Abhishek Kumar (Section D-2018PGP476)

What does Design Thinking mean to you? How is it important for business, and for you as
an individual?
“Design Thinking” to me is a process which can help you ideate and transform the complex and
difficult method of doing things into simple and convenient one. It takes a lot of thinking, reasoning,
imagination and intuition.

Design Thinking is one of the most important factor to be considered by businesses in today’s world
of technology where everything gets replicated. To constantly maintain a competitive advantage
over the rivals. We saw how P&G swept through the kids toothbrush market by using Design
Thinking.

I had always heard about innovation, out of the box thinking etc. But it was the first time I came to
know about the focussed process that is required to come up with such innovative solutions. I would
certainly use this learning for the betterment of society and environment.