Food business is one of the common businesses today since it is relatively easy to implement. It
is also suitable for place with a large number of populations like schools. Food business will also
have higher chance to be stable and successful since food is basic need of the everyone and
given also, it is well managed.

This study was conducted is to identify potential food business opportunity to undertake in the
campus of University of Antique- TLMC, as part of the requirement of the Business Enterprise
Simulation subject of Senior High School ABM. This study made use of a survey questionnaire
as an instrument in gathering data.

Presently, the market profile in UA – TLMC is composed of the following

Table 1: Population Profile

Total
Number of LHS Students 392
Number of College Students 2146
Number of Faculty and Staff 95

Table 2: Existing Food Business Profile

Number of Existing Business (Inside) 6

Number of Existing Business (Outside) 4

Table 3: Snacks Currently Being Offered in Market

Ave. Price
Lumpia 5
French Fries 10
Fish ball 3 for 2
Kwek Kwek 10
Shake 20
Mineral water 15
Flavored mineral 15

We are establishing a business that is driven to provide quality good (specifically on-the-go
snack) to the University of Antique – Tario-Lim Memorial Campus with the target market of both
the Junior and Senior High School students. As to establishing the business, two key problems
arise – first, is what goods to sell, and second, what price should this goods be sold for the
company to earn profit. The business to be established is a food stall that aims to deliver goods
to a target market population of about 400 students with an average allowance of 75 pesos. The
estimated budget in starting up the business is Php5, 000.00, how could we be able to earn
back the capital and gain revenue with a span of six weeks of operating cycle?

Conceptual Framework

Paradigm
VARIABLES
Potential Food
Sex Proposed Food
Year Level Products Business
Allowance Amount Opportunity

Theoretical Framework

Opportunity begins as an initial idea that entrepreneurs develop further. Developing of the
opportunities requires initiative, effort and creativity.

Most business opportunities do not occur suddenly but they are results of the entrepreneur‘s
attention which he/she devotes to these opportunities. Often a coincidence can help. The
decision-making on in which area a business shall be carried on usually requires careful
consideration. Entrepreneurs can pursue the opportunities in any field because the opportunities
are arising from the complex of the changing conditions of economic, legal, social, demographic
and even from the changing conditions in the area of technology. Interaction of factors produces
business opportunity at given time.

Therefore it is important that the entrepreneur knows which factor creates opportunity because
regardless of the source of origin every opportunity shall be carefully examined and evaluated.
Opportunity must also match the personal qualities and goals of entrepreneur. It is critical if the
entrepreneur is able to expend necessary time and effort for implementation of its plan, if he/she
believes in the opportunity so much that he/she is able to sacrifice anything for the success of
the project

Objectives

The purpose of market research is to identify potential food business opportunity to undertake in
the campus of University of Antique- TLMC.

Specifically, the study will determine the food preference for snacks of the Laboratory High
School students, college students, faculty and staff of UA-TLMC and the average price that they
want to buy the product based on existing selling price in the market

Delimitation of Study

This study does not include the review of related literature since the researcher only gather data
based on observation and the focus is only for the area of University of Antique – TLMC.
For the research Instrument, it does not undergone the test of validity and reliability due to time
constraints factors

RESEARCH METHODOLOGY

Design
This study made use of a quantitative method of survey to gather data. The researchers
use a survey questionnaire with list of proposed foods/snacks and the respondents will choose
according to their preference

Respondents of the Study

The primary target audience of this study is the Laboratory Senior and Junior High School. It is
composed 392 students which are almost has the ability to buy for their snacks during their free
time.

Table 4: Profile of Respondents

Male Female Total
Grade 7
Grade 8
Grade 9
Grade 10
Grade 11
Grade 12
Total

The secondary target audience is the college students and the faculty and staff of the university
as they can be seen buying affordable products outside the school campus to fill their stomach.

Locale of the Study

The study was conducted in University of Antique – TLMC campus.

Data Collection Techniques

The survey is conducted to all level of the Laboratory High School, Junior High and Senior High.
The researchers asked permission from the advisers to conduct a quick survey during their
class and collected the survey questionnaire right away.

Data Processing and Analysis

The data will be processed and analysed using a computer. The data will be inputted in the
Microsoft Excel and anlyzed using frequency distributions and means.

RESULTS

The researchers were able to conduct survey to their primary target, the Laboratory High
School. Table 5 below shows the result of survey which includes data on the most preferred
snacks the average price that the students are willing to spend.
 Table 5: Results of Survey
Male Female Allowance
Grade 7 2 3 190
Grade 8 3 2 230
Grade 9 2 3 100
Grade 10 2 3 150
Grade 11 5 5 70
Grade 12 5 5 71

Propose Product Demand Remarks

Lumpia 40
French fries 25
Fish ball 34
Kwek-kwek 30
Shake 57
Mineral water 19
Flavored water 18

CONCLUSION AND RECOMMENDATION

Based on the gathered data and results of analysis, we have concluded to undertake a food
business in the campus of UA-TLMC that will offer the following products:
 Shake
 Mineral Water
 Flavored Water
 Lumpiang Shanghai
 Kwek-Kwek
 French Fries
 Fish Ball

The food stand will be inside the campus, which make it as our main advantage because our
customers don’t need to go far and outside the campus. The products will also have affordable
and competitive price with good quality.

The business is still open for new trends and demands to supply in the market. Urgent actions
shall be under taken when the business will encounter threats. The business will also take
advantage for certain opportunities that may come in the future.