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Thank you for agreeing to take part in our market research, we are not here to sell you anything

but simply to gather data to further study our target market. This survey will take only around 5-7 minutes
of your time. Your answers will be kept confidential and will be used for educational purposes only.
ASUS started out as a small consultancy services firm in a Taipei apartment in April 2,1989,
helping motherboard manufacturers in the fledgling Taiwanese PC components industry. Founded by
T.H. Tung, Ted Hsu, Wayne Tsiah and M.T. Liao, it has also established in the Philippines and grew even
more. Now, as more students are in need of technology, ASUS Philippines will launch a tablet which will
be suited for the market of FIlipino Students.

Personal Information ❏Value ❏ Services ❏Get used to /Habit


Name: (Optional)
___________________________________ 8. What is the brand of your current
Age: _____________ smartphone?
❏Samsung ❏Apple ❏CherryMobille ❏Asus
Qualifying question: ❏Lenovo ❏Huawei ❏Oppo ❏Vivo ❏Xiaomi
Are you a student? ❏Yes ❏No ❏LG ❏Others:_______________________

1. What grade level are you in? 9. Which are the top 3 important factors that
Level: _____________ makes you purchase a smartphone? Rank your
answer by order, 1 being the highest and 3
2. Are you a working student? being the lowest.
❏ Yes (Please proceed to Question #3.) ❏Brand ❏Price ❏Performance ❏Quality
❏No (Please proceed to Question 4#) ❏Design ❏ Operate Platform/system ❏Size
❏Value ❏ Services ❏Get used to /Habit
3. If you are a working student, how much do
10. What do you prefer more in a smartphone?
you earn per month? Please specify:
_________________________ ❏ High-quality technology for a high price
❏ Mediocre-quality technology for an affordable
4. If you are just a student, how much is your price
total allowance in a month? Please specify:
_________________________ 11.Where do you mostly see advertisements of
phones?
5. Do you own a tablet? ❏ Brochure
❏ Yes (Proceed to Question #6) ❏ News article
❏ No (Proceed to Question #8) ❏ Website
❏ Friends and family members
6. What is the brand of your current tablet? ❏ Social Media
❏Cherry Mobile ❏Samsung ❏Asus
❏Lenovo ❏Apple ❏Huawei 12. Where do you prefer to buy your phone?
❏Others:________________ ❏ Online
❏ Through the brand's website
7. Which are the top 3 important factors that ❏ Retail store in a technology & lifestyle center.
makes you purchase a tablet? Rank your ❏ Brand's retail store.
answer by order, 1 being the highest and 3 ❏ Department store
being the lowest.
❏Brand ❏Price ❏Performance ❏Quality 13. Why do you prefer to buy in your preferred
❏Design ❏ Operate Platform/system ❏Size area? (Please refer to your answer in #12)
❏ Accessibility ❏Travel time ❏ Distance
❏ Customer service

CHAR
14. Are you willing to pay for a tablet worth
P6,000.000?
❏ Yes ❏ No

15. Are you willing to upgrade your phone?


❏ Yes (Proceed to question #17)
❏ No (Proceed to question #16)

16. Since you do not want to upgrade your


gadget, please pick on what applies to you.
❏ I am satisfied with my gadgets’ internal
storage
❏ I am satisfied with my gadgets’ megapixel
(camera)
❏ I am satisfied with my gadgets’ screen size
❏ I am satisfied with my gadgets; weight
❏ I am satisfied with my gadgets’ ROM and
RAM storage
❏ I am satisfied with my gadget’s accessibility
to various applications I need.

17. What are the features of a tablet/phone are


you looking for? Check all that applies:
❏ Expandable storage
❏ Bigger megapixel
❏ Bigger screen size
❏ Heavier in weight
❏ Lighter in weight