School CASABULA NATIONIAL SCHOOL Grade Level 12 - PEARL

GRADE 12 Teacher MARVILYN T. MARTIN Learning Area ENTREPRENEURSHIP

DAILY LESSON LOG Teaching Dates and Time Monday-Thursday (4 hrs) Quarter 2ND

NOVEMBER 25-28, 2019

DAY 1 DAY 2 DAY 3 DAY 4

I. OBJECTIVES

A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.

B. Performance The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
Standards

C. Learning The learner The learner The learner The learner

Competencies
a. Identify the different steps in entrepreneurial b. Describe the types of entrepreneurial research. c. Identify the research c. Identify the research instruments
research. instruments used to gather
/Objectives used to gather data.

data.

Write the LC code

for each

II. CONTENT Market (locality/town) 
Key concepts of What is Research and Types of Research Data and Research Research Data and Research
market 
Players in the market Entrepreneurial Research Instrument Instrument
 
(competitors) 
Products and services

available in the market 


III. LEARNING RESOURCES

A. References

1. Teacher’s Guide
pages

2. Learner’s Materials
pages

3. Textbook pages Nick L. Aduana (2016). Entrepreneurship in Philippine Setting, C and E Publishing Inc.

4. Additional Materials
from Learning
Resource (LR) portal

B. Other Learning
Resources

IV. PROCEDURES

A. Reviewing the previous 1. Teacher welcomes the class and introduces
lesson or presenting the himself/herself.
new lesson 2. Teacher reviews activities from the last
session.
Teacher reviews activities from the last Class reviews presentations from Class reviews presentations from the
session. the last session. Class discusses last session. Class discusses what they
what they have learned from the have learned from the presentation.
presentation.
 ACTIVITY

Brainstorm Competition:

 Have youth get in groups of 4-5 and

handout a piece of paper to each
group.
 Each group will have 2 minutes to
write down on a piece of paper as
many possible ways to conduct a
research.
 The group with the most legitimate
ways wins. (Refer to Procedural
Steps in Conducting Research)
 Have groups share out their list and
describe each response.
 Write responses on flipchart paper
at the front of the room and decide
together as a group if there are any
non-appropriate responses.
 Go to the groups’ responses and
determine the winner.
B. Establishing the Lead a discussion using the following
purpose of the lesson questions:
 Have you or anyone you know ever
been successful in conducting a
research through one of these
procedural steps? Please describe
what you did and how did it help
you with your research?
 What have been some of the
challenges you face during your
research?
 What are ways to overcome those
challenges?
C. Presenting (What is Research? (Research Instrument Sampling Methods Focus Group Discussion - it is
examples/instances of the conducted by an entrepreneur with the
It is defined as a scientific investigation. It It is a tool used by the entrepreneur in  Simple random sampling assistance of a moderator to gather the
new lesson  Cluster sampling
involves the collection, presentation, analysis, gathering or collecting data. The choice of views of selected consumers on certain
and interpretation of gathered data. As a research instrument to use will depend on  Stratified sampling issues relative to their buying behaviour.
scientific investigation, research is conducted
to find out the being behaviour of the
consumers by following a procedural process.
Why do we need to conduct a research?
1. Determine the taste and preferences of
the consumer
2. Know the competitors, the supplier of
the raw materials, and the processing
methods that best apply to the business;
and
3. Determine the relationship of the
different marketing variables relative to
the buying behaviour of the consumers.
Procedural Steps in Conducting Research
1. Identify the problem
2. Deciding the type of data to be
gathered
3. Evaluating how data will be collected
4. Gathering the data
5. Analysing the data gathered
6. Making a conclusion and
recommendation
7. Reporting the result of the research
work

the type of research to be conducted and
the type of data to be gathered.
Commonly Used Research
Instruments in Collecting Data
Survey Questionnaire – commonly used
by the entrepreneur in gathering the
required data about the buying behaviour
of the consumers. It maybe administered
personally by the entrepreneur who
conducts the study or mailed directly to
the consumers. In case the survey
questionnaire is administered personally,
the entrepreneur must first seek prior
approval from the consumer. Is it is mailed
to the respondent consumers, the
entrepreneur must attach a simple and
brief cover letter explaining the purpose of
the survey and the importance of
answering the questionnaires.
 .
 Multi-stage sampling The entrepreneur purposefully selects
the participants from the consumers in
Types of Questions the market segment. The group is
normally composed of a small number of
 Dichotomous question – participants ranging from six to twelve
has only two choices or members. The participants are
alternatives (e.g. yes or no, encourage by the moderator or facilitator
true or false, present or
to share their opinions, beliefs, or
absent)
perceptions about the given issue. All
 Multiple-choice question
– has several or multiple their ideas and opinions are recorded.
choices or alternatives with
corresponding numerical Gains wider usage in market research
weights. due to substantial information gathered
 Open-ended question – given a time limit. It can be moderated
respondents are free to group interviews and brainstorming
provide their answers in
sessions that provide information on
any form.
users’ needs and behaviors.

Personal Interview - the
entrepreneur conducting the study
has face-to-face
Interaction with the consumers who
are the respondents of the study. The
entrepreneur carefully prepares a
series of questions that are designed
and arranged properly, so that all the
objective or problem of the study is
addressed. The instrument which list
the questions to be asked during the
personal interview is called
interview schedule. During the
actual interview and with expressed
approval from the respondent
consumers, the entrepreneur usually
reads the prepared questions and
records in verbatim the responses on
the instrument.
Conducting a personal interview is
quite costly through the response

D. Discussing new Types of Entrepreneurial Research
concepts and practicing
Exploratory Research – is considered the
skill # 1
preliminary research work conducted by an
entrepreneur that is primary designed to gather
baseline information to be used in solving a
problem or forming a hypothesis.
Hypothesis – is a statement of
assertion that must be proven in a subsequent
research work.
Descriptive Research – is conducted by the
entrepreneur when the foremost objective is to
describe the present buying behaviour of the
consumers in terms of environmental factors,
buying decision process, and marketing mix.
Casual Research / Correlational Study – the
entrepreneur conducts this type of research
when the objective is to determine whether the
buying behavior of the consumer is caused by
some environmental factors. In this study the
entrepreneur must test whether the hypothesis
is true or not by determining the relationship
between the buying behaviour and other
variables of the study. In casual or correlational
study, there is a cause-and-effect relationship
between or among the variables.
Research Data
CONSIDERATIONS IN THE USE OF
PERSONAL INTERVIEWS IN
MARKET RESEARCH
• It can be helpful to use a list of
mostly open-ended questions to
be asked in person or by
telephone.
• An in-depth interview gives
participants the opportunity to
express their views.
• Interviews typically last from 15 to
40 minutes, but they can last
longer, depending on the
participant’s interest in the topic.
• This technique allows the
interviewer the interviewer to get
detailed descriptions of individual
experiences.
rate is high compared to a survey
questionnaire. It allows the
consumers to clarify the questions
with the entrepreneur based in the
level of their understanding.

THE
FOLLOWING TYPE OF
DISCUSSIONS:
• Exploratory – obtain information
on general attitudes, understand
the circumstances under which
customers might require your
product or service, understand
their desired outcomes.
• Feature prioritization – if trade-
offs have to be made among
various customer needs, focus
groups can be helpful in
prioritizing them.
• Comparative analysis - spectrum of options.
understand where else customer
to go get similar information,
services or product and what
attracts them to those sources.
• Trend explanation - If you notice
a trend in the way that customer
use your website, then focus
groups can be used to better
understand why this is
happening.
CONSIDERATION IN THE USE OF
FGDs IN MARKET RESEARCH:
• Limit the length of the session to
between 90 and 120 minutes.
• Generally, conduct focus groups
with 8 to 10 participants per
group (recruit 10 to 12
participants to ensure that 8 to 10
show up).
• Use a knowledgeable moderator/
facilitator who can manage group
dynamics, probe skilfully to
obtain deeper understanding to
issues and capture a broad
• Use a semi-structured or open-
format discussion.
• Strive for uniformity in the group’s
composition.
• If you feel that group influence is
likely to be a strong factor
participants will be influenced
greatly by what other are saying),
then personal interviews or
smaller groups may be an option
to consider than FGD.
Research data refers to the kind of necessary
information to be gathered in answering the
objective of the research work.

Classification of Research Data

Quantitative Data – can be counted and

mathematically computed. They are expressed
in numerical values. Examples below are
examples of quantitative data relative to the
buying behaviour of the consumers.

Examples: Income of consumers, sales volume

of the product, age of consumers, number of
units produced.

Qualitative Data – are generally descriptive

data and hence cannot be counted.
Mathematical computations cannot be
performed on quantitative data since they are
not numerical values.

Examples: Ethnic or tribal group where

consumer belongs, perception of the
consumers, gender of the consumers,
dominant culture of the segment market.

Primary Data – are research data sourced by

the entrepreneur directly from the consumers
belonging in the market segment. The subject
being studied by the entrepreneur is the
consumers and their buying behaviour. Hence
the data that come directly from the subject are
considered primary data. The commonly used
research methods of gathering primary data
are survey , experimentation, and observation.
 Secondary Data – are data previously gathered
by another researcher for the other purposes
and now exist on other sources.

Examples:
 Data gathered by marketing
associations and included in their
publications
 Data collected from the survey
conducted by the National Statistics
Office (NSO) and published in its
website.
Data gathered by the Bangko Sentral ng
Pilipinas (BSP) and included in the BSP annual
report.

E. Discussing new
concepts and practicing
new skill #2

F. Developing Mastery

(Leads to Formative
Assessment)

G. Finding practical
applications of concepts
and skills in daily living

H. Making generalizations
and abstractions about the
lesson
 I. Evaluating Learning 1. Identify the different
procedural steps that
must be performed by the
entrepreneur in order to know
the buying behavior of the
consumers.
2. Describe the three types of
research that must be
conducted by the entrepreneur
to determine the buying
behavior of the consumers.
3. Differentiate the following:
a. Quantitative data
from qualitative data
b. Primary data from
secondary data
4. Identify the common buying tools in
gathering data.

J. Additional activities for This will be a group assignment

application or remediation connected to the instructions given in
the application section. The learners
will present their partial business
proposal next meeting.

Contents of the report:

1. Identified problem
2. Entrepreneurial opportunity /
Product or Service
3. Type/Classification of data
gathered
4. Research instrument used / Types
of questions and list of questions
used
5. Type of entrepreneurial research
used

V. REMARKS Media and Information Literacy is taken four (4) times a week by the learners with one (1) hour per meeting.

VI. REFLECTION
A. No.of learners who
earned 80% on the
formative assessment

B. No.of learners who

require additional activities
for remediation.

C. Did the remedial

lessons work? No. of
learners who have caught
up with the lesson.

D. No. of learners who

continue to require.

E. Which of my teaching
strategies worked well?
Why did these work?

F. What difficulties did I

encounter which my
principal or supervisor can
help me solve?

G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?

Prepared by: Noted by:

WILBERT GIUSEPPE L. DE GUZMAN NORMANDY G. DOMINGO,OIC
SHS Teacher II Head Teacher III