1|why nwould sales vary so greatly for Gave’s company?

1|answer

ferguson industries is an industrial distributor’business was great this year for the family
business a company that make small fans used to cool personal computers, the ssales vary so
greatly for the company.In my opinion ,the company losed their sales earlier because they could
not supply the products to the customers according to demand.

How can Ferguson Industries stabilize sales?

Answer:

Ferguson Industries can stabilize their sales by various ways. Then they can shift sales focus
from attracting new customers to enticing your proven customer to buy again. If they start
focusing their sales efforts on your proven customers, they may be able to increase or stable their
spocket sales dramatically .and these sure ways to to increase sles will help build customer
loyalyty too. Some ways they may apply to make the sales of the company more stabilize.They
are

Set up a sales incentive program”

Gi

· Set up a customer rewards program :

We are all familiar with the customer rewards that so many large business have in place. But
there’ s no reason that a small business can’t have a customer rewards program. too. It can be as
simple as a discount on a customer’s birthday or as complex as a points system that earns various
rewards such as discount on merchandise. Done right , rewards programs can really help build
customer loyalty and stable sales. or even ,they can provide free samples to their customers.

1.2: Magnusson manufacturing

Question-1: what are some alternatives that sven should consider?

Answer: As the rivalry among the competitors is very strong in the market, It is obvious that any
company should take alternative strategy to keep up their existence especially if the current
practice does not work properly. Sven Givson needs to take alternative initiative to hire and train
up new US sales people to entire this market, To sale the product ,marketing manager should
consider alternative strategy for taking comparative advantage from the market.

Question 2: Discuss the factors that should affect decision, paying particular attention to
the factors influencing the types of organization Magnusson should sell to or through?

Answer: Many factors that can be directly or indirectly effect on the decision and obviously
decision has an effective impact on organization .As per the case situation, company should think
about considering nature of market, buyers group, customer demand ,competitors activities,
distributors and based on information how differently company can sell and ensure the post
purchase service for the customers. And there is no option to make itself exceptional strategy to
reach the maximum buyer group by utilizing local sales people in the new regional markert.

Decision. Incase study ,Wilson Puckett is the decision makers and his activities different from
others.So it is specific as possible..