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George Tsoukalas
English 213
November 2010
Transforming Gender:
Most contemporary political theories involve the introduction of a new global market as a
means to propitiate developing countries’ economies. The World Bank and the International
Monetary Fund are organizations whose scope is to successfully integrate such policies
effectively. However, a select number of theorists have argued that this approach to development
isn’t the ideal solution and instead of expanding countries’ economies it creates dependencies.
Nonetheless, modern economic policies have been promoted by lending funds to institutions
throughout the globe. In 1982, Mexico had a huge external debt of 80 billion dollars and couldn’t
pay it off. The country declared bankruptcy because it could no longer pay the World Bank. As a
result, the G7 had no choice but to terminate their debt propitiating Mexico into harmonious
economy. Similarly, other Latin American countries would now pay off their outstanding debts
with loans in hopes of economic prosperity. This affected the daily lives of many Latin
Americans: their way of life took new shapes and forms, their traditions shifted and their culture
was redefined. The development of the Latin American trade market has resulted in a swift
change in traditional and essential principles of the Latin American household. In an attempt to
identify such cultural and economic shifts in the household, I will examine how globalization has
affected gender relations in Latin America. The research provided will clarify how such
economic changes took place in the Latin American domestic sphere highlighting the importance
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of globalization and how it changed Latin America. Globalization impacts gender relations by
attributing new roles within the household, by redefining power relations and changing a
patriarchal way of life in Latin America. After a brief contextualization of how modern
globalization works, I will focus on globalization’s impact on power relations between men and
women within the domestic sphere, the shift away from traditional forms of patriarchy in the
domestic sphere and an alternate economic orientation within a modern global market.
Globalization
people, information, and culture. Martin Albrow defines globalization as “...the diffusion of
cultural practices within a global context....” (Albrow 2000). In 1944, the 2nd world war had and
ended and, at this time, the United Nations had been created, as well as other global economic
organizations, such as the International Monetary Fund and the World Bank. The goal was for
these organizations to rid the world of poverty through means of free-trade. The G7 (Germany,
Britain, France, Italy, Japan, Canada, and US) were usually the countries with the largest wealth
rendering them important global monetary contributors. Theorists, such as, Adam Smith, a
Scottish economist, helped develop the notion of free-trade; who’s objective was to restrict
government involvement within global economy in order to ensure a modern form of oligopoly
of the G7. An initiative by G.A.T.T (General Agreements on Tariffs and Trade) imposed free-
trade policies on less wealthy economies rendering Adam Smith and his theory overwhelming.
standards, laws, legislations and regulatory measures. Thus, restricting normative capital flows
and resulted in unstable economies around the world, i.e. ‘gridlock’. The attempt to privatize
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multi-national corporations gave the opportunity for lesser affluent countries to compete in an
nation’s dependency and binds them to a never ending cycle. Martinez, a dependency theorist,
explains how the rule of the market only prolongs a nation’s development because of its self-
plans. In order for the nation to achieve economic prosperity, they must first ensure stable and
harmonious economic growth. The role of the global market de-unionizes a nation’s labour
forces; ultimately, affecting their expenditures, income and political stability. Also, it cuts social
service expenditures by lowering investments in healthcare and education, it privatizes the public
within a society is how it changes public perceptions and leads to forms of totalitarian political
Case studies from Nicaragua, Chile, Mexico, Puerto Rico and the Caribbean are good
examples of how globalization’s impact on gender ideologies in Latin America. These nations
were first integrated into global markets of exchange; later, Structural Adjustment Programmes
(S.A.P.), offered by the I.M.F., were needed in order to diminish each country’s individual debt.
Due to a rapid integration of the above mentioned countries, Latin American populations
populations from the earlier mentioned countries reduced the probability of contending with
wealthier nations. Globalization, now a common and almost necessary global economic policy,
traditional domestic gender relations and results in a difficult transition from a lifestyle well
Traditionally, Latin America was a male dominated society where men performed the
role of breadwinner. Globalization influenced societies from all around the world by promoting
individualist ideals creating gaps between communities in and outside the domestic sphere both
economically and culturally. This created a difficult transition from well-accustomed gender
ideologies to a more modern Latin American household. Women were now actively participating
in domestic financial affairs and contributing to their individual needs. Now, men and women
alike share the role of breadwinner in most sectors of Latin American, particularly the household.
As result of globalization’s effects on uneven wealth distribution, women were now considered
principle providers of the household economy and notions of patriarchy no longer existed in the
domestic sphere.
Let us review a few examples that will demonstrate the shifting roles of women. During
the 1980’s in Mexico, an industrial change occurred as a result of global trade’s impact on the
nation’s market; most factories were relocating themselves to the north of Mexico and closer to
the U.S. border. This helped improve political ties within Mexican and American companies’
economic policies which led to changes in and out of the household of the average Mexican
family. An indigenous tribe living in South Western U.S. and Northern Mexico, the “Navajo,”
could potentially shed a light on how globalization seriously affected the roles of men and
women in Latin America, particularly in the household. Cowen explains that the growth in the
weaving industry among the Navajo was a result of the global trade’s influence within this tribe.
This resulted in the dependence of the female within both the domestic and economic sectors of
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Northern Mexico changing her role from traditional housewife to main financial contributor
(Cowen 2002). Traditionally, Mexican families depended on the father as the sole economic
provider within the household, but due to the reconstruction of the weaving industry within the
country and the relocation of various factories. The magnesium oxide processing industry
(Quimica del Mar), and other textile enterprises produced more job opportunities for women
allowing them to become significant financial contributors within the household (Cravey 1997).
Within Mexican society, women are now considered as the principle economic providers
demonstrating a transition from their classic roles as mothers to both dominant economic
Another important role of women in Latin America, the “Campesina,” was attributed to a
women living in rural Chile. In her article, “Globalization, grapes and gender...,” Bee explains
the role of a women living in rural northern Chile; women were confined within the household
restricting them to mundane tasks, such as performing household chores. Later, she confirms that
the role of females would not partake within a household’s economy, especially, in pre-agrarian
reform estates. Traditionally, the male was considered head of the household and the female
would help nurture and feed her family. Various conventional responsibilities, in Chile’s male
dominated society, consisted of raising animals, horticulture and tidying the household. During
this period, 76% of women were described as economically inactive or unemployed, because
they were dominantly household wives (Bee, 2000). Globalization and the introduction of new
industries in Chile have changed such ideologies by creating economic opportunities for women
in the fruit industry, specifically, in the grape sector. Although Chile is still considered to be a
patriarchy, women are now more often involved in the labour force and become valued financial
providers. Researchers have shown how the roles played by women outside the household were
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mostly located in the fruit and textile sectors. Although Chilean ‘campesinas’ now occupy
multiple roles being both worker and a mother, most Chilean women envision themselves as
mothers above all else. In an attempt to comprehend any form of distribution of wealth within
the household, portray themselves as mothers above all else seems to conflict with the scope
behind globalization and the changes within the Latin American household.
depend on women as economic providers. Brennan explains the impact the global markets on
women’s careers and how selling themselves for money isn’t an unusual trend for mothers in the
Dominican. Here, sex workers contribute to their homes and families by selling their bodies and
creating relationships with tourists. Brennan explains in her article the life of a sex worker in
this tourist town. Andrea, a female sex worker living in Sosúa, sold herself to the tourists of the
town to provide for her two daughters. She hoped to meet a rich tourist to finally leave this city.
She met with a German tourist who wanted to bring her back to Europe, but she couldn’t leave
her children behind. Because Andrea was a full-time worker caring for her children was hard, for
this reason, she kept her daughters in her mother’s care while trying to economically provide for
them (Brennan 2004). This demonstrates how important females are in the lives of their children
and how grandmothers are family figures who help contribute to a single or married mother’s
career. Although women are still concerned with the upbringing of children, age is an important
aspect within the Dominican Republic in regulating household roles. An older mother or
grandmother will usually take care of the domestic chores, while a younger, career-oriented
women will work outside the home for wages helping her take care of her family’s wellbeing.
roles, it also helps create new roles for men, such as that of the “sponge.” Here, Brennan uses the
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term sponge to describe a man within the household who tends to feed off or sap his wife’s
wealth. In brief, the classic or ‘typical’ role of the male breadwinner not only shifts it inverts
Globalization did not only redefine the economic relations existing in Latin American
countries, but also created new household ideologies. Women were now dominant economic
providers within the household, supported their families’ needs and ensured a promising life
The shift of the global market has affected power relations within Latin American society
by influencing ideas about men and women should be. Society is the result of interactions within
its members, by observing other cultures a general ideology is formed of how they should be
perceived. For a woman living in Latin America, their contribution to society is more important.
For this reason, globalization enforces the change in gender relations of Latin American men and
women.
In the Caribbean, globalization has created a larger economy and modified career
opportunities. Although most females still remain in the pink-collar field (female suited jobs),
various firms or companies attribute biological traits, which will be indentified later, to women’s
working style. An off-shore development officer put forth a biological explanation for why
women are preferred in his industry. He claims women are better suited for manipulating objects
and light assembly work which involves sitting, and unlike men, women have good hand-eye
coordination. Historically, women have been manipulating needles weaving shirts and have
smaller hands enabling them to be more precise. This man’s biological reasoning entails the
classical portrayal of how men are designated for heavier and physically demanding jobs, and
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women are designated for meticulous jobs. Freeman later explains that this biological rationale
creates an image for men and women and is used for their career selection. The fact that women
are passive, patient and dexterous makes them ideal candidates for electronic or cloth-weaving
factories. Also, such characteristics help women further distance themselves from men within
the work sector by according them sedentary, monotonous and meticulous work. Management
usually considers such reasoning as “commonsense,” further segregating the sexes and helping
create a larger gap amongst female and male employment opportunities in Latin America. Such
rationales are exhibited by many of the recruitment departments of various companies in the
Caribbean. Data Air is an example of how the majority of the recruited employees are women,
usually because of their slimmer fingers and delicate nature they can perform the task of typing
more efficiently. In a sense, globalization not only has affected the gap within Latin American
sexes, but has literally biologically categorized the employment opportunities depending on your
Such notions of power have also been demonstrated in other parts of Latin America and
have led to similar results. Safa explains “operation bootstrap” an industrial program which
attempted to augment Puerto Rico’s export program. Bootstrap enabled Puerto Rico to compete
within a global context and began in 1947 under the first industrial incentives Act. Its goals were
to give Puerto Rican economy a competitive edge through free-trade policies and no tariffs for
multi-national corporations. This was an early form of globalization and in most part was still
unclear. This entailed interesting results within the Puerto Rican community who strived for a
better future. Bootstrap was initially designed to provide job opportunities for male farmers, thus
creating development amongst the nation’s people by helping them re-adjust to the country’s
new economic policies. Because Bootstrap was an operation intended to introduce Puerto Rico
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to the competing global market S.A.P. policies were followed including reducing social wealth
distribution. For this reason, women and their passive nature were now the primary labour force
within the country’s employment sector, usually working in food processing factories. This is an
early example of how the sexes were segregated according to their working capabilities.
Globalization not only reinforced such ideologies, but made men and women adjust to their
appropriate working conducts. Starting in 1952, male dominated industries went into steep
decline. Unemployment was very high in Puerto Rico between 1970 and 1990. Men
outnumbered women in the country’s population and 90% of Puerto Rican males agreed with the
fact that it is easier for women to find jobs. With male participation rates declining
approximately 63.4% over the age of 16 were unemployed during this period (Safa 1995). The
majority of the men were unemployed and unable to provide financially for their families. This
meant that they greatly depended on their female partners’ contributions for their families. This
reality further accelerated the transformation of power relations by redefining the status of most
global level within cultures all over the world. He argues that culture has been modified to
enable the successful development of Latin American countries within a global context. This
race has transformed various practices and traditions within countries like Mexico. The practice
of Navajo weaving dates from the historical background of the Mexican Aztecs. This practice
was basically a type of work female Aztecs practiced which consisted of them weaving clothing
out of raw materials. Cowen later explains that the impact industrialisation has had within the
Navajo weaving practice was characterized by the creation of multiple Navajo weaving factories.
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This occurred in North-eastern Mexico which acted as a contributor to the female workforce.
Although this helped the Mexican culture’s economic development, the delocalization of such
American firms from the U.S.A. to Northern Mexico resulted in cross cultural exchange within
its population. Now, Mexican workers were able to earn money in the condition that they
followed the policies and work ethic of such factories; exemplifying the absorption of foreign
countries’ culture (Cowen 2002). Absorbing the cultures had a great impact on the Mexican
culture re-integrating the concept of a female worker amongst the Mexican society.
In a study conducted by Bellman, she demonstrated the impacts of globalism within the
female gender and how it affected culture in Nicaragua. Her results show that female work
participation rates are mostly accorded to the society’s awareness of gender differences. A
variable which showed the gender awareness of what is perceived to be an appropriate job for a
female versus male was the active increase of females within the garment industry. The need for
female involvement within a work union regarding a collective work approach rose from a 29%
rate to a 52% rate in the span of 10 years. This data indicates the cultural shift of a more
collective society of the classical female Nicaraguan to a rather individual mentality. The fact
that the typical female Nicaraguan worker is in accordance with the unionization policies of the
garment industry shows a drastic ideological shift occurred amongst gender ideologies of
classical patriarchal Nicaraguan cultural perception. Although female workers had more rights,
they understood the need to separate from the male industry to a more female industry, such as,
clothe weaving or fruit picking permitting a closed structural organism. This led to a larger gap
within the cultural perception of working styles accorded to the male and female gender. A
collective strategy amongst these female garment sewers helped them attain their goals.
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Latin America has had many impacts from European colonialism affecting their typical
lifestyles culturally. Globalization was a theory which helped provide its leading economic
nations with wealth and resources at a cheaper cost. Places like the third world have been the
ones which were affected the most, but other nations were also caught amidst the struggle for
economic development within a global economy. Gender ideologies have been greatly affected
by globalization and the vast global market increasing the shifts within gender in Latin America.
Globalization impacted Latin America by impacting the gender roles within a household, shifting
the cultural perceptions of Latin America’s nations who practice globalization increasing the
power gap within the sexes. A political commentator, Benjamin Barber, explained the world’s
current situation as being caught between Jihad and McWorld (Cowen 2002). This example
highlights the intentions of globalization, demonstrating the contemporary world’s struggle for
economic profit. Although many residents of cities like Rio de Janeiro, Bogota, Mexico City and
Sosúa can have a cheeseburger from time to time they still struggle for their future on a daily
basis. Having a dollar store has its perks, but does being able to buy almost anything for a dollar