Company profile

Basic Information

Donath-
Donath -Burson-
Burson -Marsteller

Part of the international network Burson-Marsteller

Established in 1991

Current permanent staff: 16

Operating in the Czech Republic and the Slovak Republic

Identification number: 25661035

Tax identification number: CZ25661035

Bank account: UniCredit Bank Czech Republic

Bank account number: 1125512004/2700

Burson-
Burson -Marsteller

Multinational company

Active in PR since 1953

Operating in 59 countries worldwide

Over 1,500 employees

Integral part of WPP Group
 Company profile

Donath-
Donath -Burson-
Burson -Marsteller
Public Relations/Public Affairs
Spálená 29
110 00 Prague 1
Czech Republic
phone: +420-224 211 220
fax: +420-224 211 620
http://www.dbm.cz
e-mail: mbox_dbm@cz.bm.com

"Donath-Burson-Marsteller’s approach to Public Relations is to create, modify, enhance, and

protect the business environment of DBM clients through creating informed opinions in key
audiences based on the creative presentation of truthful information.
The carefully balanced combination of knowledge of the local conditions, the innovative approach
to communications, and the global experience of BM's entire network, enhance DBM's
capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical
codes, as well as the use of creative communications tools make DBM capable of optimally
satisfying the communications needs of its clients."

Michal Donath
 Company profile

Our Merits

Unique and creative solutions that meet the clients’ expectations not only by realizing the
clients’ business

Objectives, but particularly by our strict adherence to the ethical principles of public relations

Continuous searchfor opportunities beyond the agreed communications and business
objectives

Creative approaches to the clients’ special needs in order to find unique and tailored
communications solutions

Team work based on the implementation of progressive communications disciplines based
on instant access to personal and information resources of the global B-M network

Professional quality of services provided by a highly motivated team

Our Strengths

Creative work with information

Professional and strictly ethical relations with the media

Courage and readiness to communicate on behalf of a client in crisis

Expertise and professionalism

Unique solutions

International know-how, combined with experience in the local market

Intellectual and electronic links to B-M’s international network

Wide-ranging contacts

Flexibility and attainability

High-tech PR
 Company profile / Important certificates

Founding member of the Association of PR Agencies

http://www.apra.cz

PRCA/APRA Certificate Consultancy Management Standard (2001-2007)

http://www.iccopr.com
http://www.dnv.cz

The agency fully respects the ethical principles of ICCO

http://www.iccopr.com

Certificate of Recognition
from the International PR Association (2002)http://www.ipra.org/

Certificate of Recognition from the International PR Association (1995)

http://www.ipra.org/
 Company profile / Important certificates

Annual Ekonom Award For Public relations in 2005

Certificate of Recognition
from the International PR Association (IPRA, 2006)
Project: "Laughing Cow Breaks the Da Vinci Codes of Youth"

Certificate of Recognition
from the International PR Association (IPRA, 2006)
Project: "Surveying Politicians: An Exercise in PR"

2005 SABRE Award Nomination

3rd place
Czech Public Relations Award 2007
 Company profile / Services

Services

Here we want to express our heartfelt gratitude to our clients for the trust they have been placing
in us. Since 1991, over one hundred major Czech, Slovak and international companies have been
our clients. We have proven our PR expertise and experience in a number of industries and
provided PR consulting on a number of topics. We believe that the length of our service
agreements is proof of the positive effect of our activities on our clients’ business.

Media Relations

Internet Relations

Crisis Management

Public Affairs

PR Strategy Consulting

Brand Building

PR Tools and Support

Advertising
 Company profile / Services

Media Relations

There is no such thing as an information vacuum. When there is a lack of hard information ,
hearsay fills the gap. The ability to promptly communicate key messages to target audiences can
improve perceptions of products and services, but only assuming the basic ethical principles of
media relations are respected. It is only these principles which can provide a long term
professional relationship with media representatives based on the quality of information. Building
media relations is surely no secret veiled in magic .

Well managed media relations have a major positive impact on company reputation and should not
be neglected under any circumstances. Strategy and tactics in media relations are always
reflected in DBM-designed PR activities. Our media relations specialists have extensive
experience in this field

Apart from company press spokespersons, it is also members of the board or other managers or
employees who act as a company’s spokesperson. Formulating and communicating key messages
is a matter of drill, not talent, and it can be learnt. All communications programs are based on
knowledge of media relations and public appearance principles. DBM provides such training and
maintains an extensive list of prominent alumni of our training sessions.

Media Monitoring Analysis

Media Trip

Media Training

Media Monitoring

Key Message Development

Q&A development

Press Release Writing and Targeted Distribution

Copywriting

Press Conference

Media Placement

Spokesperson Service
 Company profile / Services

Internet Relations

The internet is an important medium for building relationships with all audiences for all
companies, regardless of sector. The internet allows opinions to be received by the entire on-line
population, but also opens up novel ways of establishing a dialogue with target audiences. The
internet allows for personal communication and helps utilize creative tools for attracting the
attention of target audiences. According to B-M research, a company reputation may only improve
when the company website provides information relevant for the professional and lay public and
the company’s business partners. In January 2008, roughly 4.6 million persons accessed Czech
websites. The most important target audiences, such as local government and media, have
access to the internet.

A mere internet presence is not enough today. Beyond traditional communications via the “bricks
and mortar” mass media, the Internet provides innovative communications opportunities that we
recommend to use if appropriate.

Donath-Burson-Marsteller helps clients create effective internet communications strategies , and

together with experienced subcontractors provides a variety of internet related services ranging
from internet surveys to web video broadcasts and contextual advertising.

Internet Website

Internet Broadcast

Internet Survey

Internet Chat

Intranet

Internet Monitoring

Videomail

VIPmail
 Company profile / Services

Crisis Management

Crisis Management and Communications Support

A communications crisis is a situation where the reputation of a company is at stake. No crisis

situation though is foreseeable in advance but risks, including communications risks are.
Successful crisis management by DBM standards is based on creative processing of available
information, on a timely and responsible reaction and on creative communications solutions.
There is namely nothing less at stake than the company’s good name and reputation as the most
precious assets. A communications crisis without a prompt resolution may lead to the
undermining of customers’ and employees’ trust and a direct loss of financial and business
opportunities.

Crisis Management employs a wide range of public relations tools. Donath-Burson-Marsteller

and its parent company Burson-Marsteller have extensive experience in dealing successfully
with various crisis situations on Czech and international markets . Seeking counsel in crisis
management demonstrates a responsible approach to preventing and minimizing the potential
negative impact of any crisis situation.

We are ready to assist you in dealing with crisis situations 24 hours a day, 7 days a week.

Crisis Management

Crisis Communications Training

Crisis Communications Manual
 Company profile / Services

Public Affairs

Decisions made by public administration have enormous impact on the business environment.
Political representatives and state officials make decisions which may significantly influence a
company’s prosperity. Our experts build informed opinions on behalf of our clients at all
government levels, reaching cabinet members, parliamentary deputies and senators, as well as
regional and local administrations. Donath-Burson-Marsteller provided services in this field as
early as 1995, when it successfully lobbied on behalf of Czech small and medium sized
breweries’ interests in protecting their tax breaks. Only such activity could save the diversity of
the Czech beer market. In the “Awards” section of this site, there is an 1995 IPRA certificate of
recognition for this project.

DBM also provides services at the European Union level and in all other economic centers of the
world, with support from Burson-Marsteller and its daughter company BKSH, one of the largest
lobbying groups in Brussels and Washington DC.
 Company profile / Services

PR Strategy Consulting

Strategic consulting in public relations as understood by Donath-Burson-Marsteller focuses on

the ability to identify and exploit communication opportunities. Utilizing the identified
communications opportunities helps our clients forge existing and build new relationships with
their customers and/or suppliers. We provide PR strategic counsel to board members, top
management, marketing departments, internal communication departments, human resources
and risk management departments.

Internal Communications

Measuring PR Effectiveness

Identifying Communications Opportunities

Identifying Sponsorship Opportunities

Investor Relations, Annual Reports

Business-to-Business
 Company profile / Services

Brand Building

Brand and Reputation Consulting

Brands cast a magic spell on customers. The brand is one of the main attributes when a
customer is deciding whether to buy a product or not. A well-established brand does not require
discounts or “special offers”. A strong brand is perceived by a customer as undiscounted quality.
Brand building is a long-term process which should lead to changes in customers’ perceptions
and expectations, and, in the end, to a desired change in customer behavior. Brands apply to
fast moving goods, as well as business-to-business products and services alike.

In providing services we build on our experience with the Czech market and the bulk of
information and research data gathered by Burson-Marsteller. Burson-Marsteller was the
co-founder of the Fortune Most Admired chart, the company regularly conducts research on
customer behavior (e.g. the efluentials research) and on the effect public perceptions of chief
executive officers have on company reputations. We provide our clients with creative solutions
that help effectively communicate key messages to key audiences, while positively affecting
clients’ business results.

Product Marketing PR

Product/Brand Market Launch
 Company profile / Services

PR Tools and Support

Production companies usually propose to clients ways of delivering what is demanded from
them. Donath-Burson-Marsteller, however, provides services at an earlier stage of planning and
helps clients search for the most effective ways to communicate key messages. Such an
approach brings lower-costs and effective results.

DBM’s services provided in this area cover event management, internet surveys, internet portal
design, brochures, leaflets, newsletters and invitation design. In all our activities we seek to
produce materials and events which the participants will not forget after the “curtain comes
down”. DBM provides clients with top class services especially innovative Hi -Tech services. In
1999 for example, Donath-Burson-Marsteller prepared and managed the first ever live TV
broadcast over the internet from the CNTS building.

Donath-Burson-Marsteller puts emphasis on the most important element of production

management, which is building an interactive relationship between a client and its key
audience. In our understanding, public relations is built on a dialogue with target audiences and
the communications tools applied should respect this.

Brochures

CD-ROM/DVD

Newsletters

Mail Merging

Information Line

Information Documents

Leaflets

P.O.Box

Invitations

Event Management
 Company profile / Services

Advertising

There can be situations in Public Relations when one cannot rely on the media’s interest to
deliver important information, e.g. a hot line number or a product line market withdrawal
announcement. In such cases, placing an eye catching and creative ad can help significantly.
Donath-Burson-Marsteller, along with other companies within the Young & Rubicam/WPP
group, has extensive experience with communications via advertising.

We provide our clients with counsel regarding advertisements in crisis management,

improving company reputation, brand building and business to business relations, as well as
litigation support.
 Company profile / Key Client Relationship Portfolio (2008)

Burson-
Burson -Marsteller Worldwide

Accenture

Altria

AstraZeneca

Bureau of Engraving and Printing

BSEF

Danone

Henkel

Hewlett Packard

Hormel

Intel

LG

McDonalds

Merck

Merrill Lynch

Pfizer

SAP

Shell

The Coca Cola Company

Visa

Lufthansa
 Company profile / Key Client Relationship Portfolio (1994-2008)

Donath-
Donath -Burson-
Burson -Marsteller (1994-
1994 -2008)
2008 )
Banking and Finance:

ČSOB

Pioneer Investments

Winterthur penzijní fond

GE Capital Bank

Expandia Banka

Property Development:

Housing & Construction (CZ)

IPS/Skanska

Pharmaceuticals and Healthcare:

Iscare I.V.F.

Johnson&Johnson/Janssen Cilag

Bristol-Myers Squibb

Galena

Fresenius Pharma

Pfizer

Foods and Beverages, FMG:

UNILEVER ČR

McDonald's ČR

Karlovarské minerální vody

UNILEVER Slovensko

Balírny Douwe Egberts

Public Sector:

Ministerstvo financí ČR

Magistrát hl. m. Prahy

IT and Telecommunications:

GTS Czech

Lucent Technologies/Avaya Czech Republic

Czech On Line

SAP ČR

3 COM

Utility sector:

OMI Česká republika

Conoco Continental Holding

Transgas

Shell

Agip
 Company profile / Key Client Relationship Portfolio (1994-2008)

Donath-
Donath -Burson-
Burson -Marsteller

Transport and Courier Services:

DHL International

United Parcel Service Czech Republic

Lufthansa

Publishers and Media:

CME/ČNTS

Euromedia Group

Mafra

Mediacop

Reader's Digest Výběr

Philanthropy and Charity:

Nadace pro transplantace kostní dřeně

IOM Prague

Nadace pro život

Pohoda

Sdružení Dženo

Retail:

OBI

Datart International

Billa

Professional Services:

Deloitte&Touche

Egon Zehnder International

Det Norske Veritas

Sofres-Factum

Industry:

Boeing Aerospace Limited

TVX Bohemia Důlní

Nová Huť

Westinghouse Electric Corporation

Dyckerhof AG

Rockwool
 Company profile / DBM team

Michal Donath
Managing Director

Michal Donath (59) is the Managing Director of

Donath-Burson-Marsteller. He has managed the Czech office of
Burson-Marsteller since its founding in 1991. In mid-1998, he acquired
the BM operations in Prague and established Donath-Burson-Marsteller.
During his career in PR, Michal Donath has established himself as
a renowned crisis communication consultant. He is a founding member of
the Czech Association of PR Agencies (APRA).
During his career, Michal has held a wide range of managerial positions
spanning from planning, foreign and domestic trade, agriculture to
transport and healthcare. Having worked for a number of years as
a stringer for TIME Magazine and UPI in Prague, Michal enjoys excellent
relations with foreign and local media and Czech politicians. Thanks to
his language skills in English and German, he has been invited to act as
a translator for key figures of Czech and Slovak public life including
Václav Havel, former president of the Czech Republic.
Michal graduated from the University of Economics, Prague in 1973 with
a degree in foreign trade. He also completed a one-year scholarship
program at the Institute of Journalistic Sciences of the University of
Vienna, Austria.
He is fluent in German and English.
Michal has also worked on the following accounts for
Donath-Burson-Marsteller:
AirTouch, British Gas, Colgate-Palmolive, Creditanstalt, CME/ČNTS,
Česká pojišťovna, České dráhy, Danone, Dell Computer, Electrolux,
Evropská cestovní pojišťovna, Invesmart, Karlovarské minerální vody,
Lucent Technologies, Ministerstvo průmyslu a obchodu ČR, Ministerstvo
zdravotnictví ČR, Mladá fronta Dnes, Procter & Gamble, Stratton Group,
TVX Bohemia důlní, United Distillers, Westinghouse, Winterthur,
Wüstenrot.
 Company profile / DBM team

Gabriela Bechynská
Media Relations Director

Gabriela Bechynská (33) has worked for Donath-Burson-Marsteller since

March 2000 and currently holds the position of Media Relations Director.
She organizes media training sessions and helps to manage accounts for
clients operating in the financial sector.

Having experience in television news, radio stations, and newspapers,

her career covers the entire media sector. From 1995 to 1999 she worked
as a domestic news editor in Nova TV’s news department, where she also
produced and edited the morning news bulletin for a year. After having
left Nova, she worked as a reporter and newscaster in Radio Blanik’s
news department and concurrently worked as a reporter for Metropolitni
Expres on Galaxie TV, where she prepared news for Prague residents.
For over two years she worked as freelancer for the daily newspaper
Právo, where she wrote mostly for the paper’s cultural pages.
She obtained her master’s degree from the Faculty of Natural Sciences at
Charles University in 2000. Her major was the the Integral Study of Man –
Anthropology.
In 2000, she was received a Diploma in Public Relations from the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.
Gabriela speaks English and German.

Gabriela has worked on the following accounts for

Donath-Burson-Marsteller: 3Com, Aventis, Bernard, Conoco, Čekia,
Česká pojišťovna, ČSOB, E-Forum, Europapier, Fournier, Intercredit,
IPS, Jim Beam, Karlovarské minerální vody, Knižní klub, Medical
Healthcom, Občanské sdružení Pohoda, Pfizer, Pioneer Investments,
Poinsettia, Sociálna poisťovňa SR, Unilever, Winterthur penzijní fond.
 Company profile / DBM team

Beata Bartošová
Senior Public Affairs Consultant

Beata Bartošová (30) has worked for Donath-Burson-Marsteller since

February 2005 and holds the position of Public Affairs Consultant.

She obtained her master’s degree from the Faculty of Political Science
and International Relations of Matej Bel University in June 2003. In 2004
she obtained another master’s degree in political science at the Central
European University in Budapest, where she focused on a comparison of
the stability of the party system in the Czech Republic and Slovakia.

During her studies she spent four months as a legislative intern at

Americans for Democratic Action, which is a Democratic Party lobbying
group based in Washington, DC. She was a member of a team polling
Democratic Party representatives in the US Congress on political issues
and a member of Chris Van Hollen’s election team in 2002.

She also took part in an internship program at the Regional Office of the
President of the Slovak Republic Rudolf Schuster.
In 2005, she was awarded a Diploma in Public Relations by the London
School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.

Beata has worked on the following accounts for

Donath-Burson-Marsteller: CME, OVB Allfinanz, Plus-Discount, Bata
Corporation.

She is fluent in English and Hungarian and speaks elementary German.

 Company profile / DBM team

Petr Blažek
Strategic Communications Director

Petr Blažek (48) joined Donath-Burson-Marsteller in December 2007.

As a former professional sportsman (Modern Pentathlon) he took several

medals in both World (two Bronze Medals) and European Championships
(two Silver Medals, two Bronze Medals) in the period 1985–1993.

Before joining DBM, he worked with Ekonom business weekly (Czech

equivalent of The Economist) for six years, with initial responsibilities for
the Money & Investments Section, and later for Science & Technology.

Prior to his career with Ekonom, Petr worked as an internet business

consultant. He was also a co-founder of a local Czech financial news
portal (as early as in 1998). At the beginning of his professional career,
Petr was a Managing Director at a small brokerage house. Since then he
contributed to Czech media.

Petr is a pre-graduation dropout from the Faculty of Natural Sciences,

Charles University. During his last grade, he found himself too busy with
sport and private business interests and gave up his studies.

He speaks English, partly Russian.

 Company profile / DBM team

Iva Dryáková
Consumer Relations Consultant

Iva Dryáková (40) has worked for Donath-Burson-Marsteller since March

1997 and currently holds the position of Consumer Relations Consultant.
She primarily works on accounts for clients operating in the healthcare
and services industries and as a hotline operator.

Prior to joining Donath-Burson-Marsteller, she worked in the laboratory

of the Physiological Institute in Krč as an assistant to the director of
Novex, a trade company.

Iva completed secondary school in 1987. She continues to improve her

knowledge of English at language schools (exams FCE passed in
2003).

In 2002, she received a Diploma in Public Relations from the London

School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.

Iva has worked on the following accounts for Donath-Burson-Marsteller:

Balírny Douwe Egberts, Centrum asistované reprodukce Iscare IVF,
Centrum pro léčbu obezity Iscare, Foundation for Bone Marrow
Transplantation, Johnson & Johnson, Karlovarské minerální vody,
Laboratoires Fournier, Pfizer, Pioneer Investments, Unilever, Winterthur
pojišťovna.
 Company profile / DBM team

Iveta Drymlová
Project Implementation Consultant

Iveta Drymlová (35) has been working at DBM since November 2006.
She holds the position of Project Implementation Consultant.

Before joining DBM Iveta was engaged in charity work in Africa and
charity promotion in Europe. She was also involved in approaching and
recruiting new volunteers. For a period of three years she was in charge
of Total Community Mobilization in Botswana. The program was focused
mainly on the prevention of HIV infection and living with AIDS. After her
return to Europe she worked for Czech office of a British company,
Parnhams, where she was responsible for organising marketing activities
and translations.
Iveta finished her secondary education in 1987. She is fluent in English.
She works in Donath-Burson-Marsteller on an account for the American
company UPS and also on pro bono activities for Prague Literature
House.
 Company profile / DBM team

Tomáš Jelínek
Executive Director / Public Affairs Director

Tomáš Jelínek (40) has been working as a Senior Public Affairs

Consultant with Donath-Burson-Marsteller since September 2005.
Prior to this, he was employed by the state administration and non-profit
sector. He served in the Office of the President from 1996 to 2001, where
he was mainly responsible for President Vaclav Havel’s economic
agenda. In this capacity he helped organize, for example, a meeting of
WBG/IMF representatives and non-governmental organizations at Prague
Castle in 2000. Tomáš was involved with Nazi victims’ compensation
issues when he represented the Czech Republic at the International
Commission for Holocaust Era Insurance Claims headed by Lawrence
Eagelburger. Further, Tomáš was part of an expert negotiating team on
forced and slave labor compensation. He worked as an advisor to
Minister Karel Dyba at the Ministry of Economy in 1995-1996.

Tomáš has been involved in the non-profit sector since 1998. Currently,
he is serving as Chairman of the Board of Directors at the Institute of the
Terezin Initiative, Vice-Chairman of the Czech Committee for Nazi
Victims and a member of the Board of Directors of the Jewish Museum in
Prague. He is a member of the Institute for Social and Economic
Analysis, where he deals with retirement pension reform and household
income analysis.

He graduated from the Civil Engineering Faculty at the Czech Technical

University in Prague. Later he studied on postgraduate courses in
theoretical economics at the Center for Economic Research and
Graduate Education at Charles University, which he completed by
passing field and general exams by 1995. In 1999 he was granted
a stipendium by the Pew Economic Freedom Fellows Program, which
was organized by the School of Foreign Service at Georgetown
University in the USA. He completed internships in France and the USA
(World Bank and Labor Department).
He is fluent in English.
 Company profile / DBM team

Simona Kopová
Account Director

Simona Kopová (35) has worked for Donath-Burson-Marsteller since

March 1997. She currently works as Account Director and provides
consulting chiefly in the areas of healthcare, services, and finance.

Prior to joining the agency, she spent two years working in the training
department of the French pharmaceutical company Servier.

She has a master’s degree in media studies at the Faculty of Social

Sciences of the Charles University in Prague. She is a graduate of the
Ostrava University School of Arts and Sciences, where she attained
a bachelor’s degree in English. In 1999, she completed the
Burson-Marsteller University program in Norwalk, Connecticut.

In June 2000, she received a Diploma in Public Relations from the

London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.

She speaks English, partly Russian.

Simona has worked on the following accounts for

Donath-Burson-Marsteller: Karlovarské minerální vody, Balírny Douwe
Egberts, Assisted Reproduction Centre Iscare IVF, Centre for Obesity
Treatment Iscare, Pfizer, Janssen-Cilag, Johnson & Jonhson, Unilever,
United Parcel Service, Winterthur penzijní fond, Abbott Laboratories,
Foundation for Bone Marrow Transplantation.
 Company profile / DBM team

Karla Krejčí
Business Development Director

Karla Krejčí (37) has worked for Donath-Burson-Marsteller since 1996

and currently holds the position of Business Development Director. She
provides consulting services for clients in public health , transport and
financial services sectors.

Karla is a graduate of the Faculty of International Relations at the

University of Economics, Prague. She majored in Economic Journalism
as an undergraduate. She broadened her professional knowledge by
taking a master's degree in 1998 from the Institute of Mass
Communication and Journalism at the Faculty of Social Science, Charles
University. In 1997 she graduated from the Burson-Marsteller University
in the USA and took a Perception Management course in London.

In 1993 Karla was a staff member at Czech and Slovak News and also
helped develop reports for economic broadcasts on Czech Radio. In her
last two years at the Prague University of Economics she held the
position of assistant at the White & Case legal advice bureau in Prague.

She is fluent in English, speaks French and basic Russian.

Important accounts: Annual Meetings IMF/WB Prague 2000, Avaya

Communication, Czech On Line, Čokoládovny, Daventree, DHL
International, Expandia Banka, McDonald's, Roche, UPS and The Bell
School.
 Company profile / DBM team

Jan Laštovička
Director Creative Communications

Jan Laštovička (29) has worked for Donath-Burson-Marsteller since

October 2005. He currently holds the position of New Media Consultant.

He obtained his master’s degree from the Teaching Faculty of Teaching

at Charles’ University in Prague in 2004. During his studies he spent six
months at Seminariet for Formgivning in Nykøbing, Denmark, where he
studied graphic design.

Prior to joining Donath-Burson-Marsteller he worked in the design

department of Porcela Plus a.s. His designs are also being used by
Karlovarský porcelán a.s.

In September 2006, he was awarded a Diploma in Public Relations by the

London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.

Jan is fluent in English.

 Company profile / DBM team

Zuzana Migdalová
PR and Media Consultant

Zuzana Migdalová (32) has worked for Donath-Burson-Marsteller since

October 2001 and currently holds the position of PR and Media
Consultant. She works on accounts for clients operating in services,
healthcare, telecommunications, and other industrial businesses. In
addition, she devotes some of her time to corporate charity and ‘pro bono’
projects.

Prior to joining DBM, she worked as an assistant for an investment

consulting company, the Association of Cable Television Stations, and
the Czech Association of Cable Communications.

She obtained her master’s degree in Mass Communications from the

Social Sciences Faculty of Charles University in Prague in May 2001.

In 2002, she received a Diploma in Public Relations from the London

School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.

Her mother tongue is Slovak and she is fluent in Czech, English, and
French. She completed a French course at the Sorbonne in August
2001.

Zuzana has worked on the following accounts for

Donath-Burson-Marsteller:
Centrum asistované reprodukce Iscare IVF, GTS, Medical Healthcom,
Nová huť, Občanské sdružení Pohoda, Orange Slovakia, Poinsettia,
United Parcel Service Česká republika, Winslow Partners.
 Company profile / DBM team

Lenka Oberfalcerová
Public Relations Consultant

Lenka Oberfalcerová (28) joined Donath-Burson-Marsteller in

September 2007 as a Public Relations Consultant.

She holds a master’s degree in English and Spanish Philology,

Psychology and Education from the Faculty of Education at the University
of South Bohemia. Lenka also spent one academic year at the University
of Alcalá de Henares in Spain studying Spanish Philology at the Faculty
of Philosophy. After being awarded a scholarship by the Spanish State
Department, she took a Course in Spanish and Cultural Studies at the
Autonomous University of Madrid.

Prior to joining Donath-Burson-Marsteller she was employed by the state

administration. At the Prague 7 City District she was partly responsible for
the supporting methodically the professional development of teachers,
and mainly for fundraising and related data processing. Her focus were
national grants and projects under the auspices of the European
Economic Area (EEA) or Norwegian Financial Mechanisms to improve
the level of Prague 7 kindergartens and elementary schools. In addition to
her teaching jobs at high and private language schools, Lenka also has
marketing experience from working in call centers for Volvo and Ford as
an employee of the G.P.S. and Wunderman Cato Johnson in Prague.

In February 2006 Lenka received a Diploma in Public Relations from the

London School of Public Relations, a certified course organized by the
Czech Association of PR Agencies.

She is fluent in Spanish and English.

 Company profile / DBM team

Josef Průša
Chief Information Officer

Josef Průša (42) has worked for Donath-Burson-Marsteller since June

1996 as Chief Information Officer.

Prior to joining Donath-Burson-Marsteller, Josef worked for computer

periodicals as a lab technician and reviewer. He has published articles
in PC Magazine Czech Edition, and in Computer World and PC World
magazines published by IDG Czechoslovakia. He has also worked for
FCC Folprecht as a software and network specialist.

He is a graduate from the Czech Technical University -

the Electrotechnical Faculty.

He is fluent in English and conversational German and Russian.

 Company profile / DBM team

Andrea Sitárová
Senior Public Affairs Consultant

Andrea Sitárová (31) joined Donath-Burson-Marsteller in January 2009

and specializes in government relations and public affairs. Her past
experience is in diplomacy and public policy analysis . She worked as a
consultant for OECD in Paris, interned at the United Nations in New York
(ECOSOC) and worked for almost five years at the Embassy of Canada in
Slovakia, most recently on public affairs and public diplomacy projects.

Andrea holds a professional MPA in Public Policy and Management from

London School of Economics and from Institut d’Études Politiques de
Paris (Sciences Po), she also completed her postgraduate studies of
European Affairs at the Law School of Comenius University in Bratislava
and holds an dual degree MA in International Business and Marketing
from University of Economics in Bratislava and Université Jean Moulin in
Lyon.

During her studies, she focused her research on policy leadership and
entrepreneurship of political leaders in pursuing controversial reforms ,
organizational change, coalition building and leadership communication
and she used sophisticated analytical tools, including scenario planning
analysis and quantitative methods.

She is fluent in English, French, Slovak and conversant in German and

Italian.
 Company profile / DBM team

Dana Šímová
Health Issues Consultant

Dana Šímová (43) has worked for Donath-Burson-Marsteller since March

1996. She currently holds the position of Health Issues Consultant and
primarily works on accounts for clients operating in healthcare, services,
and merchandising industries as a hotline operator and health and fitness
consultant.

Prior to joining Donath-Burson-Marsteller, she worked as Head Dietitian

for Sodexho that provided food services for the Thomayer Faculty
Hospital. Prior to that, she had worked for the Children’s Health Center in
Nový Jičín as Food Services Manager.

After graduating from secondary nursing school, Dana completed

a two-year course at the Institute for Further Education in Healthcare in
Brno.

In 2002, she received a Diploma in Public Relations from the London

School of Public Relations, a certified course organized by the Czech
Association of PR Agencies.

Dana has worked on the following accounts for

Donath-Burson-Marsteller: Balírny Douwe Egberts, Český kávový svaz,
Fórum zdravé výživy, Laboratoires Fournier, Karlovarské minerální vody,
McDonald's, Unilever, Centre for Obesity Treatment ISCARE, Winterthur
pojišťovna.
 Company profile / Crisis Contacts

24/7 Stand-
Stand -by

Emergency contact information for the Czech Republic and Slovakia:

Michal Donath
Managing Director
Tel.: +420 224 211 220
GSM: +420 602 222 128
E-mail: michal.donath@bm.com
 Company profile / Worldwide B-M Offices

Argentina Buenos Aires Burson-Marsteller +54 11 4342 8010

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Kommunikationsberatung
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 Company profile / Worldwide B-M Offices

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Lda
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Serbia Belgrade Mmd +38 111 328 5939
Singapore Singapore Burson-Marsteller +65 6336 6266
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Slovenia Ljubljana Mmd +38 598 407 788
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Madrid Burson-Marsteller +34 91 384 6700
Sweden Stockholm Burson-Marsteller +46 8 440 1200
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 Company profile

Worldwide

101 OFFICES , 59 COUNTRIES , 1 COMPANY

AMERICAS
Burson-Marsteller
25 Park Avenue South
New York
N.Y. 10003-1653
USA

EUROPE
Burson-Marsteller
Greater London House
24-28 Bloomsbury Way
London, WC1A 2PX
United Kingdom

CZECH REPUBLIC
Donath-Burson-Marsteller s.r.o.
Spálená 29
110 00 Praha 1
Česká republika