GET THE RIGHT FIT,

RIGHT HERE.
UNIFORM BRAND GUIDELINES
ASIA, MIDDLE EAST AND AFRICA
(EXCEPT AUSTRALIA)

JANUARY 2018

A
WELCOME to the Holiday Inn Express® Uniform Brand Guidelines.
In line with our Purposeful Contemporary design style, the new uniform design
embodies the “Stay Ready” service style and helps our hotel colleagues deliver
the brand promise of “Simple, Smart Travel” to our guests. Our hotel employees
– our brand ambassadors – and what they wear is critical in delivering the
guest experience. By taking pride in their uniform, they create a professional
image for the Holiday Inn Express® brand and bring to life our brand character
and personality.

This document help creates a unified visual style for consistency across AMEA.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 1

Our design approach to support the Holiday Inn Express® operations model:

Easy to source
material
for uniforms in
all markets. Attention to detail
Contemporary by taking into consideration
& Distinct design multi-tasking functionality Flexibility to cater
accentuated with an and ease of wear with for different fit
all blue colour palette and accents on the collars by providing female
style that defines the and sleeves. top options and
Holiday Inn Express® shoe options.
Consistent uniform
brand.
design theme
in adopting a consistent
look & feel across
all front desk and
housekeeping uniforms.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 2

CONTENTS
UNIFORM BRAND STANDARDS 4
UNIFORM SPECIFICATIONS 5
PREFERRED UNIFORM SUPPLIERS 12
SIZE SPECIFICATIONS 13
UNIFORM ALLOCATION – RECOMMENDATION 17
GARMENT CARE 18
GROOMING GUIDELINES 20
UNIFORM TECHNICAL DRAWINGS 26
FABRIC SWATCH 34

Holiday Inn Express® UNIFORM BRAND GUIDELINES 3

UNIFORM BRAND STANDARDS
All Holiday Inn Express® hotels in AMEA must adhere to the uniform design and guidelines provided in this
document. If there are any reasons for deviations from these standards, hotels are required to obtain approval
from the AMEA Holiday Inn Express® Brand Team.

Front Desk Uniform Other Uniform Requirements Name Badge

• Stand collar shirt with roll-up sleeve option
(Option for Female employee: Short-sleeve
round neck blouse with contrast fold-up cuff)
• Dark blue ankle length pants with turn-up cuff
• Knee-length Denim apron for
bar/breakfast service
• V-neck sweater during winter/cold nights
• Guest Service Leader: Additional blazer All employees including outsourced employees
that is worn during meeting guests to resolve must wear the Holiday Inn Express® name
complaints or issues. badges whilst on duty.
• Housekeeping & Engineering Staff:
Following a similar design theme, we have
developed uniform standards for outsourced
partners to adhere to.
• Maternity Wear: To be sourced with similar
colours and material specification stipulated Please refer to the name badge design
in this standards document. stipulated in the Holiday Inn Express® Brand
If produced by locally sourced vendors, uniforms Identity Guidelines & Collateral Toolkit,
must conform to design guidelines stipulated in page 109.
this standards document.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 4

UNIFORM SPECIFICATIONS
Front Office – GSA (Guest Service Agent)
Standard Uniform

Male
Long-sleeve stand collar shirt
Light Blue shirt rolled up to
elbow length and held up by
button and loop.
Fabric composition:
65% Polyester, 35% Rayon
(Linen felt look)

Pants
Navy Blue ankle length pants
with turn-up cuff.
Fabric composition:
65% Polyester, 35% Rayon

Shoes
Full black covered sneakers or
slip-on shoes. Black ankle length
socks to be hidden.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 5

UNIFORM SPECIFICATIONS
Front Office – GSA (Guest Service Agent)
Standard Uniform

Female Option 1
Long-sleeve stand collar shirt
Light Blue shirt has two waist darts at the
back of the blouse.
Fabric composition:
65% Polyester, 35% Rayon
(Linen felt look)

Female Option 2
Short-sleeve round neck blouse
Light Blue blouse with contrast fold-up
cuff and keyhole detail at back of blouse.
Fabric composition:
100% Poly Koshibo Peach
(Peach skin)

Pants
Navy Blue ankle length pants with turn-up cuff.
Fabric composition:
65% Polyester, 35% Rayon

Shoes
Full black covered sneakers or slip-on shoes.
Black ankle length socks to be hidden.
Option 1 Option 2
Hotels can choose to opt for either designs or
have a mix of both designs, if preferred.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 6

UNIFORM SPECIFICATIONS
Front Office – GSA Front Office – GSL (Guest Service Leader)
Winter/Cold Wear Meeting Guests

V-neck pull-over sweater Blazer

Additional optional piece for Guest Service Leaders will
standard uniform during have the same uniform
winter/cold nights. as Guest Service Agents.
An additional blazer piece
It is recommended for hotels
is designed for Guest
to source for sweater style
Service Leaders to wear
that is Light Gray and V-neck.
when meeting guests to
Recommended resolve complaints or issues.
fabric composition:
Navy Blue V Neckline
100% Super Fine Merino Wool
unbutton blazer for female
(Option: 100% Cotton)
and Notch Lapels blazer
Reference for sweater: with single button for male.
Sourced from Uniqlo brand.
Fabric composition:
65% Polyester, 35% Rayon

Holiday Inn Express® UNIFORM BRAND GUIDELINES 7

UNIFORM SPECIFICATIONS
Great Room Service – GSA
Bar/Breakfast

Body apron
Above-knee length Black Denim apron.
Hotels have option of including
front pocket if preferred.
Fabric composition:
100% Cotton Denim

Holiday Inn Express® UNIFORM BRAND GUIDELINES 8

UNIFORM SPECIFICATIONS
Housekeeping
Standard Uniform

Polo T-shirt
Light Blue T-shirt with contrast
at collar and inner placket with
embroidery logo
on right sleeve.
Fabric composition:
60% Cotton, 40% Microfibre

Basic straight cut pants

Navy Blue ankle length pants
with stretchable material content.
Roll up the pants hemline in wet
condition during cleaning.
Fabric composition:
65% Polyester, 30% Viscose,
5% Spandex

Shoes
Full black covered sneakers or
slip-on shoes. Black ankle length
socks to be hidden.

Remarks: All outsourced partners must follow the uniform design standards shown here.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 9

UNIFORM SPECIFICATIONS
Engineering
Standard Uniform

Short-sleeve uniform shirt

Navy Blue shirt with small
patch pockets on both sides
of the sleeve for test pen and
two patch pockets on shirt.
Fabric composition:
65% Polyester, 35% Viscose

Cargo pants
Navy Blue pants with patch
pockets on both sides at
the thigh area.
Fabric composition:
65% Polyester, 35% Viscose

Shoes
Engineering safety boots.

Remarks: All outsourced partners must follow the uniform design standards shown here.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 10

UNIFORM SPECIFICATIONS
General
Footwear

Laced-up covered sneakers or slip-on shoes

Full Black shoes with only these two variations
allowed, depending on hotel staff’s
preference for overall look.
Reference for style of shoes:
www.converse.com
www.vans.com
www.superga.com

Remarks: All outsourced partners must follow the uniform design standards shown here.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 11

PREFERRED UNIFORM SUPPLIERS
To ensure consistency, Holiday Inn Express® hotels are encouraged to order their uniforms through the preferred
suppliers listed here. At least 4 weeks will be required for the manufacturing and production of the uniforms.

India Indonesia South Africa UAE

Uniform Unlimited Klassique Uniform URUS Corporate & Dsign Studio by
39 & 40 Municipal Industrial Estate 1 Pasar Baru Selatan Promotional Clothing Al Ibtihal Modern Fashion
Dainik Shivner Marg, Jakarta Pusat 10710 2nd Floor Hills Building P.O.Box 26493
Opp. Nehru Science Centre Indonesia Buchanan Square Adb Dhabi
Gandhi Nagar, Worli, Tel: +62 21 345 7403 160 Sir Lowoy Road UAE
Ganchi Nagar, Upper Worli, Email: info@klassiqueuniform.com Woodstock Tel: +971 2 626 3463
Worli Mumbai Cape Town Email: dsign@eim.ae
Maharashtia 400018 Singapore South Africa
Tel: +91 8450953001 Tel: +27 21 461 7178
Moda Ling Pte Ltd
Email: uniforms@uuindia.com Email: debbiebraun@urus.co.za
76 Playfair Road
#05-01 LHK 2 Building
(Lobby 1)
Thailand
Singapore 367996 Siam Uniform Plus
Tel: +65 62836866 7 Muban Suanlamthong 2
Email: design@modaling.com Pattanankam 28 Road
Suanlung District
Bangkok Thailand
Tel: +66 845515944
Email:
siamuniformplus@hotmail.com

Holiday Inn Express® UNIFORM BRAND GUIDELINES 12

SIZE SPECIFICATIONS
Front Office – GSA/GSL (Male)
Standard Size Measurements (in inches)
Slim Fit Blazer Slim Fit Long-sleeve Shirt
Sizes Neck Shoulder Chest Waist Hip Sleeve Blazer Sizes Neck Shoulder Chest Waist Hip Sleeve Shirt
Length Length

UK 32 (XXS) 13.5 15.5 32 30 33 23.5 24.5 UK 32 (XXS) 14 16.5 34 32 34 24.5 28

UK 34 (XS) 14 16 34 32 35 24 25.5 UK 34 (XS) 14.5 17 36 34 36 25 29
UK 36 (S) 14.5 16.5 36 34 37 24.5 26.5 UK 36 (S) 15 17.5 38 36 38 25.5 30
UK 38 (M) 15 17 38 36 39 25 27.5 UK 38 (M) 15.5 18 40 38 40 26 31
UK 40 (L) 15.5 17.5 40 38 41 25.5 28.5 UK 40 (L) 16 18.5 42 40 42 26.5 32
UK 42 (XL) 16 18 42 40 43 26 29.5 UK 42 (XL) 16.5 19 44 42 44 27 34
UK 44 (XXL) 16.5 18.5 44 42 45 26.5 30.5 UK 44 (XXL) 17 19.5 46 44 46 27.5 36

Slim Fit Ankle-length Pants

Sizes Waist Hip Crotch Thigh Ankle Ankle
Pants Width
Length

26 (XXS) 26 34 24 23 36 13.5
28 (XS) 28 36 24.5 23.5 37 14
30 (S) 30 38 25 24 38 14.5
32 (M) 32 40 25.5 24.5 39 15
34 (L) 34 42 26 25 40 15.5
36 (XL) 36 44 26.5 25.5 41 16
38 (XXL) 38 46 27 26 42 16.5

Holiday Inn Express® UNIFORM BRAND GUIDELINES 13

SIZE SPECIFICATIONS
Front Office – GSA/GSL (Female)
Standard Size Measurements (in inches)
Slim Fit Blazer Slim Fit Long-sleeve Shirt
Sizes Neck Shoulder Bust Waist Hip Sleeve Blazer Sizes Neck Shoulder Bust Waist Hip Sleeve Shirt
Length Length

UK 4 (XXS) 13 14 32 25 35 20.5 22 UK 4 (XXS) 13 13 32.25 25.5 34 22 23.5

UK 6 (XS) 13.5 14.5 34 27 37 21 22.5 UK 6 (XS) 13.5 13.5 34.5 27.5 36 22.5 24
UK 8 (S) 14 15 36 29 39 21.5 23 UK 8 (S) 14 14 36.25 29.5 38 23 24.5
UK 10 (M) 14.5 16 38 30 41.5 22 23.5 UK 10 (M) 14.5 15 38.25 30.5 40 23.5 25
UK 12 (L) 15 16.5 40.5 32.5 43.5 22.5 24 UK 12 (L) 15 15.5 40.25 32.5 42 24 25.5
UK 14 (XL) 15.75 17 42.5 34.5 45.5 22.5 25 UK 14 (XL) 15.5 16 42.25 34.5 44 24.5 26

Slim Fit Ankle-length Pants Loose Fit Short-sleeve Round Neck Blouse
Sizes Waist Hip Crotch Thigh Ankle Ankle
Pants Width Sizes Neck Shoulder Bust Waist Hip Sleeve Blouse
Length Length

UK 4 (XXS) 24 35 22.5 22 35 14 UK 4 (XXS) 13 13 32.25 30.5 34 8.5 23.5

UK 6 (XS) 26 37 23 22.5 36 14.5 UK 6 (XS) 13.5 13.5 34.5 32.5 36 9 24
UK 8 (S) 28 39 23.5 23 37 15 UK 8 (S) 14 14 36.25 34.5 38 9.5 24.5
UK 10 (M) 30 41 24 23.5 38 15.5 UK 10 (M) 14.5 15 38.25 36.25 40 10 25
UK 12 (L) 32 43 24.5 24 39 16 UK 12 (L) 15 15.5 40.25 38.5 42 10.5 25.5
UK 14 (XL) 34 45 25 24.5 40 16.5 UK 14 (XL) 15.5 16 42.25 40.5 44 11 26

Holiday Inn Express® UNIFORM BRAND GUIDELINES 14

SIZE SPECIFICATIONS
Engineering (Male)
Standard Size Measurements (in inches)
Regular Shirt Regular Pants
Sizes Waist Hip Crotch Thigh Ankle Ankle
Sizes Neck Shoulder Chest Waist Hip Sleeve Shirt Pants Width
Length Length

UK 32 (XXS) 14.5 17 38 36 37 8.5 27.5 26 (XXS) 26 36 25.5 24 36 15.5

UK 34 (XS) 15 17.5 40 38 39 9 28 28 (XS) 28 38 26 24.5 37 16
UK 36 (S) 15.5 18 42 40 41 9.5 28.5 30 (S) 30 40 26.5 25 38 16.5
UK 38 (M) 16 18.5 44 42 43 10 29 32 (M) 32 42 27 25.5 39 17
UK 40 (L) 16.5 19 46 44 45 10.5 29.5 34 (L) 34 44 27.5 26 40 17.5
UK 42 (XL) 17 19.5 48 46 47 11 30 36 (XL) 36 46 28 26.5 41 18
UK 44 (XXL) 17.5 20 50 48 49 11.5 30.5 38 (XXL) 38 48 28.5 27 42 18.5

Engineering (Female)
Standard Size Measurements (in inches)
Regular Shirt Regular Pants
Sizes Waist Hip Crotch Thigh Ankle Ankle
Sizes Neck Shoulder Bust Waist Hip Sleeve Shirt Pants Width
Length Length

UK 4 (XXS) 13 13 32.25 25.5 34 6.5 23.5 UK 4 (XXS) 24 35 22.5 23 35 14.5

UK 6 (XS) 13.5 13.5 34.5 27.5 36 7 24 UK 6 (XS) 26 37 23 23.5 36 15
UK 8 (S) 14 14 36.25 29.5 38 7.5 24.5 UK 8 (S) 28 39 23.5 24 37 15.5
UK 10 (M) 14.5 15 38.25 30.5 40 8 25 UK 10 (M) 30 41 24 24.5 38 16
UK 12 (L) 15 15.5 40.25 32.5 42 8.5 25.5 UK 12 (L) 32 43 24.5 25 39 16.5
UK 14 (XL) 15.5 16 42.25 34.5 44 9 26 UK 14 (XL) 34 45 25 25.5 40 17

Holiday Inn Express® UNIFORM BRAND GUIDELINES 15

SIZE SPECIFICATIONS
Housekeeping (Male)
Standard Size Measurements (in inches)
Polo T-Shirt
Sizes Shoulder Chest Sleeve Shirt
Length
XS 16 36 7.5 26
S 17 38 8 27
M 18 40 8.5 28
L 19 42 9 29
XL 20 44 9.5 30
XXL 21 46 10 31
XXXL 22 48 10.5 32
Housekeeping (Female)
Standard Size Measurements (in inches)
Polo T-Shirt
Sizes Shoulder Bust Sleeve Shirt
Length
XS 12 30 5.5 21.5
S 13 32 6 22.5
M 14 34 6.5 23.5
L 15 36 7 24.5
XL 16 38 7.5 25.5
XXL 17 40 8 26.5
XXXL 18 42 8.5 27.5
Holiday Inn Express® UNIFORM BRAND GUIDELINES 16
Regular Pants
Sizes Waist Hip Crotch Thigh Ankle Ankle
Pants Width
Length
26 (XXS) 26 36 25.5 24 36 15.5
28 (XS) 28 38 26 24.5 37 16
30 (S) 30 40 26.5 25 38 16.5
32 (M) 32 42 27 25.5 39 17
34 (L) 34 44 27.5 26 40 17.5
36 (XL) 36 46 28 26.5 41 18
38 (XXL) 38 48 28.5 27 42 18.5
Regular Pants
Sizes Waist Hip Crotch Thigh Ankle Ankle
Pants Width
Length
UK 4 (XXS) 24 35 22.5 23 35 14.5
UK 6 (XS) 26 37 23 23.5 36 15
UK 8 (S) 28 39 23.5 24 37 15.5
UK 10 (M) 30 41 24 24.5 38 16
UK 12 (L) 32 43 24.5 25 39 16.5
UK 14 (XL) 34 45 25 25.5 40 17
UK 16 (XXL) 36 47 25.5 26 41 17.5
UNIFORM ALLOCATION – RECOMMENDATION
To maintain a professional image and ensure the life span
of the garments, here is the recommendation order quantity
for each hotel employee.

Role Blazer Sweater Shirt Pants

GSA 2 pcs 3 pcs 3 pcs

GSL 2 pcs 3 pcs 3 pcs
All other employees 3 pcs 3 pcs
Housekeeping 3 pcs 3 pcs
Maintenance 3 pcs 3 pcs

Holiday Inn Express® UNIFORM BRAND GUIDELINES 17

GARMENT CARE
To keep your uniforms smart, they must be cared for properly. Uniforms should be stored with enough room for
them to hang freely. They should be protected from creasing, dust and moths. Hang them on a hanger as soon as
you take them off and fasten zips and buttons to help them keep their shape. Check clothes for stains and
remove them as soon as possible.

SPOT OR STAIN REMOVAL

Alcohol or Food Use soda water. Place a towel under the stained area. Fizz soda and rub in towards the centre of the spot.
Blood Blot with concentrated common starch paste and rinse from the inner side with mild soapy water.
Butter Sponge dry with cleaning fluid.
Chewing Gum Scrape and sponge with dry cleaning fluid.
Chocolate Sponge with mild soapy water.
Coffee and Tea Sponge with glycerine. If none available, use warm water.
Egg Scrape and sponge with soapy water.
Glue Sponge with methylated spirits.
Grease, Tar, Car Oil Sponge with dry cleaning fluid.
Ink Immerse in cold water.
Iodine Treat with cool water, followed by methylated spirits.
Iron Rust Sponge with a weak solution of oxalic acid until stain disappears then sponge carefully with diluted
household ammonia and rinse with water.
Lipstick Rub white bread over the area with a firm but gentle motion.
Mud Once dry, brush off and sponge from the inner side with soapy water.
Wine Immerse in cold water.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 18

GARMENT CARE
WASHING
• Blouses and shirts should be washed regularly, preferably after every wear. All garments should be washed frequently following
the care instructions indicated on the label. Heavily soiled clothes should be washed separately.
• Dark and bright colours should always be washed separately from whites.
• Most synthetics can be warm air tumble-dried. Cotton can also be tumble-dried and pressed when slightly damp.
If tumble-dried to a completely dry state, cotton will shrink.
• Bright coloured cottons may fade with repeated washing.

IRONING
The order of ironing:
1. Iron at setting specified on care label.
2. Iron all doubled and thick parts on the wrong side.
3. Iron all seams on the wrong side.
4. Embroidery should be ironed on the wrong side pressed on to a pad.
5. Iron all small parts: collars, cuffs, etc.
6. Iron the main part of the garment.
7. Iron until all the moisture is gone, otherwise the article will crease when it finally dries.
8. Fold according to garment or hang on hangers.
9. Air before storing.

Holiday Inn Express® UNIFORM BRAND GUIDELINES 19

GROOMING GUIDELINES
Grooming is essential as hotel employees’ appearance contributes to Holiday Inn Express®
distinctive style. All colleagues must present themselves for work in a clean, tidy and professional
manner. All hotel employees are required to follow these standards at all times.

Grooming Standards (Female Employees)

Acceptable Not Acceptable

Uniform Uniform
• must be clean, well-fitted and neatly pressed • crumpled in appearance
• properly fastened with buttons • with missing buttons, tears and patches
• unwashed, stained or smelly
Name Badge • in an incorrect size or with unauthorised alterations
• without a name badge
• to be worn at all times • pockets with unsightly combs or bulky articles sticking out
• clean and unscratched name badge worn on the upper • undergarments showing through
left-hand side of the uniform
Name Badge
Hair
• with smudges or bad print quality
• neat & tidy in appearance • heavily scratched name badge
• long hair should be neatly secured in a bun, ponytail
or a single braid
Hair
• only plain, black and dark brown hair accessories
are acceptable • no extreme hairstyles
• hair colour must be close to natural hair colour • loud and noticeably coloured hair
• all facial hair must be neatly groomed • untidy fringe, greasy or unkempt hair
• loud and bright hair accessories

Holiday Inn Express® UNIFORM BRAND GUIDELINES 20

GROOMING GUIDELINES
Grooming Standards (Female Employees)
Acceptable Not Acceptable

Face Face
• subtle make-up with neutral, light and natural shades • coloured braces
for eyes, cheeks and lips • loud and inappropriate make up colours e.g.,
bright red lipstick
Fingernails
• fingernails must be clean and well-maintained
Fingernails
• where used, nail polish must be transparent, neutral • long fingernails
or dark red colour • stained or chipped nails
• bright or garish coloured nail polish
Eye-glasses/Contact Lenses • nail art
• eye glasses or contact lenses must use clear lenses
Eye-glasses/Contact Lenses
Jewellery & Accessories • sunglasses or fancy eye-glasses
• coloured or tinted lenses
• only a conservatively designed watch may be worn
• one pair of small, plain stud earrings
Jewellery & Accessories
• necklace must be hidden from view, if worn
• watch straps can be in gold, silver, plain black, • nose studs
dark brown or white leather • loud, chunky and colourful accessories
• any personal items worn must be of a discreet design • dangling earrings or more than one pair of earrings
• sports watches or fancy watches
Note: watches, bracelets and wrist bands are not
allowed for kitchen staff (also applies to outsourced partners)

Holiday Inn Express® UNIFORM BRAND GUIDELINES 21

GROOMING GUIDELINES
Grooming Standards (Female Employees)
Acceptable Not Acceptable

Footwear
• only covered laced-up sneakers or slip-on shoes
are allowed
• full black shoes
• odour-free shoes
• shoes must be in good condition
• socks must be black and ankle length or low-cut
(must not be shown)
• safety shoes are a must for kitchen and stewarding staff
(also applies to outsourced partners)
Other
• employees must practice good personal hygiene i.e.,
shower daily, use deodorants and ensure oral hygiene
Footwear
• wearing non-hotel issued footwear
• stockings with patterns
• scruffy shoes with scratches and worn-out heels
• wearing non-standardised footwear
(example: shoes with heels)
Other
• tattoos must not be visible when employee
is in uniform
• be mindful of body odour or bad breath

Holiday Inn Express® UNIFORM BRAND GUIDELINES 22

GROOMING GUIDELINES
Grooming Standards (Male Employees)
Acceptable Not Acceptable

Uniform Uniform
• must be clean, well-fitted and neatly pressed • crumpled in appearance
• properly fastened with buttons • with missing buttons, tears and patches
• unwashed, stained or smelly
Name Badge • in an incorrect size or with unauthorised alterations
• without a name badge
• to be worn at all times • pockets with unsightly combs or bulky articles sticking out
• clean and unscratched name badge worn on the upper
left-hand side of the uniform
Name Badge
• lapel pin to be worn always with Blazers
• with smudges or bad print quality
Hair • heavily scratched name badge
• neat, tidy, clean professional looking hairstyles
Hair
• short and well-combed
• length to be maintained above collar and ears • no extreme hairstyles
• hair colour must be close to natural hair colour • loud and noticeably coloured hair
• untidy fringe, greasy or unkempt hair
Face
Face
• clean-shaven or well-groomed moustaches or beards
• goatees, stubble on face, untrimmed moustaches
and beards
• coloured braces

Holiday Inn Express® UNIFORM BRAND GUIDELINES 23

GROOMING GUIDELINES
Grooming Standards (Male Employees)
Acceptable Not Acceptable

Fingernails Fingernails
• fingernails must be clean and well-maintained • length of fingernails must not exceed the tip
of the fingers
Eye-glasses/Contact Lenses • stained or chipped nails
• eye glasses or contact lenses must use clear lenses
Eye-glasses/Contact Lenses
Jewellery & Accessories • sunglasses or fancy eye-glasses
• coloured or tinted lenses
• necklace must be hidden from view, if worn
• only a conservatively designed watch may be worn
Jewellery & Accessories
• straps can be in gold, silver, plain black, dark brown or
white leather • earrings
• any personal items worn must be of a discreet design • nose studs
• bracelet
• large sports watches or fancy designs
• rings of fancy designs
Note: watches, bracelets and wrist bands
are not allowed for kitchen staff
(also applies to outsourced partners)

Holiday Inn Express® UNIFORM BRAND GUIDELINES 24

GROOMING GUIDELINES
Grooming Standards (Male Employees)
Acceptable Not Acceptable

Footwear Footwear
• only covered laced-up sneakers or slip-on shoes • loud, colourful socks and shoes
are allowed • high heels
• full black shoes • scruffy shoes with worn-out heels and scratches
• odour-free socks and shoes • wearing non-standardised footwear
• shoes must be in good condition (example: shoes with heels)
• socks must be black and ankle length or low-cut
(must not be shown) Other
• safety shoes are a must for kitchen and stewarding staff
• tattoos must not be visible when employee
(also applies to outsourced partners)
is in uniform
• safety boots are a must for engineering staff
• be mindful of body odour or bad breath
(also applies to outsourced partners)

Other
• employees must practice good personal hygiene i.e.,
shower daily, use deodorants and ensure oral hygiene

Holiday Inn Express® UNIFORM BRAND GUIDELINES 25

UNIFORM
TECHNICAL DRAWINGS

Holiday Inn Express® UNIFORM BRAND GUIDELINES 26

UNIFORM TECHNICAL DRAWINGS
GSA
Male

Holiday Inn Express® UNIFORM BRAND GUIDELINES 27

UNIFORM TECHNICAL DRAWINGS
GSA
Female

Holiday Inn Express® UNIFORM BRAND GUIDELINES 28

UNIFORM TECHNICAL DRAWINGS
GSL
Male

Holiday Inn Express® UNIFORM BRAND GUIDELINES 29

UNIFORM TECHNICAL DRAWINGS
GSL
Female

Holiday Inn Express® UNIFORM BRAND GUIDELINES 30

UNIFORM TECHNICAL DRAWINGS
Bar/Breakfast – GSA
Male & Female

Holiday Inn Express® UNIFORM BRAND GUIDELINES 31

UNIFORM TECHNICAL DRAWINGS
Housekeeping Housekeeping
Male Female

Holiday Inn Express® UNIFORM BRAND GUIDELINES 32

UNIFORM TECHNICAL DRAWINGS
Engineering
Male

Holiday Inn Express® UNIFORM BRAND GUIDELINES 33

FABRIC SWATCH
Hotels can request for an actual fabric swatch board for reference.
Kindly email design@modaling.com.sg stating your hotel name, address and contact number.

Engineering

Housekeeping

Front Office & Great Room Service

Holiday Inn Express® UNIFORM BRAND GUIDELINES 34

 For any queries on the Uniform Brand Standards,
please contact the AMEA Holiday Inn Express® Brand Team.

35