AWARDS AND CERTIFICATIONS

Awards
 Haldiram’s bagged the prestigious ‘INTERNATIONAL AWARD FOR FOOD &
BEVERAGES’ awarded by Trade Leaders Club in Barcelona, Spain in 1994.

 The Group has also to its credit ‘KASHALKAR MEMORAIL AWARD’ presented
by All India Food Preservers Association (Regd.) in 1996 at its Golden Jubilee
Celebration for manufacturing the best quality food products.

 ‘BRAND EQUITY AWARD 1998’ was awarded by Progress Harmony Development

Chamber of Commerce & Industry in recognition of creating successful Indian Brand
‘HALDIRAM’.

 ‘APEDA EXPORT AWARD 2001-2002’, awarded by Agricultural & Processed Food

Products Export Development Authority for the outstanding contribution to the
promotion of Agricultural & Processed Food Products during the year 2001-2002.

 ‘MERA DELHI AWARD – 2004’ for the exemplary contribution in the field of
export.

Certifications
Haldiram’s has the following quality certifications:

 ISO 9001- 2008 AND ISO 22000-2005

 HACCP

 KOSHER

 FSSAI

 EAI
 CERTIFICATIONS ACHIEVED BY HALDIRAM’S

OBJECTIVES

The objective of our project is

 To study the marketing strategies and brand loyalty of Haldiram’s

 To study the marketing mix of Haldiram’s

 To study the behaviour of the consumer with respect to attributes such as Brand Loyalty
and come up with recommendations as to what all needs to be considered keeping the
consumer in mind.

 To analyze Haldiram’s competitor and compare their strategies

 Analyse Haldiram’s competition (in Namkeens Segment) from an industry

and marketing point of view.

 Study the designing of competitive strategies.

 To study the consumer behaviour about haldirams’s product.

PURPOSE OF THE STUDY

 For any business venture, human resource goes hand in hand. Opportunities come and
go, but business comes from the ones, which are handled properly in terms of leads.
Leads for any new opportunities are very important for it to turn out a profitable
venture.

Promotion plays a very important role in both the departments. Promotin helps to
market a product properly and also helps in increasing the sale of product as compare
to competitor.

MANAGERIAL USEFULNESS OF THE STUDY

 Helps to have human resource experience.

 Helps to deal with different custumors.
 Helps to overcome the objections of the customers.
 Helps to understand the problems of agents in broader prospect.