Marketing Strategy Questionnaire

by QUE ST IO N on JANUARY 9, 2010

A marketing strategy questionnaire is a questionnaire that is used to collect data on

marketing strategies. Businessmen need to investigate the market and what methods they
need to use before they operate in it. Getting into any kind of a market without prior
knowledge is suicidal as markets can be very deceptive. A marketing strategy questionnaire
uses relevant industry specific questions in order to find out necessary information. It is the
responses that are received from the questions asked in market strategy questionnaires that
are used to draw conclusions about the best strategies to use in the market. Below is an
example strategy questionnaire.

Personal details
First Name Middle name Last name

______________ _______________ ______________

Age __________________

What type of business do you own?

Sole proprietorship _________ Partnership _________ Corporation ______

(Tick where appropriate)

Where do you sell your products?

_______ in a business premise

______ online

______ at home

Please answer the following questions with ‘yes’ or ‘no’ where necessary
Would you say that your business is profitable?

________________

Do you do advertising for your business?

_____________

How do you advertise?

_______ through the media (television, radio, newspapers)

________ through the Internet

________ through billboards

________ through word of mouth

Do you sell your goods and services online?

____________

Do you sell your goods through sales representatives?

____________

How many outlets do you have for your business?

____________

Do you have enough outlets for your business to sell your goods and services?

______________
What is the government is doing to promote marketing especially

This is the questionnaire aimed to gather information on tourists’ expectations about the
ideal travel agency. Please, recall your experience with travel agencies and fill in the
questionnaire. If you do it electronically, change the color of the chosen answer box. We
appreciate your time and effort.
abhipraya.kaviratna@in.thomascook.in

1. Please fill in your background information:

• Age □ 0-16 □ 17-25 □ 26-35 □ 36-45 □ 46-55 □ over 56
• Gender □ Male / □ Female
• Marital status □Single □Living with a partner □Married □Divorced □Widowed
• Occupation □Student □Part-time Job □Full-time Job

2. Have you ever traveled with travel agencies before? □ Yes / □ No

3. How frequently do you apply to a travel agency to arrange your vocation?

□ Always □ Often □ Sometimes □ Rarely □ Never

4. How do you choose which travel agency to go to? You may choose more than one
answer.
□ Trough friends/family's advise
□ Trough internet
□ Basing on your past experience
□ From advertisement
□ Other option, namely…..

5. For what destination would you prefer to go to a big agency?

□ Developed countries
□ Developing countries
□ Third World countries
6. For what destinations would you prefer to go to a small agency that specializes on
particular destination?
□ Developed countries
□ Developing countries
□ Third World countries

7. Imagine that you go to a summer vocation with your friends/family to the country no
one of you has ever been before. What kind of information about the destination do
you expect to get from a travel agent? You may choose more than one answer.
□ About weather
□ About traditions
□ About local food
□ About currency
□ About dangers
□ About transport
□ Other option, namely….

8. How much time do you prefer to spend at a travel agency each visit?
□ Less than half an hour
□ Half an hour to one hour
□ More than one hour

9. How many times on average do you go to a travel agency before you finally book the
trip?
□ 1
□ 2
□ 3
□ 4 or more

10. Please read the statement and indicate the level of your agreement or disagreement.
 Strongly Strongly
Agree Neutral Disagree
agree disagree

I like it when a travel agency keeps

□ □ □ □ □
in touch with me from the booking
phase until tourists’ coming back.

I like it when a travel agency

□ □ □ □ □
continues to inform me on their new
offers after I completed the trip.

I like it when a travel agency informs

me not only about the positive sides □ □ □ □ □
of the trip but also about the
difficulties at the destination.
I like it when a travel agency takes
the full initiative in my planning □ □ □ □ □
trips.

11. Please select whether the following aspects of the journey are a compulsory or
optional responsibility of a travel agency.
Optional (depends
Aspect Compulsory on the trip) I do not know

Accommodation □ □ □
Transport □ □ □
Entertainments □ □ □
Safety measures □ □ □
Insurance □ □ □
Others options,
□ □ □
namely……………

12. These are some qualities of a travel agency. Please rank them from “1” to “5”.
 Note that: “5” stands for the most important and “1” for the least important quality.
□ Good communicative practice
□ Trustworthiness
□ Professional knowledge
□ Friendliness of staff
□ Fair cost

13. Have you already chosen the ideal travel agency?

□ Yes
□ No
This is the end of the questionnaire. Thanks for your help!