Research Methodology Project Study of Co

RESEARCH METHODOLOGY PROJECT
STUDY OF CONSUMER BUYING BEHAVIOR

POST THE DEBACLE OF MAGGI NOODLES
Submitted By:
Pramod Shetty 02
Shraddha Rane 06
Kalpesh Koradia 17
Sweety Sarkar 21
Natanshi Lodha 56
Om Raheja 57
MET Institute of Computer Science

Bandra.
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INDEX
Sr No. Topic Page No.
1 Introduction 3
2 Literature review 4
3 Need for research 7
4 Research objective 8
5 Research methodology 9
6 Hypothesis & Findings 19
7 Suggestions 19
8 Webography 37
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1. INTRODUCTION
The instant noodle market is estimated at INR 2000 crore in India in 2016. The top players in the market are Nestles
Maggi noodles, HUL Knorr soupy noodles , Sun feast Yippee, Horlicks Foodles (Glaxo Smith Kline) and Indo
Nissin’s Top Ramen. Maggi noodles constituting 70% of market share, Yippee noodles constituting 20% and the
others constituting 10%. Maggi noodles was launched in India in the year 1980’s, by Nestle India Limited,
which became synonymous with noodles. Maggi noodles has a share of 80.2% in Nestle products.
Maggi noodles contributes 30.2% of total revenue i.e. 2961.2 crore in Nestle India as on 6th June
2015. Nestle share of prepared dishes and cooking aids have risen by 6% year on year over the last 6 years and
Maggi instant noodles was the main driver of this growth.
India’s food safety regulator in the reports had stated that Nestles (India) Maggi noodle products were termed unsafe
& hazardous because the levels of lead in some packets during inspection were higher than prescribed. Several states
had been tested for Mono sodium glutamate in the packets of Maggi noodles. The complaint stated that the packets
were deceptively labeled “NO ADDED MSG”. MSG might be present in instant noodle tastemakers for their taste
enhancing and preserving properties. Here Maggi over stepped the prescribed limit of MSG whereby the regular
intake of this causes several health issues. This was a major knock down for Maggi instant noodles.
The total loss incurred by Nestles Maggi noodles amounted to R.s. 320 crores out of which 210 crores worth goods
were recalled from the markets while goods worth 110 crores were withdrawn from their warehouses.
Pan India, out of the Maggi noodles withdrawn 27420 Tons of packets were sent to cement plants across India in
order to destroy the stock and also act as a raw material for cement manufacturing. Post its debacle Nestles India
Chief Etienne Benet was transferred to Switzerland and then appointed Suresh Narayanan as their new managing
director, India.
After its ban in India it repositioned itself and came back into the market with an emotional route. Nestle India has
successfully managed sales of 3.3 crore packs of its instant noodles Maggi in a wide spread of over
350 towns in India. These sales took place after the re-launch of the product on November 9, 2015
after the set conditions by Bombay High Court which were satisfied, thus leading to a lift on the
ban imposed by FSSAI and Maharashtra FDA, five months post its ban by central food safety
regulator FSSAI.
Our research paper thus tries to envisage the attempts Maggi India makes at repositioning put and
its impact on consumer behavior.
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2. LITERATURE REVIEW
1) Digital training academy 31st May 2015 stated that on 21st May 2015 – Indian state orders
recall of Maggi noodles. Indian food inspectors order Nestlé India to recall a batch of
Maggi Noodles from the northern Indian state of Uttar Pradesh claiming that tests have
found Maggi instant noodles "unsafe and hazardous" and accused Nestlé of failing to
comply with food safety law to which Nestlé responded that the initial response from the
global FMCG Company rejected the accusation that the noodles were unsafe and said on
their website and social media accounts that there had been no order to recall any products.
A statement on their website said that “The quality and safety of our products are the top
priorities for our Company. We have in place strict food safety and quality controls at out
Maggi factories. We do not add MSG to Maggi Noodles, and glutamate, if present, may
come from naturally occurring sources. We are surprised with the content supposedly
found in the sample as we monitor the lead content regularly as a part of the regulatory
requirements.”
2) Arnab Dutta & Nivedita Mookerji stated in their article of business standard June 6,
2015 that how Nestle responded to the crisis situation right from recalling their product
from stores, press conference and meetings with officials of Food Safety and Standards
Authority of India (FSSAI) and Nestle’s Chief Executive Officer (CEO) Paul Bulcke. It
not only affected the maggi sale in Indian market but also in International market. Side
effects stated by FSSAI on Lead and MSG content were highlighted, Nestle was ordered
to send a compliance report also the progress report on recall of their products. Overall
sales of maggi are affected to a huge extent and their monthly target of Rs 200 crore will
not be achieved.
3) Anushree Chandran stated in her article of financial express of June 16, 2015 that all the
brands are susceptible to tarnished image due to both online and offline world. This was
more evident in case of Maggi controversy which had a huge impact on its brand value.
Similar was the case for McDonald’s, Kalyan jewelers, Ford Figo, Cadbury, Pepsi etc.
wherein the brand image in this competitive market was questioned. It said about how these
companies made their way out, being responsive to their current situation. With the recent
testing of maggi samples there will be many more FMCG companies in the radar of FSSAI,
still the top officials of Nestle believed that their product is completely safe and it will be
soon into the shelves. The article discussed about crisis management and explained that
it’s not easy to regain the brand image once tarnished.
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4) Digital training academy 20th June 2015 stated that on Nestlé to destroy withdrawn noodles.
Nestle decided to destroy more than £32million ($50million) worth of Maggi Noodles in
India after they were deemed unsafe by regulators on 4th June 2015.
On 5th July they stated that, on 3rd July testing on Maggi noodles abroad finds levels of
lead are within food safety levels. After the food safety scare in India Maggi noodles have
been tested in other parts of the world to reassure consumers that they are safe. Results
from noodles tested in the UK found that levels of lead in the product are within EU levels.
Shortly after the UK results were published, Canada also cleared Maggi noodles as safe.
5) In an article stated in Economic Times of August 5, 2015 that FSSAI approved lab Central
Food Technological Research Institute (CFTRI) has found Maggi noodles complying with
the Food standards and it is completely safe. Nestle India's new chief Suresh
Narayanan said that bringing maggi back into shelves was their top priority.
6) Mr Ratna Bhushan & Shramana Ganguly of ET Bureau put this article of maggi on 20 Oct,
2015 stating that Nestle just prior to its re-launch which was slated for 9th Nov, 2015
planned to increase its spends on television commercials setting a ground for its comeback.
Before the maggi controversy, Nestle spent around 400 crores annually on advertisements
out of which 150 crores was spent on maggi. The re-launch was kick started with a print
ad by maggi saying “Your Maggi is safe, has always been”. The advertising mandates were
carried out by Mc Can World Group
7) ET Bureau in its article on 30 Nov, 2015 stated that Maggi has started production in all of
its 5 outlets in India.
8) The economic times article on 21st December 2015 stated that maggi is going to launch
more of its variants in the next 3-4 months. The variants they are planning to launch are
oat noodles, atta noodles and cup noodles. They were present in the market before the ban,
but after maggis comeback variants have not been launched. Maggi has sold 50-60 million
units after its comeback, against the 300-400 million units a year it used to sell before the
ban. Before the ban maggi had 1500 distributors they were selling through whereas
currently they have only 1000 after its comeback. They plan to reach the 1500 mark soon.
9) The economic times article on 28th December ,2015 stated that Maggi is eyeing double
digit growth and aiming to grow by increasing its presence on the digital media space and
also by pushing other categories of nestles products. Currently Maggi is available over 700
towns and sold in over 3 lakh small and big retail outlets. Nestle is pushing sales of its milk
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products and chocolates along with maggis re-launch. Along with print and TV ads Maggi
is also engaging with its customers via Facebook and twitter. Maggi had also tied up with
snap deal to push pre orders where 60000 bookings came in 5 minutes. Nestle sold 3.3
crore units of Maggi in the first 10 days. They also had a digital team handling the ‘we
miss you too campaign’ and have a toll free number to deal with customer concerns.
10) The economic times article on 9th January, 2016 stated that Baba Ramdev in an interview
mentioned that Patanjali noodles is going to overtake all major noodle companies including
maggi, barring HUL. Currently Patanjali is producing 100 tonnes of atta noodles and plans
to produce 300-500 tonnes in the near future. Patanjali is capturing a big share in the market
by producing at a lower cost and diverting 100% of its profits towards social service. In
the next 5-7 yrs they expect to earn a profit of 5000-10000 crores. Ramdev Babas persistent
campaigning against black money and corruption since the past 5 years has been aware
amongst the masses. Patanjali poses to be a huge threat to maggi in the coming years with
aggressive marketing and low production costs being on their side currently.
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3. NEED GAP ANALYSIS
Our research paper covers the attempts Maggi India makes at repositioning and the impact of it on
consumer behavior. The recent studies and researches carried out analyze the Maggi debacle on
the following parameters
 The ban that took place

 The organized recall of the Maggi (in dollars and quantity)
 The conferences held to justify its error
 Re-testing of Maggi for compliance
 Maggi Setting ground for its comeback
 Future outlook for Maggi
 Patanjali as a threat to Maggi
The research undertaken by us follows Maggi as a re-entrant into the markets and also
measures the consumer behavior which is not studied or researched for in the following (news)
reviews.
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4. OBJECTIVES
The objective of the project is to understand the consumer behavior post the Maggi debacle. In this
project we will analyze the following topics:
1. To study the brands that consumers prefer post the ban of Maggi.
This will help us understand if the position of Maggi as compared to its competitors.
2. Comparative study to understand the number of packets of Maggi consumed before and after
the ban.
This will help us understand whether the sales of Maggi was affected post the ban.
3. To study the acceptability of Maggi with respect to its brand value.
This will help us understand the brand recall of Maggi and also if its debacle has affected Nestles
brand value.
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5. RESEARCH METHODOLOGY
The methodology used for collecting the data was as follows

Type of Data:
There are two ways in which data is collected: Primary data collection and Secondary data
collection. In our research we have used the primary method of data collection
Primary data: The data collected was through a survey which was circulated by google docs to
various people of different age groups. The data collected is reliable as it is the first hand data.
The answers were recorded, using which analysis was made.
Sample size: The sample size is a very important part of any statistical study. The sample size
selected for our research was 135.
Type of Questionnaire
Semi Structured questionnaire: The questionnaire used was a semi structured questionnaire as it
included both open ended and close ended questions.
Open Ended Questions: While conducting our research we have used the least amount open
ended questions.
Close Ended Questions: Our questions are close ended as they have a few options like yes, no or
maybe.
Example: Do you know about effects of MSG/lead content in Maggi?
o YES
o NO
o MAYBE
Close Ended Questions: There are many types of close ended questions.
a) Likert Questions: Likert questions show if the person agrees or disagrees with the
question.
For example: ‘After the ban, Maggi will regain its brand value’
b) Dichotomous: These questions have generally two options that is yes or no
For example: Were you awaiting the comeback of Maggi?
c) Polytomous : These questions have many options
For example: What according to you has helped Maggi regain its position?
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Type of Sampling:
Non probability sampling: In this type of sampling the samples are picked in a random manner.
There is no particular target audience that is chosen. Our questionnaire was circulated to
everyone without having any set of demographic constraint or age constraint.
Convenience Sampling: Convenience sampling is a form of non-probability sampling where
subjects are chosen as per the proximity and convenience of the researcher. In our research the
questionnaire was floated to the relatives, friends via facebook, emails and messages.
Questionnaire Analysis
1) Which brand comes to your mind when you say noodles?
INFERENCE: From the survey we can infer that majority of the people said that Maggi Noodles
come to their mind when we think about noodles. This has helped us to understand consumer
choice in noodle brand. It also reflects the brand image that Maggi has created in the mind of
consumers.
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2) According to you why was Maggi instant noodles banned in India?
INFERENCE: As people knew about the ill effects of MSG content in Maggi, they were also
very about the possible reason of Maggi being banned in India. This would help us to understand
if people will accept Maggi when it is relaunched.
3) Which brand of noodle did you consume when Maggi was in the market before the ban?
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INFERENCE: It can be seen that majority of the people consumed Maggi before the ban. This
will help us understanding the change of consumer preference over the time. It will also help us
to understand that 50% people consumed Maggi.
4) When Maggi noodles was not in market which brand of noodles did you prefer?
INFERENCE: This question has helped us to understand the biggest competitor of Maggi when
it was banned was Yippie noodles as the majority amount of people preferred Yippie.
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5) How many packets of noodles did your family consume per week before the Ban?
INFERENCE: We can see that majority of the people consumed 0-5 packets in one week. A
comparison with the packets consumed after the ban would help us to understand if the sales of
Maggi changed post the ban.
6) How many packets of noodles did your family consume per week after the Ban?
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INFERENCE: The question helps us to understand that when Maggi was relaunched the
consumption increased. This would have helped Maggi increase its sales.
7) Were you awaiting the comeback of Maggi?
INFERENCE: Majority of the people were awaiting the comeback of Maggi which tells us that
the debacle of Maggi did not affect people’s choice. Hence we can say that Maggi noodles still
remains peoples favorite.
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7) Do you think there is a change in the taste of Maggi after the ban?
INFERENCE: People do not find any change in Maggi noodles. When we confirmed with the
R&D department of Nestle Maggi India at Make In India; it was said that there was no change in
the taste. Hence the accuracy of our survey could be confirmed.
8) Maggi will regain its brand value after the ban
15 | P a g e
INFERENCE: 65 people have agreed that Maggi will regain its brand value. Though many
people are quiet unsure if Maggi will be able to regain its value.
9) Since Maggi has re-entered the market, are you willing to purchase the product?
INFERENCE: Majority people are willing to purchase the product even after knowing about the
Maggi controversy.
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10) According to you did the controversies surrounding Maggi have an impact on Nestles other
line of product?
INFERENCE: From the survey we can conclude that Maggi’s debacle would not have any
impact on Nestles other line of products as people still buying Nestles product.
11) According to you what would help Maggi to regain its market position?
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INFERENCE: It can be concluded that the product Maggi itself would help it to regain its brand
value. People have started trusting the product.
12) Since Patanjali noodles have come in market, do you think that it possess any threat to
Maggi?
INFERENCE: Patanjali does not possess any threat to Maggi. Maggi noodles has still emerged
as a successful brand even after the debacle.
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HYPOTHESIS & FINDINGS
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Male Female * Brand 135 100.0% 0 0.0% 135 100.0%
preference after the ban
Male Female * Brand 135 100.0% 0 0.0% 135 100.0%
preference before the ban
Income range * Brand 135 100.0% 0 0.0% 135 100.0%
preference after the ban
Income range * Brand 135 100.0% 0 0.0% 135 100.0%
preference before the ban
Male Female * Brand preference after the ban
Crosstab
Count
Brand preference after the ban Total
yippie chings top ramen joymee none of these
noodles noodles
Male Male 20 11 17 0 27 75
Female female 17 7 10 1 25 60
Total 37 18 27 1 52 135
Chi-Square Tests
Value df Asymp. Sig.
(2-sided)
Pearson Chi-Square 2.387a 4 .665
Likelihood Ratio 2.769 4 .597
Linear-by-Linear .249 1 .618
Association
N of Valid Cases 135
a. 2 cells (20.0%) have expected count less than 5. The minimum
expected count is .44.
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H0: Gender independent on brand preference
H1: Gender dependent on brand preference
The Chi square table value is 9.48773 and the calculated value is 2.387. Thus we can infer that
gender is independent on the brand preference after the ban.
Male Female * Brand preference before the ban
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Crosstab
Count
Brand preference before the ban Total
maggi yippie top ramen others none
Male 28 2 7 4 34 75
Male Female
female 22 0 3 4 31 60
Total 50 2 10 8 65 135
Chi-Square Tests
(2-sided)
Association
H0: Gender independent on brand preference

H1: Gender dependent on brand preference
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gender is independent on the brand preference before the ban.
Income range * Brand preference after the ban
Crosstab
Count
Brand preference after the ban Total
yippie chings top joymee none of
noodles noodles ramen these
1 lakh to 3 lakhs 24 9 18 1 31 83
3 lakhs to 5 7 3 2 0 14 26
lakhs
Income range
5 lakhs to 10 3 2 6 0 4 15
lakhs
above 10 lakhs 3 4 1 0 3 11
Total 37 18 27 1 52 135
Chi-Square Tests
(2-sided)
Association
22 | P a g e
H0: Income range independent on brand preference
H1: Income range dependent on brand preference
income range is independent on the brand preference before the ban. Irrespective of the income
range people still buy instant noodles, maximum being Yippie noodles followed by Maggi noodles
after the ban.
23 | P a g e
Income range * Brand preference before the ban
Crosstab
Count
Brand preference before the ban Total
maggi yippie top ramen others none
1 lakh to 3 lakhs 28 1 7 7 40 83
3 lakhs to 5 lakhs 12 0 2 1 11 26
Income
5 lakhs to 10 7 0 0 0 8 15
range
lakhs
above 10 lakhs 3 1 1 0 6 11
Total 50 2 10 8 65 135
Chi-Square Tests
(2-sided)
Association
24 | P a g e
H0: Income range independent on brand preference
H1: Income range dependent on brand preference
income range is independent on the brand preference before the ban. Irrespective of the income
range people still buy instant noodles, maximum being Maggi noodles before the ban.
25 | P a g e
Cases
Valid Missing Total
Male Female * Quantity of 135 100.0% 0 0.0% 135 100.0%
Maggi packets consumed
per week pre ban
Male Female * Quantity of 135 100.0% 0 0.0% 135 100.0%
Maggi packets consumed
per week post ban
Income range * Quantity 135 100.0% 0 0.0% 135 100.0%
of maggi packets
consumed per week pre
ban
Income range * Quantity 135 100.0% 0 0.0% 135 100.0%
of maggi packets
consumed per week post
ban
Male Female * Quantity of Maggi packets consumed per week pre ban
Crosstab
Count
Quantity of maggie packets Total
consumed per week pre ban
0-5 packets 6-10 packets
Male 74 1 75
Male Female
female 59 1 60
Total 133 2 135
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Chi-Square Tests
Value df Asymp. Sig. Exact Sig. (2- Exact Sig. (1-
(2-sided) sided) sided)
Pearson Chi-Square .025a 1 .873
b
Continuity Correction .000 1 1.000
Likelihood Ratio .025 1 .874
Fisher's Exact Test 1.000 .693
Association
a. 2 cells (50.0%) have expected count less than 5. The minimum expected count is .89.
b. Computed only for a 2x2 table
H0: Gender independent on quantity of Maggi packets consumed per week before the ban.
H1: Gender dependent on quantity of Maggi packets consumed per week before the ban.
27 | P a g e
The Chi square table value is 3.84146 and the calculated value is .025. Thus we can infer that
gender is independent on the number of packets consumed before the ban. Consumption of Maggi
per week is more in 0-5 range for both male and female.
Male Female * Quantity of Maggi packets consumed per week post ban
Crosstab
Count
Quantity of maggi packets Total
consumed per week post ban
Male 28 47 75
Male Female
female 26 34 60
Total 54 81 135
Chi-Square Tests
Value Df Asymp. Sig. Exact Sig. (2- Exact Sig. (1-
(2-sided) sided) sided)
Pearson Chi-Square .500a 1 .480
b
Continuity Correction .281 1 .596
Likelihood Ratio .499 1 .480
Fisher's Exact Test .486 .298
Association
a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 24.00.
b. Computed only for a 2x2 table
28 | P a g e
H0: Gender independent on quantity of Maggi packets consumed per week post the ban.
H1: Gender dependent on quantity of Maggi packets consumed per week post the ban.
The Chi square table value is 3.84146 and the calculated value is .500. Thus we can infer that
gender is independent on the number of packets consumed before the ban. Consumption of Maggi
per week is more in 6-10 range for both male and female after then ban.
29 | P a g e
Income range * Quantity of Maggi packets consumed per week pre ban
Crosstab
Count
Quantity of Maggi packets Total
consumed per week pre ban
1 lakh to 3 lakhs 82 1 83
3 lakhs to 5 lakhs 26 0 26
Income range
above 10 lakhs 11 0 11
Total 133 2 135
Chi-Square Tests
Value Df Asymp. Sig.
(2-sided)
Association
30 | P a g e
H0: Income range independent on quantity of Maggi packets consumed per week before the ban.
H1: Income dependent on quantity of Maggi packets consumed per week before the ban.
The Chi square table value is 7.81473 and the calculated value is 3.363. This shows that income
range is independent of the packets of Maggi consumed before the ban. All income ranges prefer
0-5 packets per week over 6-10 packets.
31 | P a g e
Income range * Quantity of Maggi packets consumed per week post ban
Crosstab
Count
Quantity of maggi packets Total
consumed per week post ban
1 lakh to 3 lakhs 32 51 83
Income range
above 10 lakhs 1 10 11
Total 54 81 135
Chi-Square Tests
Value Df Asymp. Sig.
(2-sided)
Linear-by-Linear 1.426 1 .232
Association
expected count is 4.40.
32 | P a g e
H0: Income range independent on quantity of Maggi packets consumed per week after the ban.
H1: Income dependent on quantity of Maggi packets consumed per week after the ban.
The Chi square table value is 7.81473 and the calculated value is 9.754. This shows that income
range is independent of the packets of Maggi consumed before the ban. People with the income 1-
3 lakhs consume more packets of Maggi as compared to others.
33 | P a g e
Cases
Valid Missing Total
Age * Perception about 135 100.0% 0 0.0% 135 100.0%
maggi products
Male Female * Perception 135 100.0% 0 0.0% 135 100.0%
about maggi products
Income range * Perception 135 100.0% 0 0.0% 135 100.0%
about maggi products
Male Female * Perception about Maggi products
Crosstab
Count
Perception about maggi products Total
good for health ready to eat junk food tasty none
Male 2 34 21 14 4 75
Male Female
female 0 19 22 16 3 60
Total 2 53 43 30 7 135
Chi-Square Tests
(2-sided)
Linear-by-Linear 2.631 1 .105
Association
34 | P a g e
H0: Gender independent on the perception of Maggi.

H1: Gender dependent on the perception of Maggi.
Gender is independent on perception of Maggi.
35 | P a g e
Income range * Perception about maggi products
Crosstab
Count
Perception about maggi products Total
good for ready to junk tasty none
health eat food
1 lakh to 3 lakhs 1 35 22 20 5 83
3 lakhs to 5 lakhs 1 9 11 3 2 26
Income
5 lakhs to 10 0 7 4 4 0 15
range
lakhs
above 10 lakhs 0 2 6 3 0 11
Total 2 53 43 30 7 135
Chi-Square Tests
(2-sided)
Association
36 | P a g e
H0: Income range is independent on the perception of Maggi.
H1: Income range is dependent on the perception of Maggi.
income range is independent on perception of Maggi.
6. SUGGESTIONS
• Get back to the original taste
• Different flavors
• CSR activities
• Focus on quality
• Increase the size of Masala Packets

• Publicize results of research
37 | P a g e
• Make Jain Masala
7. WEBOGRAPHY
1) http://economictimes.indiatimes.com/industry/cons-products/food/nestle-sets-
ground-for-maggis-relaunch-increases-spending-on-television-
commercials/articleshow/49459787.cms
2) http://economictimes.indiatimes.com/industry/cons-products/food/nestle-resumes-
maggi-noodles-production-at-all-plants-in-india/articleshow/49978595.cms
3) http://articles.economictimes.indiatimes.com/keyword/noodles
4) http://webcache.googleusercontent.com/search?q=cache:http://www.digitaltraininga
cademy.com/casestudies/2015/07/crisis_management_case_study_nestles_maggi_noo
dles_banned_in_india_1.php&safe=active&gws_rd=cr&ei=m3yCVoLWEsqVuASJ
hI_QBg&safe=active
5) http://www.financialexpress.com/article/industry/companies/maggi-noodles-caught-
in-the-loop/85227/
6) http://www.business-standard.com/article/companies/nestle-faces-heat-in-singapore-
uk-on-maggi-noodles-produced-in-india-115060500287_1.html
7) http://articles.economictimes.indiatimes.com/2015-08-05/news/65243963_1_maggi-
noodles-food-safety-standards
8) http://economictimes.indiatimes.com/industry/cons-products/food/patanjalis-
noodles-will-soon-oust-maggi-as-top-brand-baba-ramdev/articleshow/50510129.cms
9) http://economictimes.indiatimes.com/industry/cons-products/food/nestle-india-
gears-up-to-launch-more-maggi-variants/articleshow/50267318.cms
38 | P a g e

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RESEARCH METHODOLOGY PROJECT

STUDY OF CONSUMER BUYING BEHAVIOR

MET Institute of Computer Science

Sr No. Topic Page No.

3 Need for research 7

6 Hypothesis & Findings 19

 The ban that took place

3. To study the acceptability of Maggi with respect to its brand value.

The methodology used for collecting the data was as follows

1) Which brand comes to your mind when you say noodles?

7) Were you awaiting the comeback of Maggi?

8) Maggi will regain its brand value after the ban

Case Processing Summary

Male Female * Brand preference after the ban

Male Female * Brand preference before the ban

H0: Gender independent on brand preference

Income range * Brand preference after the ban

Male Female * Perception about Maggi products

H0: Gender independent on the perception of Maggi.

• Increase the size of Masala Packets

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