PROFILING AND BENCHMARKING OF ANIMAL-BASED OTOP IN CAMARINES SUR

SURVEY QUESTIONNAIRE
(MARKETING ASPECTS)

MARKETING AND PROCESSING OF NATIVE CHICKEN IN SIPOCOT, CAMARINES

SUR

1. What products do you produce?

Native chicks Live native chickens
Native chicken eggs Others, (pls. specify)

2. What products do you market? (Product terms)

Native chicks Live native chickens
Native chicken eggs Fresh frozen dressed Native chicken
Others, (pls. specify)

3. What packaging do you use for your products?

Product Packaging

4. What packaging strategies do you use?

Family packaging
Hired Labourer
Others, (pls.specify)

5. What is/are your basis/bases for pricing your products?

Existing/current market price Season
Cost of production Unit cost
Others(pls.specify)
6. What approaches/methods of pricing do you use?
Demand-based Cost-based
Profit-based Others(pls.specify)

7. What is the average price for products that you produce and
market?
Products Average price(indicate unit and measurement)
8. What is/are your pricing objectives?
Profit-oriented objectives Sales-oriented objectives
Target ROI Increasing sales volume
Profit max’n objectives maintaining/increasing market share
Status quo-oriented ob Stabilize price
Meet compete Avoid competition

9. How do you promote your products?

Advertising Sales promotion
Public relations Personal selling
Others, (pls. specify)

10. What channel of distribution do you use for your products?

Producer-consumer (Channel A)
Producer-retailer-consumer (Channel B)
Producer-wholesaler-retailer-consumer (Channel C)
Producer-agent-wholesaler-retailer-consumer(ChannelD)

11. What is the method of product distribution?

Pick-up
Delivered Others, (pls.specify)

12. If delivered, what form of transportation is used?

Railroad Track
Van Jeep
Tricycle Others (pls. specify)

13. What production, marketing and processing issues/concerns do

you have for native chicken and/or its products?

14. What are your suggestions to address the issues/concerns on

the production, marketing and processing of native chicken
and/or products?

Thank you very much

Enumerator
Signature over printed name
 NATIVE CHICKEN
SURVEY QUESTIONNAIRE
(POSTHARVEST ASPECTS)

QUESTIONNAIRE FOR POSTHARVEST PRACTICES AND PRODUCT PROFILE FOR

NATIVE CHICKEN

A. FOR THE FARMER-PRODUCER

I. Demographic profile of the Farmer

Socio-Demographic Profile

1. Name of Respondent:
2. Age:
3. Sex:
4. Address: Date:

5. Educational attainment
Elementary High School
College Others

6. Where did you get your initial knowledge on native chicken

production?
Personal experience Books
Friends Others

7. Where did you get additional knowledge on native chicken

production?
Personal experience Books
Friends Others

8. Why did you engage in this type of enterprise?

For additional income For consumption
Others

9. How many years have you been involved in raising native

chicken?

Socio-Economic Profile

1. Land use for raising native chicken (m2)

2. How much is your initial capital?

3. Gross monthly family income?

II. Postharvest Practices

1. What do you consider in the disposal/harvest of your native

chicken?
a. Weight
b. Age
c. Others

2. What are your reasons in the disposal of the native

chickens?
a. Financial need
b. Right time to harvest
c. For consumption

If sold:

3. When the native chicken is to be sold, how do you dispose of

the native chicken?
a. Alive
b. Slaughtered/dressed
c. OTOP related
d. Others
4. How do you catch the native chickens?
5. What time do you catch?
6. When do you sell the caught chickens?
7. Where do you put the caught chickens while waiting for the
buyers?

8. How is it transported?
a. In crates
b. In boxes
c. In sacks
d. Others

9. Who buys your native chicken?

a. Traders
b. Non-traders/direct individual consumers
c. Institutions/agencies
d. Others
10. Is the selling price the same for all buyers?
If yes, how much?
If not, what is the lowest and highest price?
Who gets the lowest price?
11. How frequent do you sell?
12. How many heads of native chickens do you sell?
13. Do you have a regular buyer?
If yes, who?
14. How long has he been buying from you?
Why?
15. What problems have you encountered in the selling of your
native chickens? How did you cope?

16. How many heads of native chickens do you consume per month?

17. What is/are your reason for consuming native chicken?

a. It has good taste/flavour well-liked by the whole family
b. It is safe, healthy food
c. It is available, so we don’t have to buy
d. Others
18. How do you catch the native chickens for consumption?

19. When do you catch it?

20. What do you do with the caught chicken prior to
slaughtering?

21. Do you fast the native chickens before

slaughtering/dressing? If yes, why? If no, why not?

22. What products do you prepare out of the chicken?

23. Which product do you like best and why?

24. Please describe each product- the ingredients and the

procedure.

25. Does the product keep long? Why or why not?

26.What suggestions do you have when preparing dishes from

native chickens?

27. What problems have you encountered in the dressing and

processing of native chicken? How did you cope?

28. Do you think people would like to buy processed products

from native chicken? Why or why not?

THANK YOU VERY MUCH!

Enumerator
Signature over printed name
B. FOR THE RETAILER (Restaurant owner/Meat vendor/Food vendor)

Name of Respondent: Date:

Address:

I. Demographic Profile of Respondent

1. Gender: Male Female

2. Marital status: Single Married Widow/er
3. Age:
4. No. Of Children:
5. Educational Attainment:
6. Main Occupation:
7. Other sources of Income:
8. Reason for engaging in native chicken enterprise:

9. Number of years involved in native chicken processing:

10. Source of information on the processing of native chicken
a. Experience
b. Handed down by the family
c. Government agencies
d. Others

II. Postharvest practices

1. Where do you get your native chickens?

a. From one sources only
b. 2 or more sources
c. Others
2. In what form do you buy it?
a. Alive
b. Dressed
c. Others
3. Do you go directly to the farmer-producer?
a. Yes
b. No
If no, who is your contact?
4. How frequent do you buy?
5. How many heads of native chickens do you buy per
transactions?

6. How much is your buying price?

7. Who dictates the price?

a. The farmer
b. The end user/consumers
c. Others
If the form when bought is alive start from number 8, if
dressed, go to number 16:

8. How is the native chicken transported or delivered to you?

9. How far is your place from sources?

10. Do you dispose of the bought chickens as soon as they
arrive?
a. Yes
b. No
What do you do with it?

11. What do you do with the chickens before dressing?

12. How is slaughtering done?

13. Do you have specific area for slaughtering the native
chicken?
a. Yes
b. No
If no, where do you slaughter the chicken?

14. How many do you slaughter in a day?

15. After slaughtering, where do you keep the dressed chicken?

16. How do you store the dressed native chicken?

a. Packed in the polyethylene bags as whole
b. Packed in polyethylene bags as whole
c. Others

17. For how long do you store it?

III. Product Profile

18. What products do you make out of native chickens?

19. What made you choose those products?

20. Please include the ingredients and procedure.

21. How much is the selling price for each?
22. Which product is most saleable?
23. Which keep longest?
24. What is the packaging material for your products?

25. How do you maintain the quality of your products?

26. Where do you sell your products? Who is your target market?

27. What problems have you met in the pre-processing and

processing of native chicken? How did you cope?

28. Would you recommend to others the same enterprise? Why or

why not?

29. Do you think such an enterprise has a big future? Why or

why not?

Thank you very much!

Enumerator
Signature over printed name
PROFILING AND BENCHMARKING OF ANIMAL-BASED OTOP IN CAMARINES SUR

SURVEY QUESTIONNAIRE
(MARKETING ASPECTS)

MARKETING AND PROCESSING OF NATIVE CHICKEN IN MINALABAC,

CAMARINES SUR

1. What products do you produce?

Native chicks Live native chickens
Native chicken eggs Others, (pls. specify)

2. What products do you market? (Product terms)

Native chicks Live native chickens
Native chicken eggs Fresh frozen dressed Native chicken
Others, (pls. specify)

3. What packaging do you use for your products?

Product Packaging

4. What packaging strategies do you use?

Family packaging
Hired labourer
Others, (pls.specify)

5. What is/are your basis/bases for pricing your products?

Existing/current market price Season
Cost of production Unit cost
Others(pls.specify)
6. What approaches/methods of pricing do you use?
Demand-based Cost-based
Profit-based Others(pls.specify)

7. What is the average price for products that you produce and
market?
Products Average price(indicate unit and measurement)
8. What is/are your pricing objectives?
Profit-oriented objectives Sales-oriented objectives
Target ROI Increasing sales volume
Profit max’n objectives maintaining/increasing market share
Status quo-oriented ob Stabilize price
Meet compete Avoid competition

9. How do you promote your products?

Advertising Sales promotion
Public relations Personal selling
Others, (pls. specify)

10. What channel of distribution do you use for your products?

Producer-consumer (Channel A)
Producer-retailer-consumer (Channel B)
Producer-wholesaler-retailer-consumer (Channel C)
Producer-agent-wholesaler-retailer-consumer(ChannelD)

11. What is the method of product distribution?

Pick-up
Delivered Others, (pls.specify)

12. If delivered, what form of transportation is used?

Railroad Track
Van Jeep
Tricycle Others (pls. specify)

13. What production, marketing and processing issues/concerns do

you have for native chicken and/or its products?

14. What are your suggestions to address the issues/concerns on

the production, marketing and processing of native chicken
and/or products?

Thank you very much

Enumerator
Signature over printed name
 NATIVE CHICKEN
SURVEY QUESTIONNAIRE
(POSTHARVEST ASPECTS)

QUESTIONNAIRE FOR POSTHARVEST PRACTICES AND PRODUCT PROFILE FOR

NATIVE CHICKEN

A. FOR THE FARMER-PRODUCER

I. Demographic profile of the Farmer

Socio-Demographic Profile

1. Name of Respondent:
2. Age:
3. Sex:
4. Address: Date:

5. Educational attainment
Elementary High School
College Others

6. Where did you get your initial knowledge on native chicken

production?
Personal experience Books
Friends Others

7. Where did you get additional knowledge on native chicken

production?
Personal experience Books
Friends Others

8. Why did you engage in this type of enterprise?

For additional income For consumption
Others
9. How many years have you been involved in raising native
chicken?

Socio-Economic Profile

1. Land use for raising native chicken (m2)

2. How much is your initial capital?

3. Gross monthly family income?

II. Postharvest Practices

1. What do you consider in the disposal/harvest of your native

chicken?
a. Weight
b. Age
c. Others

2. What are your reasons in the disposal of the native

chickens?
a. Financial need
b. Right time to harvest
c. For consumption
d. OTOP related
If sold:

3. When the native chicken is to be sold, how do you dispose of

the native chicken?
a. Alive
b. Slaughtered/dressed
c. Others

4. How do you catch the native chickens?

5. What time do you catch?
6. When do you sell the caught chickens?
7. Where do you put the caught chickens while waiting for the
buyers?

8. How is it transported?
a. In crates
b. In boxes
c. In sacks
d. Others

9. Who buys your native chicken?

a. Traders
b. Non-traders/direct individual consumers
c. Institutions/agencies
d. Others
10. Is the selling price the same for all buyers?
If yes, how much?
If not, what is the lowest and highest price?
Who gets the lowest price?
11. How frequent do you sell?
 12. How many heads of native chickens do you sell?
13. Do you have a regular buyer?
If yes, who?
14. How long has he been buying from you?
Why?
15. What problems have you encountered in the selling of your
native chickens? How did you cope?

16. How many heads of native chickens do you consume per month?

17. What is/are your reason for consuming native chicken?

a. It has good taste/flavour well-liked by the whole family
b. It is safe, healthy food
c. It is available, so we don’t have to buy
d. Others
18. How do you catch the native chickens for consumption?

19. When do you catch it?

20. What do you do with the caught chicken prior to
slaughtering?

21. Do you fast the native chickens before

slaughtering/dressing? If yes, why? If no, why not?

22. What products do you prepare out of the chicken?

23. Which product do you like best and why?

24. Please describe each product- the ingredients and the

procedure.

25. Does the product keep long? Why or why not?

26.What suggestions do you have when preparing dishes from

native chickens?

27. What problems have you encountered in the dressing and

processing of native chicken? How did you cope?

28. Do you think people would like to buy processed products

from native chicken? Why or why not?

THANK YOU VERY MUCH!

Enumerator
Signature over printed name
B. FOR THE RETAILER (Restaurant owner/Meat vendor/Food vendor)

Name of Respondent: Date:

Address:

I. Demographic Profile of Respondent

1. Gender: Male Female

2. Marital status: Single Married Widow/er
3. Age:
4. No. Of Children:
5. Educational Attainment:
6. Main Occupation:
7. Other sources of Income:
8. Reason for engaging in native chicken enterprise:

9. Number of years involved in native chicken processing:

10. Source of information on the processing of native chicken
a. Experience
b. Handed down by the family
c. Government agencies
d. Others

II. Postharvest practices

1. Where do you get your native chickens?

a. From one sources only
b. 2 or more sources
c. Others
2. In what form do you buy it?
a. Alive
b. Dressed
c. Others

3. Do you go directly to the farmer-producer?

a. Yes
b. No
If no, who is your contact?
4. How frequent do you buy?
5. How many heads of native chickens do you buy per
transactions?

6. How much is your buying price?

 7. Who dictates the price?
a. The farmer
b. The end user/consumers
c. Others
If the form when bought is alive start from number 8, if
dressed, go to number 16:

8. How is the native chicken transported or delivered to you?

9. How far is your place from sources?

10. Do you dispose of the bought chickens as soon as they
arrive?
a. Yes
b. No
What do you do with it?

11. What do you do with the chickens before dressing?

12. How is slaughtering done?

13. Do you have specific area for slaughtering the native
chicken?
a. Yes
b. No
If no, where do you slaughter the chicken?

14. How many do you slaughter in a day?

15. After slaughtering, where do you keep the dressed chicken?

16. How do you store the dressed native chicken?

a. Packed in the polyethylene bags as whole
b. Packed in polyethylene bags as whole
c. Others

17. For how long do you store it?

III. Product Profile

18. What products do you make out of native chickens?

19. What made you choose those products?

20. Please include the ingredients and procedure.

21. How much is the selling price for each?

22. Which product is most saleable?
23. Which keep longest?
24. What is the packaging material for your products?

25. How do you maintain the quality of your products?

26. Where do you sell your products? Who is your target market?

27. What problems have you met in the pre-processing and

processing of native chicken? How did you cope?

28. Would you recommend to others the same enterprise? Why or

why not?

29. Do you think such an enterprise has a big future? Why or

why not?

Thank you very much!

Enumerator
Signature over printed name