In this week’s lecture series, we had eloquent and smart speaker named Mr.

Sean Jerrold
Esteban. Mr. Esteban graduated Cum Laude with the degree of Bachelor of Science in Business
Administration Major in Marketing from Chiang Kai Shek College from Batch 2014. He is an
officer of student executive council 2012-2014 and emerged as the champion in the nationwide
Marketing Quiz Bee held last January 28, 2014 at the SMX Convention Center. He joined Exce
Ads Graphics as account executive and he handled corporate accounts, payments, specifications,
and deadlines. He became an intern in Mamré Marketing Cooperative as a marketing consultant,
he developed a marketing plan and conceptualized ideas and sales promotion strategies. Then, he
became an account service manager in GreatPacific Distribution Corp, Mr. Esteban took the lead
role in selling construction materials, lighting and bathroom fixtures and his responsible for the
sales process from initial point of contract to actual delivery, worked closely with the operational
and logistic team to ensure that product delivery schedules are met. While he is GreatPacific
Distribution Corp he had many accomplishments such as he reached sales quota of 30,000 bags
after 3 months, took over the cement division and handled over 50 accounts, managed to get a deal
from a reputable developer after 4 months, Managed to persuade more than 50% of hardware
retailer accounts to switch from a leading brand to a relatively new brand, affecting the former’s
market share on a certain geographic location.

South Carolina Beverages Incorporated’s Lick Iced Tea was crafted by En-tea-preneurs in
2015 and released it in the market in 2017 in selected stores. Lick Iced Tea is locally made ready-
to-drink tea beverage which uses only the finest and natural ingredients in the world. They used
the green and black tea for a full-bodied taste and added the Stevia plant extract to balance the
bitter taste of the teas. It also does not contain artificial flavoring, artificial colors, and preservatives
and they used glass-bottles instead of tetra-packs. It was founded by Mr. Esteban and his partners.
The title of his talk is Distribution and Product Innovation.
 Mr. Esteban said that the product development doesn’t need to be written down even he
himself taking notes even if he graduates none of these he will remember. You will do it actual
and we don’t to memorize things to apply it. You don’t have to be perfect at the start and perfect
everything, you should just believe in your own concept, thinking, and ideas. Normally, we do
have this thinking like a perfect name, perfect brand name, perfect endorsement, perfect packaging.
You don’t need to be afraid to try out new things and at the end of the day , you’ll learn more from
the mistakes and before you perfect the product surely you encountered many mistakes and wasted
resources to perfect the product and some raw materials are expensive and they didn’t have a
canvass. We need to go through like those things in order to better in the future. We need to try
out things better if you have means so you can try out more things and learn more. We need to
listen to customer’s voice so you’ll make better. You don’t need take down all the things, you just
need to understand how it works.
By attending this seminar and completing the given lecture, this has given me more ideas
about innovation and design and at the same time the pre conceived ideas that I had has been
changed as a result of completing the seminar and preparing for the report. I did not fully appreciate
the importance of introducing innovations in various aspects and features of products and services
in regular manner. However, towards the end of the seminar I became convinced that introduction
of innovations in various aspects and features of products and services has become one of the basic
survival requirements in modern highly competitive marketplace. Similarly, a highly dynamic
nature of design can be specified as another point that I learned during the process of completing
the module and preparing the report.

Everything learned is practical and applicable in the real life. It is all seen happening in the
real world. This topic will be very useful in future and will be much more useful compared to now
since by then, demands will be too high and changing much faster than now, innovation will be
heavily required for companies to succeed and using this knowledge, the different concepts
involved in creating a marketing design- the importance of information transparency, the different
steps in designing process, the importance of patenting etc., all will be used in future whether one
will be working for a company or starting one’s own company in order to avoid failures and
mistakes that many companies make and to succeed like top innovative companies and
personalities.
 The second speaker given us a partial look of what is in store for those who intend to have
a franchise business in the future.

To begin with, he started working when he was 20 years old while waiting for graduation
started in DIY at the bottom as a sales clerk and took as a cashier, store supervisor, warehouse,
and all of the department in the head office and he formed his foundation. He also did the key
branding of the whole DIY brand. He signed with his first foreign contract which is NCAT. It is
Korea's number one fashion accessory brand in 2013 he was 21 years old. He saw a gap in the
market and an opportunity of there’s not much competitors because of korean wave. He opened
his first store in 2014. He was also the Ayala’s most promising retailer in 2016.

He enrolled in AIM Executive MBA program being the youngest at age of 24to enter the
program. He also started Pony, it is Malaysia's number one kids apparel in franchise in year 2017.
He also open K-Culture in EDSA Shangri La during the end of 2017. Currently, he is venturing
into a restaurant business. He signed with one of Japan's biggest restaurant brands due to open this
year 2020. He also retailed business more than 20 branches nationwide. He is the director of Life
Space Inc. and he is also the director of Baker’s Call and he’s a corporate secretary director of the
Signature Home Product Inc., GlobalBrands Retail Specialist Inc., General Manager managing
director and also the CEO of World Food and Beverage Corporation.

Mr.Sia will be talking about entrepreneurial DNA. What qualities you need to have, which
he believes that his keys to his success. He indicated that grades don’t dictate your future success.
Keypoints are what is entrepreneurial behavior, spotting opportunities, no such thing as overnight
success, grit and perseverance over talent.