Advanced Business Analytics

Allan R. Lao,DIT
Outline for this Course
1. Intro to Business Analytics
Case Study on Identifying BA Projects
2. Descriptive Analytics
Case Study on Data Analysis
3. Visualization
Case Study on Dashboard Design
4. Predictive Analytics: Classification Analysis
Case Study on Classification Analysis
5. Predictive Analytics: Regression and Time Series Analysis
Case Study on Regression and Time Series Analysis
6. Predictive Analytics: Unsupervised Learning and Modern Data Mining
Case Study on Text Mining
7. Prescriptive Analytics
Intro to Business Analytics
Tales of Beers and
Diapers
Outline
● Introductions
● What is Business Analytics?
● The Business Analytics Framework
● Case Study
What is Business Analytics?
The utilization of organizational (and sometimes external) data to provide:
• Timely
• Accurate
• High-Value
• Actionable

DECISIONS
What is Business Analytics?
An entire discipline that encompasses:
• technology
• work processes
• human/ organizational factors
– Evolutionary
NOT a product or tool / project / collection of reports or dashboards or
visualization
What is Business Analytics?
What is Analytics?

Top 10 Strategic Technology

Trends 2019
 What is Analytics?

To what level have you

achieved the following benefits
with BI?(n=2618)
Some challenges of Business Analytics?
Outline
● Introductions
● What is Business Analytics?
● The Business Analytics Framework
● Case Study
The Business Analytics Framework
The Business Analytics Framework
Definition: Source Systems

Source Systems are sources of data that drive the Business Analytics
framework.
The Business Analytics Framework
Definition: Data Integration

The Data Integration component

of BA is a tool that extracts data
from all Source Systems,
transforms them into a unified
template and loads it into a Data
Warehouse for storage
The Business Analytics Framework
Definition: Data Warehouse

A Data Warehouse is a large

database that stores transformed
and cleaned data as input to
various Business Analytics
applications
The Business Analytics Framework
The Business Analytics Framework
Definition: Descriptive Analytics

Descriptive Analytics or
Exploratory Data Analysis is a type
0of Business Analytics application
where data is described and
summarized using basic statistical
tools and graphs to produce
reports and dashboards for
decision making.