TESTCODB O2IT4OIO

FORM TP 2008170 MAY/JIJNE 2OO8

CARIBBEAN EXAMINATIONS COUNCIL

ADVANCED PROFICIENCY EXAMINATION
COMMTJNICATION STT]DIES

PAPER O1/A

7 hoar

INSTRUCTIONS TO CANDIDATES

1. Answer Allquestions.

2. V/rite your answers to each question in the space provided-

3. Notes or other textual materials are not allowed in the examination room.

Copyright @ zOW Caribbean Ekaminations Council @

All rights reserved.
6 1a ada6aa lnFA a6
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SECTIONA

MODI]LE 1 - GAIHERING AhID PROCESSING INX'ORMATION

Questions 1- 2

Study the sceeario below and then answer the questions thgt follolY.

Amedia house wishes to gain information on the popularity of certain television prograrnmes. There is a
plan to use interviews to gather information.

1. (a) Identify TIIREE methods the media house could use to conduct interviews.

(i)

(ii)

(iii)
[3 marks]

(b) (D StateONEmetho4 otherthaninterviews, thatthemediahousecoulduse to gather

information.

[l mark I

(ii) Identify TWO strengths and ONE weakness of the method stated in (bXi) above.

Strength:

Ssenglb:

Shakness:
[3 marks]

Z. (a) Identify THREB pieces of information that the media house will require the respondents
to Provide.

(D

(ir)

(iii)
[3 marks]

'
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o) Identify THREE findings that the research should generate for the mpdia house.

(i)

(ii)

(iii),
[3 marks]

(c) SuggestTWO ways in which the findings identified in (b) above may be used for future
planning in the programrning departmenL

[2 marks]

Total15 marks

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SECTIONB '
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1
1

MODI]LE 2 - LANGUAGEAI\D COMMTJNITY \:

t
1

, Questions 3'6
3. Shrdy the scenario below and then answer the questions thatfollow'
playing she ain know
Toni: That girl Zara dat jus come to de college real sg1doffish' She
or someting!
how io Grk;; f*goug". Always t"ttri" like BBC news broadcast€r
!

why de teachers like to call i

cintra: You jus jealous dat you ain know to talk so sweet. Dat is !

on she to speak. Dey want we to follow she exanrple' I

,3
.1

'l

Toni:Notme!Iainchangingmelanguagetosuitnobody!
the dialogue'
(a) StateTWO differing attitudes toZara'slanguage revealed in
rl
'I
i

(i)

(ir)
[2marksl

to speak likezata'
(b) ListTWO reasons that the teachers might have for wanting shrdents

(i)

(ir)

[2marks]

(c) Toni says that she refuses to change "me language"'

StateTHRE features of her sPeech
that define it as a language.

(D

(ir)

(iii)
[3 marks]

/a!n nLT 'rn 'FItEt l\rElrlzf DA|'IE

 -5-

4. (a) Zara has been described as 'standoffish'. State TWO ways in which a petson's language
affects our evaluation of them.

(i)

[2marks]

(ii)

[2marks]

o) WhatTWO reasons might there be fotZara's constant use of 'BBC'English?

(r)

tl

(ir)

[2 marks]

in yorn tenitory'
(c) Give TWO historical factors that have influenced the way language is used

(D

(ir)
[2 marks]

planned
(d) A college summit involving the counties of the English-speaking Caribbean is
eryrcrience
for Deimber 2008. List'['WO reasons why some of the participants may
difficulties in cornmunicating their messages and ideas'

(i)

(ii)
[2marks]

lar| NN TN TAIEI NEI''TT PAGF

5. Study the scenario below and the.n aDswer the questions that follow'

Akitri, wholives in StVincent, hasjustbeenacceptedby theSt.Augustine Campus ofTheUniversity

to ensure that
of theWest Indies in Ttinidad to read for an undergraduate degree. His parents want
have money saved towards this
he is fully prepared technologically to function at this level and
venhrre.

(a) What THREE technological devices could his parents purchase to helP him
function at
this level?

(i)

(ir)

(iir)
[3 marksl

could help
o) stat€ Two ways in which oNE of the devices you identified in 5(a) above
Akini to prePare his first research assignment'

DEVICE:

(r)

(ir)
[2 marksl

TWO reasons whY Akini may

(c) Alcini meets shrdents from throughout the Caribbean' State
feel a sense of alienation on camPus'

[2 marks]

(d) StateTWO ways by whichAkini could share his culture'

(D

(ii)
[2 marks]

GO ON TO THE NE)(T PAGE

ozlr4flolcAPE 2008
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-7 -

6' oneofthefirstcour$esAkinitakesislztroductiontocommwticationskills.
stateTwopurposes
of language he discovers in his reading and give oNE
example of EACH.

PT'RPOSE E)(AMPLE
(i)

(ii)

[4 marks]
Tbtat 30 rnarks

. sEcTroN c
MODULE 3 - SPEAKTNGAND WRITING
euestions 7 -l:O
7. sfudy the senario [elow and then answer the questions that follow.

Dr Haldane Bl{", a tpart-specialist, is speaking to a group

of tdenagers from the Mile High youth
Club about the dange{s of smoking.

(a) List FOUR +Pects of the communication process that he must consider before
he
corunences his speech.

(i)

(ii)

(iii)

(iv)
[4 marksl
(b) State any Twq of the aspects listed in (a) abov,e and explain why EACH
is important and
should be consfdered in preparing his speech.

Aspect:

Explanation:

Aspect:

E:rplanation:

[4 marks]
 -8- .l

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E. (a) During hig speech, Dr Blake notices that some of the,teenagers are yawning while others f
are having their own conversations. SuggestTWO reasons related to the delivery of his
speech ttr4t might account for thq teenagersl behaviour.

(i)

(ir)

(b) The co-orpinator of the Youth Club, Mrs Brown, has suggested that the rhembers of the
club shoufd pass on the information given by Dr Blake to the various school bodies to
which they belong. Suggest TWO means that club members could use to capturc the
interest of ttreir fellow shrdents.
I

(i)

(ii)
[2 marks]

(c) Mrs Brovln has been asked by the National Organization of Youth Clubs to prePare a
writen vepion of Dr Blake's presentation for dissemination in their pagazine. ListTIIRBE
features of language:organization necessary to create a good written rePort-

(i)

(ii)

(iii)
[3 marks]

,?N NN TI1 TTIEI NEI TT PA|aF

 -9-

9. Snrdy the scenario below and then answer the questions that follow-

CHILDREN
NOTALLOWED
t\'1UST BE ACCOfT'lPAfllED BY Al'l ADULT

(a) The sigu above appeared on the wall of a games arcade. Describe ONE barier to the
communication Process which may be seen on this sign'

[2martrs]

(b) StateTWO non-verbal reactions to the stgn as demonstrated by thc children in the diagrart
above.

(r)

(il)
[2marlss]

(c) . Give TWO verbal reactions that the children migbt use to express their reaction to the sign.
(i)

(ii)
[2marks]
its intended
(d) In the box provided below, modify the text of the sign to make it accurately reflect
6gnning.

[2 marks]

/tn nrt ,Trn 'TrrrE! rTEAttt| rla'lE

 Complete the table below:

Contexts of
Communicadon Example

Intapersonal (i) r

Public (ii)

Academic (iir)

Interpersonal (rv)

[4mnrksl

o) You have been asked to preparc an advertisement for your school's graduation Party.

(i) Identify the channel that you would select to send your message to the public.

[l mark ]

Identify TWO forms of mass media that would reach the widest audience.

[2 marks]

Tbtal30 marks

END OX'TEST

ozLl4oI0lcAPB 2008