Thank you for agreeing to take part in our market research, we are not here to sell you anything

but simply to gather data to further study our target market. This survey will take only around 5-7 minutes
of your time. Your answers will be kept confidential and will be used for educational purposes only.
ASUS started out as a small consultancy services firm in a Taipei apartment in April 2,1989,
helping motherboard manufacturers in the fledgling Taiwanese PC components industry. Founded by
T.H. Tung, Ted Hsu, Wayne Tsiah and M.T. Liao, it has also established in the Philippines and grew even
more. Now, as more students are in need of technology, ASUS Philippines will launch a tablet which will
be suited for the market of FIlipino Students.

Personal Information ❏Value ❏ Services ❏Get used to /Habit

Name: (Optional)
___________________________________ 8. What is the brand of your current
Age: _____________ smartphone?
❏Samsung ❏Apple ❏CherryMobille ❏Asus
Qualifying question: ❏Lenovo ❏Huawei ❏Oppo ❏Vivo ❏Xiaomi
Are you a student? ❏Yes ❏No ❏LG ❏Others:_______________________

1. What grade level are you in?
Level: _____________
2. Are you a working student?
❏ Yes (Please proceed to Question #3.)
❏No (Please proceed to Question 4#)
3. If you are a working student, how much do
you earn per month? Please specify:
_________________________
4. If you are just a student, how much is your
total allowance in a month? Please specify:
_________________________
5. Do you own a tablet?
❏ Yes (Proceed to Question #6)
❏ No (Proceed to Question #8)
6. What is the brand of your current tablet?
❏Cherry Mobile ❏Samsung ❏Asus
❏Lenovo ❏Apple ❏Huawei
❏Others:________________
7. Which are the top 3 important factors that
makes you purchase a tablet? Rank your
answer by order, 1 being the highest and 3
being the lowest.
❏Brand ❏Price ❏Performance ❏Quality
❏Design ❏ Operate Platform/system ❏Size
9. Which are the top 3 important factors that
makes you purchase a smartphone? Rank your
answer by order, 1 being the highest and 3
being the lowest.
❏Brand ❏Price ❏Performance ❏Quality
❏Design ❏ Operate Platform/system ❏Size
❏Value ❏ Services ❏Get used to /Habit
10. What do you prefer more in a smartphone?
❏ High-quality technology for a high price
❏ Mediocre-quality technology for an affordable
price
11.Where do you mostly see advertisements of
phones?
❏ Brochure
❏ News article
❏ Website
❏ Friends and family members
❏ Social Media
12. Where do you prefer to buy your phone?
❏ Online
❏ Through the brand's website
❏ Retail store in a technology & lifestyle center.
❏ Brand's retail store.
❏ Department store
13. Why do you prefer to buy in your preferred
area? (Please refer to your answer in #12)
❏ Accessibility ❏Travel time ❏ Distance
❏ Customer service

CHAR
14. Are you willing to pay for a tablet worth
P6,000.000?
❏ Yes ❏ No

15. Are you willing to upgrade your phone?

❏ Yes (Proceed to question #17)
❏ No (Proceed to question #16)

16. Since you do not want to upgrade your

gadget, please pick on what applies to you.
❏ I am satisfied with my gadgets’ internal
storage
❏ I am satisfied with my gadgets’ megapixel
(camera)
❏ I am satisfied with my gadgets’ screen size
❏ I am satisfied with my gadgets; weight
❏ I am satisfied with my gadgets’ ROM and
RAM storage
❏ I am satisfied with my gadget’s accessibility
to various applications I need.

17. What are the features of a tablet/phone are

you looking for? Check all that applies:
❏ Expandable storage
❏ Bigger megapixel
❏ Bigger screen size
❏ Heavier in weight
❏ Lighter in weight