CHAPTER 1

THE PROBLEM AND IT IS BACKGROUND

This chapter presents the introduction and the background of the study, theoretical
framework, conceptual framework, statement of the problem, hypothesis, scope and
limitation of the study, significance of the study and the definition of terms that can help
to present the study. From the point of view of the buyer, it has become quite difficult to
make purchase decision as results of so many available options which are so close in
comparison.

Introduction

Nowadays, through the advancement of the technology new generations are living
in a new era wherein instant messaging and video conversation are used to communicate
with each other. The internet has now become part of daily life due to major developments
in recent years. Internet café had emerged as a significant industry. Internet cafes differ
according to young people residential condition and socio economic status. (Tugran 2016,
Gorkemli, 2017 cited by Cakmak and Aktan 2018) The modern means of communication,
entertainment and studies changed the way people live and communicate (Montrieux, et
al 2015 cited by Montero, MBA, Balacuit, Jr., MAEd)

The Internet had a big impact to the improvement of teaching, learning, and
research and education system in general, regardless how far or near the location to have
access to an internet. Today, Internet has become the first choice in getting some relevant
information of a student also a teacher because of information sources that supplement
the libraries around the globe. May colleges and institutions of learning process provide
bewildering array of online and electronic information, it helps student and teachers to
had access to electronic resources anywhere around their institutions and colleges
through the use of internet. (Al-Jurf, 2007 as cited by Manirr Adbullahi Kamba Ph D and
Yahya Muhammd Sulaiman, 2016)

Through the emerging form of internet access for the people who have a lower
socioeconomic status but have begun to adopt information and communication
technologies on a massive scale. Coin operated machine (Peso-net) emerge like a
computer we know that has a wooden cover. It is operated as independent
microenterprises, in can be set up along the streets in slum communities. (Qui, 2017 as
cited by Soriano 2019)

Several kind of Situational Factors affect the customer satisfaction depending on

a situation encountered by student, internet was an essential tool for learning process
and facilitating academic activities in tertiary level institutions from Nigeria. Internet plays
a vital role in teaching, research and learning process of an individual and it emerge new
form of knowledge and relevant information, (Emeka, Nyeche, 2016 as cited by
Mohammed Abdullahi Jibrin, Muhammad Ndagie Musa, Tahiru Shittu: 2017)

Internet changes the lives of an individual and bought innovation especially on

exchanging information, playing traditional to electronics games. Internet has been a
platform for entertainment and connecting each other with the use of an internet. It creates
new ways for citizens to communicate and share information of a social nature ( Sawyer,
2011 as cited by Jonhith N. Montero, MBA, Castor V. Balacuit JR., MAed: 2019)

Technology has been part of the lives of many people in their daily work that’s why
students are still seeking for convenient and affordable price that they can use with no
hassle and was able to manage and perform a wider variety of task than before. This
machine (Peso net) becomes a substitute for the internet shops that offer a cheaper
amount and it was introduce since early 2010. It is a combination of PC rental and Arcade
service wherein, customers can pay the services by inserting coins to the machine.
(Mationg, 2013)

The increase in competition, accessibility and availability of similar products

reduces the competitive capability of business. In considering specific economic
conditions in which business get involved that addresses the customer satisfaction, needs
and wants of the customer which can provide them a quality service can affect to the
present and future role of the business to customers it governs the quality of interactions
that affect the satisfaction of the users of the service ( Mattelmaki, 2003 as cited by Naeini
and Mostowfi, 2015).
Background of the Study

A study from Nigeria investigate the accessibility and affordability and use among
student in using and renting computer to an Internet Café. The objective of the study was
to determine the level of an internet accessibility and affordability and the utilizations by
student. The findings of the study indicate that the majority of student had access and
use an internet for academic and entertainment purposes from renting a computer but
limitations in the internet access was the major challenges faced by the student stated on
the study. (Kamba, 2008 as cited by Manirr Adbullahi Kamba Ph D and Yahya Muhammd
Sulaiman, 2016)

The internet has widely used by new generations in the country. Through the year
pass by, people usually go into trending devices, play online games that is trend in social
media to fulfil their wants and needs. Internet shops could be helpful to some of them
because of the accessibility and affordability when they use it. Internet café are most
popular business in the country that offers computer rental with internet connection. Still
they are looking for the substitute to internet that will provide them a cheaper amount in
renting a computer with internet connection. (Mationg, 2013)

A study from Turkey investigates the flow of experience who plays computer
games at Internet Café. They observed and interviewed some people ages 14 to 20 years
old about the environment of an internet café and the game experiences they
encountered and came up with the result of people affects most in the following factors.
First, the game genre, goad and visual appearances and Second, flow experiences and
motivations of adolescents. (Nuri Kara and Kursat Cagilatay: 2013)

Service quality is becoming one of the most important aspects in the field of
services. Customers are now aware of the level of the service they get that service
provider must give attention in order to provide them more satisfaction which can lead to
better loyalty from customers. (Spreng, Mackoy, 1996 as cited by Joudeh and Dandis,
2018.

Thus, this research was to determine the satisfaction of the consumer with the
usage of internet vending machine (Peso-net) and renting computers to an internet café.
Theoretical Frame work

Zeithaml and Bitner model

The Zeithaml and Bitner model (2012) suggested that satisfaction is not the just
only in the assessment of the service but t influenced also by other. Customer satisfaction
is influenced by customer perception of service quality, product quality, and price by
situational and personal factors of the customer.
Service quality and Product quality was the evaluation of a service and product by
customers to achieve by comparing it is actual performance and genera expectations of
its performance. It can also refers to the different expectations of a customers toward the
service by its performance. (Parasuraman et al., 1988; 1985)

Customer Satisfaction may refer to the conscious evaluation of the quality or price
ratio, the price difference by a customer. Customer intended to buy a product if she/he
had the willingness to buy it regardless if the price is costly or not. (Supphellen and
Nysveen; Zaithaml Bery and Parasurman 1996)

There are several kind of Situational Factors that affects the customer satisfaction
depending on a situation encountered by student, internet was an essential tool for
learning process and facilitating academic activities in tertiary level institutions from
Nigeria. Internet plays a vital role in teaching, research and learning process of an
individual and it’s emerge new form of knowledge and relevant information, (Mohammed
Abdullahi Jibrin, Muhammad Ndagie Musa, Tahiru Shittu: 2017)

Internet has brought a great change in the lives of an individual especially on

exchanging information, playing traditional or electronics games. Internet has been a
platform for entertainment and connecting each other with the use of an internet. (Jonhith
N. Montero, MBA, Castor V. Balacuit JR., MAed: 2019)

Lucas and Henry point out the some Personal factors of a user of an internet or
computer. First was the competitions among its users, some players wanted to be the
best player of the game, Second. They being challenge and push themselves to beat the
game or get to the highest levels, Thirds, social interactions and social experience with
friends, Fourth, to have pass time and alleviate boredom, Fifth, to dong things that they
cannot do in real life such as drive cars, to be soldier or a legend, Lastly, Stimulation, they
play game because of excitement. (Lucas and Sherr; 2004)

According to another study, it also affect the preferences of customer base on the
basic environment of the internet café. In addition, it increase the motivations of a
customer if the expectations has been met like good interactions with other customer,
ambiance and etc. (Kara and Cagiltay; 2013)

Conceptual Framework

Figure 2
Conceptual Framework
 The figure above shows the factors affecting customer satisfaction in using a
computer and an independent variables that is needed to get the satisfaction of the
students in two places for comparison analysis.
Convenience in terms of being a tools that facilitate and support educational and
academic activities, in institutions of learnings. Today electronic books, journals,
reference materials, online catalogues and information in various media are available and
accessible on the internet. (Ajegbomogun, 2011 as cited by Kamba, 2008).

Affordability has an impact for the customer satisfaction because people find a
shop wherein they can rent a computer in a cheaper amount of money to use an internet
connection. Through these people will be able to fulfil their wants as they could easily
access into internet and also fulfil their necessities. (Mationg, 2013).
There are several kind of Situational Factors that affects the customer satisfaction
depending on a situation encountered by student, internet was an essential tool for
learning process and facilitating academic activities in tertiary level institutions from
Nigeria. Internet plays a vital role in teaching, research and learning process of an
individual and it’s emerge new form of knowledge and relevant information, (Mohammed
Abdullahi Jibrin, Muhammad Ndagie Musa, Tahiru Shittu: 2017)

Internet has brought a great change in the lives of an individual especially on

exchanging information, playing traditional or electronics games. Internet has been a
platform for entertainment and connecting each other with the use of an internet. (Jonhith
N. Montero, MBA, Castor V. Balacuit JR., MAed: 2019
 INPUT PROCESS OUTPUT

What factors affect the satisfaction of the • Preparation of Identify the

respondents in renting a computer based questioner reasons of
on the variables? • Validation of the
survey questioner respondent
3.1 Convenience • Administration of what make
-Accessibility to the rental shops survey questioner them satisfy
3.2 Affordability • Analysis of data in using
-Availability towards the budget gathered internet
3.3 Situational needs • Interpretation of machines.
-Criteria of the students in choosing result
computer shop

Figure 2

Input, Process, Output

The figure above shows the input, process and output of the research. The input
comes from the statement of the problem of the study which undergone in the process of
the conducting survey to our respondents.

After the survey the researchers gathered the data through the answer from
questioner of the survey then they got the statistical treatment when the data is all
gathered and the process is the interpretation of data.
Statement of the Problem

The problem of this study is to determine the student satisfaction in using Peso-
net and Non Peso-net computers in computer shop. Furthermore, it will attempt to answer
the following research questions:
1. What is the demographic profile of the respondent?
1.1 Age
1.2 Gender
2. What is your purpose for renting a computer?
2.1 For research and doing educational activities
2.2 For gaming purposes
2.3 For opening account with social media accounts
3. What do you consider in choosing a computer shop based on the physical
specifications of the computer?
3.1 Internal Specifications
3.2 Input devices
3.3 Output devices
4. What factors affect the satisfaction of the respondents in renting a computer shop
based on the variables?

4.1 Convenience

-Accessibility to the rental shops

4.2 Affordability

-Availability towards the budget

4.3 Situational needs

-Criteria of the students in choosing computer shop

5. Is their significant relationship between the demographic profile of the respondents and
the factors affecting their computer satisfaction?
Scope and Limitations

The research entitled “Comparative Analysis on Student Satisfaction in Using

Peso-net and Non Peso-net computers in computer shops” is intended to determine
comparison of using peso-net and non vendo computer shop. This research were
composed of 30 respondents from the peso-net computer shop and 30 respondents from
computer shop or non vendo machine.

The business of Peso-Net was widely being popular here in the Philippines but
before students are renting a computer to an Internet Café. The researcher choose
Guitnang Bayan 1 near the San Mateo Municipal College because the area is surrounded
of many business establishments, especially of renting computers. Some offers different
prices depending on the addition of the services.

An internet Café was being known almost a decade because of its help of the daily
lives of individuals but because of the changes of our surrounding, people was looking
for another product that can be access easily and satisfy their need.

Researcher choose the student of San Mateo Municipal College as a test subject
to know if they are satisfy in renting computers at Internet Café or Peso-net. Student in
this college are too much expose of this kind of product and services because of the
needs of this kind of services that may help their study.

Researcher, wanted to know what makes a person satisfy in using and renting a
computers. What makes Internet Café become popular than to Peso-net or vice-versa
Significance of the study

Students of San Mateo Municipal College- this study will provide the relevant
information that they may use as basis in choosing a right services for their need and to
know what are the disadvantage and advantage of using this kind of services

Respondents of the Study- this will help them to know what makes them satisfy in using
the different services and also in can be used as guide for them to create their own criteria
or preference to use and rent a computer.

Owner of Internet Café- the result of this study will help the owner to improve their
service and to have a loyal customer. This study may serve as a guide for them to improve
the quality of their services and to attract more customer

Owner of Peso-Net Shop- this study may help small business owner to be more
competitive to their competitors in terms of using this study as guide to improve their
services also to get more profit by having a repetitive customer

Present Researcher- we, the researcher will gain another knowledge that may we use
near the future. Conducting this kind of research determine what makes us/them satisfy
in using this two kind services also it serves as a training for ourselves that may we use
near the future.

Future Researcher- this study would help them to be more knowledgeable in making
their own research. It will help them to be a better analyst and may serve also as future
reference for more studies.
DEFINITION OF TERMS

Service quality – An assessment of how well a delivered service conforms to the client’s
expectation. Service business operators often assess the service quality provided to their
customers in order to improve their service, to quickly identify problems, and to better
assess client satisfaction.

Customer Satisfaction – is defined as a measurement that determines how happy the

customers are with a company’s products, services, and capabilities. Customer
satisfaction information, including surveys and ratings, can help a company determine
how to best improve or changes its product and services.

Product quality- Means to incorporate features that have a capacity to meet consumer
needs, wants and gives customer satisfaction by improving product and services and
making them free form any deficiencies or defects.

Personal Factors- Are the individual factors to the consumer that strongly influences
their buying behaviours, these factors vary from person to person that result in a different
set of perceptions, attitudes and behaviour towards certain goods and services

Price- Is the quantity of payment or compensation given by one party to another in return
for one unit of goods or services

Accessibility- Extent to which a consumer or user can obtain a good or services at the
time it is needed

Affordability- Extent to which something is affordable, as measured by its cost relative

to the amount that the purchaser is able to pay

Internet – A system architecture that has revolutionized communications and methods of

commerce by allowing various computer networks around the world to interconnect.
Sometimes referred to as a “network of networks” the internet emerged in the United
States in 1970’s but did not become visible to the general public until the early 1990’s.
 CHAPTER 2
REVIEW OF RELATED STUDIES AND LITERATURE

This chapter shows related articles about the study. It includes foreign and local
literatures and articles that is related to the research. The articles helped the project
proponents to know the strength and weakness of the study.

CUSTOMER SATISFACTION

Product and services provided by organization were as the result of provided by

organization were consider as the result of the creative minds of designers than to comply
with costumer needs and wants. Customer’s role in most cases was limited only to a
contented consumer and it was the engineers of organization who played customer’s role
in the process of product design. Investigating and providing the customer satisfaction
and addressing customer’s demand, Designers have begun to find sense of connection
between people and products to satisfy the people. (Naeni, Mostowfi 2015)

Thus, today, students simply gathered information from the internet that can help
them for their assignments. Majority of the students tended to view the internet as a
functional tool wherein it is possible that students may be satisfied from internet usage
and keep on using it, this is the students who saw the positive attitude toward the internet
and demonstrate a better communication skills. (Goyal, Purohit, Bhaga 2011)

Researches in the field have proposed different types of customer satisfaction,

some definitions focus on the disconfirmation of all expectations. Some theories explain
how customer being satisfied in relation to their needs, wants and expectations in product
and services. That’s why customer satisfaction has a big role on investing in the market.
(Cited by Jamal M. Joudeh and Ala O. Dandis: 2018)
CONVIENIENCE

Modern Computer system are designed to improve on efficiency and user

experience by dynamic adapting to situations, incorporating additional knowledge and
enhancing the interaction , these features are realized by enabling the computers to
perceive its environment, to extract relevant information and to compare this to previously
acquired data. (Goldek 2015)

Computer games consider can be as surreal and outrageous, Many people are
trouble with the themes constitute certain games and concerned intensity of involvement
and amount of time that youth devote to playing computer games, However some games
can be quite instructive and enlightening . Online computer games show potential not just
for engaging and entertaining users but also in learning , playing some computer games
you about learn about some different language to easily communicate with your co-player
(Turgut, Irgin 2009)

This internet became the major factor in the human knowledge development and
also in business management. It became important to the users in everyday lives. This
can creates a better communication, responds instantly and helps students in gathering
information that they used for their research. Internet provides convenience and low cost
especially to the low-income learners. (Daraha 2013)

Access to the internet originally was for sharing information among researcher but
it was turned to be a tool for academic purposes and support educational matters. Today,
electronic books, journals, reference material, online database, online catalogues and
sources of information that can be access through the use of internet. (Cited by Manir
Abdullahi Kamba PhD and Yahya Muhammd Sulaiman: 2016)

Internet Cade offer a great assistance to student for their assignments and other
academic purposes, However, it creates problem among the student because of being
addict in playing online game that causes in skipping their class. On the other hand, some
improved their academic performance by using useful information relating to their
subjects. (Kanlaya Daraha: 2013)
AFFORDABILITY

The internet café accessibility, affordability and use among students in higher
institution on learning, Majority used the internet for academic and entertainment purpose
from the institutional café. Internet accessibility, level of experience on internet utilization
was high and limitations in the internet access time, low bandwidth, inadequate access
points and power outage were the major challenges faced by the students under study to
enhance and optimize

Internet Cafes are the kind of informal learning environment that affords sustained
social interaction and leisure use of computer with virtually full user autonomy. According
to the result came from Turkey about Internet Café, most of people there are prefer to go
in internet shop because of because of it was afford by student and prefer Internet Café
for entertainment. (Nuri Kara and Kursat Cagiltay: 2013)

SITUATIONAL NEEDS

The use of technology is changing the way things are done, including the work in
tertiary institution where the teaching and learning process required a great deal of
improvement. Knowing fully that internet is an essential tool for facilitating academic
activities in tertiary institution, for a number of years now the managers of these tertiary
institutions of learning have invested heavily in establishing internet services in their
school, the service provided by internet had a major impact in relating to the study or the
teaching and learning methods that they use. (Jirbin, Musa, Shittu 2017)

In the modern world with the dominance of the internet, the more internet users on
the area near at educational institutions where students can easily access the internet for
their online task. The most practiced and very much effective management strategies are
on providing secrecy to users’ file and producing computers with new and updated
installed apps or programs. The common problems encountered by the most was getting
low generated income because of close and strong competition among other internet
cafes. (Montero MBA, Balacuit MAEd 2008)
 The digital game interaction of young people was being focus on internet cafes.
Young people go to internet café to spend their free time and they are exposed to digital
violence when they playing games, some of who play online games enjoy some of the
violence in the games they play and also they use slang and abuse communication in the
other hand, sometimes it helps them to have a good time. (Dr.Cakmak, Dr. Aktan 2018)

There are several kind of Situational Factors that affects the customer satisfaction
depending on a situation encountered by student, internet was an essential tool for
learning process and facilitating academic activities in tertiary level institutions from
Nigeria. Internet plays a vital role in teaching, research and learning process of an
individual and it’s emerge new form of knowledge and relevant information, (Mohammed
Abdullahi Jibrin, Muhammad Ndagie Musa, Tahiru Shittu: 2017)

Internet has brought a great change in the lives of an individual especially on

exchanging information, playing traditional or electronics games. Internet has been a
platform for entertainment and connecting each other with the use of an internet. (Jonhith
N. Montero, MBA, Castor V. Balacuit JR., MAed: 2019

Ajebomogun (2011) observe that there was an increase of Internet awareness,

access skills and technical power which is gradually its accessibility. He discuss that
expectations in the internet availability and accessibility will stimulate customer to
regularly use an internet for getting information, for socializing and entertainment. It
revealed that the intention of a user was depending on his/her characteristic and
environment in which thwe product and services can be used; communication, utilization
of information and others. (Cited by Manir Abdullahi Kamba PhD and Yahya Muhammd
Sulaiman; 2016)
 CHAPTER 3

RESEARCH METHODOLGY

This chapter presents the research design and methodology, sampling technique

used, research instrument, procedures and statistical tools used by the researchers to

gather information and validate the data to aim the proper and accurate result of data.

Methods of Research

The Researcher conducted this study to gain information and understand the

Comparison in internet café and peso-net. In order to make the data, quantitative

approach will be used to quantify the problem by way of generating numerical data or

data that can be transformed into usable statistics. It will be used to quantify the student

satisfaction in terms of convenience, affordability and situational needs.

Respondents of the Study

The respondents of this study are those students who are using computer in

internet café and peso-net computers in computer shops. The survey is intended for 30

respondents in internet café from Ampid 1 and 30 respondents in peso-net computer shop

from Guitnang Bayan 1, San Mateo, Rizal. They are described according to their

demographic profile such as sex (male and female) followed by the main question for

comparative analysis on student satisfaction.

Data Gathering Instrument

The instrument use by the researcher to gather the data is the survey

questionnaire, it is consist of several factors that can affect to the students in using Peso-

net computer and computer in internet café that is validated by the statistician. Also the

researchers use the scale basis to rate the twenty four (24) questions that is given to the

respondents.

Data Gathering Procedure

The researchers formulate a survey questionnaire that was validated by the

statistician and conducted a survey for 30 respondents in Peso-net from Guitnang Bayan

1 and 30 respondents in Internet Café from Ampid 1. Also the researchers conducted a

pre-test validation for the survey questionnaire if the survey question is valid and the five

(5) pre-test validation was conducted in San Mateo Municipal College. The result in

survey was used as a measurement of data and it provides information about the purpose

of the research.
Statistical Treatment of the data

The statistical method and measurement applied in analyzing and gathering data

are Percentage and Chi Square. Percentage was used to represent the personal

information variables, while Chi square was used in this study to determine if there is a

significant relationship between the variables.

a. Percentage- Percentage is calculated to assess the percent of the sample that

corresponds with a given frequency.
Formula: P=f/n x 100
Where: P= percentage
F= frequency (no. of respondents)
n= total no. of respondents

b. Chi Square tabular- used to show the relationship between two categorical
variables
Formula: X2= ∑(fo-fe)2
fe
Where: o= observed value
e= expected value
i= is the “ith” position in the contingency table
 CHAPTER 4
Table 1.1
Demographic Profile
Age Computer Percentages Age Peso-net Percentages
shop Respondent
Respondent
15-17 7 23% 15-17 2 7%
18-20 16 54% 18-20 18 60%
21-23 7 23% 21-23 10 33%

The table above shows the age bracket of the respondents from Computer shop
and Peso-net shop who answer the survey questionnaire. From the computer shop the
age bracket who answer the highest percentage are 18-20 years old, they are mostly the
customer from the computer shop, followed by ages 15-17 and 21-23 years old who got
both 23%. From Peso-net the highest percentage also who answer the survey
questionnaire are those 18-20 years old which is 60%, they are also the common
customer of the peso-net shop, followed by ages 21-23 who got 33%. The least customer
in the peso-net are ages 15-17 that is 7%.

Table 1.2
Demographic Profile
Sex Computer Percentages Age Peso-net Percentages
shop Respondent
Respondent
Male 22 73% Male 24 80%
Female 8 27% Female 6 20%

The table above shows the gender who are the most commonly customer of the
Computer shop and Peso-net shop. From the computer shop, mostly of the customer are
male that has the percentage of 73% and female got 27%. Also from the peso-net shop
the highest percentage of the customer are male who got 80% and the female has 20%.
 Table 2
Respondents Ranking
No. of Rank R G SM No. of Respondent Rank R G SM
Respondent in in Peso-net
Computer shop
25 1  25 1 
16 2  17 2 
9 3  6 3 

The table above shows the ranking of the answer of the respondents from the
question; what is your purpose for renting a computer? From the computer shop the 25
respondents answered for research purposes that is placed to be the rank 1, 16
respondent answer their purpose for renting a computer is for gaming which is the rank 2
and 9 respondents renting a computer for opening account with social media that is in the
rank 3. While the 25 respondents in peso-net shop also answered for research purposes
when they are renting a computer and it is the rank 1. Rank 2 is for gaming purposes
which has 17 respondents and 6 respondents answer for opening account with social
media that is rank 3.
 Table 3.1
Internal Specification
Computer Shop Respondents Peso-net Respondents
i3 i5 i7 i3 i5 i7
CPU CPU
33% 54% 13% 56% 36% 7%
Operatin Window Window Window Operatin Window Window Window
g s7 s8 s 10 g s7 s8 s 10
System 80% 10% 10% System 57% 40% 3%
4gb 8gb 16gb 4gb 8gb 16gb
Ram Ram
57% 20% 23% 30% 50% 20%
1 1
250gb 500gb terabyte 250gb 500gb terabyte
Rom Rom
s s
0% 86% 13% 3% 87% 10%

The table above shows the percentage of internal specification based on the
answer of the respondents from the survey questionnaire. From the computer shop, the
CPU i5 has the highest percentage of 54% among the i3 and i7. On operating system
windows 7 got the highest percentage of 80% and windows 8 and 10 have both 10%. The
4gb ram has 57% answer base on the respondents while the rom got 86% on 500gb.

From the peso-net shop, the respondents prefer to have i3 in the CPU that has
56% on the survey questionnaire. Also the respondents chose the windows 7 for the
operating system that has 57%. The ram 8gb in peso-net got the highest percentage of
50% while the rom has 87% answer by the respondents on 500gb.
 Table 3.2
Input Devices
Computer shop Respondents Peso-net Respondents
Designated 28 1 Designated 26 1
keyboards keyboards
Microphones 8 2 Graphic 6 2
and audio tables for
recorders photo
Graphic 6 3 Microphones 4 3
tables for and audio
photo recorders
Digital 5 4 Digital 0 4
cameras cameras

The table above shows the ranking of the answer of the respondents in choosing
input devices. From the computer shop, the rank 1 has 28 respondents who prefer to
have designed keyboards when they are renting computer. Rank 2 has 8 respondents for
microphones and audio recorders. For rank 3 it has 6 respondents who answer for graphic
tables for photo and rank 4 has 5 respondents in digital cameras. From peso-net shop,
the rank 1 also prefer for designed keyboard which has 26 respondents. Rank 2 has 6
respondents for graphic tables for photo and there’s 4 respondents in rank 3 for
microphones and audio recorders. In rank 4 there is no respondent for digital camera
which represents that in peso-net shop there is no significant factor to it.
 Table 3.3
Output Devices
Computer shop Respondents Peso-net Respondents
Wide
display 19 1 Printers 26 1
screen
Wide
Printers 18 2 display 6 2
screen
Music
6 3 Speaker 4 3
player
Music
Speaker 4 4 0 4
player

The table above shows the ranking of the answer of the respondents in choosing
output devices. From the computer shop, the rank 1 has 19 respondents who prefer to
have wide screen display when they are renting computer. In rank 2, the 18 respondents
prefer to have printers in the computer shop and for the rank 3, 6 respondents chose to
have a music player when renting a computer. For the rank 4, 4 respondents prefer to
have a better speaker. From peso-net shop, the rank 1 prefer to have printers in the
internet shop which has 26 respondents. Wide screen display has 6 respondents that is
for rank 2 and 4 respondents prefer to have a better speaker in computer shop that is
rank 3 but there is no respondents chose to have music player in the peso net shop which
for rank 4.
 Table 4.1
A. CONVINIENCE
Computer shop Respondents Peso-net Respondents
Number Weighted Verbal Number Weighted Verbal
Mean Interpretation Mean Interpretation
1 2.63 Satisfied 1 2.80 Satisfied
2 3.00 Satisfied 2 2.87 Satisfied
3 3.70 Strongly 3 3.73 Strongly
Satisfied Satisfied
4 3.60 Strongly 4 3.73 Strongly
Satisfied Satisfied
5 3.33 Satisfied 5 3.13 Satisfied
Total 3.25 Satisfied Total 3.25 Satisfied

The table above shows the variable affecting the satisfaction of the respondents in
renting a computer. From computer shop, the factor with the highest weighted mean
average of 3.70 is the no lagging when using the computer which the verbal interpretation
of strongly satisfied, followed by 3.60 weighted mean average which is providing strong
quality network signal that is strongly satisfied. The three (3) factor which is prefer most
in communicating other by using social media and other platforms, no need to ask the
operator to extend time and prefer most to use and play online games has the weighted
mean average ranges from 2.63-3.33 that has an interpretation of satisfied. Overall the
factor in convenience to computer shop has a total weighted mean average of 3.25 which
is the respondents are satisfied.

From the peso-net shop, the two factor with the highest weighted mean average
of 3.73 are the no lagging when using the computer and providing strong quality network
signal which has the verbal interpretation of strongly satisfied, followed by the three (3)
factors; prefer most in communicating other by using social media and other platforms,
no need to ask the operator to extend time and prefer most to use and play online games
has the weighted mean average ranges from 2.80-3.13 that has a verbal interpretation of
satisfied. In this variable to peso-net shop has a total weighted mean average of 3.25 that
is the respondent are satisfied.
 Table 4.2
B. AFFORDABILITY
Computers hop Respondents Peso-net Respondents
Number Weighted Verbal Number Weighted Verbal
Mean Interpretation Mean Interpretation
1 2.90 Satisfied 1 3.07 Satisfied
2 2.83 Satisfied 2 2.83 Satisfied
3 3.07 Satisfied 3 3.33 Satisfied
4 1.07 Not Satisfied 4 2 Moderate
Satisfied
5 3.10 Satisfied 5 3.23 Satisfied
Total 2.59 Satisfied Total 2.89 Satisfied

The table above shows the variable affecting the satisfaction of the respondents in
renting a computer. From computer shop, the four (4) factors are prefer to rent computer
because of high specification, no need to pay as much as higher of 15pesos, prefer most
because it saves time and money and prefer to socialize with other through the use of
social media with the limited budget has the highest weighted mean average ranges from
2.83-3.10 that has a verbal interpretation of satisfied. But the respondents are not
satisfied when it comes to the factor of prefer most in doing some research with limited
budget, it has weighted mean average of 1.07. In this variable the respondents are
satisfied with the weighted mean of 2.59.

From peso-net shop, the four (4) factors are prefer to rent computer because of
high specification, no need to pay as much as higher of 15pesos, prefer most because it
saves time and money and prefer to socialize with other through the use of social media
with the limited budget has the highest weighted mean average ranges from 2.83-3.33
that has a verbal interpretation of satisfied. The factor prefer most in doing some research
with limited budget, the respondents are not satisfied with the weighted mean average of
2. In total the respondents are satisfied with the given factors with the weighted mean of
2.89.
 Table 4.3
C. SITUATIONAL NEEDS
Computer shop Respondents Peso-net Respondents
Number Weighted Verbal Number Weighted Verbal
Mean Interpretation Mean Interpretation
1 3.07 Satisfied 1 3.20 Satisfied
2 2.97 Satisfied 2 2.97 Satisfied
3 2.77 Satisfied 3 2.33 Satisfied
4 2.97 Satisfied 4 3.03 Satisfied
5 3.60 Strongly 5 3.73 Satisfied
Satisfied
Total 3.07 Satisfied Total 2.89 Satisfied

The table above shows the variable affecting the satisfaction of the respondents in
renting a computer. From computer shop in situational needs, the factor with the highest
weighted mean average of 3.60 is the renting of computer for academic purposes with
the verbal interpretation of strongly satisfied. The four (4) factors; renting computers to
communicate with others, renting computer to make bond with friends through online
games and social media, renting computers to maximize time to do other things and
renting computer for urgent research to be more efficient has the weighted mean ranges
from 2.77-3.07 has an interpretation of satisfied. In total, the factors in situational needs
has a weighted mean of 3.07 which is satisfied.

From peso-net shop, the five (5) factors are renting computers to communicate
with others, renting computer to make bond with friends through online games and social
media, renting computers to maximize time to do other things and renting computer for
urgent research to be more efficient and last is the renting of computer for academic
purposes has a weighted mean ranges from 2.33-3-73 with the verbal interpretation of
satisfied. In total, the factors in situational needs for peso-net shop has a weighted mean
of 2.89 which is satisfied.
 Table 5
Computer Shop
Convenience Affordability Situational Needs
X2tab 5.991 5.991 5.991
X2comp 0.083 5.277 3.949
Degree of freedom 2 2 2
Conclusion 2 2
X comp < X tab X comp < X2tab
2 X comp < X2tab
2

Accepted Null Accepted Null Accepted Null

Decision
Hypothesis Hypothesis Hypothesis

The table above shows the factors of the respondents in peso net, since x 2
Tabulated is greater than x2 computed the null hypothesis is accepted in three (3) factors
Convenience, Affordability, Situational Needs in choosing of the respondents in using
computer in computer shops.

Table 6
Peso Net
Convenience Affordability Situational Needs
X2tab 5.991 9.488 9.488
X2comp 0.757 4.119 1.219
Degree of freedom 2 3 3
Conclusion 2 2
X comp < X tab X comp < X2tab
2 X comp < X2tab
2

Accepted Null Accepted Null Accepted Null

Decision
Hypothesis Hypothesis Hypothesis

The table above shows the factors of the respondents in peso net, since x2
Tabulated is greater than x2 computed the null hypothesis is accepted in three (3) factors
Convenience, Affordability, Situational Needs in choosing of the respondents in using
computer in Peso Net shops.
 CHAPTER 5

SUMMARY OF FNIDNGS, CONCLUSION AND RECOMMENDATION

This chapter presents and summarizes the findings in the conducted research based

on the statement of the problem and the gathered data of students in using the internet

vending machine. This also shows the conclusion after the data was analyzed with a

given recommendation.
 REFFERENCE

Bibliography

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January 03, 2009
www.elsevier.com/locate/neucom
Michael Glodek”, Frank Honold”, Thomas Geier”, Gerald Krell”, Florian Nothdurft”,
Stephan Reuter”, Felix Schussel”, Thilo Hornle”, Klaus Dietmayer”, Woflgang Minkwer”,
Susanne Biundo”, Michael Weber”, Gunther Palm”, Friendhelm Schwenker”
January 09, 2015
International Journal of Communication
Cheryll Ruth R. Soriano
2018-11-14
International Journal of Business and Management; Vol 13, No. 8,2018
Jamal M. M. Joudeh’ Ala` O. Dandis’
June 30, 2018
www.iiste.org
Manir Abdullahi Kamba Ph D” Yahya Muhammd Sulaiman
November 09, 2016
International Journal of Information Science
Hassan Sadeghi Naeini, Sara Mostowfi
2015
www.ftms.edu.my/journalsfindex.php/journals/ijelt
Muhhamed Abdullahi Jibrin, Muhammed Ndagie Musa, Tahira Shittu
November, 2017
http://ijbaanet.com/
Johnith N. Montero, MBA
November, 2018
MANAS Journal of Social Studies
Assist. Prof. Dr. Veysel CAKMAK, Assist. Prof. Dr. Ercan AKTAN
2018
www.sciencedirect.com
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2013
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Communication Technology
Ela Goyal, Seema Purohit, Manju Bhaga
2011

Using QUIS as a Measurement Tool for User Satisfaction Evaluation

Hassan Sadeghi Naeini, Sara Mostowfi*(2015)

Study of satisfaction and usability of the Internet on student’s performance

Manju Bhaga (2011)

A study and analysis of Public WiFi

Irfan Ullah (2012-10-02

EFFECTS OF INTERNET ON THE ACADEMIC PERFORMANCE OF TERTIARY

INSTITUTIONS’ STUDENTS IN NIGER STATE, NIGERIA

Mohammed Abdullahi Jibrin, Muhammad Ndagie Musa, Tahiru Shittu ( November 2017)
Internet Use among Filipino Public Highs School Students

Socorro Gultiano, Elizabeth King, Aniceto Orbeta and Prudenciano Gordoncillo

The Impact of Internet Use for Students

R H Puspita and D Rohedi 2018

Internet Addiction on Campus: The Vulnerability of College Students

Jonathan J. Kandell (January 29, 2009)

What Is Internet Privacy & Why It Matters so much in 2019

Harris Shahid(December 29, 2028)

The Impact of Computer Usage on Academic Performance: Evidence from a

Randomized Trial at the United States Military Academy

Susan Payne Carter Kyle Greenberg Michael Walker (May 2016)

Peso-Net: New technology for a fast changing world

Shanna Mae Mationg, August 30, 2013
 APPENDICES
Letter of Approval

November 5, 2019

DEAN TERESITA DELA CRUZ

Vice President for Academic Affairs
San Mateo Municipal College

Dear Dean Dela Cruz:

In partial fulfilment of the requirement for the Degree of Bachelor of Science in Business Administration at

San Mateo Municipal College, we are conducting a marketing research entitled: “INCATORS OF

STUDENT SATISFACTION IN RELATION TO THE USE OF INTERNET VENDING MACHINE”In this

regard, we humbly asking your permission to conduct a survey in this school, which the respondents are

college students.

Respectfully yours,

ABAYON, BILLY JIM

ASTURIAS, MARGELIZA
BALACANO, JULIUS
LLURAG, JAMES CLARK
NARITO, ANGELO
BSBA-MM Students/Researchers

Approved by:

PROF ALEXANDER B. KARGANILLA

Marketing Research – Instructor

Noted by:

MS. MELY SABADO-TABUCOL

Head, College of Business and Accountancy
 SURVEY QUESTIONNAIRES
We are the students from San Mateo Municipal College and we are conducting survey regarding in our
Marketing Research Study. All the information will be kept and all the answer should be true according to
your perspective.

Part I. Demographic Profile of the Respondent

Name (Optional): Age: Gender:

Instruction: Please put a check () in the space provided.

1. What is your purpose for renting a computer? (Ano ang iyong dahilan sa pagrenta ng computer?)
__For research and doing educational activities
(Para mag pagsasaliksik at gawaing pang education)
__For gaming purposes
(Para mag laro)
__For opening account with social media accounts
(Para magbukas ng account sa social media)
2. What do you consider in choosing computer shop base on the physical specifications of the computer?
Please put check in space provided to your desire answer.
(Ano ang iyong tinitignan sa pagpili ng isang computer shop base sa pisikal na pagtutukoy ng isang
computer?)(Lagyan ng tsek ang espasyong nakalaan sa iyong gustong sagot)

Internal Specification

CPU (Central processing unit) Inter core (i3) Inter core (i5) Inter core (i5)

Operating system Windows 7 Windows 8 Windows 10

Ram (Random access memory) 4 GB 8GB 16 GB

Rom (Read only memory) 250 GB 500 GB 1terabytes

Please put a check in space provided. (Lagyan ng tsek ang espasyong nakalaan sa inyong sagot)

INPUT DEVICES OUTPUT DEVICES

Designed Keyboards Wide Display screens

Graphic tables for photo retouching Printers

Digital cameras Speakers

Microphones and Audio Recorders Music player
Instruction: Lagyan tsek ang kahon ayon sa iyong pagsangayon
(Check the corresponding to your answer)
4-Lubusang Sumasangayon (Strongly agree)
3-Sumasangayon (Agree)
2-Di-Sumasangayon (Disagree)
1-Lubusang Di-Sumasangayon (Strongly Agree)

3. Convenience (ambiance not include) 4 3 2 1

Prefer most to use and play online games
(Mas gustong gamitin at maglaro ng online games)

No need to ask the operators to extend time

(Hindi na kailagan magtanong sa operator
Para padagdagan ng oras)

No lagging occur when using the computer

(Hindi naglalag ang computer kapag ito ay ginagamit)

Provide strong quality network signal

(May malakas na signal)

Prefer most in communicating other by using

Social media and other platforms
(Mas gustong gamitin sa komuniskasyontulad
Ng social media at iba pa)

4. Affordability 4 3 2 1
No need to pay as much as higher of 15pesos
To use computer
(Hindi na kailagan magbayad ng mas mataas
sa 15 sa paggamit)

Prefer most to rent computer because of

High specifications
(Mas gustong mag renta ng computer sa mataas na specs)

Prefer most because it saves time and money

(Mas gusto dahil sa nakakatipid sa oras at pera)

Prefer most in doing some search with limited budget

(Mas pinipili sa paggawa ng research sa limitadong budget)

Prefer most in socializing with other through

The use of social media with a limited budget
(Mas gustong gamitin sa pakikipagsalamuha
sa iba sa pamamagitan ng social media sa limitadong budget?)
5. Situational needs 4 3 2 1
Doing urgent research will be more efficient by renting computer
(ang paggawa ng madaliang pananaliksik ay magiging
mahusay sa pamamagitan ng pagrenta ng computer)

Renting computer helps me to communicate with others

(Ang pagrenta ng computer ay nakakatulong sa akin
sa pakikipag komunikasyon sa iba)

Renting computer helps me to maximize time to do other things

(Ang pagrenta ng computer ay nakakatulong sa akin na
mamaximize an oras at makagawa ng ibang gawaain)

I rent computer to bond with my friends through

Online games and social media
(nagrerenta ako ng computer para magkaroon ng bonding sa mga
kaibigan sa pamamagitan ng online games at social media)

I rent computer to do some academic purposes

(Nag rerenta ako ng computer para sa gawaing ng paaralan)
Peso-net

Convenience
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 0 7 0 0 7
18 - 20 0 17 0 0 17
21 - 23 1 5 0 0 6
Total 1 29 0 0 30

Affordability
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 1 5 1 0 7
18 - 20 1 16 0 0 17
21 - 23 2 3 1 0 6
Total 4 24 2 0 30

Situational Needs
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 1 5 1 0 7
18 - 20 2 15 0 0 17
21 - 23 0 5 1 0 6
Total 3 25 2 0 30
Computer shop

Convenience
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 0 2 0 0 2
18 - 20 6 12 0 0 18
21 - 23 5 5 0 0 10
Total 11 19 0 0 30

Affordability
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 0 2 0 0 2
18 - 20 3 15 0 0 18
21 - 23 5 5 0 0 10
Total 8 22 0 0 30

Situational Needs
Strongly Moderately Not
Age Satisfied Total
Satisfied Satisfied Satisfies
15 - 17 0 2 0 0 2
18 - 20 1 17 0 0 18
21 - 23 0 10 0 0 10
Total 1 29 0 0 30
CURRICULUM VITAE
Abayon, Billy Jim M.
Contact: 09481407406
Email Address: billyabayon@gmail.com
CAREER OBJECTIVE

To acquire knowledge and skills to

complement those that I have learned
from school in an actual job
environment. In return, I offer my
ADDRESS: service and determination to be an
Lot 11 BLK2 Leal asset to your company.
Subd. Guitnang
Bayan I, San EDUCATION
Mateo, RIzal
DATE OF BIRTH: Bachelor of Science and Business
August 08,1993 Administration
MARITAL STATUS: Major in Marketing Management
Single San Mateo Municipal College
CITIZENSHIP: Gen. Luna Street, Guitnang Bayan 1, San
Filipino Mateo Rizal
LANGUAGE SPOKEN: 2016(present)
Filipino,
English Cotmon National High School
Cotmon Camalig Albay
2006-2010

Inarado Elementary School

Inarado,Daraga,Albay
2000-2006
SEMINARS ATTENDED

CODEB 11th Business Summit

REFERENCES Biñan Laguna
September 28, 2018
Hon. Delia S. AFFILIATIONS
Bautista
Former Chairwoman- JuniorMarketing Practitioner
Guitnang Bayan 1, San Member
Mateo Rizal 2016 – Present
0950611506
Billy Jim M. Abayon
Nestor Guererro Applicant
Teacher
Cotmaon National High
School
09282972794
Asturias,Margeliza M.
Contact: 09477972710
Email Address: Asturiasmargeliza10@gmail.com

CAREER OBJECTIVE

To apply in any position I may be

best to qualify as an entry level for
the betterment and development of my
ADDRESS: knowledge, skill and willingness to
B8-L12/13 USA Street, learn more about the job required under
Birmingham Alberto pressure with the minimum supervision
Subdivision, San with the opportunity to grow.
Mateo,Rizal EDUCATION

DATE OF BIRTH: Bachelor of Science and Business

December 10, 1994 Administration
MARITAL STATUS: Major in Marketing Management
Single San Mateo Municipal College
CITIZENSHIP: Gen. Luna Street, Guitnang Bayan
Filipino 1, San Mateo Rizal
LANGUAGE SPOKEN: 2016(present)
Filipino, English
Tingloy National High School
Tingloy,Batangas City
Year Graduated: 2012

Tingloy Elemntary School

Tingloy,Batangas City
Year Graduated: 2008
SEMINARS ATTENDED
CODEB 11th Business Summit
REFERENCES Biñan Laguna
September 28, 2018
Analiza M. Nabo AFFILIATIONS
Teacher Junior Marketing Practitioner
San Mateo National Member
High School 2016 – Present
0946804818
Margeliza M. Asturias
Filipino F. Salamat Applicant
Guidance Counselor
0923409838
Balacano, Juluis C.
Contact: 09384176918
Email Address: Julius0245@gmail.com

CAREER OBJECTIVE

It is the eagerness to do my share

as part of any creative group while
expending my horizons as a marketer is
ADDRESS: sharing my thoughts and knowledge for
#3 Amadi Compound the development of the company
Burgos, Rodriguez, EDUCATION
Rizal
Bachelor of Science and Business
DATE OF BIRTH: Administration
October 2, 1995 Major in Marketing Management
MARITAL STATUS: San Mateo Municipal College
Single Gen. Luna Street, Guitnang Bayan 1, San
CITIZENSHIP: Mateo Rizal
Filipino 2016(present)
LANGUAGE SPOKEN:
Filipino, Burgos National High School
English Rodriguez, Rizal
Year Graduated: 2013

SEMINARS ATTENDED
CODEB 11th Business Summit
Biñan Laguna
September 28, 2018
AFFILIATIONS
REFERENCES JunioMarketing Practitioner
Member
Mr Jerico F. Don 2016 – Present
HRO of Monterock
Corporation Julius C. Balacano
09236882473 Applicant

Mr Rogelio Baltazar
Computer shop owner
09333248941
Llurag, James Clark F.
Contact: 09502763879
Email Address: Clark_llurag@gmail.com
CAREER OBJECTIVE

To learn and enhance my skills in the

business world also to develop my
professional skill by participating with
others and having a good communication.
ADDRESS:
10 C, Gravel Pit EDUCATION
St. Malanday, San Bachelor of Science and Business
Mateo, Rizal Administration Major
in Marketing Management
DATE OF BIRTH:
November 29, San Mateo Municipal College
1997 Gen. Luna Street, Guitnang Bayan 1, San
Mateo Rizal
MARITAL STATUS: 2016(present)
Single
CITIZENSHIP: Guinayang National High School
Filipino Guinayang, San Mateo, Rizal
LANGUAGE SPOKEN: Year Graduated: 2016
Filipino,
English Malanday Elementary School
Malanday, San Mateo Rizal
Year Graduated: 2016
SEMINARS ATTENDED
CODEB 11th Business Summit
Biñan Laguna
September 28, 2018
AFFILIATIONS
REFERENCES Junior Marketing Practitioner
Member
Mrs. Marivic De 2016 – Present
Vera
Teacher at
Guinayang National
High School James Clark F. Llurag
Applicant
Ms. Janeth C. Tag-
At
Teacher at
Guinayang National
High School
Narito, Angelo U.
Contact: 09482674258
Email Address: angelonarito1999@gmail.com

CAREER OBJECTIVE

To be able to work in a career

oriented and challenging environment that
promotes personal growth, and uplifts
ADDRESS: professional developments.
9E. Florencio
St Guitnang EDUCATION
Bayan II, San
Mateo, RIzal Bachelor of Science and Business
DATE OF BIRTH: Administration Major in Marketing
April 17, Management
1999
MARITAL STATUS: San Mateo Municipal College
Single Gen. Luna Street, Guitnang Bayan 1, San
CITIZENSHIP: Mateo Rizal
Filipino 2016(present)
LANGUAGE SPOKEN:
Filipino, San Mateo National High School
English Guitnang bayan 1, San Mateo rizal
2011-2015

REFERENCES San mateo elementary school

99 B. Mariano St. Sta ana san mateo
Benji Abogado rizal
Photograper 2005-2011
Benjpix Photo&Video SEMINARS ATTENDED
Services CODEB 11th Business Summit
09235321410
Biñan Laguna
September 28, 2018
Mark Joseph Taule AFFILIATIONS
Marketing
Assitance JuniorMarketing Practitioner
Excellence Poultry Member
and Livestock 2016 – Present
Specialist
09482674258
ANGELO U. NARITO
Applicant