SWOT ANALYSIS OF AYALA LAND INC.
STRENGTHS
𝑆1 – Strong financial growth and
profitability
𝑆2 − Strategies aligned towards
sustainable development
𝑆3 − Hiring the best of the best
𝑆4 − High quality products, business
stability and service strength
𝑆5 − Country’s largest conglomerate for
the time
𝑆6 − Owns one of the largest malls and
residential area in the country
𝑆7 − Owns prestigious hotels, resorts
and other properties.
𝑆8 − Innovative culture
OPPORTUNITIES
𝑂1 – Build more houses for the
increasing population rate
𝑂2 – Provide the increasing needs of
people in growing countries like the
Philippines
𝑂3 – Decrease its average collection
period and collect its receivable faster
𝑂4 − New areas for property expansion
WEAKNESSES
𝑊1 – Weak exportation of their products
𝑊2 – High selling price of shares
𝑊3 – Cost structure
𝑊4 − Slow growth in China and job
creation in United States
THREATS
𝑇1 – The SM prime is the Ayala’s
biggest competitor
𝑇2 – Risks arising due to political and
regulatory reforms
𝑇3 − Losing its top position in the
industry of real estate
𝑇4 − Stricter policies and credit terms
can have a negative effect on their avid
and loyal customers
𝑇5 − More condominium and malls by
the SM Prime
 TOWS MATRIX ANALYSIS

INTERNAL

STRENGTHS WEAKNESSES (W)

EXTERNAL

S𝟕 VS O4 W𝟏 VS O2
Expand the business by franchising to Start resolving problems at
places with no competitors exportation to meet and satisfy the
increasing needs of the customers.
OPPORTUNITIES (O) S𝟔 VS O2
Put known businesses inside the malls W𝟒 VS O4
that can attract customers and satisfy Create job opportunities abroad while
their needs expanding the business

S6 VS O1 W2 VS O2
Build more residential areas and houses Reasonable prices of shares can
that are budget-friendly and affordable attract investors who might help
provide the needs of the society

S𝟖 VS T5 W𝟐 VS T3
Innovate unique products and services, Lower the prices of shares
and venture to more businesses

S𝟑 VS T1 W𝟒 VS T3
THREATS (T) Hiring qualified and the best employees Give time to the business outside the
can help the company beat their country and create strategies and
competitors innovation to increase growth

S𝟏 VS T4
Focus on customer retention and brand W𝟏 VS T2
loyalty rather than acquiring new Choose great and effective market
customers intermediaries wisely
SWOT AND TOWS ANALYSIS OF AYALA LAND INC.

A requirement for the subject

Marketing

Submitted by:

STA. INES, MARIA ISABELLA R.

Submitted to:

MR. DEO ANGELO P. RIVERA