mWatch Europe 2006

mWatch Europe
A Survey of Mobile Readiness
in European Cities and Regions

“To foster innovation in our companies, cities and regions, the European Commission promotes effective
transfer of good solutions and inventive practices across sectors and borders. mWatch Europe 2006 describes

A Survey of Mobile Readiness in European Cities and Regions

a broad spectrum of original mobile applications and services. We all need to know more on how to design
and develop innovative solutions, practiced in environments where the end-users are engaged even in the
early phases of the innovation process. This book is worth reading by anyone interested in Europe’s current
success in shaping demand-led or user-centric innovation.”

- Reinhard Büscher, European Commission, Enterprise and Industry DG, Innovation Policy
Development Unit

“As Mayor of Stockholm, I introduced the concept of mCity Stockholm – the first mCity in Europe. The
reason for this initiative was my conviction that a city has to find new methods to deliver its services to
citizens as well as visitors and the business community to stay attractive in the Information Society. The
very first mWatch, which was published some years ago, covered the Baltic Sea Region and described the
potential of mobility. I am now happy to announce that the mWatch 2006 has expanded across Europe and
that many more important dimensions have been included. I strongly recommend reading mWatch 2006
for insights and inspiration into a critical area where Europe must improve its performance.“

- Carl Cederschiöld, Mayor Emeritus of Stockholm

mWatch Europe 2006 provides an overview of the mobile and wireless sectors in Europe today. The pan-
European Kaleidoscope of Innovative Mobile Projects, containing 80 case stories of mobile solutions, offers
a comprehensive picture of what currently takes place in European markets. The Mobile Readiness Index
provides an assessment of mobile readiness in 21 participating city-regions, addressing areas such as
inhabitants’ mobile fluency, innovative climate and involvement of local policy makers. Taken together, these
surveys highlight the exiting opportunities that the mobility industry presents for Europe - for economic
growth as well as for improving the everyday lives of European citizens. Local public leadership and a user-
centric approach emerge as critical dimensions for these opportunities to become realized.

€ 40
ISBN-10: 87-92039-00-6
ISBN – 13: 978 - 87-92039-00-6
2006
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mWatch Europe 2006

A Survey of Mobile Readiness in
European Cities and Regions

Anna Rylander

Christer Asplund

Jan Annerstedt

Sascha Haselmayer

Jakob H. Rasmussen

Editor of Kaleidoscope

Henrik Graham
mwatch.qxd 14/10/08 11:11 Página 2

mWatch Europe 2006

© 2006 Interlace Invent ApS

Interlace-Invent ApS
PO Box 135
1004 Copenhagen
Denmark

www.livinglabs-europe.com

ISBN-10: 87-92039-00-6
ISBN-13: 978-87-92039-00-6

Design:
Sergio Catalá Bayona
www.tentacionesgraficas.com

COPYRIGHT NOTICE
Living Labs Europe, mWatch and Mobile Readiness
Index are all registered Trademarks of Interlace
Invent ApS.
No reproduction in parts or whole, without written
permission.
mwatch.qxd 14/10/08 11:11 Página 3

Acknowledgements

Many people and organisations have provided
important input to mWatch 2006. Most importantly,
we are grateful for the contributions of the inde-
pendent local partners in the cities and regions rep-
resented in the Mobile Readiness Index survey.
The mClusters consortium, funded under the Europe
INNOVA programme has been an invaluable partner
in contributing mWatch reports from 9 European
city-regions.
The analysis of these places, and thus the state of
mobile readiness in Europe, is based on the local
Moncalvo from Fondazione Torino Wireless, Stefan
Beding and Michael Gross from Västervik Framåt AB,
Lennart Nilsson from Västerviks kommun, Craig
Marsh, Oksana Polova, Carlos Jimenez, Elif Bastug
and Peter Zipp from EDHEC/Theseus, Jørn Bang-
Andersen from Hansa Consulting House, Gábor
Békés from Futureal, Éva Bognár from Telecom,
Ministry for Information and Telecommunications,
Péter Halácsy from Budapest University of
Technology and Economics, Bence Ságvári from
Nokia, Centre for Regional Studies (HAS), András
Szigeti from CMCS (CEU), Telemedia, Telecom,
Budapest City Council and Viktor Böhm from Central 3

partners’ reports and could of course not have been European University (CEU), Dr Ursula Maier-Rabler,

Acknowledgements
made without their valuable input. Karin Moizi, Christian Fuchs from ICT&S Salzburg.

In particular, the contribution of the following people

(in no particular order) deserves a special mention;
Per Annerstedt, Tobi Schneidler, Marcus Walterström
and Günther Schmidt-Taube from Interlace Invent,
Hasan Sheikh, Lesya Bilan, Frank Wagner, Jeroen
Kemp and Liza Wohlfart from Fraunhofer
Gesellschaft, Peter Höjerback, Michael Tharin and
Doris Søgaard from Öresund IT Academy, Uffe
Bundgaard-Joergensen from Mermaid Ventures ApS,
Eva Rikman from BDA Estonia OU, Dúnia Alzaga
from Fundacio Privada Tecnocampus Mataro, Mònica
Mateu from Mateu, Andreu López from TinyTronic
SL, Oriol Alcoba from 22 ARROBA BCN, Anssi Kujala
and Pekka Nykänen from Pöyry Telecom, Nancy
Marek and Werner Sommer from SAP Labs France,
Alan Chapman and Simon Norbury from
Westminster City Council, Mario Calderini and Dario
Moncalvo from Politecnico di Torino, Agostino
mwatch.qxd 14/10/08 11:11 Página 4
Preface
Dear Reader,
Europe is going mobile. More than ever, information
and communications technologies (ICT) have creat-
ed radically new conditions for innovation, econom-
ic growth and social change. Wireless and other
Information Society technologies seem to be alter-
ing the life styles of the European citizens. However,
many of these changes are user-driven, rather than
being induced by technology.
This book – mWatch Europe 2006 – attempts to pro-
4 vide a representative picture of pioneering mobile
services that meet advanced user needs. In the
mWatch Europe 2006
book we are trying to depict new opportunities
offered by mobile ICT solutions. Interlace-Invent is
publishing this and other mWatch reports as part of
the wider Living Labs Europe efforts, to provide
inspiration and a solid factual basis for promoting
user-driven mobile solutions across the European
continent.
To develop mobile services and to make them wide-
ly available is a major challenge to European com-
panies in the ICT and telecommunications industry
as well as to policymakers at the local, national and
European levels.
mWatch Europe 2006 contains 80 case stories of
mobile solutions. They are presented in a pan-
European Kaleidoscope of Innovative Mobile
Projects. Taken together, the cases offer a compre-
hensive picture of what currently takes place in the
European “mobility market” and in the European
“mobility industry”. Focus is given to user-driven
projects. Our ambition is to inspire by offering spe-
cific examples of European inventiveness in the
Information Society. We will illustrate leadership in
entrepreneurship, design and new business devel-
opment.
We want the readers of this book to get new
insights, share experiences and start collaborating
while meeting new demands for mobile solutions.
This is why we list the contact persons and their
coordinates for each project. To quote a recent inter-
view with Dr. Reinhard Büscher, Head of the
Innovation Policy Development Unit at the European
Commission’s Directorate-General for Enterprise
1
and Industry: “Our strategy isn’t to select winning
technologies, but rather to identify and remove
existing barriers to innovation … Networking innova-
tion actors [who have been able to bring together
clusters from other countries] remains a corner-
stone of European innovation policy.”
mWatch Europe 2006 reports from a continental
cross-section of European city-regions. The 21
regions listed in the book are located in both old and
new, and even prospective EU member states. The
sizes of the cities range from the London metropoli-
tan area of 12 million inhabitants to Västervik,
Sweden, with a population of 37,000.
The Mobile Readiness Index (MRI) has been derived
from systematic reviews of European and other
experiences of constructing mobile infrastructure,
strengthening the “mobility industry” and imple-
menting successful mobile projects. Anchored in
regional innovation studies, the MRI provides
mwatch.qxd 14/10/08 11:11 Página 5

assessments of mobile readiness in each of the 21

participating city-regions. Combining indexes at var-
ious levels, the composite MRI brings about up-to-
date assessments of “mobile fluency” of the citizens
in each place, the “innovative climate”, and the
involvement of local policy makers. The review of
the MRI scores highlights the importance of local
public leadership and of close relationships between
telecommunications operators, technology and serv-
ice providers and user communities for fruitful
development of the local “mobility industry”.
5

Living Labs Europe is a network of urban innovation

Preface
spaces, recognising the role of users and user com-
munities in the design and development of new
mobile services. The cities and regions participating
in the Living Labs Europe network are critical
sources for mWatch Europe 2006. The number of
participating Living Labs in the network is rapidly
expanding, with public and private leaders commit-
ting themselves to collaborative innovation.

It is our aspiration that mWatch Europe 2006 will

give you an inspiring depiction of one of the most
dynamic and promising areas of new business devel-
opment in today’s Europe.

For the team of contributors to mWatch Europe 2006

Christer Asplund
Director, Interlace-Invent, and coordinator of
mWatch Europe 2006

1 Sparks, the newsletter of the Europe INNOVA initiative, Year 1, Issue 2, September 2006.
mwatch.qxd 14/10/08 11:11 Página 6

mWatch 2006 Table of contents

Living Labs Europe 9

Mobilise for Mobility 11

A Paradigm Shift Beyond Technology 12

The Service Challenge 13

From Telecommunications Industry to Mobility Industry 14

The Place Challenge 16

The Importance of the Mobility Industry for Europe 17

mWatch Europe 2006

Assessing the Mobile Readiness in Europe 19

The Mobile Readiness Index (MRI) 19

Methodology 19

Mobile readiness in Europe (21 places)

Helsinki 24 Copenhagen 38 Torino 52

Oslo 26 Malmö 40 Istanbul 54

Tallin 28 London 42 Sophia-Antipolis 56

Stockholm 30 Stuttgart 44 Catalunya 58

Västervik 32 Salzburg 46 Mataró 60

Øresund 34 Zürich 48 Sant Cugat del Vallès 62

Lund 36 Budapest 50 Barcelona 64

Summing up MRI Observations 66

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Kaleidoscope of Innovative Mobile Projects 69

mAdministration 70

mEntertainment 77

mHealth 92

mLearning 99

mLogistics 101

mMarketing 107

mPayments 110

mSecurity 116

mStudents 129

mTourism and location based services 134

Policy implications: Users in the driver’s seat? 150

Glossary 155

Interlace-Invent 157
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mwatch.qxd 14/10/08 11:11 Página 9
Living Labs Europe
Living Labs Europe is a pioneering initiative, driven by
European cities, firms, and citizens, to develop a net-
work of Living Labs across the 27 European member-
ship states. The ambition of the Living Labs Europe
network is to further the development of the mobility
clusters of excellence, innovative capabilities and
attractiveness of places in Europe. Enthasis is put on
promoting economic growth and regional develop-
ment through high technology and user-centric
design and commercialisation.
Living Labs projects have two core objectives:
To improve attractiveness of cities through advanced
mobile services for citizens, businesses and visitors,
and to support economic growth by opening new
marketplaces through user-involvement and defini-
tion of new demand areas.
Living Labs are open innovation spaces, which recog-
nise the design and development roles of users or
user communities. A Living Lab contains a set of
instruments to enable effective interactions between
the producers and users of information and commu-
nications technology for truly inventive uses and for
sensing new products and processes. Professional
users as well as amateurs may play significant roles
in identifying new needs and in shaping new designs
and applications.
Living Labs Europe represents self-funded, user-driv-
en partnerships between regional business, authori-
ties, and universities, actively promoting European
integration and growth. As such, Living Labs already
operate and collaborate across Europe to exchange
experiences, technologies and markets. Living Labs
Europe has now become the leading European net-
work of cities with a commitment to mobility, facilitat-
ing innovative projects to provide advanced services
to European citizens.
Living Labs implement pioneering projects within
mobility, mobile and wireless solutions and services
targeted at specific user-communities. Solutions
areas include logistics, students, health care, auto-
motive, tourism, marketing, food, citizen services,
public administration, business applications, rescue
services, advanced textile, security, traffic control,
outdoor life, navigation, and construction. Critical 9
mass is built through cross-cluster collaboration,
Living Labs europe
enabling a high degree of involvement of SMEs, and
with the users and future customer groups as an inte-
gral part of the innovation process.
Since 2005, the European networking dimension is
strengthened by the mClusters project, a Europe
INNOVA project. This initiative is coordinated by
Interlace-Invent, which is also the initiator and coor-
dinator of Living Labs Europe.
For further information, please contact:
Jakob H. Rasmussen, Managing Director
Living Labs Europe
P O Box 135
DK-1004 Copenhagen K, Denmark
Telephone +45 3071 1761
e-mail: j.rasmussen@livinglabs-europe.com
www.livinglabs-europe.com
mwatch.qxd 14/10/08 11:11 Página 10
mwatch.qxd 14/10/08 11:11 Página 11
Mobilise for Mobility
Only recently, the following story was recounted to
us by a major European mobile operator. Unusually
heavy 3G traffic was detected in the city of Örebro.
Indeed, they were overwhelmed by this intense
mobile usage among the 3G subscribers and start-
ed to investigate what had happened.
It turned out that the source of this massive
increase in traffic was to be found in a national
high school for the deaf in Örebro. Here the deaf
students had managed, quite by themselves, to
discover how they could use modern mobile
devices for image interaction. Someone in the
deaf community had managed to start an effec-
tive dialogue with some school friends with the
same handicap. Using sign language they could
see each other on the mobile phone screens and
this became the way they could “talk on the
phone” to each other. Their community had
worked out a new and tailor-made communica-
tion service. At the mobile operator they were
amazed.
What an excellent example of the impact of a
user-driven community, we responded. The chal-
lenge for today’s mobile operators is to be proac-
tive in identifying such user communities and in
trying to understand their needs. This requires a
different mind-set on the part of the incumbent
telecommunications operators. In order to
explore the full potential of mobile and wireless
technologies and networks, operators need to set
in motion user-driven test-bed projects where
the unique needs and behaviours of the user
communities are in focus.
Sure, the mobile operator executive answered, but
for the moment we are quite happy to react to
market developments, picking the low-hanging
fruit. Now we were amazed. When incurring heavy
losses in an industry in the midst of a fundamental
shift from offering a commodity to providing cus-
tomised services, perhaps it is time to stop and
take a look into what opportunities and challenges
markets of tomorrow might bring.
What does this simple real life example teach us?
In essence, the story of the high school in Örebro
illustrates the power of mobile solutions to change 11
people’s everyday lives. This clever solution was
Mobilise for Mobility
conceived of by a local community with special
needs seeking to facilitate communication within
their group.
The example also points to the necessity for the big
players in the telecommunications industry to think
in new ways if they are to capitalise on the full
potential of mobile services. The primary challenge
is no longer solely about technology. It is about
integrating mobile solutions into people’s everyday
lives, and this requires a local focus and careful lis-
tening to customers.
The ambition of mWatch 2006 is to paint a picture
of Europe’s readiness to participate in and benefit
from the emerging industry evolving around mobile
services. The purpose of this introductory chapter
is to provide the background and context for the
mWatch report, describing the exciting opportuni-
ties and demanding challenges ahead for the
mobility industry in Europe. The two following
mwatch.qxd 14/10/08 11:11 Página 12
chapters describe the developments that are cur-
rently taking place within Europe; First by means
of the Mobile Readiness Index, a tool for assessing
and comparing the stage of development and suc-
cess of the mobility sector in 21 cities and regions
throughout the European continent. Then the
Kaleidoscope of Innovative Projects provides a
selection of 80 mobile applications developed and
offered in Europe, most of them developed in close
collaboration with user communities. Finally, some
policy implications of the mWatch 2006 survey are
outlined.
A PARADIGM SHIFT BEYOND TECHNOLOGY
The introduction of every new communications
12 technology changes society because it changes
how we communicate and relate to each other.
mWatch Europe 2006
“The Medium is the Message”, as Marshall McLuhan
once famously put it to emphasise the impact the
various technological forms of media have had
throughout history on how we experience the world
1 2
and on how society is organised . However, any
technology must be understood in the social con-
text within which it is used. Indeed, communication
lies at the core of human activity, and all domains
of social life are therefore potentially modified by
the pervasive use of new communications tech-
nologies.
Most recently, the primary example of the intro-
duction of a new communications technology is the
Internet. This medium changed our relationship to
the world primarily by removing the constraints of
time and place, allowing easy and instant access to
vast information resources on a global scale. The
rise of the Internet hype in the late 90’s – and the
subsequent crash in the first years of the 21st cen-
tury – provides an instructive illustration of the
1 McLuhan, M. (1964/1994) Understanding Media: The Extensions of Man, Cambridge, MA: The MIT Press.
2 Peppard, J. and Rylander A. (2005) “Products and services in cyberspace”, International Journal of Information Management, 25, pp. 335-345.
opportunities as well as the problems associated
with the adoption of a new communications medi-
um in a commercial context.
As a new communications environment, the inter-
net follows its own logic and language, and we are
only now beginning to get a grip on its commercial
implications. At first, companies, public policymak-
ers and financial markets were overwhelmed by
enthusiasm for the seemingly infinite opportunities
provided by the new technology. The bubble was
inflated by speculations about how “the internet
would change everything”. Now, about a decade
later, and after the painful burst of the bubble, we
can conclude that indeed to some extent every-
thing has changed – it just did not change the way
we thought at the time. We are still only in the
beginning of the Internet learning curve. The
majority of the early online solutions and business
models were either built on flawed assumptions
about consumer behaviour in the virtual world, or
suffered from inappropriate understanding about
how the characteristics of products and services
change when consumed in a virtual environment .
These misconceptions resulted in offerings that
failed to attract customers, and in unsustainable
business models. Put differently, the development
was driven by supply of technology rather than
demand based on customer needs.
Today we stand on the verge of a new wave of tech-
nological development, envisioning a new set of
exciting opportunities that follow suit. Mobile and
wireless technologies allow us for the first time in
history to have access to the Internet Anywhere,
Anytime and Anyhow. When entering this next
phase of development we should endeavour not to
make the same mistakes again; wireless communi-
cation is not the same as wireless Internet. Mobile
devices that allow people to conduct their activities
mwatch.qxd 14/10/08 11:11 Página 13
– whether leisure or business – where, when and
how they want present a different set of challenges.
They require different kinds of services that need to
be presented differently.
No longer just a piece of technology, the mobile
phone is a device that allows the user to get in
touch with people without depending on a fixed
line. Today, the mobile phone has become indis-
pensable for many people for managing their diary
and contacts, for being continuously updated on
news or market information, for searching relevant
information when needed (e.g. through location
based services), or for entertainment (such as
downloading music, watching TV and playing
games). Tomorrow mobile devices will be indispen-
sable for, and integrated into, the way we carry on
with our everyday lives.
As suggested by the CEO of telecommunications
giant Ericsson, the introduction of wireless data is a
paradigm shift that will change society as much as
3
the introduction of the telephone once did . Indeed,
according to Ericsson’s estimates, by 2010 there will
be more data traffic driven through the mobile net-
works than through fixed line networks. In order to
tackle this development Ericsson, traditionally a pro-
ducer of telephony infrastructure, has now decided
to reorganise the company to create three divisions;
Networks, Global Services and Multimedia. These
divisions reflect the development of the telecommu-
nications industry to date rather well. Ericsson has
expanded its portfolio of activities from being pro-
ducers of telephony infrastructure, to offering serv-
ices to telecommunications operators – to the recent
newcomer multimedia, developing software to
enable consumption of entertainment and services
on mobile devices. If development unfolds according
to Ericsson’s plans, these three divisions will be
equal in size in ten years time
3 From interview with Carl-Henric Svanberg, CEO of Ericsson, Veckans Affärer, October 5, 2006, p.24
THE SERVICE CHALLENGE
The statement above is an illustrative picture of the
turbulent state of the telecommunications industry.
Clearly, when the world’s largest infrastructure
provider envisions a future as a media company,
we are about to experience a fundamental change.
Over the past few decades, deregulation, interna-
tionalisation and technology innovation have dra-
matically changed the European telecommunica-
tions industry. But none of these changes has had
an impact on the industry of the magnitude of the
anticipated gearing up of high-speed data traffic.
Why? Because data traffic is dependent on content
and services that are attractive to customers. This
implies an entirely different game for the tradition-
al players of the industry. Not only the infrastruc-
ture providers, but also the incumbent telecommu- 13
nication operators - traditionally the dominant and
Mobilise for Mobility
powerful centre piece of the telecommunications
industry value chain – are now revising their busi-
ness models.
Only a decade ago most European telecommunica-
tions markets were dominated by a national
monopolist operator, owning more or less the
entire value chain. Today, with penetration rates
reaching 100% in the most advanced areas of
Europe, growth cannot be expected to come from
increasing voice traffic. Operators have no choice
but to look for other routes to increase traffic in
their networks; they have to find new means for
offering attractive content and services to their
customers. This is of course something completely
different than their traditional business of offering
one and the same service to all customers, at the
lowest possible cost.
Addressing the service challenge requires a funda-
mental shift in mind-set, shifting focus from the
mwatch.qxd 14/10/08 11:11 Página 14
cost of supplying a commodity to a focus on value,
service delivery and solution
Telecommunications operators have to learn to
think in terms of value delivered to the customer
rather than cost per subscriber. The customer is
seeking relevant, high quality services that meet
their needs, are easy and secure to use, with fair
and easily understood pricing as well as good sup-
port. Personalisation, communication, positioning
and immediacy are key tenets of the mobile mar-
ketplace.
Third party organisations have emerged as dedi-
cated partners to supply new mobile services, spe-
cialising in innovative types of content and servic-
es. This is an increasingly important, but diverse,
group of actors, not traditionally associated with
14 the telecommunications industry, ranging from
global players like Disney to small local actors like
mWatch Europe 2006
the flower shop around the corner. However, the
nature of these services, as well as the winning
business models to support their production, is yet
to be fully understood. As with any user-driven
development, this is dependent on consumer
behaviour, which is notoriously difficult to plan and
predict – especially in relation to new communica-
tion technologies.
We may nevertheless try to glean some insights
from the failures and successes of the early
online business models. We have for example
learned that consumers behave differently when
purchasing as well as consuming products and
services in the virtual world, prompting
rethinking of traditional business models when
going on the Internet. In particular, digital con-
tent and services seem to imply greater demand
for customisation. The emerging theory of the
Long Tail asserts that if customers have infinite
choice, they will gravitate towards
4 ‘Profiting from obscurity’, The Economist, May 5, 2005.
5 Examples taken from C. Anderson, ‘The Long Tail’, Wired, October, 2004.
4
because they satisfy narrow interests better. We
provision. are already witnessing this phenomenon in music
and book retailing. More than half of Amazon’s
book sales come from outside its top 130,000
titles; this is more than most bookstores will typ-
ically stock in a physical book store. Rhapsody
streams more songs each month beyond its top
5
10,000 than it does its top 10,000.
When the total cost of inventory storage and dis-
tribution is insignificant, as it is with digital serv-
ices and their distribution channels, it becomes
economically viable to target many small market
segments, or communities. This could be content
specifically around a football team, a company, or
a school. Services and content that may have low
volumes can collectively make up a market share
that rivals or exceeds the relatively few ‘big hits’
if distribution channel is large enough.
Driven by the value chain logic, the large
European mobile operators have focused on
“content ownership” or deployed “content con-
trol” strategies. In contrast, the Long Tail thesis
shows that making available a wide variety of
content from many different sources can be very
profitable. The locus of power in the telecommu-
nications industry thus shifts from the monopo-
listic operators to the consumers and user com-
munities.
FROM TELECOMMUNICATIONS INDUSTRY TO
a MOBILITY INDUSTRY
Indeed, facing up to the service challenge it is not
so much a question of a changing industry but the
emergence of a new industry with a completely dif-
ferent configuration, a new set of players and a dif-
niches ferent value creation logic.
mwatch.qxd 14/10/08 11:11 Página 15
The traditional telecommunications industry was
conceptualised as a straight forward value chain,
starting with infrastructure and
providers, telecommunications operators in the
middle, and ending with consumers. This conceptu-
alisation is not only flawed, but inappropriate for
the emerging field of mobile services, where build-
ing partnerships with customers as well as other
parties is a core capability. The traditional linear
model, a perspective that leads to strategies
focused on controlling the chain, does not account
for the nature of alliances, competitors, partners
and other members in the mobile business net-
works. Instead, it has been suggested, the logic of
value creation in the mobility sector is better con-
ceptualised as a complex value network, involving
a myriad of small and big actors – with the user in
the centre, actively driving the development .
When adopting a value network approach, the
focus is not that of a single company or an indus-
try, but the value creating system itself, within
which different actors (various
providers, operators, partners from other indus-
tries, various interest groups, public policy makers
and customers) work together to co-produce value.
Where once individual companies
against each other, today the battle ground is
between networks of interconnected organisations.
In mWatch 2006 we call this new and emerging
field of business the mobility industry. The term
“mobility” is adopted to stress the user-centric
dimension; it is the function and use of mobile
and wireless technologies that provides the point
of departure rather than the technologies them-
selves. While technology is seen as a critical
enabler for mobile solutions – it is the service
itself that is the focus, or point of departure, of
the mobility industry.
6 See Peppard, J. and Rylander, A (2006) “From Value Chain to Value Network: Insights for Mobile Operators”. European Management Journal, Vol 24,
Nos 2-3, pp. 128-141.
Technology is no longer the main obstacle hamper-
ing the development of mobile services. Instead,
technology the main problem is to identify user-driven projects
around which innovation and new value networks,
including new business models, can be organised.
The mobility industry thus includes all actors
involved in developing, producing and delivering
user-centred mobile solutions; anything from hard-
ware and software providers to all forms of third
party content and service providers. This way as
diverse actors as flower shops, tourist boards,
sports associations or a medical centre can become
part of the mobility industry.
Of course, the term ”industry” may be a little mis-
leading here as it gives the connotation of repre-
senting a coherent set of firms, when in contrast all
6
value networks are unique. In addition, mobile 15
solutions cut across many sectors, and the devel-
Mobilise for Mobility
opment of innovative mobile solutions may be a
question of converging industries developing
mobile solutions to enhance their current business.
technology However, we stick to the term industry for lack of
a better word to indicate this diverse set of activi-
ties and actors that come together to provide the
user with a mobile service.
competed
An important implication of the emergence of the
mobility industry is that the business community
continuously searches for test-beds or advanced
piloting grounds where risks can be minimised and
where local leaders can be found – private as well
as public – who take on the task of coordinating
the development of the value network. While the
old telecommunications industry value chain
looked pretty much the same everywhere, con-
trolled by the incumbent telecommunications oper-
ators, the emergence of a complex value networks
requires something quite different in terms of busi-
ness as well as place management.
mwatch.qxd 14/10/08 11:11 Página 16

Summarising Table: Mobilising for Mobility

A Shift in Mindset and Value Creation Logic

Telecommunications industry Mobility industry

Value creation logic Value chain Value network

Competitive unit Single firm Networks

Driver of industry Technology (supply-side) driven User experience (demand-side) driven

development

Business models Simple, cost driven Multiple, value driven

Primary revenue driver Voice traffic Data traffic (services)

Locus of power Operators Users

Characteristic of offering Standardised Customised

Place management Low High

requirements (Stable industry) (Complex & dynamic industry)

16 THE PLACE CHALLENGE eStrategies, formed eClusters, and established ICT

science parks. Stockholm, for example, boldly argued
mWatch Europe 2006

Within Europe, there are at least 150,000 communi-
ties in the administrative and geographical meaning.
All of these communities host citizens who carry out
their jobs, live their lives, pay their taxes, purchase
and consume products and services. In today’s glob-
alised economy, the vast majority of all social and
commercial interactions still take place within the
boundaries of the local community.
Consequently, the challenge for cities and regions in
Europe is to create an attractive place for citizens as
well as companies and investors, allowing the place
– the city or region - to prosper. As people and com-
panies are becoming increasingly mobile and can
choose the most attractive place for their purposes
and interests, many places invest heavily in place
branding to attract talent, businesses and tourists.
that it was the leading ICT place in Europe, and chal-
lenged the rest of the world with The Stockholm
Challenge Award.
Today, visionary places are shifting focus to exploit the
new possibilities presented by the mobility industry.
Thus, they position themselves far beyond the tradi-
tional eStrategy and reorient place management ini-
tiatives towards mStrategies. Local policy makers in
an increasing number of places across Europe realise
that mobile services can offer quite new advantages
for the citizens, but they also look to the mobility
industry for opportunities for growth. Successfully
exploiting the opportunities of this complex emerging
industry requires local leadership within a place. One
option for local leaders, whether public or private, is to
establish a Living Lab.

ICT capabilities have long been a key ingredient for A Living Lab is a city area which operates as a full-
such place branding strategies to attract talent and scale urban laboratory and test-bed for inventing, pro-
inward investments. Many places have developed totyping and marketing new mobile applications. A
mwatch.qxd 14/10/08 11:11 Página 17
Living Lab includes interactive testing, but is managed
as an innovation environment well beyond the test-
bed functions. Ideally, each Living Lab should include
stakeholders from the public and private sectors and
from research institutions. Innovative resources could
then be combined and synergies achieved. It is impor-
tant to conduct joint projects within a collaborative
environment, where users are directly involved. Other
important management features are willingness to
benchmark and collaborate with other Living Labs to
optimise use of resources and create critical mass in
the market-place. Living Labs represent commitment
to act as early adopters and a definition of demand to
foster innovations which must be locally anchored, yet
globally competitive.
THE IMPORTANCE OF THE MOBILITY INDUSTRY
FOR EUROPE
From a macro point of view the trend is clear: a new
dynamic business area is formed based on mobile
services. The mobility industry has the potential to
surpass many of the traditional base industries in
terms of value creation for Europe as a whole.
Somewhat paradoxically, because of the depend-
ence of user-communities, the local dimension is
particularly important for the development of the
mobility industry. In this sense, it is an industry
that by and large emerges from the “bottom-up” in
spite of the heavy dependence on infrastructure
networks and regulations. Small and unknown com-
panies with tight relationships to particular user
communities are continuously exploring and
exploiting the opportunities provided by the new
mobile and wireless technologies. Living Labs
Europe today collaborates with more than 250 com-
panies, including Global players as well as a fertile
ground of smaller actors driving innovation in the
Living Labs. On the other hand, eager to expand on
a European scale, these companies often refer to
the opportunities offered by the huge European
market of about 500 million potential customers.
The potential is obvious, what is now needed are
viable, convincing (tried and tested) cases that
could bring new offerings to the European market.
A selection of such cases is presented in the
Kaleidoscope of Innovative Mobile Projects. The
next challenge is to gear up from the local to the
European scale.
The mobility industry is particularly important for
Europe from a global competitiveness perspective.
The US market still suffers from the fragmentation
caused by competing mobile infrastructure net-
works and has not managed to get up to speed with
Europe. In contrast, the introduction of the GSM
network, in combination with a number strong tech- 17
nology companies, has provided Europe with a
Mobilise for Mobility
competitive advantage. While Europe underper-
forms in innovation relative to USA or Japan in gen-
eral, mobile technologies and services are areas
where Europe is often ahead, and every effort
should be made to ensure it retains that leadership
position. This is no easy task, competing with the
many Asian companies and places that have been
astonishingly successful in technology development
as well as in tapping into user-communities to
develop services that meet user needs.
The strategic importance and economic potential of
the mobility industry has not gone unnoticed by
European policy makers. Indeed, mobility is one of
the strategic industries identified by the European
Commission. Communication technologies are
underexploited in Europe, the challenge is now to
integrate them into the leisure- and work practices
of European citizens, allowing for the as yet
untapped potential for innovation and productivity
improvement to be realised.
mwatch.qxd 14/10/08 11:11 Página 18
mwatch.qxd 14/10/08 11:11 Página 19
Assessing Mobile Readiness in Europe
The Mobile Readiness Index (MRI)
In the previous chapter, we outlined the increas-
ing complexity in the mobility industry, involving
a great number of actors and a variety of direc-
tions for future development. Of course, this
increasing complexity also puts greater pressure
on the individual players to find a fruitful place in
this disorderly value network.
Our aim in this chapter is to provide inspiration
and guidance to public as well as private actors
with an interest in the mobility sector in Europe.
The Mobile Readiness Index (MRI) is a unique
framework designed to quantify the innovative
potential within mobility in regions across Europe.
MRI is the first index to provide a comparable view
of the dynamics of innovation within mobility
throughout the European economic zone. MRI
reviews and measures areas such as awareness
and interest in mobile solutions, available infra-
structure and usage, and the innovative and man-
agement capabilities so badly needed for the
mobility sector to flourish.
The overview provided by MRI of the European
mobility sector is complemented by detailed sta-
tistical material on each of the triggering factors
enabling innovation in this sector. Further, it allows
for a deeper analysis of each place and the iden-
tification of each place’s unique assets and capa-
bilities. Conclusions can be drawn concerning
technological maturity, regional dynamics and
leadership, ability to innovate and requirements
for investment.
Information provided by MRI will support efforts
to attract inward investments and the creation of
regional clusters of innovation in the mobility
industry - to empower European growth and inno-
vation within this emerging industry. Our ambi-
tion is to encourage co-operation (and even co-
branding) among leading and developing industrial
clusters in the European regions within the mobil-
ity industry. These clusters could provide the
foundation for new projects, new firms, inward
investments and commercialisation of existing
resources that can create regional innovation,
growth and development and stir the European 19
growth in line with the ambitions set out by the
Assessing the Readiness for Mobility
European Union.
METHODOLOGY
MRI was created by practitioners with long-stand-
ing experience in the mobility industry as well as
the policies and processes of regional innovation.
It is thus based on a deep knowledge of organisa-
tional and other factors underlying successful
regional cluster development. Since mobility is a
relatively new and emerging industry undergoing
dramatic changes, the need for a fresh look on the
factors driving future competitiveness was a trig-
gering motivation for establishing the MRI as a
comparative tool.
Underlying the design of the index is an effort to
prioritise the critical areas for actions, as well as
exposing the bottlenecks, for places to become
fruitful test-beds and piloting grounds for innova-
tive, user-driven mobile solutions. Another impor-
mwatch.qxd 14/10/08 11:11 Página 20

tant requirement was to create a comparative
framework in which the different places could be
measured and benchmarked.
MRI is composed of three enabling dimensions,
nine sub indexes and 18 variables. 15 of these vari-
ables contain data collected and compiled for the
first time by the mWatch contributors, highlighting
the requirement to consider a broader array of sta-
tistical inputs to regularly assess a region’s com-
petitiveness. Taken together they provide a unique
and holistic appraisal of a place’s readiness to
become successful as a mobile society – and, ide-
ally, act as an impetus for action.

Example of Mobile Readiness Index

Scale 1= EU lowest - 3,5= EU Average - 7 = EU highest

3,78 MRI Overall Score

5,00 Articles in Local Media

5,00 Awareness of Mobile Services
5,00 Attitudes Among Local Population

5,00 Penetration Rates - Mobile Phones/1000 Citizens

3,60 Mobile Fluency 3,62 Infrastructure
2,23 Number and size of Hotspots
20

3,35 Costs for Usage

mWatch Europe 2006

2,18 Usage of Mobile Services

1,00 Payments executed via Mobile Devices

3,27 Innovative Capabilities

4,64 Ability to Intro. Killer Applications
6,00 Interests already shown in Mobile solutions

3,50 Actual Networks with International Implication

3,00 Innovative Climate 2,25 Networking Interest
1,00 Local Cluster-Building - R&D Centres/Incubators/Science-Tech Parks*

3,25 Start-ups - Technical & Content providers

2,13 Innovate Culture 1,00 Technology Pattents/100.000 inhabitants

6,00 Existence of Local mStrategy

5,25 Local Public Sector Involvement
4,50 Public leaders expressing interest

6,00 Interests shown in other cities’/regions’ results

4,75 Management Capacity 4,50 Benchmarking Activities
3,00 Public leaders visiting other Living Labs etc

5,00 Opennness to PPP

4,50 Cross-Sector Partnerships
4,00 Actual PPP Results
mwatch.qxd 14/10/08 11:11 Página 21
Mobile Fluency
Mobile fluency captures the enthusiasm for, as well
as easy access to, mobile services for the general
public. The development and uptake of mobile appli-
cations is critically dependent on the users. Firstly,
the technological infrastructure needs to be in place
so that users have access to high quality wireless
connection when and where they need it. Secondly,
costs for usage must not be prohibitive and transac-
tions have to be experienced as secure and easy to
make. Thirdly, but just as important – users have to
be aware of and interested in the services available.
Hence, the measures of mobile fluency assess atti-
tudes towards mobile solutions among the local pop-
ulation as well as the local media. Data on penetra-
tion rates and costs for usage indicate access to
mobile services. The number of payments executed
via mobile phones is an important measure in this
dimension as it indicates the extent to which mobile
services have become commercialised in a place.
Innovative Climate
As discussed in the previous chapter, the avail-
ability of relevant services is perhaps the most
critical issue for the mobility industry at the
moment. The development of innovative solutions
is dependent on a number of third party actors
with deep understanding of user communities and
their needs. But it also requires an environment
that allows the initiatives to emerge and flourish.
In this complex industry, where the different play-
ers are so dependent on each other for comple-
mentary competence and technology, networking
becomes critical. Nobody can do it on their own –
not even the large telecommunications operators.
They are dependent on various technology providers
as well as the small local actors with close rela-
tionships with user communities that often are the
originators of innovative solutions.
Within the innovative climate category of enablers,
measures of innovative capabilities within the region,
as well as the interest shown in mobile solutions from
actors in other industries (third party organisations),
are included. Unless there is an interest in mobile
solutions and relevant content provided by third par-
ties, mobile solutions will fail to be attractive.
Furthermore, measures on international networking
as well as local clustering activities are assessed to
get an overall view of the climate for new combina-
tions of actors and incorporation of international
experiences. Finally, successful innovation initiatives
to date are assessed by reviewing the number of
start-ups and high-tech patents in relation to num-
ber of inhabitants in the region.
Management Capacity
A third dimension for successful place development 21
in the mobility industry is the management capacity
Assessing the Readiness for Mobility
by the local actors and their ability to coordinate
complex networks towards implementing strategic
projects. Due to the complexity of the value network
in the mobility industry, local leadership is required
to bring all the parts together in a coherent way. Here
the local public administration has an important role
to play in developing an mStrategy, i.e. spelling out
the directions for the local development of the user-
driven mobility projects and making sure the require-
ments are there for it to be implemented. Local
administrations can set the stage for private actors
to develop and deliver the solutions, using the instru-
ments available to also draw on international part-
ners and experiences.
A productive relationship between public and pri-
vate sectors is therefore particularly important for
the mobility industry. As a dynamic industry
marked by rapid development, no actor can sus-
tain their activities in isolation in the long term.
International networking with other Living Labs
mwatch.qxd 14/10/08 11:11 Página 22

cities, facilitating the sharing of experiences and
joint creation of markets is therefore considered
an important element of management capacity.
The interest expressed by public leaders in mobility,
as well as how this interest is acted upon, are assessed
in the MRI. Local mStrategies are reviewed alongside
international benchmarking activities and efforts to
develop true public-private partnerships (PPP) that
go beyond procurement of services to joint future-
oriented innovation activities.
MRI draws on data from a number of different sources,
ranging from EU, national and regional statistics to
qualitative rankings based on more than 200 inter-
views conducted with industry experts and stake-
holders. The data for each place was collected and
22 analysed by independent local partners.
mWatch Europe 2006
will give some added insights into the regional dynam-
ics of these areas. Places are presented in geograph-
ical order, from North to South, and were chosen so
as to be representative of the European continent in
geographical terms. It was also important to cover
small as well as large cities to get a representative
overview of the dynamics of the mobility industry in
Europe, where often smaller cities can compensate
critical mass through agility.
As the data was collected during 2005 and 2006
it forms two groups. The scores were compared
internally within these two groups (or years).
Because the rankings are all relative, the selec-
tion of cities will affect the actual score of the
ranking. MRI scoring years are noted next to the
heading of the places.

Rankings are relative to each other, which means For more information on the MRI and its
that the top score (7) signifies “best in class” and the underlying methodology, please visit Living
bottom score (1), represents the lowest recorded Labs Europe web site:
score. (3.5) thus reflects an average within the group www.livinglabs-europe.com
assessed. This means that scores can only be con-
sidered as comparative measures in relation to the
European places included in the survey. MRI does not
claim or aspire to prove any absolute figures in mon-
etary terms or of the success/profitability of the
mobility industry in a particular place. Within the
objectives of MRI, trying to pin down such absolute
measures in a high-velocity industry appears to be
of little use.

In the pages to come, the MRI rankings for 21 places

in Europe are presented together for the first time.
In addition to the comparison of 19 cities of varying
sizes compared, we have also included two larger
regions consisting of city clusters; Catalunya and
Øresund. The cities included in these regions are also
presented individually. We hope that this approach
mwatch.qxd 14/10/08 11:11 Página 23

MOBILE READINESS IN EUROPE

Helsinki
Oslo FIN
NOR Stockholm
SWE 5.26
5.06 5.21
4.85 4.60 5.57
5.67 5.00 5.00
4.67 5.13
3.67
Tallinn
EST
Oresund Lund
DEN/SWE SWE 5.39
6.50
5.14
4.83 5.24
5.14 Vaester vik 4.09
4.66
4.97 4.66
4.67 Kalmar 5.58
5.18
4.94 5.18
4.46 SWE
5.58
4.58 5.58
4.58
5.22
5.88 23
Copenhague 3.27
DEN Malmö 6.50

Assessing the Readiness for Mobility

SWE
4.93
5.14
4.66
4.00 4.86
5.14
5.18
5.21 4.66
4.77
London
5.58
4.58 5.18
4.30
UK
5.58
5.50
3.62
4.12
3.74 Stuttgart
3.00 GER
4.61
3.68
5.24
4.92

Zurich Salzburg Budapest

SUI AUS HUN
4.60 3.61 3.30
3.76 Catalunya 4.63 3.61 3.47
3.48 ESP 4.83 4.47 4.35
3.21 4.33 Torino 2.75 2.08
4.58 ITA
3.69
4.13 Barcelona 4.28
4.06 3.70
3.66 3.08
4.67 Sophia-Antipolis
FRA
4.04 Mataro 3.40
3.86 2.75 Istanbul
3.67 5.13
TUR
4.58 2.33
2.94
3.42
3.78 Sant Cugat
Overall Score 3.08
2.33
3.60 Mobile Fluency
3.00
4.75 Innovative Climate
Management Capacity

© Interlace-Invent ApS. No Reproduction in whole or part.

mwatch.qxd 14/10/08 11:11 Página 24

Helsinki Helsinki, FIN Overall MRI 5,26 private facilities. There are a num-
2006 ber of companies in the Helsinki
5,00 Awareness of Mobile Servies
area that offer usability and user
interface testing with an interna-
5,21 Mobile Fluency 4,51 Infrastucture tional reach. These test-services
cover testing of the actual user
6,13 Usage of Mobile Services interface functionality (10-15 per-
sons), user documentation (100 –
200 persons) and customer accept-
6,00 Ability to Introduce Killer Applications
ance testing with large test-audi-
ences (hundreds to thousands of
5,57 Innovative Climate 4,88 Networking Interest
people). These cross-fertilising
efforts can be described in terms
5,83 Innovate Culture of a de facto mCluster in Helsinki.

4,75 Local Public Sector Involvement Mobile fluency: 5.21

Great attention is directed towards
24 the mobility industry in the press,
5,00 Management Capacity 4,00 Benchmarking Activities
adding to the awareness of mobile
mWatch Europe 2006

services among the local popula-

6,25 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/helsinki
Overall MRI: 5.26
The Helsinki region, with its 1.24
million inhabitants in Helsinki,
Espoo and Vantaa, has long been
perceived as a dynamic region
among potential investors. The
overall MRI indicates a European
cutting-edge position, just behind
Tallinn. The region has benefited
from a number of intermediaries
supporting innovation in general
and innovations in mobility in par-
ticular. The Helsinki area offers
test-centres open for third party
application development. A Mobile
TV test-platform, Octopus mobile
application test-service and a RFID
test-site area are the most notable
tion. Naturally, the phenomenal
NOKIA success, with its spin-offs,
has given an extra impetus for news
coverage. Still, the ranking of atti-
tudes among local population stays
at an average score – perhaps due
to the long history of mobility in
Helsinki, or a lack of articulation of
demand. Infrastructures are good,
cost for usage very low and the
number of payments executed via
mobile phones is very high.
Innovative climate: 5.57
Helsinki has developed a support-
ive environment via a number of
public and private institutions,
including:
Dimes is an industry led organisa-
tion. The mission of the Dimes
mwatch.qxd 14/10/08 11:11 Página 25

Association is to shorten the time

to market for new technological
applications. All major ICT com-
panies as well as universities are
members of Dimes.
Culminatum, owned by Helsinki,
Espoo and Vantaa, the business
community of the Helsinki region
plus the universities, promotes
utilisation of the best available
knowledge, including the world of
mobility.
Forum Virium is a cooperation clus-
ter focusing on the development of
new cluster driven digital services.
The Forum Virium was founded by
a number of anchor companies:
Elisa, Nokia, Tieto Enator, WM- 25

data, Telia Sonera, YIT Group and

Assessing the Readiness for Mobility

Finnish Broadcasting Companies.
Consequently, innovative capabili-
ties receive a top score and the
number of high-technology patents
is remarkable. Equally, the number
of start-ups and benchmarking
interest get ranked well above aver-
age.
Management capacity: 5.00
In the underlying documentation
for the Helsinki report, the well-
established atmosphere of pri-
vate-public cooperation is a home to a representative advanced
repeated theme. For example:
“One specific feature in the Finnish
life style, including the Helsinki
region, is a certain openness and
trusting attitude towards your
neighbour. This significantly helps
collaboration in research and
development, and it has also
helped in starting to use new
services like banking services via
internet”. Consequently, actual
PPP-results receive a top score,
on par with that of Tallinn. That
the efforts and interest from pub-
lic leaders are solid and consis-
tent is also illustrated in the other
scores in the category for man-
agement capacity – they are all
above average.
Opportunities and threats
There is a widespread feeling that
“small Finland” must act in a coop-
erative manner in the global mar-
ket place to defend its competi-
tiveness. Furthermore, a Finnish
interest in Living Labs has been
expressed in conjunction with
Finland’s EU presidency.
There is always the threat that a
more laissez-faire attitude could
damage Finland’s star performance
in innovation. The famous top
result from European Innovation
Scoreboard 2005 must be proac-
tively defended by many coordinat-
ed stakeholders in public and pri-
vate communities. Furthermore,
Finland runs the risk of not being
user-community enabling truly
user-centric innovations for inter-
national products. Here the inter-
national networking can be a criti-
cal factor to position Helsinki as a
gateway to a market for mobile
solutions.
mwatch.qxd 14/10/08 11:11 Página 26

Oslo said Oslo does not possess an

optimal strategic location geo-
Oslo, NOR Overall MRI 5,06
2005 graphically. Due to its geograph-
5,50 Awareness of Mobile Servies ic configuration with mountains
and deep fjords and many small
4,85 Mobile Fluency 4,56 Infrastucture communities, a high IT-standard
has always been a prioritised field.
4,50 Usage of Mobile Services
Mobile fluency: 4.85
The mobile penetration rate has
6,27 Ability to Introduce Killer Applications
reached almost 100% and mobile
services are well advertised in
5,67 Innovative Climate 5,50 Networking Interest the city. Prices for mobile servic-
es are relatively low in the Oslo
5,25 Innovate Culture area due to fierce competition.
The mobile phone is not only used
as a device for voice communica-
5,00 Local Public Sector Involvement
26 tion but for consuming various
services. Norwegians are among
mWatch Europe 2006

4,67 Management Capacity 4,25 Benchmarking Activities

4,75 Cross-Sector Partnerships
the world’s most frequent users
of SMS and MMS when it comes
to consuming information on
weather, news, share prices, etc.
30% of major operators’ revenues
were estimated to come from
these services in 2005.

Mobile commerce in Oslo, launched

More information: www.livinglabs-europe.com/oslo
Overall MRI: 5.06
The Oslo region, consisting of the
two counties Oslo and Aakershus,
is a growth region with about 1
million inhabitants. The region
has one of the world’s highest
purchasing power standards. It is
ranked as number one interna-
1
tionally for its quality of life . Oslo
has specialised in sectors such as
ICT, biotechnology and the mar-
itime industry. The region has
one of Europe’s most educated
workforces and is ranked among
the world’s leading information
societies (Eurostat 2004). That
by a wide range of companies,
offers the possibility to pay for a
number of products and services
such as busses, carwashes, cine-
ma, theatre, concert tickets, vend-
ing machines and flower delivery.
A number of mobile service oper-
ators have implemented a stan-
dardised system called Content
Provider Access (CPA) making it
possible to pay for a number of
services via the telephone.

1 www.osloteknopol.com
mwatch.qxd 14/10/08 11:11 Página 27

Innovative climate: 5.67 expand the cultural experience of the elements. There are also
The very high innovative climate Oslo through the use of wireless interesting developments in the
ranking (only outdone by Lund) is technology. Mobile devices will also integration of health care servic-
of course an important factor of be used to gain quick access to es and wireless technology
attraction for Oslo. Innovative
capabilities rank as excellent and
great interest is already shown in
mobile solutions from private com-
panies and public authorities alike.
Third party integration is also on
the move, involving more service
providers in the mobile communi-
cations sector. The interest in
mobile services has inspired a
great many companies to locate
in Oslo, which has developed into
a true mCluster. As a result, the
number of start-ups in the mobil- 27

ity industry, as well as high-tech

Assessing the Readiness for Mobility

patents coming out of the Oslo
region is very encouraging.

In addition, Norway was the first

country in Europe to use satellites
in its domestic telecommunication
network. Therefore the Oslo region
has become the world’s leading
cluster in satellite communica-
tions and the innovation rate is
high in this field.
Management capacity: 4.67
Telenor, the largest Norwegian
mobile operator, envisions becom-
ing the leading telecom company
in Scandinavia, a strategy that is
being enthusiastically pursued.
Oslo has a well developed mStrate-
gy. An important vision is to
information on delays in traffic,
book cars and movies and to exe-
cute a number of purchases.
Opportunities and threats
The Oslo region is considered an
attractive market for mobile serv-
ices and is one of the world’s
most sophisticated regions for
mobile internet services.
Location-based services, portals
and entertainment are some of
through the use of bluetooth and
radio protocols to monitor dis-
ease.
A relevant threat is that the Oslo
region is already one of the most
expensive regions in Europe - a
fact that might hamper invest-
ments. Also, Norway is not an EU-
member country which might slow
down the European networking
and funding.
mwatch.qxd 14/10/08 11:11 Página 28

Tallin Europe in the process. Tallinn’s

Tallin, EST Overall MRI 5,39
2006
7,00 Awareness of Mobile Servies
6,50 Mobile Fluency 6,50 Infrastucture
6,00 Usage of Mobile Services
5,57 Ability to Introduce Killer Applications
development towards a success-
ful mCluster has been boosted by
public policies such as the digital
signature act, enabling secure pay-
ments via mobile devices, and
electronic voting. This develop-
ment was a consequence of the
Information Society Development
Plan, outlining the principles of
the ICT development.

4,09 Innovative Climate 3,21 Networking Interest Mobile fluency: 6.50

The outstanding score for mobile
3,50 Innovate Culture fluency reveals a user-driven
development enabled by excel-
lent infrastructures and spurred
6,00 Local Public Sector Involvement
28 on by enthusiastic media. With
a mobile penetration rate of over
mWatch Europe 2006

5,58 Management Capacity 4,50 Benchmarking Activities

6,25 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/tallinn
Overall MRI: 5.39
With an excellent MRI score of
5.39 Tallinn, the capital of Estonia
- a small country of 1.4 million
inhabitants that gained its inde-
pendence from the Soviet Union
only 15 years ago, achieves the
higherst overall score. Starting
from a point with next to no infra-
structure, but with an already IT
savvy population yearning for
change and anything new, allowed
the Estonians to skip a few steps
in the development when rebuild-
ing their country - and running
past their neighbours in Western
80%, availability of free or low
cost hot spots and awareness of
mobile services higher than any
of the other European cities in
this survey, Tallinn’s mobile serv-
ice providers face a red carpet
for launching innovative solu-
tions. Furthermore, Tallinn
enjoys the top position also in
terms of number on payments
executed via mobile devices,
reflecting the extent to which
users take advantage of mobile
service in their daily lives. Costs
for usage are also relatively low,
removing further obstacles for
the mobility industry.
Innovative climate: 4.09
If there are some weak spots in
Tallinn’s performance in mobility
mwatch.qxd 14/10/08 11:11 Página 29
they are to be found in the inno-
vative climate. While the number
of start-ups and the ability to
introduce killer applications
remain high, networking interest
is below average. In particular,
the building of local clusters has
received less focus than physical
infrastructures. More alarming is
the low rate of technology patents
per 100,000 inhabitants. These
scores highlight the need for
focusing on investments in intan-
gible resources such as compe-
tence and intermediate struc-
tures. Not only technological
infrastructures, but also struc-
tures for professional business
services had to be created from
scratch when Estonia gained its
independence. While Estonians
focused on building state of the
art physical infrastructures, many
of the business services were put
in place by large foreign firms.
Consequently, these services are
not tailored to the needs of the
Estonian mCluster in the way the
physical infrastructures are.
Management capacity: 5.58
A critical factor for the success of
the Estonian ICT strategy that
has spurred on the development
of the mobile industry is revealed
in the measure of cross-sector
partnerships. No other mCluster
city has been as successful as
Tallinn in achieving actual public-
private partnership results.
Private organisations such as
banks and ICT vendors were invit-
ed to participate in the develop-
ment of mobile infrastructures.
Developing services became a
natural next step. At the same
time, an early deregulation of the
market has promoted a healthy
competition among service
providers and operators, pulling
costs down and generating a diver-
sity of service offerings.
Opportunities and threats
Tallinn enjoys excellent techno-
logical infrastructures and as yet
unsurpassed mobile fluency, posi-
tioning the city as a test-bed for
innovative mobile services. Still,
the MRI highlighted a few areas
of unexploited potential. Notably,
further exploring networking
opportunities both within the
Tallinn mCluster and internation-
al networks (also beyond the Nordic
countries) may be necessary for
scaling up the local initiatives. An
interesting two-way spill over
effect to the neighbouring city of
Tartu has taken place, which may
act as a reminder of the impor-
tance for the national economic
development of the Tallinn
mCluster. In fact, it is almost
impossible to view either city in
isolation in a country the size of
a medium-sized European region.
There is always the threat of com-
placency for the successful. It
should be kept in mind that Tallin’s
leading position is relative to other
cities in Europe. If progress is not
made at the same pace as the
others, this means staying in the
same place implies falling down
in the ranking. If Tallinn is to 29
move on to the next level it needs
Assessing the Readiness for Mobility
to make sure it focuses on lifting
the intangible infrastructures up
to the same advanced level as
the physical infrastructures.
A particular risk is to be found in
the lack of a true local market and
the experience in launching world-
class solutions. Currently, Estonia’s
mCluster has a ‘making do’
approach of rapid trial of ideas,
great local collaboration and skills.
Yet, technological supremacy,
international standards develop-
ment, global business orientation
and adequate financial possibili-
ties to push solutions across bound-
aries will be determining factors
for future competitiveness, when
other places have recognised the
potential of mobility.
mwatch.qxd 14/10/08 11:11 Página 30

Stockholm of the leading ICT-companies, and

Stockholm, SWE Overall MRI 4,60
2005
5,00 Mobile Fluency
5,13 Innovative Climate
4,75 Awareness of Mobile Servies
5,25 Infrastucture
5,00 Usage of Mobile Services
4,90 Ability to Introduce Killer Applications
5,75 Networking Interest
4,75 Innovate Culture
was famously touted on the cover
of the Business Week as the lead-
ing city for New Economy compa-
nies. The city was considered a
living test-bed for new ICT solu-
tions. However, much of the buzz
disappeared with the burst of the
bubble in 2000 and the ICT sec-
tor suffered badly from the con-
sequences. In addition, a change
in local administration after the
2002 election resulted in a change
in policy, putting less emphasis on
initiatives for supporting the devel-
opment towards a mobile city.

3,50 Local Public Sector Involvement

30 Mobile fluency: 5.00
Mobile fluency in Stockholm is
mWatch Europe 2006

3,67 Management Capacity 3,50 Benchmarking Activities

4,00 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/stockholm
Overall MRI: 4.60
The city of Stockholm is home to
700,000 inhabitants and the entire
region between 2 and 3 million.
The figures fluctuate since there
are different definitions of the actu-
al Stockholm region. Stockholm’s
ICT industry has experienced a
very turbulent period in the past
decade. Some 5-7 years ago
Stockholm had a world leading
position as a TIME-city (the acronym
for Technology, Information ech-
nology, Media and Entertainment)
and a mobile city, branded as the
mCity. Stockholm attracted many
generally speaking very high. The
number of hot spots is quickly
increasing and the penetration
rate is almost 100%. Cost for
usage is at a European low. Articles
in media about the “wonder” of
mobile solutions are frequent and
attitudes are positive among the
population. However, surprising-
ly few solutions with mobile pay-
ments have emerged, except for
mPayments for parking. This has
impeded a broader scale adop-
tion of mobile services and drags
down the overall score for mobile
fluency.
Innovative Climate: 5.13
The innovative climate in
Stockholm is well documented and
is reflected in a very high score for
mwatch.qxd 14/10/08 11:11 Página 31

innovative capabilities. The ICT
sector is well represented in cer-
tain clusters, especially within the
Kista Science City, a suburb to
Stockholm City.
Unfortunately, the mCity and TIME
concepts have experienced a neg-
ative development in recent years.
The activities under the mCity
umbrella were moved to another
city in Sweden where conditions
were considered more favorable,
and the project in Stockholm was
kept on a backburner. On a more
positive note, the recovery of
Ericsson, as well as many of the
smaller companies in the ICT con-
marking activities have dimin-
ished.
Opportunities and threats
Election results in September 2006
changed the arena again. The new
administration has declared that
ICT, mobility and hot spots are all
areas of high priority within the city
of Stockholm. New opportunities
are foreseen in the industry. With
all the major players in mobility
represented in Stockholm, a strong
innovative climate and excellent
mobile fluency, the prerequisites
for becoming a driving city within
mobile readiness are all there.
again after 4 years. The turbu-
lence, both in terms of the busi-
ness cycle and public policy caus-
es backlashes and a certain
hesitation within the business com-
munity and may hamper inward
investments.
The establishment of a platform to
provide continuity for longer-term,
true Public-Private Partnership ini-
tiatives around a well accepted
mStrategy in the form of a Living
Lab Stockholm is today under con-
sideration. Learning from the
volatility of particularly the
Management Capacity should pro-
vide all stakeholders an interest to 31

sultancy area, has generated new The threat against a more stable create a stable platform for mCity

Assessing the Readiness for Mobility

confidence in the industry and and long-term development is of Stockholm.
signs of recovery are increasingly course that priorities will change
frequent.

Management Capacity: 3.67

This relatively low, or average,
score for management capacity
reflects the turbulence of the
ICT sector in Stockholm on a
public policy level as well.
Changing administrations, with
the ensuing changes in public
policy and public initiatives in
the area of mobility create a lack
of continuity that weakens man-
agement capacity. Today, there
is no clear local mStrategy for
Stockholm and the number of
public-private partnerships has
fallen in the last few years.
Equally, international bench-
mwatch.qxd 14/10/08 11:11 Página 32
Västervik
Västervik, SWE Overall MRI 5,22
2006
5,88 Mobile Fluency
3,27 Innovative Climate
32
mWatch Europe 2006
6,50 Management Capacity
More information: www.livinglabs-europe.com/vaestervik
MRI Overall score: 5.22
The fact that the small communi-
ty of Västervik – with only 37,000
inhabitants – has managed to
achieve such a high ranking is
probably impressive in the eyes of
many observers. The background
is that the local administration
6,00 Awareness of Mobile Servies
5,64 Infrastucture
6,00 Usage of Mobile Services
5,14 Ability to Introduce Killer Applications
2,67 Networking Interest
2,00 Innovate Culture
7,00 Local Public Sector Involvement
5,75 Benchmarking Activities
6,75 Cross-Sector Partnerships
took a number of brave decisions.
Electrolux’ decision to move the
production site for vacuum clean-
ers (employing about 1,000 peo-
ple) from Västervik to Hungary
created a pressure to find new ori-
entations. In the wake of this cri-
sis a massive program for renew-
al was launched by the mayor.
Since a small test-bed case for
health monitoring with the help of
mobile devices was already in
place, yielding positive results, it
was logical that new mobile appli-
cations could foster more inter-
esting results – also commercial-
ly. Thus, an industrial crisis
combined with positive test-beds,
willingness to pioneer new organ-
isational forms and solutions in a
limited context, all formed the
launching pad for Living Labs
Västervik.
Mobile fluency: 5.88
Västervik ranks high for its mobile
fluency. While the number and
size of hot spots could improve,
this is probably not the big issue.
What counts here is the overall
penetration rate of mobile phones
(among the highest in Europe)
and a supportive attitude among
the general public to promote
mobile test-beds. Equally, the
number of supportive articles in
the local press and other media
has contributed to the general
sense of mobile urgency felt in
Västervik.
Innovative climate: 3.27
The score for innovative climate is
just below average and is the vari-
able that drags down an otherwise
excellent score. While the ability to
introduce killer applications is rela-
tively high due to the exceptional-
mwatch.qxd 14/10/08 11:11 Página 33
ly high interest already shown in
mobile solutions from other indus-
tries, Västervik has not managed
to fully capitalize on the innovative
ideas. The low numbers of start-
ups and patents per 100,000 inhab-
itants indicate that there are poten-
tially unexploited commercial
opportunities to be reaped from the
test-beds – especially with a view
to exportable solutions. However,
there is an awareness of this issue
within the community and the coun-
ty administration has put an addi-
tional pressure on measures to
catalyse new mobile solutions.
Management capacity: 6.50
Herein lies the real strength of
Västervik – the highest score in
management capacity in Europe.
The mayor, Harald Hjalmarsson,
managed to seize and communi-
cate a window of opportunity. A
local mStrategy has been devised
to articulate and implement a vision
of a mobile community. The inter-
est has also manifested itself in
benchmarking activities such as
visits to other Living Labs.
Furthermore, the local adminis-
tration is repeatedly emphasising
the need for public-private part-
nerships, as evidenced in a high
score for actual PPP results.
Opportunities and threats
A small city can quickly change
directions and grasp new oppor-
tunities. Today, the opportunities
of yesterday have been realised
in Västervik. The next phase is to
extend the mobile services from
Västervik to the region at large,
with its 12 communities and some
240,000 inhabitants. A threat for
a small place is always to run out
of critical mass.
From a European perspective
Västervik provides an interesting
showcase for thousands of small
cities. At the same time, Västervik
could benefit from the experi-
ences in other places in Europe
that have been more successful
at building international networks
and develop solutions that can be
exploited in a wider commercial
context. Here, a critical point lies
in building the innovative capabil-
ity – devising and protecting con-
cepts for international markets. It
will be more capital-intensive and 33
high-risk to the partners involved
Assessing the Readiness for Mobility
in such developments, yet the
rewards will position Västervik
more firmly in the mobile com-
munity.
mwatch.qxd 14/10/08 11:11 Página 34

Øresund tunities. The Øresund region has

excellent IT and mobile infrastruc-
Øresund, SWE/DEN Overall MRI 4,83
2006 tures, a population of 3.5 million
5,00 Awareness of Mobile Servies with high general use of ICT and
mobile phones and a long tradi-
4,97 Mobile Fluency 4,74 Infrastucture tion of research in mobile technol-
ogy.
5,17 Usage of Mobile Services
Mobile fluency: 4.97
The Øresund region scores high on
6,04 Ability to Introduce Killer Applications
mobile fluency. Given the great
support from local media and costs
4,94 Innovative Climate 4,92 Networking Interest for usage that are among the low-
est in Europe, an average score for
3,88 Innovate Culture attitudes among local population
is somewhat surprising. These fig-
ures do, however, hide groups of
3,75 Local Public Sector Involvement
34 very demanding early adopters
who help to drive the development
mWatch Europe 2006

4,58 Management Capacity 4,75 Benchmarking Activities

of mobile applications. Another
bottleneck for further uptake of
5,25 Cross-Sector Partnerships mobile services is the low number
of payments executed via mobile
devices. Recently however, a num-
ber of successful user-driven ini-
tiatives for developing mobile pay-
ment solutions indicate that this
figure is on the rise, thus remov-
ing an important obstacle for fur-
ther adoption of mobile services.
More information: www.livinglabs-europe.com/oresund

Innovative climate: 4.94

Overall MRI: 4.83
The Øresund region is a special
case in this survey as the region
stretches over a national border
and thus needs to deal with the
policies and regulations of two dif-
ferent countries - in addition to
dealing with different regional poli-
cies, not to mention different lan-
guages. The main cities of the
region are Copenhagen, Malmö,
Helsingborg, Helsingør and Lund.
This diversity poses particular chal-
lenges for the region, but also
holds the promise of great oppor-
The ability to introduce killer appli-
cations is excellent thanks to high
innovative capabilities and inter-
est in mobile applications shown
from other industry clusters in the
region (notably logistics, construc-
tion and health care). Networking
capabilities is a more challenging
mwatch.qxd 14/10/08 11:11 Página 35
issue in this complex region. On
the one hand, the number of actu-
al networks with international
implications is very high as one
would expect for a cluster aiming
for a position in the world-class
league. On the other hand, the
score for local cluster building
lingers just below average. This is
in spite of an impressive density
of high quality local science parks
and incubators. However, this
region is characterised by multi-
ple clusters, with many different
industries competing for resources
and attention from policy makers.
For example, Lund has its own
mobile cluster that has emerged
from Ericsson’s early mobile phone
business in the 1980’s. While many
technologies and spinouts have
emerged from this cluster and
gained worldwide adoption, such
as the Bluetooth technology, it has
not resulted in a natural network-
ing with clusters in other areas of
the region like Copenhagen.
Management capacity: 4.58
There is no explicit mStrategy for
the Øresund region. Instead, the
development towards mobility has
been driven by particular initia-
tives of private companies. Public
leaders have recently opted for an
approach promoting public-pri-
vate partnerships to build on these
initiatives, instead of pushing a
top-down mStrategy for the entire
region. This approach is reflected
in very high scores for openness
to PPP as well as high actual PPP
results. The ambition of the region-
al public administrations to fur-
ther the regional development of
mobile solutions is displayed in
the interest shown in learning from
other places, with high scores both
for expressed interest in other
regions and actual visits to other
Living Labs by public leaders.
Opportunities and threats
For 20 years national and region-
al policy makers in Sweden and
Denmark have been talking about
building an intangible bridge over
Øresund to make it an integrated
region. The tangible bridge is now
there. Huge efforts have been put
in to this vision, but as these fig-
ures show, with varied results.
The mobility industry presents an
opportunity to capitalise on these
efforts. The Øresund region today
is at a threshold of achieving a
broad implementation of mobile
services that have been devel-
oped in the region. It is now up to
regional policy makers to seize
this opportunity and take concrete
measures for creating an integrat-
ed region. A first promising step 35
is the transnational initiative
Assessing the Readiness for Mobility
between Denmark and Sweden
called Øresund Science Region,
intended to serve as an umbrella
and alliance for the regional clus-
ters, universities and public
authorities. In addition, activities
for branding Øresund as a united
region are important for attract-
ing international interest as well
as for increasing a sense of region-
al belonging internally.
A threat is that the diversity of the
clusters and cluster opportunities
in the region draw attention away
from the promising mCluster, yet
herein one can also see the poten-
tial cross-fertilisation if mobility is
adopted as a horizontal paradigm
shift acting as a catalyst for many
other innovation areas.
mwatch.qxd 14/10/08 11:11 Página 36
Lund
Lund, SWE Overall MRI 5,24
2005
4,67 Mobile Fluency
6,46 Innovative Climate
36
mWatch Europe 2006
4,58 Management Capacity
More information: www.livinglabs-europe.com/lund
Overall Readiness: 5.24
The city of Lund is one of the top
ranked places in Europe. As a medi-
um sized municipality by Swedish
standards (115,000 inhabitants)
Lund is dominated by the universi-
ty, with its 34,000 students and
more researchers than any other
5,25 Awareness of Mobile Servies
3,75 Infrastucture
5,00 Usage of Mobile Services
6,25 Ability to Introduce Killer Applications
6,25 Networking Interest
6,88 Innovate Culture
4,25 Local Public Sector Involvement
5,00 Benchmarking Activities
4,50 Cross-Sector Partnerships
Scandinavian university. Lund also
hosts many high-tech companies
and a relevant innovation promotion
platform drawing on the expertise
from the university.
Mobile fluency: 4.67
Since Lund is so closely located to
Malmö it is natural that Lund has an
almost identical mobile awareness.
However, both cities have a weak
position when it comes to mobile
payments. An mPayment solution
for parking is a recent and encour-
aging exception. The system was
developed in cooperation with a
Norwegian company based in Oslo.
As in the rest of Sweden, penetra-
tion rates are very high and great
interest is shown in mobile solu-
tions.
Innovative climate: 6.46
The innovation potential in Lund
is ranked as exceptionally high, as
indicated by the high number of
high-tech patents. Many impor-
tant actors in the mobility indus-
try are already there, employing
a relatively large proportion of
Lund’s highly qualified work force.
For instance, Sony Ericsson
employs almost 2,000 people in
Lund,andEricssonMobilePlatforms
another 600. Lund also hosts the
so-called “Creative Design Center”
as well as the “Ericsson Consumer
Lab”, the latter being yet another
important actor in the effort to
understand end-users.
As a university city, Lund is a
show case in terms of local clus-
ter building. IDEON, created
already in 1983, was the first
science park in Scandinavia. A
large number of successful appli-
cations have been generated by
mwatch.qxd 14/10/08 11:11 Página 37
IDEON. Today, the science park
includes more than 200 compa-
nies and some 2,200 employ-
ees. IDEON acts as a knowledge
intermediary connecting people
and ideas. A large number of
smaller companies have found
themselves benefiting from the
larger actors in Lund. One can
speak of Lund as a true mCluster
where Sony Ericsson plays a cru-
cial role.
Management capacity: 4.58
The city of Lund has traditional-
ly been rather passive in the
area of public-private partner-
ships. Lately however, a new
openness towards public-private
partnerships and more commer-
cially viable strategies has
emerged. There are many
resourceful stakeholders in the
private sector that might be
approached and prepared to
develop new projects within the
ICT sector. The Øresund IT asso-
ciation could act as an impor-
tant intermediary strengthening
the management capacity of
Lund, and also the municipality,
leading the “Lund: City of Ideas”
project towards a holistic urban
innovation model, may become
a leading actor in building attrac-
tiveness.
Opportunities and threats
As a knowledge-intensive city,
packed with high tech companies,
start-ups and a high ratio of
patents, Lund represents a place
where many of the elements for
a positive user-driven environment
are represented. Opportunities are
abound - the challenge is how to
exploit these attraction factors. In
other words; the future outcome
can be described as a manage-
ment challenge.
In a 1000-year old city charac-
terised by academic traditions –
with a flavor of secure employ-
ments, no historical crises and
a skeptical public sector – a cer-
tain inbuilt resistance against
too much focus on commercial- 37
ization may sometimes mani-
Assessing the Readiness for Mobility
fest itself. The challenge is to
find a balance between healthy
skepticism and too much resist-
ance that may undermine local
initiatives, causing no action at
all. Lifestyle factors begin to
affect attractiveness – IDEON is
highly productive, yet not urban-
ized, reflecting few of the aspi-
rations of today’s talented and
internationally oriented work-
force. Unless efforts are made
to build a holistic knowledge-
city model (Third Generation
Science Park), mature compa-
nies less reliant on the genius
of entrepreneurial university
researchers, may opt for near-
by places like Malmö or
Copenhagen as more attractive
metropolitan areas.
mwatch.qxd 14/10/08 11:11 Página 38
Copenhagen
Copenhagen, DEN Overall MRI 4,93
2005
4,00 Mobile Fluency
5,21 Innovative Climate
38
mWatch Europe 2006
5,58 Management Capacity
More information: www.livinglabs-europe.com/copenhagen
Overall MRI: 4.93
The Copenhagen region has a pop-
ulation of 1,850,000.The city is
located in the centre of the Øresund
region1. Roughly nine million peo-
ple live and work within a 300 km
radius from Copenhagen. In 2002,
Copenhagen was ranked second
1 See previous section for MRI Øresund
2 www.copenhagencapacity.dk
5,25 Awareness of Mobile Servies
4,75 Infrastucture
2,00 Usage of Mobile Services
5,80 Ability to Introduce Killer Applications
5,58 Networking Interest
4,25 Innovate Culture
5,75 Local Public Sector Involvement
5,50 Benchmarking Activities
5,50 Cross-Sector Partnerships
after London in the ability to attract
foreign corporate headquarters .
The city, with the surrounding
region, is developing into
Scandinavian hub for ICT, pharma-
ceutical and biotech companies. It
is often termed “The Gateway to
Scandinavia and the Baltic Sea
Region” due to its well-established
transportation system, including
Kastrup Airport.
Mobile fluency: 4.00
Penetration rates for mobile phones
are high (90%). Mobile awareness
is good in Copenhagen; mobile
services are today well advertised
and mobile commerce is relatively
common. GPRS and 3G phones
offer MMS services that are avail-
able for paying for parking and cin-
ema tickets, for checking bank-
accounts and ordering flowers etc.
Almost all of the most well known
mobile service providers offer
mCommerce solutions. However,
the number of payments executed
via mobile phones still remains just
above average.
Innovative climate: 5.21
The local cluster building is well
organised in Copenhagen. Among
the most well known actors are the
Technical University of Denmark
and the IT University. Several incu-
bators add top the innovative cli-
mate in the region, including
Symbion Science Park, focusing on
start-ups, and the Danish Science
Park at Hoersholm, which is in fact
2
one of the biggest science parks in
Europe. Crossroad Copenhagen is
a a private-public platform acting as
a clearing-house for high-tech proj-
ects with a user driven ambition.
Copenhagen scores high for the
capacity to build functional net-
mwatch.qxd 14/10/08 11:11 Página 39

works with international implica-

tions. Many of the big ICT compa-
nies and telecom operators are rep-
resented in Copenhagen. As an
illustrative example NOKIA has
located its largest R&D centre out-
side Finland in Copenhagen. The
company employs 1.200 people of
which 1.000 are involved in R&D.
It is essentially thanks to the strong
position of Copenhagen that
Denmark ranks second after Hong
Kong on the mobile-internet inte-
3
gration ranking .

Management capacity: 5.58

The city of Copenhagen benefits
from a well-developed mStrategy. 39

The city is involved in developing a

Assessing the Readiness for Mobility

new mobile infrastructure, opening
up for much cheaper connection to
the internet via the mobile phone.
A clear interest in what others are
doing is reported from Copenhagen
and is acted upon by public lead-
ers, for example by visiting other
Living Labs. This expressed inter-
est and open-minded climate has
prompted many ICT companies to
establish and further develop them-
selves in Copenhagen.
Opportunities and threats:
The natural hub function
Copenhagen can spark off many
new opportunities for the mobility
industry, where networking capa-
bilities are essential. The quickly
developing ties to other European
cities - and of course to the neigh-
boring Swedish cities of Lund and
Malmö – may serve as an illustra-
tion of Copenhagen’s networking
capacity. However, telecommuni-
cations are a global industry and
strong relationships with key actors
of outside Europe are also required
for long-term success. Korea and
Singapore are two interesting
places with which ties have now
been established. The SME profile
of Denmark and Copenhagen is
another important dimension that
might be of importance for further
development of mobile services.
A detriment to Copenhagen’s
continued success in the mobili-
ty industry may be interregional
competition which could destroy
the critical mass as Danish cities
and communities are normally
relatively small. Mobile solutions
often need a large customer base
in order to be successfully
launched.

3 Ibid.
mwatch.qxd 14/10/08 11:11 Página 40

Malmö hand, there are many ICT con-

sultancy firms located in the city.
Malmö, SWE Overall MRI 4,86
2005
4,75 Awareness of Mobile Servies Mobile fluency: 4.77
The penetration rate for mobile
4,77 Mobile Fluency 4,56 Infrastucture phones is 98% and costs for
usage are very low by European
5,00 Usage of Mobile Services standards. The number of hot
spots is low and payments via
the mobile phone are rare. That
4,55 Ability to Introduce Killer Applications
said, local media has shown an
interest in the world of mobility
4,30 Innovative Climate 5,09 Networking Interest and attitudes among the local
population are positive.
3,25 Innovate Culture
Innovative climate: 4.30
Malmö Incubator (MINC) plays
5,25 Local Public Sector Involvement
40 an important role in the efforts
to support the innovative cli-
mWatch Europe 2006

5,50 Management Capacity 5,25 Benchmarking Activities

6,00 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/malmo
Overall MRI: 4.86
Malmö is the third largest city in
Sweden with just above 500.000
inhabitants including suburbs.
However, this is the old fashioned
way to look at Malmö. Due to the
Øresund bridge the business region
also includes the Copenhagen area.
Malmö’s strategy is to develop
new meeting places and contact
nodes for knowledge-based com-
panies. The city itself hosts a
fairly weak ICT sector compared
to those of Copenhagen and Lund,
so the really big players are not
found in Malmö. On the other
mate. MINC is a public body spon-
sored by the city of Malmö, focus-
ing on ICT and digital media,
nanotechnology and environ-
mental technology. One activity
is to develop the number of wire-
less hot spots in Malmö. Malmö
Stad Innovation is an institution
aiming to develop new meeting
places for knowledge-based com-
panies. M-Town is a Malmö-based
company that offers services
based on the integration of dif-
ferent sectors. Medeon Science
Park, in the heart of Malmö, is
another platform for innovation
in fields such health-care and
medical technology that could
be used as a basis for develop-
ing user-driven mobile health
applications.
mwatch.qxd 14/10/08 11:11 Página 41
Management capacity: 5.50
Malmö has a tradition of public-
private partnerships, reflected
in high PPP scores. The main
actors here are MINC and Medeon.
Øresund IT is a public-private
organisation offering free of
charge services to companies
interested in establishing busi-
ness in the Øresund region, in
which wireless technology is an
area of priority.
An example of a local initiative
is the “Instant Phone Guide”,
offering all kinds of information
about the city of Malmö, giving
users access to city-related serv-
ices for 3 SEK (approximately
0.3 euros) per minute.
Opportunities and threats
One important opportunity to be
exploited is the huge market of
the Øresund region. Having
already started its Instant Phone
Guide, the city of Malmö has a
natural market for expansion. 41
Assessing the Readiness for Mobility
The fact that Malmö is a gate-
way to the rest of Sweden could
also be developed into an oppor-
tunity. Malmö also is home to
some leading international
research on user-centric innova-
tion, such as the K3 institute at
Malmö University which could be
positioned as a strategic resource
also for international partners.
A threat is that Malmö “disap-
pears” in the shadow of the big
and vibrant city of Copenhagen.
This threat might be tackled by
a proactive strategy of coopera-
tion within the common umbrel-
la of Øresund IT and other plat-
forms promoting ICT in general,
and mobile applications in par-
ticular.
mwatch.qxd 14/10/08 11:11 Página 42

London ernment. Given this background, an

MRI just about average may seem
London, UK Overall MRI 3,62
2006 surprising. However, the promotion
3,75Awareness of Mobile Servies of mClusters has not been a priori-
tised area for London local authori-
4,12 Mobile Fluency 4,99 Infrastucture ties and London is not regarded as
having an exceptional profile in mobile
3,62 Usage of Mobile Services offerings by investors.

Mobile fluency: 4.12

3,60 Ability to Introduce Killer Applications
This is a score that reflects a mobile
fluency moderately above average.
3,74 Innovative Climate 4,13 Networking Interest Londoners are not known for being
particularly technologically savvy or
3,50 Innovate Culture early adopters. London is a city with
a high density of knowledge workers
that are dependent on mobility.
2,25 Local Public Sector Involvement
42

While penetration rates for mobile

mWatch Europe 2006

3,00 Management Capacity 1,50 Benchmarking Activities

5,25 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/london
Overall MRI: 3.62
With a population of 7,4 million (or
12 million in the larger metropolitan
area), London is one of the largest
cities in Europe. An international hub
and gateway to Europe, London
attracts highly qualified people from
all over the world, constantly con-
tributing to the exceptional diversity
and dynamic culture of the city. In
particular, London is known for its
financial sector and growing creative
sector – already about 40% of all
jobs relate to the creative industries
– as well as the entrepreneurial cli-
mate, actively fostered by the gov-
phones are high, so are costs for
usage, shutting out parts of the pop-
ulation and acting as a hindrance for
broad adoption of mobile data serv-
ices. However, a number of innova-
tive services, notably in the trans-
port and surveillance sector, have
recently been successfully intro-
duced, increasing the awareness of
mobile services. This is also reflect-
ed in the score for payments execut-
ed via mobile devices. While not
exceptional, a score above average
indicates that an important barrier
for the up-take of mobile service has
been removed.
Innovative climate: 3.74
London’s overall innovative capacity is
average. Standing out in this context
are those numbers indicating net-
mwatch.qxd 14/10/08 11:12 Página 43
working activities. The score for
networks with international impli-
cation is very high reflecting the
international character of the city
and its inhabitants. Yet, one should
bear in mind that in absolute num-
bers London is a heavyweight with
many of Europe’s leading research
and academic institutions. In addi-
tion, nearby Oxbridge resources
are seamlessly linked in particular
to the global financial services hub.
At the same time, the score for
local cluster building is low,despite
the geographic density of people
and companies within the creative
and telecommunications industries
and high profile academic institu-
tions. This indicates a great poten-
tial for cross-fertilisation among
these entities that is not current-
ly met. Moderate interest is shown
from private and public organisa-
tions in mobile applications and a
lack of active coordination for local
cluster building has been detect-
ed.
Management capacity: 3.00
There is no local mStrategy for the
London area and the local author-
ities have adopted a hands-off
approach towards the mobility
industry. The British government
considers entrepreneurship to be
one of the main productivity driv-
ers and has made it a focus of
national policy, emphasising low
regulation, lowering of taxation for
SMEs and improving education and
skills. As a result, there seems to
be a lot of grass-root and demand-
driven innovation taking place.
While this is an excellent platform
for developing mobile service offer-
ings, for the sector to flourish,
some overall coordination is
required. Due to the mobility indus-
try’s complex value networks, it
faces particular challenges in terms
of leadership. This lack of interest
for cluster policies is also reflect-
ed in the lack of interest for the
activities of other regions.
Opportunities and threats
The MRI for London points to a
weakness in terms of management
capacities, but it also highlights a
great opportunity. The strength of
London is not leadership in tech-
nology itself, but in the combina-
tion of technology, businesses of
various kinds that apply it - and
most importantly, the densest
agglomeration of creative indus-
tries in the world. London provides
a climate conducive to innovation
and entrepreneurship and has a
tradition of interactive user-cen-
tric R&D.
This combination of factors consti-
tutes a unique platform for taking
the lead in the mobility industry.
Furthermore, due to rapid growth
of the city in combination with
many years of under-investment
in the transportation infrastruc-
ture, London today faces huge
problems with transportation of
people and goods. Access to mobile
services, for businesses and con-
sumers alike, therefore becomes a
strategically important area for
London. However, while several
isolated innovative mobile proj-
ects can be identified, the mobili-
ty industry has not been able to 43
flourish without active leadership
Assessing the Readiness for Mobility
from local policy makers. Crafting
and implementing a coordinated
mStrategy remains an unexplored
challenge – but one with great
potential benefits.
An important catalyst will be the
London 2012 Olympic games, in
which an mStrategy (at least at
infrastructure level) forms an inte-
gral part. Much will depend on
visionary leadership to make
London a truly mobile experience
– in particular by providing attrac-
tive services. Here, our recom-
mendation has to be that London
should draw on expertise gathered
around Europe and beyond, team-
ing up with Living Labs that share
the burden of innovation and have
gained valuable insights.
mwatch.qxd 14/10/08 11:12 Página 44

Stuttgart Germany. 24% of all jobs are in

Stuttgart, GER Overall MRI 4,61
2006
4,00 Awareness of Mobile Servies
3,68 Mobile Fluency 4,36 Infrastucture
2,67 Usage of Mobile Services
6,25 Ability to Introduce Killer Applications
high-tech sectors, the highest ratio
in Europe. In addition, the Stuttgart
region currently has the highest
density in Germany of scientific,
academic and research organisa-
tions. Based on these observa-
tions one might reasonably expect
Stuttgart to be the host also of an
interesting mCluster.

Mobile fluency: 3.68

5,24 Innovative Climate 5,46 Networking Interest Results point at a mobile fluen-
cy somewhat above average. In
4,00 Innovate Culture line with that modest figure is an
interest from local media also
just above average. However, as
5,00 Local Public Sector Involvement
44 noted in the mWatch report under-
lying these figures, “people seem
mWatch Europe 2006

4,92 Management Capacity 4,50 Benchmarking Activities

5,25 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/stuttgart
Overall MRI: 4.61
The Stuttgart region is composed
of 179 local authorities and 2,7
million inhabitants. It is argued
that its directly elected parlia-
ment, unique in Germany, ensures
fast and effective decision-mak-
ing on local issues. The IT-indus-
try has been prioritised and there
are well-established links between
industry and various research insti-
tutes. An international position is
marked via Stuttgart’s interna-
tional airport and the fact that
50% of local companies’ trade is
with customers outside
to be more interested than
informed in Stuttgart”. 63% of
companies supply their employ-
ees with a mobile phone and the
penetration rate is above EU-
average. The number of hot spots
is high. Costs for usage are about
average by European standards.
There is no certain figure of the
early use of mPayments in
Stuttgart, but there is an overall
estimate that points to about
900,000 people using mobile
devices to make payments.
Innovative climate: 5.24
The EU has rewarded Stuttgart
with its “Award of Excellence for
Innovative Regions” twice for its
innovation achievements. The
of international position is far above
mwatch.qxd 14/10/08 11:12 Página 45

average and innovative capabili-

ties receive a top score.
Furthermore, with a high per-
centage of business already being
conducted with foreign firms,
Stuttgart has a top position also
in networks with international
implication. This can act as an
important catalyst for inward
investments and a relevant test-
environment for new solutions. A
wide range of competence and
support centres, relevant for user-
driven tests, have their roots in
Stuttgart, and the region has the
highest number of patent appli-
cations in Germany. All these
observations point to the same 45

result: There are strong factors

Assessing the Readiness for Mobility

in favour of an mCluster in
Stuttgart.

Management capacity: 4.92
The Stuttgart region has several
local mStrategies in place and
public leaders are reported to
show an interest in the develop-
ment of the regional mobility and
ICT sectors. A recent study has
revealed that 94% of CEOs have
stated that they see the possibil-
ity of fostering their competitive
edge via mobile business. Together
these two observations provide a
positive picture of the manage-
ment capacity in Stuttgart. The
management interest is also
reflected in mobility benchmark-
ing efforts, where the aim is to
initiate cooperation with other
regions. Trustful management
cooperation between public and
private leaders has led to high
rankings for openness towards
public-private partnerships and
impressive PPP results.
Opportunities and threats
Cross-border collaboration with
many European regions is a key
sphere of action for the Stuttgart
region. Wireless Cities, funded
under the INTEREG program,
including cities in Spain, Poland,
Finland, Italy and Ireland, is one
example. Another stronghold for
cluster building is the so-called
cross-sectoral competence mixes.
Design, media, ICT, tool-making,
auto-motive and electrical man-
ufacturing are sectors with a delib-
erate effort to network in order
to inspire unique mixtures and
business ideas.
Consequently, clustering in the
Stuttgart region has many prom-
ising features. That said, the com-
plexity of the region, symbolised
by the 179 independent small
towns and city districts, may cause
organisational burdens and con-
flicts. The threat is obvious: a
fragmented structure can under-
mine the building of critical mass
within the cluster.
mwatch.qxd 14/10/08 11:12 Página 46

Salzburg drama and musical concerts.

There is also the Sound of Music
Salzburg, AUS Overall MRI 3,61
2006 Tour, attracting many tourists.
2,75 Awareness of Mobile Servies The whole city could be seen as
concept, offering a high-class
3,61 Mobile Fluency 3,96 Infrastucture mTourism service. However,
there is no such service yet and
4,11 Usage of Mobile Services in fact Salzburg has a modest
overall ranking.

3,00 Ability to Introduce Killer Applications

Mobile fluency: 3.61
There is little interest in issues of
4,47 Innovative Climate 4,92 Networking Interest mobility in the local media. It is
reported that media plays a key
5,50 Innovate Culture role in criticising new projects, hold-
ing back development. Whilst there
is a general interest in issues relat-
3,25 Local Public Sector Involvement
46 ed to tourism among the local pop-
ulation, the attitudes are “very con-
mWatch Europe 2006

2,75 Management Capacity 1,50 Benchmarking Activities

servative”, or passive, with respect
to ICT. The mobile phone penetra-
3,50 Cross-Sector Partnerships tion rate is 100%, yet 50% are
afraid of various health conse-
quences caused by radio waves
from wireless antennas – leading
to international headlines about
the ‘Salzburger Vorsorgewert’, a
preventive policy that has led to a
more holistic planning approach to
radio-technologies.
More information: www.livinglabs-europe.com/salzburg

The number of hot spots is on par

Overall MRI: 3.61
The city of Salzburg, located in
Western Austria, hosts 145,000
of the total 520,000 inhabitants
in the federal state of the Land
Salzburg. Already at the airport,
named W. A. Mozart, “The Son
of Salzburg”, the visitor is con-
fronted with something unique.
This uniqueness is also resonant
in the placement of the old city
on the UNESCO World Heritage
List in 1997.
The Salzburg Festival is renowned
world wide for featuring opera,
with the “EU-average”. A system of
micro-payments has been launched
via telecom operators and resulted
in a relatively high number of pay-
ments executed via mobile devices.
In Salzburg one can, for example,
pay with the mobile phone when
renting a bike.
mwatch.qxd 14/10/08 11:12 Página 47
Yet, an undercurrent of new media
related art projects organised
under Subnet, as well as techno-
logically ambitious researchers
and companies with strong inter-
national linkages, provide an
important challenge to the con-
servative environment, triggering
a continual intellectual debate (and
provocation) that must be quite
unique in Europe.
Innovative climate: 4.47
The ability to introduce killer appli-
cations is ranked relatively low
due to the weakest innovative
capabilities in this survey. Focus
in Salzburg is given to more tra-
ditional infrastructure projects.
Despite this, significant interest in
mobile solutions has been triggered
from other industries. Wireless nav-
igation systems are widely used
and considered a growth area.
Tourism, sports and adventure are
also promising areas in this respect.
Logistics and traffic management
are other sectors that have demon-
strated an interest in mobile solu-
tions and mobile learning for func-
tionally illiterate people is
mentioned as an opportunity.
There is also a Geographic
Information Systems (GIS) cluster
in Salzburg consisting of 12 - 13
companies. Indeed, in the German
speaking world Salzburg is actual-
ly referred to as a “GIS-Mecca”.
GIS is used to develop new forms
for citizen participation in urban
and territorial planning, including
also unique competences in map-
ping radiation by mobile phone
antennas to plan least health-intru-
sive implementations.
Management capacity: 2.75
There is no mStrategy for Salzburg.
It has been argued that public lead-
ers have little understanding of
issues of mobility and there have
been no visits to other Living Labs
in Europe so far. Lately however,
there has been a certain pressure
to develop an mStrategy and pub-
lic leaders have shown more inter-
est in the mobility industry.
Opportunities and threats
The well known brand of Salzburg
could be further developed via
new mobile solutions, especially
within the tourism industry. In
particular, the unique musical her-
itage including global icons such
as Mozart and Sound of Music pro-
vides opportunities for innovative
mTourism solutions. For example,
an integrated application with
music from Salzburg could be an
effective showcase for the rest of
Europe and the world.
Furthermore, the dichotomy
between a population that is open
and used to new technologies on
the one hand, and it’s growing
concerns about health risks on the
other, could be channelled con-
structively into a hotspot of devel- 47
opment of environmentally con-
Assessing the Readiness for Mobility
scious applications, technologies
and materials. This concern and
the ensuing policy measures were
unique among the 21 cities
reviewed, with only Mataró report-
ing comparable experiences.
Among the more important threats
for the further development of the
mobility industry in Salzburg is the
lacking coordination of the com-
plex value network required to build
mobile solutions. The value net-
work partners in Salzburg do not
seem to be motivated enough.
Opportunities that lie in the strong
brand and musical heritage risk
turning Salzburg into an eternal,
self-referential museum, lacking
triggering conditions for innovative
approaches.
mwatch.qxd 14/10/08 11:12 Página 48

Zürich inhabitants an exceptional quality

of life.
Zürich , SUI Overall MRI 4,60
2005
2,75 Awareness of Mobile Servies Mobile fluency: 4.63
Zürich’s mobile infrastructure
4,63 Mobile Fluency 3,96 Infrastucture holds very high standards.
Penetration rates are high – around
4,11 Usage of Mobile Services 85% overall in Switzerland – and
public wireless hot spots are wide-
ly available in urban areas.
3,00 Ability to Introduce Killer Applications
Awareness of mobile services is
generally high, both among the
4,83 Innovative Climate 4,92 Networking Interest local population and the media.
Although the telecommunications
5,50 Innovate Culture market has been deregulated since
the beginning of 1998, there are
still only 3 GSM operators. The
3,25 Local Public Sector Involvement
48 mobile network operators market
is still dominated by the former
mWatch Europe 2006

4,33 Management Capacity 1,50 Benchmarking Activities

3,50 Cross-Sector Partnerships
state-owned fixed-line operator
Swisscom-Mobile, enjoying a 63%
market share. Consequently costs
of usage remain amongst the high-
est in Europe.

Innovative climate: 4.83

The innovative climate in Zürich
is also supportive for the mobili-
ty industry. Great interest is shown
in mobile solutions from other
More information: www.livinglabs-europe.com/zürich
industries and innovative capa-
bilities are high compared to
Overall MRI: 4.60 Schaffhausen, Schwyz, Solothurn, European standards. Being such
The Greater Zürich Area is defined St Gallen and Zürich. Thus defined, an international city, hosting a
as the region within a 60-minute the Greater Zürich Area has approx- vast number of international com-
drive from Zürich international air- imately 3.2 million inhabitants and panies, it is only natural that the
port. This area includes all or parts is Switzerland’s economic centre. score for international networks
of 8 of the 26 Cantons that make Zürich is also a leading financial is high. While not an EU member,
up the Swiss Confederation; centre in Europe and is often Switzerland nevertheless has
Aargau, Glarus, Graubünden, referred to as a city offering its many bi-lateral agreements with
mwatch.qxd 14/10/08 11:12 Página 49
the EU. When it comes to local
cluster building however, scores
stay at a European average. Public
funding to support private sector
innovation is a new concept in
Switzerland, and there is no strat-
egy for regional clustering.
Nevertheless, the number of tech-
nology patents per 100.000 inhab-
itants is very high. This score
may, however, hide the fact that
many Swiss patents come out of
the pharmaceutical industry, and
thus do not adequately reflect
the development of the telecom-
munications sector.
Management capacity: 4.33
The management capacity of the
Greater Zürich Area also receives
a score above average. Although
public-private partnership is a
relatively new concept, there now
seems to be a commitment to
cross-sector partnerships as
reflected in a score slightly above
average. Furthermore, bench-
marking activities are now active-
ly pursued and public leaders do
visit other Living Labs to acquire
more knowledge.
Opportunities and threats
Zürich is an international, innova-
tive and highly developed region
with great mobile infrastructure.
While MRI performance is well
above average, there is still unex-
49
Living Labs europe
ploited potential to be reaped, if
a better local coordination of the
mobility industry can be achieved.
The recent interest in PPP is a
promising development.
The strong tourist position of
Switzerland could (should) gen-
erate an interest in a mobile
tourism service and form the
inspiration for a number of user-
driven test-beds.
The traditional reluctance in
Switzerland to embark on PPP-
solutions, at least in highly inno-
vative areas, might act as a threat
to broad and brave mobile initia-
tives.
mwatch.qxd 14/10/08 11:12 Página 50

Budapest per employee is 25% higher than

national average.
Budapest, HUN Overall MRI 3,30
2006
2,75 Awareness of Mobile Servies Mobile fluency: 3.47
While Budapest is generally known
3,47 Mobile Fluency 4,23 Infrastucture as an open and receptive commu-
nity, the attitudes towards mobile
3,44 Usage of Mobile Services services are somewhat ambivalent.
There is a small community of very
advanced users, predominantly in
4,05 Ability to Introduce Killer Applications
universities and R&D centres, driv-
ing the development of some high-
4,35 Innovative Climate 5,77 Networking Interest ly innovative mobile solutions. But
the general public has yet to embrace
3,23 Innovate Culture mobile commerce on a larger scale.
A major reason is the limited avail-
ability of mobile services and the
1,00 Local Public Sector Involvement
50 lack of mPayment systems. These
issues are probably related to the
mWatch Europe 2006

2,08 Management Capacity
More information: www.livinglabs-europe.com/budapest
Overall MRI: 3.30
Budapest, the capital of Hungary,
has a population of over 1,6 mil-
lion inhabitants and is also one of
the important entry points for busi-
nesses looking to establish them-
selves in Eastern Europe. The
Budapest region is the uncontest-
3,50 Benchmarking Activities
1,75 Cross-Sector Partnerships
ed economic and commercial
engine of Hungary, accountable
for 35% of the national GDP.
Budapest is also considered the
most knowledge-intensive area of
Hungary and the only real centre
of innovation. Most R&D activity is
found here, and the net income
relative immaturity of the telecom-
munications industry in Hungary.
Only 20 years ago, hardly more
than a third of all households had
access to fixed telephony. Today
roughly9outof10peopleinBudapest
own a mobile phone, which is about
EU average - no doubt a spectacu-
lar expansion. However, the
Hungarian telecommunications
market is overregulated and marked
by stifled competition. Hence, costs
for usage are perceived as high
among the local population.
Innovative climate: 4.35
Despite the above observations,
there is a positive innovative cli-
mate for mobile applications, and
high energy in the R&D communi-
ty. Innovative capabilities are high
mwatch.qxd 14/10/08 11:12 Página 51
and networking activities are fre-
quent and enthusiastic. Several of
the largest European telecom play-
ers are represented in Budapest
and several Hungarian universi-
ties are involved in international
partnerships with mobile service
and technology providers. On a
local level, there is a considerable
number of large high-quality edu-
cational institutions, research insti-
tutions, R&D centres and science
parks, some of which are actively
involved in the development of
mobile technologies.
Management capacity: 2.08
Quite contrary to the encouraging
figures above is Budapest’s man-
agement capacity. Public sector
involvement in the development
of the mobility industry is very
low. Proactive leadership is still
more of an exception than a rule,
and regional policy makers are
rather sceptical towards public-
private partnerships. PPPs are
often viewed with suspicion or
their purpose misunderstood.
There is no local mStrategy and
little by way of benchmarking activ-
ities with other cities.
Opportunities and threats
As a recent EU member with a
great market potential as well as
a strategic location in Eastern
Europe, a well educated work force
and an established R&D cluster
with international implications,
Budapest has excellent opportu-
nities for developing a flourishing
mobility industry. But there are
some serious obstacles, such as
an unfit regulatory framework,
that have to be overcome to clear
the way for such a development.
Perhaps the greatest threat are
the prevailing attitudes in
Budapest. While there most cer-
tainly is room for improvement of
attitudes among the local popu-
lation towards mobile services,
this is probably not the major
problem. Whenare services
become available, the uptake is
generally good. The rapid devel-
opment of the telecom sector has
to a large extent been driven by
growing demand for mobile and
ICT services by both corporate 51
and private users. The real prob-
Assessing the Readiness for Mobility
lem seems to be one of leader-
ship. The uptake of the Living
Labs strategy already manifested
in the Municipal Plan, may prove
a turning point connecting the
vast technological, institutional
and market potentials.
While public policy makers appear
to be aware of the deficiencies of
the regulatory environment, there
seems to be a history of consid-
erable resistance to change.
However, for the mobility indus-
try to be allowed to flourish, a
clearly formulated, cross-sectoral
mStrategy has to be developed
and implemented with some deter-
mination. Tallinn may serve as an
instructive case study to bench-
mark against in this respect.
mwatch.qxd 14/10/08 11:12 Página 52

Torino stage. However, no specific mobile

Torino, ITA Overall MRI 3,69
2006
4,28 Mobile Fluency
3,70 Innovative Climate
4,75 Awareness of Mobile Servies
4,41 Infrastucture
3,67 Usage of Mobile Services
3,75 Ability to Introduce Killer Applications
4,24 Networking Interest
3,13 Innovate Culture
tourism service was launched for
this purpose.
Mobile fluency: 4.28
The penetration rate for mobile
phones in Torino is very high, and
cost for usage are seen as reason-
able. Furthermore, awareness of
mobile services is good as are the
attitudes among the local popula-
tion. On a less positive note how-
ever, there are few hot spots and
hardly any payments are execut-
ed via mobile phones.

Innovation climate: 3.70

2,75 Local Public Sector Involvement
52 The bold statement from the mayor
above has so far not pushed the
mWatch Europe 2006

3,08 Management Capacity 2,25 Benchmarking Activities

innovative climate in the mobility
industry much above EU average.
4,25 Cross-Sector Partnerships However, in December 2002 the
Torino Wireless Foundation was
established, as an initiative to build
a cluster platform involving nation-
al and local authorities, enterpris-
es, universities and financial insti-
tutions. Torino Wireless is dedicated
to ICT and solutions for transmis-
sion of multimedia services to mobile
More information: www.livinglabs-europe.com/torino
customers.

Overall MRI: 3.69
With roughly 1 million inhabitants,
the city of Torino has a long man-
ufacturing tradition, notably in the
automotive industry. Measures are
now taken to modernise the entire
industrial sector. Plans for new
telecommunications and logistical
infrastructures are in place.
According to the Mayor, Torino
“must attract and nurture entre-
preneurial skills in innovative busi-
ness sectors and raise education
to international levels”. Torino tried
to use the 2006 Winter Olympics
to promote itself on the worldwide
Yet, the number of start-ups is still
below EU average, as are high-
tech patents and local cluster build-
ing efforts. In contrast, Torino has
an impressive number of interna-
tional networks. The voluntary pub-
lic association Torino Internationale,
with around 400 members from all
mwatch.qxd 14/10/08 11:12 Página 53
parts of society, may be an impor-
tant reason for this score, as it
has managed to open the doors to
the international market.
Management capacity: 3.08
The managerial dimension has been
ranked relatively low. Despite some
positive PPP results and average
expressed interest from public lead-
ers, there is little to show in terms
of local mStrategies and actual
benchmarking activities with other
cities. The huge efforts before and
during the Winter Olympics 2006
have steered energy and resources
away from the mobility area. Any
city must prioritise when spending
their resources, and the Winter
Olympics was a “once-in-a-lifetime”
opportunity. This event is now in the
past and public leaders expressed
interest for the mobility industry
can be seen as an opportunity that
can now be realised.
Opportunities and threats
Food and leisure attractions,
research and training institutes,
and entrepreneurial activities
throughout the Piedmont region
represent an opportunity for the
future. mTourism services could
open “secret” attractions to a broad
audience. In addition, the high pen-
etration rates and the positive atti-
tudes among the local population
constitute a good platform for
launching mobile services on a
broader scale, providing suitable
platforms for mPayments are put in
place.
A serious threat for more proactive
initiatives is the complex stakehold-
er situation. Diversity of interest
from all parts of society may hinder
brave and bold decisions to be taken.
Successful business development is
often a result of unique and risky
investments. Overly heavy negotia-
tion processes run the risk of end-
ing up in compromises and endless
discussions. 53
Assessing the Readiness for Mobility
mwatch.qxd 14/10/08 11:12 Página 54

Istanbul institutions. Furthermore, with a

mobile phone penetration rate of
Istanbul, TUR Overall MRI 2,94
2005 85% - well above EU average and
3,50 Awareness of Mobile Servies in stark contrast to the rest of
Turkey (where the average pene-
3,42 Mobile Fluency 4,00 Infrastucture tration rate is 55%) - mobile phones
have rapidly become a natural part
2,75 Usage of Mobile Services of the everyday lives of Istanbul’s
diverse population. Still, com-
pared to the European countries
3,25 Ability to Introduce Killer Applications
represented in this study, Turkey
remains behind in economic devel-
3,08 Innovative Climate 3,75 Networking Interest opment, as is reflected in the low
overall MRI score.
2,25 Innovate Culture
Mobile fluency: 3.42
As indicated above, mobile pene-
2,50 Local Public Sector Involvement
54 tration rates in Istanbul are high
and promising. But the number of
mWatch Europe 2006

2,33 Management Capacity 1,50 Benchmarking Activities

hot spots is low and very few pay-
ments are executed via mobile
3,00 Cross-Sector Partnerships phone, even though there are
some advanced pilot projects.
Interest shown in mobile services
from media and the local popula-
tion are about average compared
to the other cities and regions
included in this study. All in all,
the score for mobile fluency thus
ends up as average by EU stan-
More information: www.livinglabs-europe.com/istanbul
dards.

Overall MRI: 2.94
With its unique location as a gate-
way between Europe and Asia, the
Mediterranean and the Black Sea,
as well as its unique, diverse cul-
tural heritage, Istanbul’s strategic
position is as relevant as it ever
was throughout history. With more
than 10 million inhabitants, one
foot in Europe and one in the
Middle East, Istanbul is Turkey’s
undisputed economic centre. Over
50% of the largest industrial com-
panies in Turkey are located in
Istanbul, which also hosts 75% of
Turkey’s real estate and financial
Innovative climate: 3.08
Istanbul scores below European
average in the Innovative Climate,
yet reveals some promising devel-
opments. In particular, networking
activities have started to bear fruit
and local cluster building receives a
score above average. The density of
mwatch.qxd 14/10/08 11:12 Página 55
R&D centres and incubators is very
high by Turkish standards. Five of
Turkey’s technology parks and more
than a third of the country’s univer-
sities are located in Istanbul. Among
the incubators located in Istanbul,
the majority are university initia-
tives. However, a few international
telecommunications companies
have set up local incubators in
Istanbul, notably Ericsson Mobility
World and Siemens Business
Accelerator, indicating an interest in
and commitment to the region.
The ability to turn ideas into com-
mercial solutions seems to be lag-
ging behind this development. The
number of high-tech patents filed
is just below average and the num-
ber of technical and content
provider start-ups is low. This is
perhaps an illustration of the low
interest and experience in entre-
preneurship in high tech sectors,
but may also be due to the poor
information available on regional
R&D and innovation performance.
Management capacity: 2.33
Management capacity is the real-
ly weak spot of Istanbul’s MRI.
There are virtually no internation-
al benchmarking activities and
interest shown for the results of
other cities and regions receives
a bottom score. There is also lit-
tle by way of second mStrategy
and the general involvement of
the local public sector is low.
Opportunities and threats
The opportunities for Istanbul are
great and exciting. With a mobile
savvy population in a city of 10
million – and a further 60 million
in Turkey outside the Istanbul
area – the telecom market is
growing fast. In addition, while
the demographic situation of
Western Europe is perceived as a
threat with an ageing population,
the opposite is true for Turkey
where the average age is 27. The
increasing usage of mobile serv-
ices by both corporate users and
the young population is the main
factor behind future growth poten-
tial of the market.
Exciting as the opportunities may
be, as serious threats prevail.
Turkey is highly volatile econom-
ically as well as politically, which
is seriously hampering foreign
investment and general involve-
ment from foreign companies.
Furthermore, the positive devel-
opment of the mobility industry
is largely user-driven. The man-
agement capacity of local author-
ities remains very low and more
active coordination and leader-
ship from the local policy makers
is required to fully leverage the
investments already made in infra-
structure and cluster building.
Physical clusters need to be com-
plemented by intangible resources
such as competence and inter-
mediate structures.
mwatch.qxd 14/10/08 11:12
Sophia-Antip
Sophia-Antipolis, FRA Overall MRI 3,40
2006
2,75 Mobile Fluency
5,13 Innovative Climate
56
mWatch Europe 2006
2,33 Management Capacity
More information: www.livinglabs-europe.com/sophia-antipolis
Overall MRI: 3.40
Sophia-Antipolis technology park,
created already in 1969, today
hosts more than 1,200 companies
in areas such as telecom, bio-
science and energy. The high-tech
profile has always been a pre-
dominant feature, and driving
Página 56
2,00 Awareness of Mobile Servies
3,48 Infrastucture
2,79 Usage of Mobile Services
4,13 Ability to Introduce Killer Applications
6,00 Networking Interest
5,25 Innovate Culture
1,50 Local Public Sector Involvement
2,75 Benchmarking Activities
2,75 Cross-Sector Partnerships
mobile applications is not a priori-
tised area. Indeed, with only 12,000
inhabitants there are very few
end-users in the area itself – and
the regional context as a host of
user-centric activities has not yet
been exploited. This may help elu-
cidate why the overall MRI of
Sophia-Antipolis scores below
European average – a lack of sys-
tematic regional integration.
Mobile Fluency: 2.75
Mobile fluency in Sophia Antipolis
is significantly below EU average
despite relatively low costs for
usage and a relatively high num-
ber and size of hot spots. The rea-
son for the low ranking is thus not
to be found in infrastructural obsta-
cles but rather in the attitudes
within the wider user communi-
ty. Mobile phone penetration rates
are low from a European perspec-
tive (although high from a French
perspective), attitudes among
local population even lower score
and payments executed via mobile
phones are a non-existing practice
in Sophia-Antipolis. Furthermore,
the media does not show a great
interest in the mobility industry,
thus not helping to raise the
awareness of available mobile
solutions or the activities of the
technology park.
Innovative Climate: 5.13
It is in this area that Sophia-
Antipolis excels. Sophia-Antipolis
itself hosts 25 research centres,
benefits from the proximity of the
six universities within the region
and 1,200 IT companies within
the Côte d’Azur area. It is consid-
ered to be an important site for
telecommunications research and
development in France. Activities
mwatch.qxd 14/10/08 11:12 Página 57
polis for nurturing the local cluster are
intense – it is indeed the premise
of the technology park. About 10
% of the tech firms located in
Sophia Antipolis are foreign, pro-
viding a natural basis for interna-
tional networking. This cluster
strategy has yielded some very
encouraging results. While the
number of patents stays at an
average, the impressive number of
technology and content provider-
start-ups per 100,000 inhabitants
is unrivalled by the other Living
Lab cities. In addition, contrary to
the attitudes among the wider
public, the interest already shown
in mobile solutions and other busi-
ness sectors is high, an important
prerequisite for the ability to devel-
op killer applications.
Management Capacity: 2.33
This is the most worrying score
for Sophia-Antipolis. The involve-
ment of local public sector lead-
ers in promoting development
of the mobility industry is very
low. There is no local mStrategy
to guide the development of local
initiatives, nor have any plans
for developing such a strategy
been expressed. It seems the
idea of a public policy in ICT
related areas is traditionally
equated with state intervention
in Sophia-Antipolis, thus leav-
ing local policies an unattended
area. Similarly, the importance
of public-private partnerships is
well recognised in Sophia-
Antipolis and there are several
large-scale projects underway
in the telecommunication sec-
tor. These are however, more
attractive to larger firms than
SMEs developing mobile servic-
es. Consequently the score for
actual PPP results in the area of
mobility turns out low.
Furthermore, although great
interest is expressed in other
mClusters, very few actual vis-
its have been made to other
Living Labs indicating that bench-
marking is not actively pursued.
Opportunities and threats
In the case of Sophia Antipolis,
the low ratings may be looked
upon as an opportunity. Cutting
edge high-technological compe-
tence is abundant and most of
the necessary infrastructure is
in place for a successful Living
Lab to develop. Furthermore,
funding at all levels of ventur-
ing can be found in the region.
Located in a region reaching 4,5
million inhabitants, but also
receiving a large influx of mobile
tourists every season along the
Côte d’Azur, it presents a huge
unexploited market.
Discovering and exploiting these
resources is a management chal-
lenge for the local authorities.
The physical infrastructure of
the cluster has to be comple-
mented with intangible resources
and competencies, particularly
in the area of cross-sector coop-
eration. Such initiatives are start- 57
ing to emerge, for example in
Assessing the Readiness for Mobility
the area of mTourism - which is
a natural starting point for
Sophia-Antipolis.
A serious threat for Sophia-
Antipolis is the apparent discon-
nect between the inhabitants of
the region and the high-tech clus-
ter. In order to become a true
Living Lab, where the region acts
as a test-bed for new innovative
mobile solutions, there has to be
a seamless integration between
users and developers of the solu-
tions. An interest from the public
is of course a prerequisite, but
this has to be encouraged by pub-
lic policy that promotes involve-
ment of the public. At the moment,
a local strategy for developing the
mobility industry is lacking.
mwatch.qxd 14/10/08 11:12 Página 58

Catalunya in the score for existence of an

mStrategy.
Catalunya, ESP Overall MRI 3,76
2006
4,25 Awareness of Mobile Servies Consequently, the ranking for
“management capacity”, a result
3,48 Mobile Fluency 3,78 Infrastucture of great efforts in clustering and
benchmarking activities, has a
2,43 Usage of Mobile Services much better comparative position
than the overall MRI. Furthermore,
Catalunya is an attractive place
3,64 Ability to Introduce Killer Applications
both in terms of its geographical
position and its impressive histor-
3,21 Innovative Climate 4,13 Networking Interest ical heritage and culture. Barcelona
is an international hot spot for
1,88 Innovate Culture tourism and business – hosting
events is a strategic attraction fac-
tor of great relevance for Catalunya
5,25 Local Public Sector Involvement
58 as a region (see below). The Catalan
identity could well add unique val-
mWatch Europe 2006

4,58 Management Capacity 4,75 Benchmarking Activities

3,75 Cross-Sector Partnerships
More information: www.livinglabs-europe.com/catalunya
Overall MRI 3.76
The overall results of the MRI for
Catalunya do not reveal any peak-
performance – at least not for the
moment. However, a slight
improvement in performance can
be noted when comparing the 2005
and 2006 scores. A more positive
attitude among local population
and the number of articles in local
media was observed in 2006.
Equally, an increasing interest from
public policy leaders was noted
and reflected in higher scores for
local cluster building activities,
and most importantly, an increase
ues to the efforts of building mobile
clusters.
Mobile fluency: 3.48
The highlights of this section are
“penetration rates for mobile
phones” (the highest in Spain)
and “attitudes among local popu-
lation”. These figures are well
above the EU average. Also of
great importance is the presence
of a smaller group of advanced
users, or early adopters, that are
driving the development of new
innovative solutions. While there
are relatively few hot spots, there
are over 100 wireless communi-
ties in Catalunya. A major obsta-
cle for the up-take of mobile serv-
ices is the ability and ease with
which payments are made via
mwatch.qxd 14/10/08 11:12 Página 59
mobile devices. Currently this score
is very low. Costs for usage are
also a serious bottleneck.
Innovation climate: 3.21
The innovative climate is about
average; great efforts are put into
developing clusters and interna-
tional networks. However, such
efforts have not been oriented
towards software and user-driven
innovation in the mobility indus-
try. The dark spot of the innova-
tive climate in Catalunya is the
“innovative culture”. Scores for
start-ups and patents per 10,000
inhabitants are very low. In addi-
tion to risk capital and seed money,
competences, networking, men-
toring etc. are important intangi-
bles that should receive more
emphasis in clustering activities.
To achieve a more innovative cli-
mate it is necessary to build inter-
mediate structures to complement
the buildings made up of bricks.
Management capacity: 4.58
Catalunya performs much better
than average with regards to “man-
agement capacity”. Active private
as well as public sector interest in
the mobility industry is reflected
in the many institutions that pro-
mote public-private partnerships.
To yield superior results however,
these efforts need to be further
coordinated and more active net-
working is required. Mobile appli-
cations for some strategic target
groups have been proposed in a lic-private partnerships and coor-
market plan for Catalunya. How dinated strategies. Another threat
these proposals are handled is is the comparatively high cost for
essentially a management chal- data transfer in Spain. The low
lenge for Catalunya. In this process number of mobile phone opera-
it is also important to add more tors (3) has hampered competi-
communities to the few already tion on pricing.
on board the mobility challenge.
Opportunities and threats
The leading mobile infrastructures
and strategic position of Catalunya
in the Mediterranean market, con-
taining 100 million potential end-
users, constitutes a great oppor-
tunity for the region that remains
unexploited. The massive influx of
visitors participating in the 3GSM 59
meeting in Barcelona 2007 pres-
Assessing the Readiness for Mobility
ents a favourable platform and
starting point for exploitation of
these opportunities. 50,000 mobile
savvy business visitors are expect-
ed to visit Catalunya for attending
the forthcoming event. A well coor-
dinated mobile service for tourists
to be launched for the 3GSM event
has been proposed. The decision
is in the hands of the City of
Barcelona and the region of
Catalunya.
A major threat to the develop-
ment of coherent clusters in the
mobility industry is a lack of a
common vision and coordination
of research and development ini-
tiatives. The industry structure of
Catalunya is dominated by SMEs
which increases the need for pub-
mwatch.qxd 14/10/08 11:12 Página 60

Mataró Mobile fluency: 3.86

Mataró, ESP Overall MRI 4,04
2006
4,75 Awareness of Mobile Servies
3,86 Mobile Fluency 4,65 Infrastucture
2,18 Usage of Mobile Services
4,39 Ability to Introduce Killer Applications
Attitudes towards mobile appli-
cations are positive among the
local population as well as the
local press. Penetration rates
are high and hot spots readily
available. However, no mobile
applications have yet been
launched where payments can
be executed via the mobile.

Innovative climate: 3.67

3,67 Innovative Climate 3,00 Networking Interest Mataró hosts a Technology
Campus platform, which has
3,63 Innovate Culture opened up for a better dialogue
between the private and public
sectors. Start-ups are relative-
5,25 Local Public Sector Involvement
60 ly common and there is today
a clear interest shown in mobile
mWatch Europe 2006

4,58 Management Capacity 4,00 Benchmarking Activities

4,50 Cross-Sector Partnerships
solutions from businesses in
other sectors as well as the
local administration. However,
networking activities, particu-
larly local cluster building, show
a clear potential for improve-
ment.

Management capacity: 4.58

More information: www.livinglabs-europe.com/mataro
Overall MRI: 4.04
Mataró, ”the City of Inventors”,
with a ranking close to that of
Barcelona, is the host of many
SMEs. The city tries to live up to
the City of Inventors brand. Start-
ups and new patents are more fre-
quent here than in Barcelona and
significant interest is shown in
mobile applications. An industrial
restructuring of Mataró was neces-
sitated by a wave of lay-offs in the
textile industries. This crises inject-
ed some extra energy and open-
ness to find new business oppor-
tunities.
The restructuring of Mataró has
generated an interest in public-
private partnerships, which has
yielded results. A local
mStrategy has been developed
and public leaders officially
express a supportive intent. This
interest is also reflected in a
high score for interest shown
towards other cities, although
actual visits seem to be few and
far between.
mwatch.qxd 14/10/08 11:12 Página 61
Opportunities and threats
As a medium sized community,
with 116,000 inhabitants, Mataró
has always faced a branding chal-
lenge, being located so closely to
Barcelona. Running the risk of
disappearing beside the Barcelona
metropolis, Mataró needs to act
in a consistent way and with a
Laia's Statue
long-term strategy. The “City of
Inventors” brand has to be
deployed based on facts. Within
the context of mobile readiness,
this could act as a triggering ele-
ment to invite technical and con-
tent providers to invest in Mataró.
The industrial restructuring ele-
ment in Mataró, like in the Swedish
city of Västervik, could well form
an inspiration for mutual contacts
and benchmarking.
A threat is that old time indus-
trial logics keep popping up,
destroying the first steps towards
a city hosting talented mobility
enterprises and professionals.
61
Assessing the Readiness for Mobility
Photographer: Marga Cruz
mwatch.qxd 14/10/08 11:12 Página 62

Sant Cugat d Mobility fluency: 3.60

Like elsewhere in the region the
Sant Cugat, ESP Overall MRI 3,78
2006 score for mobile fluency is
5,00 Awareness of Mobile Servies dragged down by the lack of
payments via mobile devices and
3,60 Mobile Fluency 3,62 Infrastucture an average cost of usage.
However, attitudes among local
2,18 Usage of Mobile Services population as well as in media
are positive and penetration rates
are high.
4,64 Ability to Introduce Killer Applications

Innovative climate: 3.00

3,00 Innovative Climate 2,25 Networking Interest A very high interest has been
shown in mobile solutions from
2,13 Innovate Culture private businesses as well as pub-
lic authorities, but there is no
local cluster building or incuba-
5,25 Local Public Sector Involvement
62 tor focusing solely on developing
mobile and wireless solutions.
mWatch Europe 2006

4,75 Management Capacity 4,50 Benchmarking Activities

4,50 Cross-Sector Partnerships
Rather the inhabitants at large
may be seen as a “user-driven
cluster”. Technology patents score
low, yet major multi-national cor-
porations conduct highest-level
R&D in Sant Cugat. Further, ESADE
Business School has anounced a
70m EUR investment for the new
Creapolis Campus in Sant Cugat.

Management capacity: 4.75

More information: www.livinglabs-europe.com/sant-cugat
Overall MRI: 3.78
As a suburb to Barcelona, Sant
Cugat enjoys a high proportion of
well-educated families and early
adopters. In addition, the city
hosts several advanced compa-
nies conducting R&D on mobility
solutions. While the overall score
is not too promising at first sight
Sant Cugat has a potential for
developing into a cutting-edge
city. In particular the user-driven
innovation dimension is a promis-
ing starting point - given a clear
and consistent definition of the
target group: families.
Management capacity is the forte
of Sant Cugat. The city adminis-
tration has, since long, expressed
their commitment to mobile serv-
ices for “their” citizens. This is
reflected in the high scores for
local mStrategy as well as open-
ness to public-private partnerships
and interest in benchmarking with
other mClusters.
mwatch.qxd 14/10/08 11:12 Página 63

del Vallès
Opportunities and threats
Advanced users in combination
with an open-minded leadership
in the community administration
could form an effective starting secure a more stable mStrategy
point for developing new mobile competence. An obvious threat
solutions. Cluster building is is that the committed leadership
underway nearby and this might in the community is changed.

63

Assessing the Readiness for Mobility

mwatch.qxd 14/10/08 11:12 Página 64

Barcelona to what others are doing in the

area.
Barcelona, ESP Overall MRI 4,13
2006
4,75 Awareness of Mobile Servies Mobile fluency: 4.06
Mobile phone penetration rates,
4,06 Mobile Fluency 4,49 Infrastucture positive attitudes among the local
population combined with frequent
2,93 Usage of Mobile Services articles in local press form positive
ingredients for mobile fluency. The
positive attitudes in such a big city
4,14 Ability to Introduce Killer Applications
as Barcelona constitute a tempting
market possibility for technical and
3,66 Innovative Climate 4,59 Networking Interest content providers. While still well
below EU average, and a serious
2,25 Innovate Culture bottleneck for widespread adop-
tion of mobile services, the num-
ber of payments executed via mobile
4,75 Local Public Sector Involvement
64 devices are higher in Barcelona
than in its neighbouring cities in
mWatch Europe 2006

4,67 Management Capacity 5,00 Benchmarking Activities

Catalunya. This indicates that there
is a community of consumers of
4,25 Cross-Sector Partnerships commercial mobile services emerg-
ing in Barcelona.

Innovative climate: 3.66

More information: www.livinglabs-europe.com/barcelona
Overall MRI: 4.13
The overall score for Barcelona is
above average. Barcelona often
comes out as the “quality of life”
winner in Europe in various rank-
ings and is well known as an impor-
tant place for design and creative
industries. It may therefore come
as surprise that the figure that
pulls the overall MRI down should
be that of the lacking innovative
climate. However, some recent
events indicate that Barcelona has
increased its interest in issues
related to the world of mobility.
There is today a certain openness
In terms of innovative climate
Barcelona is a bit of a paradox. Its
world reputation for dynamic ini-
tiatives and a competitive hospital-
ity industry cannot be disputed.
Interest in mobile solutions from
other industries is high as well as
the scores for networking activities
– both for networking with inter-
national implications as well as
locally, promoting cluster building.
At the same time, results are not
great. The city is struggling with
too few start-ups and high-tech
patents, and the score for innova-
mwatch.qxd 14/10/08 11:12 Página 65

tive capabilities are just below proactive role is taken, that clus- and that the limited number of
European average. However, with ter building occurs without a clear telecommunications operators
a growing interest from the public orientation and unique offerings, results in impaired competition.
and private stakeholders in mobile
solutions, a future breakthrough in
innovation should not be ruled out.

Management capacity: 4.67

The management capacity dimen-
sion adds some extra value in
favour of Barcelona’s development
towards mobility. Today, Barcelona
has developed its first local
mStrategy – the issue of mobility
is on the local public policy mak-
ers’ agenda. Benchmarking activ-
ities are supportive and many
actors are willingly coming to 65

Barcelona to share and compare

Assessing the Readiness for Mobility

their experiences.

Opportunities and threats

A general trend among cities, espe-
cially big cities, is to use their geo-
graphical position as a gateway to
various regions and business or cul-
tural sectors. In the case of Barcelona
the gateway opportunity has been
exploited extensively. For interna-
tional businesses this gateway role
is attractive also for players in the
mobility sector. A launch in Barcelona
is logical, especially if Barcelona
improves its brand in the direction
of innovation and mobile solutions.
The 3GSM events are milestones
for Barcelona in this respect.
Among the threats for Barcelona
the following can be identified;
that a reactive role rather than a
mwatch.qxd 14/10/08 11:12 Página 66
SUMMING UP MRI
OBSERVATIONS
The accumulated MRI scores and comments are com-
mended below in a number of overall observations.
There are a few themes that seem to be particular
important for the successful development of mobile
solutions in a city or region - and in aggregate may
have an effect even on European competitiveness.
Others act like thresholds that must be overcome to
further boost growth and development of Europe’s
mobility clusters.
Penetration rates are no longer the issue in Europe,
it has become little more than a “hygiene factor” –
it is simply taken for granted. Only a few years ago
penetration rates were communicated as an impor-
66 tant factor for attracting investors and other stake-
holders in the mobility industry.
mWatch Europe 2006
Costs for usage may have serious impact on the
uptake of mobile services. It was noted in the pre-
ceding survey that places marked by high costs of
usage also suffered from poor competition among
mobile operators. However, high competitive pres-
sures, pulling prices down stimulate the offering of
new mobile services, may generate better and
higher value-added services which motivate high-
er prices and better margins for operators. Pricing
transparency is a key issue, as it becomes almost
impossible to show European citizens a compara-
tive view for unbundled offerings. Lowest and high-
est costs can vary by a factor of 7 to 10 between
European places, representing an astonishing dis-
tortion of accessibility of advanced services.
All in all the MRI survey shows a generally positive
attitude towards mobile services among the gener-
al public as well as the local media in many places.
On the one hand, Europeans have become rather
sceptical towards telecommunications technology in
the wake of unfulfilled promises from telecom oper-
ators during the hype years and frustrating experi-
ences with complex handsets lacking user-friendly
interface. On the other hand, the mWatch survey has
revealed that there is widespread curiosity and inter-
est among European users in the opportunities pro-
vided by mobile services improving people’s every-
day lives. There is, in other words, a great potential
for mobile services – if they are user-friendly. This
implies a significant opportunity for the mobility
industry. Without excited customers no product or
service is ever going to be successful. The challenge
is now to develop mobile solutions that can meet cus-
tomers’ demands.
mWatch highlights that a well-functioning, i.e. easy
to use, secure and trusted, mobile payment sys-
tem is a prerequisite for a commercial breakthrough
of mobile services. It is often the small, everyday
routine transactions, such as paying public trans-
portation fares with the mobile phone, that make the
benefits of mobile payments real to people. This is
why micro payment systems constitute a critical
threshold for the mobility sector.
Successful mobile services usually emerge from a
user-driven context. A local climate that supports
a user-driven business logic provides a fruitful plat-
form for the development of tailor-made and inno-
vative services. It is important that the user-cen-
tric approach is not limited to marketing material,
but forms the very basis for the development of new
services.
Benchmarking, particularly within Europe, is
becoming an increasingly utilised tool to find new
ideas for mobile applications as well as for identi-
fying new stakeholders. Living Labs Europe has
already organised several study trips to cross-fer-
mwatch.qxd 14/10/08 11:12 Página 67
tilize European cities. Benchmarking can give inspi-
ration and confidence to a place trying to develop
new mobile services.
Due to the complexity of the mobility industry, par-
ticular efforts are required in terms of coordination
of the complex value network. The presence of good
leadership, both in the public and private sectors,
therefore stands out as the most important enabling
factor for a place to become successful in the mobil-
ity industry. Effective leadership, or management
capacity in the MRI terminology, creates positive
energy also in the business community within a
place, adding to the interest from the local popula-
tion. But perhaps most importantly, it attracts addi-
tional players to the mobility sector and to the place.
This includes both local players from other industries
(the key to providing relevant content and develop-
ing suitable services) as well as inward investments.
Leadership can be – indeed needs to be – driven from
many sources, private just as well as public. However,
strong local public leadership is not optional,
judging from the MRI survey, it is rather a necessity
for a place to arrive at a leading position. In sever-
al cases it comes down to the ideas and energy of
one enthusiastic and convinced person, often the
mayor, who drives the direction and intensity of the
development.
One critical task for local public leaders it to devel-
op a local mStrategy. Since a number of quite dif-
ferent stakeholders must be involved in the devel-
opment of successful mobile applications on a
broader scale, it is advisable to stake out a gen-
eral direction and framework of action for the
place. In the 1990´s a majority of European places,
or communities, elaborated their own local eStrate-
gy to exploit the opportunities of the Internet. The
time has now come to move in the direction of
mStrategies to exploit the latest technological and
organisational opportunities regarding mobility. A
clear mStrategy is important not least for devel-
oping public-private partnerships (PPP), where
the private partners can envisage a stable direc-
tion and on that basis invest time and other re-
sources.
A successful leadership should be connected to, or
result in, some sort of innovation platform, or
mCluster. This includes of course the necessary
technological infrastructures, but also a variety of
other support mechanisms such as practical and
forward looking tender procedures that support
innovation, facilitating institutions, clear local deci-
sion-making structures regarding issues on mobili-
ty and science parks and incubators. Not least, of
course, availability of an array of service providers 67
with good insights into the local user communities
Assessing the Readiness for Mobility
and their needs are fundamental. mWatch Europe
2006 has shown that innovative platforms of this
sort are mushrooming in Europe.
Interestingly, the number of patents filed seemed
to have little impact on overall success in the mobil-
ity sector. For some places where many internation-
al high-tech R&D centres are located, the low ratings
of patent filings may be partly distorted if the actu-
al patent filings are made in the home country (usu-
ally the US). Another, and perhaps more important,
explanation is that innovative mobile services are
often not based on technological innovations, and
therefore do not result in a patent.
The whole business area of mobility in Europe con-
stitutes a new, dynamic market with enormous poten-
tial for investors. Only twenty years ago European
telecom markets were national, dominated by a few
actors and inaccessible to new entrants. Today, dereg-
ulation has dismantled the monopolies and markets
mwatch.qxd 14/10/08 11:12 Página 68
are now global and open to new players, providing
technology, content and services based on mobile
solutions. In spite of the apparent potential of the
mobility industry, often outweighing many of the
more traditional clusters in terms of revenue, growth
and other values, it has not received as much atten-
tion from local policymakers as many other indus-
tries in Europe. Efforts at city and regional levels to
identify new clusters have been directed more
towards areas such as bioscience, logistics, food
and beverage, paper and packaging, automotive,
manufacturing, etc. Perhaps this relatively mild
interest in the mobility sector reflects the history of
the telecommunications sector. As an industry that
used to be closed to small firms and start-ups,
requiring heavy technological and infrastructure
investments it was irrelevant for cluster-building
68 activities. Today, when the development of exciting
content and user-friendly services has become the
mWatch Europe 2006
greatest challenge and bottleneck for the industry,
the situation has become reversed. It is now the
small firms with close relationships to user commu-
nities (third party organisations) that are the key
to future growth. Opportunities for new start-
ups are abundant.
To conclude, the most important observation on
mobile readiness is that mobile solutions today are
less a matter of technology than they are about
understanding the customers, and about develop-
ing solutions that make their lives somehow better
or easier. As is so often the case, the best solutions
are often the simplest.
The following chapter, the Kaleidoscope of projects,
will give an illustration of what these innovative
solutions might look like.
mwatch.qxd 14/10/08 11:12 Página 69

Kaleidoscope of Innovative Mobile Projects

mAdministration 70

mEntertainment 77

mHealth 92

mLearning 99 69

Kaleidoscope of Mobile Projects

mLogistics 101

mMarketing 107

mPayments 110

mSecurity 116

mStudents 129

mTourism and location based services 132

mwatch.qxd 14/10/08 11:12 Página 70

mAdministration - Spain

Secure mobile voting and participation

As Spain’s first ever multi-chan-
nel e-participation event for
some 120,000 citizens (also one
of the largest such events in
Europe), Madrid Participa con-
sulted citizens regarding key
issues related to the develop-
ment of their district. 16% of
participants utilised the secure
mVoting platform piloted at this
event, developed jointly by
Tempos21 and Scytl Online
World Security.
The event was organised by the
70 City of Madrid, Scytl acted as
coordinator of the secure
mWatch Europe 2006
Accenture, Telefonica, Oracle,
Intel and Hewlett-Packard.
Citizens had the opportunity to
express their opinion via
tions via PDAs, mobile phones,
tablet PCs, direct recording
electronic voting machines
(DREs), PCs and touch-screens.
Pnyx completely guarantees the
privacy of the voter as well as
the integrity of the outcome.
Also, by giving the participants
a voting receipt they could veri-
fy the correctness of the final
tally.
To provide the mobile voting
platform, Tempos21 provided

mVoting platform and Tempos21
lead the mobile channel imple-
mentation. Other leading compa-
nies involved in the project were
CONTACT INFORMATION:
Internet, mobile phones and
text messages (SMS).
The consultation system was
based on Pnyx, Scytls multi-
channel electronic voting plat-
form, enabling citizen-consulta-
Scytl with its connectivity plat-
form, and collaborated in the
development of the mobile
channel with different technolo-
gies like J2ME and SMS, to
enable citizens to vote via their
mobile phones.

Joan Borràs
Business Development
Manager
Avda Canal Olimpico, s/n
Edificio PMT-B
08860 Castelldelfels
Spain
Tel +34 93 635 2921
joan.borras@tempos21.es
www.tempos21.es
www.scytl.com
mwatch.qxd 14/10/08 11:12
mAdministration - Turkey
Speech technologies in mobile applications
GVZ is Turkey’s leader in speech
technologies. The company has
three main products:
• Speech Recognition (SR) –
instead of dialing digits,
voice commands are used
• Text to Speech Synthesis
(TSS) – applied in GSM
services for handicapped
mobile users
• Voice Authentication (VA)
– to verify identity of the
speakers from their voices
Página 71
Speech Recognition Technology
converts the recorded speech in
to the best matching words
among a list of words or phras-
es. Text-to-Speech engine reads
and converts electronic text into
the most natural sounding intel-
ligible voice available in Turkish
with accurate pronunciation of
names, addresses, date, time
and monetary amounts. Voice
Authentication Technology veri-
fies the identity of a speaker
from his/her voice.
GVZ’s products have been imple-
mented in different industries,
such as telecommunications,
banking, brokerage, airlines,
voice portals, home electronics
and areas where command and
control using human voice is
critical. Some examples are:
• Telecommunications: GSM
operator Avea’s customers
can send SMS messages to
landline telephones. Avea’s
subscribers listen to their e-
mails using TTS technology.
• Household Appliances: SR
and TTS technologies are
integrated with Arçelik and
BEKO electronic appliances
allowing the customers to
have remote control over the
phone and listen to docu-
ments with TTS technology
on their PCs.
• Finance and Banking:
Koçbank customers access
stock market quotes and 71
exchange rates via SR tech-
Kaleidoscope of Mobile Projects mAdministration
nology. Eczac›ba›
Investment use TTS technol-
ogy to give up to date finan-
cial information to its cus-
tomers over the phone.
CONTACT INFORMATION:
Levent Arslan
Co-Founder
Çamlica I Merkezi B3 Blok
Kat:3
81190 Üsküdar-Istanbul
Turkey
Tel: +90 (216) 556 15 30
www.gvz.com.tr
arslanle@boun.edu.tr
mwatch.qxd 14/10/08 11:12 Página 72
mAdministration - United Kingdom
Comprehensive electronic parking management systems
Parkmobile offers a totally inte-
grated solution for the manage-
ment of all parking-related mat-
ters: from on-street parking to
parking permits, from issuing
parking fines to back-office
administration. The solution con-
sists of 5 modules:
Permixx: Permit Management
System The system allows the
public to apply for any types of
72
mWatch Europe 2006
CONTACT INFORMATION:
Marius Koerselman
Director PR & Marketing and
Managing Director PM France
83 Victoria Street
London
SW1H 0HW
United Kingdom
Tel: +44 20 7078 6631
Tel: 0845 166 8859
(helpdesk)
+49 173 383 1406
marius@parkmobile.com
www.parkmobile.com
permit on the Internet. Existing notices.
permit holders can renew their Phonixx:
permits, make payments and Cashless
change details via their own per- Parking by
Mobile Phone
Cashless park-
ing by mobile
phone allows
the motorists
to use their
mobile phone
to pay for
parking charges quickly, easily
and safely.
Lynxx: Centralised Parking
System Lynxx offers the possi-
bility to link different parking
systems together to create a
centralised system that contains
all parking sessions.
sonal webpages.
Parkmobile is present in
e-Permixx: Electronic Amsterdam, Athens, Barcelona,
Parking Permits This allows London, Munich, Paris, and
customers to issue digital park- Prague.
ing permits linked to vehicle
registration numbers, or to
transponder cards, barcode
stickers and other digital
media.
Sphynxx: Enforcement and
Town Management Sphynxx
offers revolutionary possibili-
ties for electronic enforcement
including issuing and real-time
processing of penalty charge
mwatch.qxd 14/10/08 11:12 Página 73
mAdministration - Greece
Athens Traffic Management System
Floating Car Data (FCD) technolo-
gy allows official vehicles such as
police cars or emergency services
to act as sensors to allow the
continuous, real-time recording of
a current traffic situation and to
form the core of traffic data
acquisition.
City-FCD is based purely on a
combination of storage media,
cellular communication and vehi-
cle positioning. Special algorithms
allow the precise description of a
traffic jam
along with a
prognosis of
its ‘behaviour’.
The main traffic network in Athens
is digitally recorded. This is per-
formed as follows: the degrees of
latitude and longitude are digitally
locked into the memory of tracking
devices, such as Blaupunkt’s
Fleetcommander or the Nokia
Communicator. A grid with prede-
fined roads and junctions is placed
over the entire region. The vehi-
cles then act as mobile sensors
within this grid. Data collection
begins whenever a vehicle from
this sample fleet enters one of the
grid sections, and the travel time
data is transmitted to the telemat-
ics center via Short Message
Service (SMS) as soon as the vehi-
cle leaves the section. The current
traffic flow situation can be imme-
diately determined based on the
data passed on by several different
vehicles.
CONTACT INFORMATION:
Sponsors
Greek government, City of 73
Athens, Greek National
Kaleidoscope of Mobile Projects mAdministration
Olympic Committee
Lead contractors
Image Sensing Systems Inc,
ATS Traffic Systems,
Econolite, SAIC Consortium
(Siemens AG; General
Dynamics Corporation,
Honeywell International, Elbit
Systems and Nokia), Gedas
Subcontractors and con-
sultants
Geotopos AG, Zeppelin
Luftschifftechnik GmbH,
German Aerospace Center
(DLR), Blaupunkt, Fraunhofer
Institute IP, Technical
University of Crete, Atos
Origins
mwatch.qxd 14/10/08 11:12 Página 74

mAdministration - Germany

GPS based electronic toll collection system for heavy goods vehicles
for all vehicles with a maximum
weight of 12t and above. The
new toll system, called LKW-
MAUT, is a governmental tax for
vehicles based on the distance
driven in kilometres, number of
axles and the emission category
of the vehicle. The average
charge will be € 0.12 per kilo-
metre. The tax is levied for all
vehicles using German auto-
bahns, whether they are full or
empty.
The toll system is primarily
74 based on On Board Units (OBU)
rather than regular toll booths
mWatch Europe 2006
on-board odometer or tacho-
graph serves as a back-up to
determine how far vehicles
have travelled by reference to a
digital map and GSM to autho-
rise the payment of the toll via
a wireless link.
The autobahn system has 300
gantries equipped with IR
detection equipment and high
resolution cameras able to pick
out vehicles via profiling and
record number plates. These
send a DSRC (Dedicated Short
Range Communications) signal
to a DSRC transponder, which is

or plazas on the highways. part of the OBU, in the vehicle

OBUs operates via GPS and the to check on the accuracy of the
GPS as a back-
up, but also
alert Federal
Office of Freight
in case of toll
In January 2005 a new toll sys- violations. The
tem was introduced on the OBU will also be
12,000km of German autobahn able to work
with the new
Galileo satellite
CONTACT INFORMATION:
system for posi-
tioning, fully
operational
The German Government 2008, which is
being developed
[T-Mobile and Vodafone are han- in Europe as a
dling the GSM mobile communi- more accurate
cations section of the project.] alternative to
GPS.
mwatch.qxd 14/10/08 11:12 Página 75
mAdministration - Austria
Electronic Tolling and Smart Payment System
ETC (Electronic Toll Collection)
Windscreen OBU is the On-Board
Unit for a free flow road tolling
system based on GPS positioning
and GSM communication sys-
tems. This solution operates with
minimal roadside equipment and
allows easy adaptation to new
and changing tolling require-
ments. The OBU autonomously
determines the position of the
vehicle, identifies road sections
subject to toll using stored virtu-
al gantry coordinates, calculates
the charge, and transmits the
result to the toll centre.
Communication between OBU
and toll centre is executed via
mobile communication services
GSM and GPRS. Infrared and
microwave DSRC (Dedicated
Short Range Communications)
support interoperability with
existing local tolling solutions. IR
communications is used for sta-
tionary and mobile enforcement
purposes.
EFKON is currently the world
number one in satellite tolling,
mobile toll enforcement and
smart tolling. They are also the
world’s largest supplier of read-
ing devices for contactless
smart cards. Korea, Taiwan,
Germany and Malaysia have all
opted for their technology for
use in their national systems.
Their main focus is:
• Autonomous and satellite
based toll and telematics
• Active infrared and
microwave free flow tolling 75
• Toll plazas
Kaleidoscope of Mobile Projects mAdministration
• Vehicle classification
• Stationary and mobile
enforcement
• Transportation payment
• Car-to-car and vehicle-to-
infrastructure communica-
tions
• Traffic telematics
CONTACT INFORMATION:
EFKON AG
Andritzer Reichsstrasse 66
8045 Graz
Austria
Tel: +43 316 6956 750
Email: office@efkon.com
URL: www.efkon.com
mwatch.qxd 14/10/08 11:12 Página 76

mAdministration - Italy

Integrated fully scalable navigation system for multi-platform purposes

The Pocket Pocket Driver is able to connect
Driver system to a service centre (public or pri-
is a highly con- vate), integrate into company
figurable and specific IT system, and to use
scalable sys- services on the portal pocket-
tem, with driver.com. Pocket Driver uses
which it is pos- Bluetooth to connect the local
sible to cus- components, GSM, GPRS and
tomise telemat- Pocket Driver is WiFi for communication and GPS
ic systems. The a professional for positioning.
system uses integrated nav-
modern wire- igation system
less communi- comprised by
cation, inter- three compo-
net, and nents:
76 satellite navigation technology in
order to provide very complex • Pocket Driver Server -
mWatch Europe 2006

services available to users via software application used to

common everyday mobile
devices, such as PDA’s, PND’s
(Portable Navigation Device),
and PNA’s (Personal Navigation
Assistant), Smartphones, and
Mobile Phones.
CONTACT INFORMATION:
Lct Infotelematics Srl
Via Bruno Buozzi 28
10024 Moncalieri (TO)
Italy
Tel +39 011 195016 00
www.lctinfotelematics.com
info@lctinfotelematics.com
create web portals to man-
age infomobility related
services and contents for
various customers
• Pocket Driver - a profes-
sional system for users on
the move that, based on the
context, supplies the func-
tions, services and informa-
tion received to help users
with their businesses
• Pocket Driver Link -
optional hardware compo-
nent of the family of elec-
tronic devices for connecting
the mobile equipment used
to run Pocket Driver and
vehicle electronics
mwatch.qxd 14/10/08 11:12 Página 77
mEntertainment - Spain
Prototyping new opportunities in mobile multimedia
InfoNeu is a mobile application
developed to support winter-
sport amateurs, providing a
location and user-specific serv-
ice. The latest mobile Java tech-
nology (J2ME MIDP 2.0) is
utilised in order to gain an
attractive and easy-to-use inter-
face. Functionality includes
Weather Status, Snow Status on
nearest Piste, Traffic Status,
Skiing Piste related information,
SOS Calls and SMS to contact
friends.
El Reporter Mòbil is a proto-
type that turns users into mobile
reporters. Users share different
contents (e.g. actual weather
status) by using a mobile termi-
nal. These can be pictures and
video, audio or text fragments.
In its prototype application, an
MMS is sent from a mobile ter-
minal to an e-mail address.
Once the e-mail is received, this
is processed through a Moblog
and Weblog tool and shared with
the other users. Users can
access the shared contents in Government (CIDEM), CCRTV
different formats (HTML, WML, Interactiva, TVC Netmedia,
etc) as the prototype uses differ- Tempos21, Politecnic University
ent style sheets. of Catalonia (UPC) and
University of Pompeu Fabra
TV Mòbil 3G telephony includes (UPF).
portable television. This technol-
ogy is now offered by different
companies (e.g. MTV Channel or
Italian Operator TIM). i2CAT 77
experiments with different
Kaleidoscope of Mobile Projects mAdministration
mobile TV applications that offer
good quality and add participa-
tion tools not unlike interactive
TV. This way, users can simulta-
neously access live or recorded
audiovisual contents and other
services such as vote, send mes-
sages and so on.
CONTACT INFORMATION:
These three services form a part
of the Wireless Media Project
that explores multimedia servic-
es within mobile technologies, Rosa Maria MartínSantiago
assessing new wireless technolo- Universitat Politecnica de
gies and developing prototypes Catalunya
to advance the way day-to-day Spain
knowledge is acquired and dis- Tel +34 934017736
seminated. Wireless Media was www.upc.edu
facilitated by i2CAT and incorpo- www.i2cat.net
rated a range of public and pri- rosam@fib.upc.es
vate partners: The Catalonian
mwatch.qxd 14/10/08 11:12 Página 78

mEntertainment - France

Video-On-Demand on mobile phones

Pier-Net TV provides turnkey
solutions of video-on-demand
(VOD) including everything from
post production to broadcasting
of video. Technologies and com-
petences are focused in the area
of converting and distributing
video material across different
platforms for dissemination pur-
78
mWatch Europe 2006
poses on the internet, mobile
phones, PDAs, 3G and EDGE
networks, Wi-Fi, satellites, and
digital Cinema.
Piernet’s offers three interlinked
products:
• Bizz Clips are 1-5 minute
video news clips that inte-
grate music, narration, and
interviews.
• Télé@vision is an Internet
site that organises and cur-
rent Bizz Clips into cate-
gories of business, towns
and communities, and
events making them accessi-
granted and the designated
videos are then ready for
display on e.g. 3G mobile
phones and other wireless
devices.
An example of an interlinked
service is Bizz Clips and
Visiocode that enable users to
produce and distribute live
recordings of e.g. presentations,
conferences, and meeting to a
range of select clients. Videos
are subsequently made available
for distribution on client’s intra-
and extranets, websites, and

ble for on-line purposes. wireless devices via Visiocode.

• Visiocode allows clients to

make videos available ‘on-
demand’ to specific users.
Users are directed to the
Visiocode website via hyper-
links, SMS, and MMS mes-
CONTACT INFORMATION:
sages for the purpose of
watching specific videos that
are stored on Pier-Net.TV’s
Pier-Net.TV server. By entering a simple
Stéphane Piernet five-digit code access is
Founder
Buropolis II 1240 Route Des
Dolines
Sophia-Antipolis 06560
Valbornne
France
www.pier-net.tv
mwatch.qxd 14/10/08 11:12 Página 79
mEntertainment - Turkey
Mobile Internet in your pocket
Turkcell has launched Turkcell-
im, a web portal providing their
customers with easy access to
all of their value-added services
and media rich content. Turkcell-
im provides a single point of
mobile Internet access to servic-
es that cater to the needs and
interests of every customer. It is
accessible via WAP, SMS and the
web, and consists of six cate-
gories covering a wide range of
topics. Until October 31st 2006
Turkcell has provided free access
to these services.
The six categories are:
• Today – includes services
routinely used in daily life such
as news with photographs and
videos, traffic reports, weather
reports, instant reports on for-
eign currency exchange rates
and the Istanbul Stock
Exchange, and a daily horo-
scope.
• Entertainment – offers the
most popular tunes, videos, and
games. In addition, the most
sought-after images, logos,
tunes, video clips of soccer
goals, and video clips from
movies and TV series.
• Music – the latest and most via the Turkcell-im
popular songs with and a service “Assistant” that offers
that lets users preview a song “Answer in the Pocket”,
before buying it.
which
• Chat/Message – offers sub- answers
scribers many possibilities such any ques-
as accessing their e-mail any- tion and e- 79
time anywhere, chatting over Government
Kaleidoscope of Mobile Projects mEntertainment
TurkcellMessenger, and creating that allows
and sharing WAPblogs. rapid access
to e-gov-
• Sports – access to all kinds of ernment
soccer news, video clips, and applica-
live commentaries of games, tions.
sports video games, and Iddaa
betting packages.
CONTACT INFORMATION:
• Assistant – access to trans-
actions related to mobile lines
Muzaffer Akpinar
Chief Executive Officer
Turkcell Plaza Mesrutiyet Cad.
No. 153
80050 Tepebasi / Istanbul
Turkey
Tel +90 (212) 313 10 00
muzaffer.akpinar@turkcell.com.tr
www.turkcell.com.tr
mwatch.qxd 14/10/08 11:12 Página 80
mEntertainment - Turkey
Bring your mobile to life with Avea’s mobile services
Avea is arguably one
Turkey’s most innova-
tive telecoms with a
dedicated focus on the
Turkish youth seg-
ment. Recently Avea
launched a series of
new mobile services
that capture the spirit
of this generation by
offering daily updated
multimedia enriched
data transfers and interactive
content.
80 Avea provides a host of informa-
tion opportunities, such as the
mWatch Europe 2006
Information Packages that
include structures information
services like Astrology, Istanbul,
Popular News, Cinema,
Hippodrome, Politics, Economy,
Football, Good Quality of Life,
Diet, Weather Reports (Istanbul,
Ankara, Izmir), Sports, Business
CONTACT INFORMATION:
Cahit Paksoy
Chief Executive Officer
Abdi Ipekci Cad. No:75
34367 Maçka-Istanbul
Turkey
Tel +90 (212) 460 15 00
www.avea.com.tr
Life, Ladies World, Young ones. Eskiflehir A. University, SSK
The services enable users to Information Service, Open
read Zodiac sign interpretations, Education High School Exam,
follow the colourful magazine life KBYS (Career Advancement
closely, to be informed about the Exam). Furthermore, there is a
current movies shown at the- huge section of purely entertain-
atres, learn about the results of ment-based services that are
horse races, get detailed infor- accessible
mation on football matches, to by
be informed about political
and economical develop-
ments and to access
practical clues about
wellness and dieting.
In addition, to the
Information
Packages, Avea pro-
vides access to
eGovernment services
that include MTS
(Motorized Vehicle
Exam), OKS (Middle
Education Ins. Exam), DPY
(State Free Board. & Scholarship
Exam), Private Schools Exam, mobile
AIO (Open Primary Education), phones, such as games,
Teacher Assignment (Payroll or karaoke, multimedia studios,
Temporary Personnel), chat, music and video down-
Statistical Information from loads, ordering and paying for
TUIK, ÖSS, Gazi University, pizzas to mention a few.
mwatch.qxd 14/10/08 11:12 Página 81

mEntertainment - France

Accelerating Java application time-to-market

Specialized in
mobile Java tech-
nologies, espe-
cially J2ME and
Doja, Mobile
Distillery develops
and sells solutions
enabling the optimization and
porting of mobile Java applica-
tions across more than 350 Java
handsets in just a few clicks.
These solutions radically simplify
and optimize applications devel-
opment processes, reduce port-
ing and testing cycles whilst
generating cost savings, and
Mobile Distillery’s latest version
of its porting solution is Celsius
V3.5, which is configured to
address optimisation and porting
to more than the 350 currently
available mobiles. It enables
developers to generate “ready to
use” versions on each device in
a highly optimised way. The
product features:
Accelerated time-to-market:
the crucial development steps of
mobile Java applications are
considerably simplified and opti- 81

accelerating time-to-market. mized. With Celsius, porting

Kaleidoscope of Mobile Projects mEntertainment

Mobile Distillery’s customers
include mobile game publishers
and developers as well as mobile
Business application developers.
does not take 2-4 weeks of work
anymore but a few hours only.
Efficient source code man-
agement: version or lan-
guage management are
extremely simplified: all
the right versions are now
generated by one master
version of the source
code.
Allow last-minute
changes and reduce
bugs correction cycle:
use of one master source
code and automatic ver-
sion production drastically
simplifies last-minute
changes and bug correc-
tion management.
CONTACT INFORMATION:
Mobile Distillery
Vincent Berge
CEO
Belle de Mai Multimedia
37 rue Guibal
13003 Marseille
Immeuble Le Trident
Chemin De La Plaine De
Bouisson
Hyeres 83400 Giens
www.mobile-distillery.com
Vincent.berge@mobile-distill-
ery.com
mwatch.qxd 14/10/08 11:12 Página 82
mEntertainment - Denmark
Mobile entertainment, fun, and games
watAgame ApS is a leading
82 developer and publisher dedicat-
ed to development of communi-
mWatch Europe 2006
ties across Mobile and Web.
watAgame is based in
Copenhagen, Denmark, and
employs a strong and competent
team of 10 highly specialized
community developers. By com-
CONTACT INFORMATION:
watAgame ApS
Søren Amundsen
Executive Vice President
Kigkurren 8c, 1.tv.
2300 Copenhagen S
Denmark
Tel +45 35 36 41 10
sa@watagame.com
www.watAgame.com
bining storytelling, innovative
game play and internet con-
nectivity, watAgame has spe-
cialized in building living uni-
verses where people from
around the globe interact
with each other every minute of goSupermodel is a communi-
the day. ty game developed for
girls. The photo
With know-how and practical shoots allow for
experience gained as a pioneer endless hours of
in creating communities since exciting game
2003, watAgame uses mobile play while
technologies like J2ME (Java 2 the huge
Platform, Micro Edition) in order community
to underpin entertainment, com- gives the
munity services, peer-to-peer player the
fun, and other services by use of means to
low-end phones. interact and
have fun with all
goSupermodel is the latest con- the other play-
cept from watAgame and intro- ers. The game
duces a high-fashion fantasy can be played
world targeted to the from mobile
tween/teen female market. In phones as well
goSupermodel the player starts as on the
out as a newbie model and must internet.
work her way to the top in a
world of fame and fashion to
become a true Supermodel. It
requires skills like being able to
follow the constantly changing
fashion and winning photo
shoots to earn fame and money.
Luckily, she makes a lot of new
friends that help her out by
sending her gifts and giving her
big hugs to boost her popularity.
mwatch.qxd 14/10/08 11:12 Página 83

mEntertainment - Italy

Fun, real time information, and emergency notification on your mobile

Dynamic Fun is
focused on pro-
ducing entertain-
ment contents
and services,
focusing on creat-
ing huge communities of mobile
players. In addition, they also
produce business solutions that
enable companies to get real
time responses from people
working in the field. Dynamic
Fun has developed platforms
that enable easy delivery and
management of wireless services
and contents. The company 83

offers turn key solutions in enables clients to link their

Kaleidoscope of Mobile Projects mEntertainment

terms of deploying mobility serv-
ices and projects based on wire-
less connectivity.
Focus is primarily on wireless
entertainment in two main fields:
brand and target audience by a
simple SMS service, via links to
CRM and marketing campaigns,
generating more value than e-
mail marketing.

• Developing complex plat- Dynamic Fun also offers a logistics

forms and infrastructures
that handle and distribute
wireless contents from sim-
ple SMS delivery services to
advanced video streaming
applications.
• Developing contents, serv-
ices, and application projects
for international distribution.
Wireless marketing is another
service in Dynamic Fun’s prod-
uct portfolio. This service
service. DLog is a web and wire-
less solution that has been devel-
oped to provide an easy way to CONTACT INFORMATION:
exchange data with on-location
employees via low cost mobile
phones and a J2ME application.
Dynamic Fun S.r.l.
SMSHelp has been launched to Via Cardinal Massaia 83
improve care for the elderly. This 10147 Turin
is a personal security product Italy
based on SMS. It allows users to Tel. +39 011 2303641
reach relatives and emergency www.dynamicfun.com
services by SMS with just two info@dynamicfun.com
pushes on a cell phone.
mwatch.qxd 14/10/08 11:12 Página 84

mEntertainment - Sweden

Digital services during BoatMeet

The Swedish Cruising
84 Association, with more than
42,000 members, invited mem-
mWatch Europe 2006
that marine life and wireless
technology can converge, in
order to provide exciting new
special online communities for
BoatMeet visitors that enabled
users to share photos, e.g.
taken with mobile phones and
uploaded by MMS. In addition,
amusing and useful services
were offered and everyone was
able to sign up for various
competitions to win prizes, to
send personalised m-postcards,
receive online offers from busi-
nesses that operate within the
marine industry as well as from
local businesses. Weather serv-
ices, event information, and
reservation system were also
among the many services avail-

bers and non-member boat own-
ers to the first Scandinavian
BoatMeet which took place in
Västervik during July 2005.
Västervik has the largest guest
harbour on the Swedish east
coast.
The organisers decided to show
opportunities for sailors, busi- able to mobile phone users.
nesses, organisations, and
the general public. The
steering committee teamed
up with service suppliers,
technology suppliers and the
selected marine industry
partners to coordinate and
offer real time digital wire-
less services to visitors,

CONTACT INFORMATION: exhibitors, boat owners, and

organisations during the
event.

Stefan Bedin Free wireless broadband was

Project co-ordinator
Tel +46 70 947 29 00
Sweden
stefan.bedin@livinglabs.se
www.boatmeet.se
made available to everyone.
By using the service portal
www.openGate.se users
were given access to all
kinds of services, e.g. live
broadcasting, internet radio,
mwatch.qxd 14/10/08 11:12 Página 85
mEntertainment - Sweden
Community services for the Swedish Association for Outdoor Recreation
The Swedish Association for
Outdoor Recreation is planning
to take a serious step towards
user-driven mobile technology. A
mobile community launch has
been planned in cooperation
with Living Lab Västervik and
Brainpool. It is a pilot project
intended for members of the
long-distance skating community
within the Swedish Association
for Outdoor Recreation.
The actual community service is
based on the idea of a platform
that allows community users to
exploit the information potential
of their mobile phones. It entails
several services, such as SMS
platform for membership man-
agement, and messages that
facilitate communication among
members, service information on
special events, and safety warn-
ings for long-distance skating. In
addition, the platform provides
business-2-consumer opportuni-
ties that are likely to be of inter-
est to several businesses and
other commercial stakeholders
that are keen on e.g. direct mar-
keting for this particular market
segment.
The Swedish Association for
Outdoor Recreation is the largest
outdoor recreation community
85
Kaleidoscope of Mobile Projects mEntertainment
with more than 10 million out-
door hours spent each year;
there are approximately 10,000
leaders and 100,000 members.
A total of 420 local communities
are scattered all over Sweden
from Kiruna up north to Ystad
down south.
CONTACT INFORMATION:
Michael Gross
Project leader
Tel +46 70 340 83 66
Sweden
michael.gross@livinglabs.se
www.frilufts.se
mwatch.qxd 14/10/08 11:12 Página 86
mEntertainment - Sweden
Digital services during the Tornado European Championship
Organisers of the Tornado
European Championship decid-
ed to show how sport events
and tourism can co-evolve to
develop entertaining and inter-
86 esting services based on
Västervik’s advanced digital
mWatch Europe 2006
infrastructure.
During the Tornado European
Championship in Västervik the
organisers cooperated with serv-
ice suppliers and technology
suppliers to offer digital mobile
services. Services provided visi-
tors, organisers, sponsors, and
CONTACT INFORMATION:
Stefan Malmborg
Project leader
Tel +46 70 682 14 18
Sweden
stefan.malmborg@livinglabs.se
www.multihullsweden.com
others interested, the opportuni- even more opportunities when
ty of following the Tornado business and sports world’s can
European Championship race via be merged in online services.
SMS messages.
By employing a mobile
phone platform everyone
around the world were able
to enjoy results from all the
boat races, as long as they
had access to a mobile
device.
The distributed information
informed users of e.g results
after every top mark round-
ing and final results including
names of the five first boats.
Users also had the opportu-
nity to subscribe to more
detailed information, such as
the position of specific boats
after every lap, and the final
position of specific boats.
The organisers wanted to
show that by applying new
mobile digital services, the
boat racing sport has a
chance to develop and enjoy
mwatch.qxd 14/10/08 11:12 Página 87

mEntertainment - Sweden

Face recognition technology - entertainment for mobile users

Softhouse AB is a Swedish soft- • “When I’m 64” realistically
ware house and consulting com- ages a portrait up to 40
pany providing competence for years. The reply message
advanced software development, contains a morph sequence
and solutions for the next gener- disclosing an instant ageing
ation’s communication networks. process
Leading-edge face recognition • Manga Me returns a morph
technology is the basis for their sequence where the user
product line opening a world of watches oneself turn into a
opportunities for entertainment. manga character.

The face recognition technology

allows a user to send an MMS
portrait to a service platform,
and the system will pick out the
most similar portrait from a 87

database of other portraits and a

Kaleidoscope of Mobile Projects mEntertainment

morphed sequence of the two
pictures is sent back to the user.
This technology opens up for a
variety of applications like:

• Facing TV finds your

potential celebrity look a like
and morphs the two of you
• Painter produces a portrait
as was it painted by one of
the great painters
• TwinFactor allows the user
to find out which celebrity
he or she resembles the
most
• The Family Factor returns
the similarity degree (%)
between two faces - the
“Family Factor” - and a
morph sequence between
them
CONTACT INFORMATION:
Lars Halling
CEO
Softhouse Consulting
Stormgatan 14
211 20 Malmö
• Animalizer returns the Sweden
closest animal match from a Tel: + 46 40 664 39 00
database and a morph lars.halling@softhouse.se
sequence between portrait www.softhouse.se
and animal
mwatch.qxd 14/10/08 11:12 Página 88
mEntertainment - United Kingdom
The future of digital entertainment
88
mWatch Europe 2006
A revolution is taking place in
both the broadcast radio and
wireless telecommunications
industries. Wireless entertain-
ment and information is trans-
CONTACT INFORMATION:
Nigel Robson
Vortex Public Relations
Island House
Forest Road
Guernsey, GY8 0AB
UK
Tel +44 1481 233080
Nigel@vortexpr.com
www.radioscape.com
forming the way people live and
work. Digital Radio including
Digital Audio Broadcasting
(DAB), Digital Radio Mondiale
(DRM) and Digital Multimedia
Broadcasting (DMB) has much in
common with GSM and 3G wire-
less services. However, digital
radio delivers audio and data
services at a much lower cost
than other wireless standards.
People are tuning into digital
radio because of its distortion-
free CD quality sound and wide
variety of new and exciting con-
tent. They are also taking
advantage of its ability to deliver
low-cost wireless internet, news,
traffic, and weather reports.
RadioScape products support
the world’s largest digital radio
networks. Their infrastructure
suite for professional broadcast-
ers allows service providers to
build radio transmission net-
works that support both audio
and data broadcasting services
over the airwaves.
RadioScape’s Software Defined
Radio approach is setting the
world standard in digital radio, it
allows them to design and man-
ufacture highly flexible and reli-
able software-based products
that take away the complexity of
delivering sophisticated digital
wireless solutions. As a result,
customers benefit from acceler-
ated time to market, differentia-
tion, and the confidence of sup-
ply necessary to meet market
demands. What makes these
solutions even more powerful is
their ability to run over a stan-
dard Internet Protocol (IP) data
network.
mwatch.qxd 14/10/08 11:12 Página 89

mEntertainment - United Kingdom

Your phone, your life…

downloads and even location-
Vodafone Vodafone
based services. live! live! with 3G
Australia Austria
Vodafone live! is available to Austria France
users via standard mobile tech- Belgium Germany
nology such as WAP. However, it Croatia Greece
is also 3G powered in places Egypt Ireland
that support the UMTS France Italy
(Universal Mobile Germany Japan
Greece Netherlands
Telecommunications System)
Hungary Portugal
standard. This means users can
Ireland Spain
enjoy video calling, faster down-
Italy Sweden
loads of music, games and video Japan Switzerland
and even watch TV on your Malta United
phone. Netherlands Kingdom
Vodafone live! is a highly cus- New Zealand 89

tomised portal that enables Vodafona live! is tailored in each Portugal

Kaleidoscope of Mobile Projects mEntertainment

mobile phone users to do a wide country to bring users all the Slovenia
range of things with their mobile best and latest local news, Spain
phone. Essentially it’s about entertainment and services. Sweden
Switzerland
bringing users mobile to life,
United
sending richer messages with
Kingdom
pictures and video, personalising
phones with wallpapers, video
and ringtones, getting the latest
CONTACT INFORMATION:
games and music tracks, being
up to date on sports, politics,
economy and finance. All when-
ever, wherever you are. Vodafone Group Plc
Vodafone House
The Vodafone live! portal pro- The Connection
vides users with streamlined, Newbury
fast access to the mobile web, Berkshire
all straight from their phone by RG14 2FN
using a simple icon-based on- UK
screen menu and the latest Tel +44 (0) 1635 33251
multimedia phones to get a www.vodafone.com
wealth of new information,
mwatch.qxd 14/10/08 11:12 Página 90

mEntertainment - Finland

The mobile entertainment package

TeliaSonera have the user’s
introduced a monthly invoice.
series of new
services for During the
mobile users by Winter Olympics
offering digital 2006 in Turin
TV-broadcast Italy, more than
(MobiiliTV), 330 hours of live
video-on-demand TV coverage was
(VoD), video broadcast and on-demand video Nelonen
calls, radio collages were offered. The serv- channel,
streaming, and ices were delivered exclusively YLE’s news
access to on-line to Finnish TeliaSonera customers broadcasts,
music service via mobile phones. using GPRS, EDGE and 3G tech- The Voice
The mobile TV services are nologies. To guarantee video 24h Music TV, and on top of that
90 delivered to by using a multipur- feed of high quality, broadcasts news flashes and up to date pro-
pose platform that enables con- are optimised for the specific grams from MTV3. More content
mWatch Europe 2006

tent providers to package and
securely distribute all kinds of
media. Pay-per-view and sub-
scription-based services can eas-
ily be managed and charged to
range of mobile phones that are providers are expected to join
capable of receiving TV. the service, within 2006, to offer
TeliaSonera customers have vir- a wider range of services.
tually all programs of the

CONTACT INFORMATION:

Pasi Mehtonen,
Director, Consumer Mobile
Services and Entertainment,
TeliaSonera
Finland
Tel. +358 40 7171370
Press service +358 2040 60235
E-mail: pasi.mehtonen@telia-
sonera.com
www.teliasonera.com
mwatch.qxd 14/10/08 11:13 Página 91
mEntertainment - Sweden
Anoto Functionality sustains natural handwriting
The basic idea behind Anoto is
to use a digital pen like an ordi-
nary pen, while transferring data
to computers or mobile devices.
Anoto has digitalized the writing
process without sacrificing the
natural use of pen and paper.
Anoto Functionality interprets
and transmits handwritten text
and images. The technology is
rooted in a spe- be
cial digital pen written
and a paper, in a spe-
printed with cial way,
a pattern in contrast
that is invisible to the to various
eye. Advanced image other applica-
processing and a com- tions such as
plex infrastructure allow hand-held comput-
anything put on paper ers.
by the pen to be digi-
tised and distributed. The technology enables
The digital pen uses ink you to create colourful,
and is handled just like personalised messages and
a normal ballpoint pen. images and send them to com-
In addition, it also con- patible phones using Bluetooth 91
tains a digital camera, wireless technology. You can
Kaleidoscope of Mobile Projects mEntertainment
advanced image processing sys- also transfer your notes from the
tem, and a wireless communica- digital pen to any compatible PC.
tion unit for interface when The digital pen delivers a user
transmitting data. friendly and personal way of
sending emails, faxes and
The paper is like any ordinary SMS/MMS.
paper - except this paper is
printed with a special dotted CONTACT INFORMATION:
pattern, invisible to the human
eye. The displacement of the
dots, 0.1 millimeters in size,
from the relative position Örjan Johansson
enables them to be programmed Board Member
to inform the pen of its exact Anoto Group AB
location on a particular page. Scheeleväg 15C
By registering the pen’s move- 233 70 Lund
ment across the paper, and by Sweden
recording the pen pressure, the Tel: + 46 46 540 12 00
writing is interpreted and digi- orjan.johansson@anoto.com
tised. The technology is not www.anoto.com
based on characters having to
mwatch.qxd 14/10/08 11:13 Página 92

mHealth - Spain

Mobility enabled emergency medical response

Tempos21 is a leading company
in the creation and exploitation
of mobile services for varying
business needs. Tempos21 is
also a Wireless Application
Service Provider (W-ASP) that
develops services and solutions
along four main lines of busi-
ness: Mobile Multimedia
Marketing, Localisation Services,
Productivity Service and
Connectivity Services. By provid-
ing W-ASP, clients of Tempos21
avoid costly investments and
complex system integrations emergency area of the hospital One part of the data sent from
92 when benefiting from mobility clinic in Barcelona with the the ambulance is introduced
services. mobile medical teams in ambu- manually by the ambulance’s
mWatch Europe 2006

lances. The service provides medic, whilst the rest of the

An example of one of their solu-
tions is a mobile application
integrating the accident and
CONTACT INFORMATION:
Tempos 21
Joan Borràs
Business Development
Manager
Avda Canal Olimpico, s/n
Edificio PMT-B
08860 Castelldelfels
Spain
Tel +34 93 635 2921
joan.borras@tempos21.es
www.tempos21.es
valuable preparatory information
to medical staff at the clinic
before the patient arrives.
Medical personnel responding to
emergencies in ambulances are
equipped with a TSM-500 termi-
nal (mobile PDA). Patient data
can thus be sent already from
the ambulance via GPRS to a
web system that forwards the
information via email to
Blackberry terminals in the
emergency department. By
ensuring a high level of informa-
tion is shared by the time the
patient arrives in the hospital,
medical treatment will be
brought to effect as quickly as
possible.
data is directly transmitted from
the defibrillator of the ambu-
lance via GPRS. The medics at
the Accident and Emergency
ward in turn are equipped with
Blackberry terminals, which are
mobile phones with built-in e-
mail server and a permanent
connection to the email servers.
This ensures that medics can
receive data real-time on the
incoming patient at any moment
in time, enabling early prepara-
tions for adequate treatment.
mwatch.qxd 14/10/08 11:13 Página 93
mHealth - Greece
Remote control for home based infusion therapies
MicrelCare service, powered by
the Rythmic Connect pumps, fit-
ted with cellular network capa-
bilities, represents a unique and
major step forward in the prac-
tice and management of ambu-
latory that could revolutionise
the home care infusion manage-
ment sector.
MicrelCare is a wireless real time
service using a GPRS mobile
phone integrated into an infusion
device. It enables the ambulato-
ry Rythmic pump to communi-
cate with a web server providing
the following services:
• Physicians, nurses and
homecare service providers
can access the status of
their patients’ infusion
through the web at anytime.
• Nurses may receive SMS
messages based upon
selected warnings or pre-
warnings, thus anticipating
potential episodes according ambulatory infusion pumps and
to the event log / status of syringe drivers. They are very
the infusion. interested in sharing their con-
nectivity technology with compa-
• Infusion parameters can nies operating in the homecare
be remotely adjusted and field.
controlled thus saving on the
costs of nursing time.
IP-Connect is a GSM/GPRS gate-
way that operates as a Personal
Area Network concentrator, with
an RS232 input and a wireless
networking technology that is
similar to Bluetooth but operates
with extremely low power con- 93
sumption. It opens up new
Kaleidoscope of Mobile Projects mHealth
opportunities for extending local
connectivity to sensors, monitors
or respiratory machines sur-
rounding the patient at home or
on the move, in a ubiquitous
health realisation.
CONTACT INFORMATION:
Micrel Medical Devices is a med-
ical technology company that
offers a comprehensive range of
Micrel Medical Devices
Jean-Claude Rondelet
International Marketing
Manager
4 Ithakis Str Pallini GR 15351
Athens
Greece
Tel +33 685719814
jcrondelet@micrelmed.com
www.micrelmed.com
mwatch.qxd 14/10/08 11:13 Página 94

mHealth - Italy

Wireless health monitoring and feedback system

asked to complete a ten-item

Health-Related Quality of Life
assessment is widely used in
clinical research, but rarely in
clinical practice. Barriers includ-
94 ing practical difficulties adminis-
tering printed questionnaires
mWatch Europe 2006
reduce these barriers and
encourage better doctor-patient
interaction regarding patient
symptoms and quality-of-life
monitoring. The aim of WHOMS
(Wireless Health Outcomes
questionnaire. The questionnaire
was delivered by display on a
mobile phone, and was
answered by the patients using
the mobile phone keypad.
Physicians access the system
through the internet and assign

have limited their use. Monitoring System) is to develop
Telehealth technology could a new system for transmitting
patients’ self-reported outcomes
CONTACT INFORMATION: using mobile phones or the
internet, and to test whether
patients can and will use the
system via a mobile phone.
Dr Emilia Bielli
Via Ripamonti 89, Wireless Health Outcomes
20139 Milan Monitoring System provides a
Italy distribution and retrieval system
Tel +39 0253 7561 for structured questionnaires to
e.bielli@reply.it be sent to patients by their
http://www.qlmed.org/whoms/ medical management team.
Unit of Psychology Patients’ answers are directly
Istituto Nazionale Tumori sent to an authorised website
Via Venezian 1 immediately accessible by the
20133 Milan, medical team, and are displayed
Italy in a graphic format that high-
lights the patient’s state of
health. Cancer inpatients were
a questionnaire to one or more
patients by specifying the exam-
ination elapse as well as the
delivery recurrence. The web
server, through the use of a
scheduler and interfacing the
MMSC (Multimedia Messaging
Service Centre) and SMSC
(Short Messaging Service
Centre) modules, forwards a
message to patients, inviting
them to compile the question-
naire. Once compiled, the
patient forwards the answers to
the server which stores the data
using another module. A physi-
cian can then monitor the
patient’s health by connecting to
the internet and viewing a
graphic representation of the
patient’s answers.

1 Source: http://www.biomedcentral.com/1472-6947/4/7
mwatch.qxd 14/10/08 11:13 Página 95
mHealth - Italy
Remote monitoring and assistance of elderly and disabled people in their homes
The ADITECH project (Integrated
Technological Home Assistance)
is designed to promote, develop
and distribute innovative tech-
nologies and services for the
rehabilitation and social integra-
tion of the elderly and disabled.
The aim of the project is to use
technology to improve the lives
of elderly and disabled people by
making them more independent.
‘Expert System’ will analyse how
elderly and disabled people
interact in different situations
and monitor their responses in
order to make advanced deci-
sions on the physical state of the
monitored subjects.
Wireless technology integrated
into a wristwatch, worn by moni-
tored individuals, enables com-
munication to a remote service
centre via mobile or fixed
telecommunication network. The
wireless device will constantly
report a number of observations,
such as:
• Safety/security monitoring
• Health state monitoring
• Quality of life monitoring
Alarms and personal help
requests are transmitted to the
remote service centre in case of
an emergency. The project is
highly inter-disciplinary and will
exploit advanced solutions based
on sensors that monitor e.g.
movement and temperature.
Nanotechnologies and wireless
technologies are squeezed into a
wristwatch, allowing it to record
and analyze daily activities
inside or outside the home. The
device thus recognises situations
that may lead to personal risk,
e.g. immobility due to falling,
fainting or simply loss of orien-
tation.
95
Kaleidoscope of Mobile Projects mHealth
CONTACT INFORMATION:
Dr. Antonio Sciarappa
Manager, Services and
Applications Lab
Istituto Superiore Mario Boella
Via P.C. Boggio 61
10138 Torino
Italy
Tel +39 011 227 61 12
sciarappa@ismb.it
www.ismb.it
[www.ismb.it/index.php?id=10
1&web_id=101]
mwatch.qxd 14/10/08 11:13 Página 96

mHealth - Denmark

Mobile IT solutions in home-care for the elderly

The Municipality of
Copenhagen in 2002 ini-
tiated a plan of digitalis-
ing the entire organisa-
tion of home
care-taking by providing
3000 handheld PDA’s,
one for each home
care-taker. The plan has
recently been realized,
and will now be imple-
mented in retirement
homes. Moreover 400
Bluetooth hotspots will be imple-
mented in order to increase the
96 mobility of information.
mWatch Europe 2006

The PDA solution has significant-

ly leveraged the efficiency of the
work, and enabled education
and training of employees. PDA’s

CONTACT INFORMATION:

Rita Lützhøft
Project Manager support daily routines, such as The PDA also enables centralisa-
The Health and Medical visitation schedules and changes tion of statistical information of
Administration by making information available e.g. visitation durations, length of
Informatikstaben on request through on-line col- individual tasks etc. All information
Sjællandsgade 40 laboration. PDA’s also provide is updated in a centralised it-sys-
2200 København N access to vital information con- tem that smoothes the progress of
Denmark cerning citizen’s health journals, management by making informa-
Tel: + 45 35 30 31 69 previous visitations, phone num- tion available on how different
Mob: + 45 26 73 31 69 bers of relatives etc. and provide tasks and routines perform, spot-
W181@suf.kk.dk a better service experience allto- ting areas of improvement and
gether. those that run satisfactory.
mwatch.qxd 14/10/08 11:13 Página 97
mHealth - Sweden
CardioSenseSystem the wireless electrocardiograph
An electrocardiogram (ECG) is a
graphic produced by an electro-
cardiograph, which records the
activity of the heart, and has a
prime function in screening and
diagnosis of cardiovascular dis-
eases. The measurement
requires that 12 self-adhesive
electrodes are connected to
various positions on the body.
The regular ECG test is painless
but expensive.
The basic idea is to measure
ECG entirely wirelessly with
low-cost disposable units, in the
same way as today’s wired dis-
posable electrodes. The fore-
most upside of the
CardioSenseSystem is that it
eliminates the challenges of
wires and electrodes coming
loose.
The CardioSenseSystem from
Novosense is a user
friendly and
cost
efficient alternative to standard
devices. The system is designed
to replace stationary ECG
equipment as well as portable
ECG systems used in hospital
intensive care units. The system
is designed for low-cost, high-
quality ECG monitoring.
The CardioPatchSensor, no larg-
er than 4 cm in diameter, is
applied to the body with an
adhesive and looks much like a
traditional ECG electrode. In
contrast, the CardioPatch is a
fully integrated unit containing 97
electrodes, ECG amplifier, a
Kaleidoscope of Mobile Projects mHealth
radio transmitter, and identifica-
tion codes. CardioPatch trans-
mits the ECG signal 24 hours to
the CardioBase receiver.
The CardioBase has a high pro- CONTACT INFORMATION:
cessing capability. Advanced
signal processing is used to
ensure secure and accurate
transmission of the ECG sig- Tommy Skoog
nals. Different frequency MD
bands can be used Novosense AB
according to the Ideon Science Park
regulations in differ- ß – building
ent markets. Scheelev. 17
233 70 Lund,
Sweden
Tel: + 46 733 53 88 80
tommy.skoog@novosense.se
www.novosense.se
mwatch.qxd 14/10/08 11:13 Página 98

mHealth - Sweden

The Swedish Pharmacy’s Nationwide Customer Services via web conference

new ways of offer-
ing good service to
customers in
sparsely populated
areas. The purpose
of the project is to
test and evaluate
consumer transac-
tions based on
interactive web
conferencing tech-
nology including
video technology
for 3G mobile
users.
98

Eventually,
mWatch Europe 2006

Apoteket wants to the understanding of how to

The Swedish Pharmacy’s
Nationwide Customer Services
(Apoteket AB) are examining
learn whether it’s operate devices sold by
possible to improve Apoteket.
consumer experi-
ence by making
use of new technol-
ogy and thereby improving their
service level standard compared
to regular telephone services. In
addition to possible service

CONTACT INFORMATION: improvements Apoteket is keen

Sofia Widmark-Nordh
Busniess Manager
Tel +46 48041 63 65
Sweden
sofia.widmark-nord@apoteket.se
www.apoteket.se
to find and develop new services
that could emerge from experi-
menting with this kind of tech-
nology.
Advantages of the video confer-
encing technology are that prod-
ucts can be showed live, which
may lead to shortened decision
making processes and improve
mwatch.qxd 14/10/08 11:13 Página 99

mLearning - Sweden

Increasing the awareness of digital services the city of Västervik

In the summer 2006 Västervik
Online was launched in coopera-
tion with the media portal
openGate. Free wireless broad-
band was offered to everyone to
promote the use of digital serv-
ices and increase the integration
of private, public, and institu-
tional sectors.
A digital services platform was
launched with the help of local
suppliers. Services were acces-
sible via computers and mobile
phones. Large wide screens was
set up across the city of
Västervik displaying information
about special events, promo-
tional offers, tourism services,
live broadcasting, news servic-
es, blogging, weather informa-
tion etc. From June 15th to
August 15th particular focus
was given to local initiatives
and events that took place in
Västervik. 99

Kaleidoscope of Mobile Projects mLearning

The short run operational goal of
Service Västervik is to get as
many companies as possible
involved in using digital services
to help facilitate a better under-
standing of solutions and to
realise the huge potential of dig-
ital technology.

The strategic long term goal is

for the platform to become a
permanent solution where digi-
tal services can be developed
and deployed by local compa-
nies, organisations, and other
stakeholders. This iniciative is
part of the overall objective to
create a networked municipality
that benefits from highly inte-
grated services across different
sectors.
CONTACT INFORMATION:
Stefan Bedin
Project co-ordinator
Tel +46 70 947 29 00
Sweden
stefan.bedin@livinglabs.se
www.opengate.se
mwatch.qxd 14/10/08 11:13 Página 100

mLearning - Denmark

Cross-disciplinary user driven mobile content, services, and applications

MIL is a public-private partner-
ship for developing mobile con-
tent for 3G telephones. MIL is an
abbreviation of the Danish words
100 Mobil Indholds Lab that is trans-
lates into Mobile Content Lab.
mWatch Europe 2006
Danish Broadcasting Corporation
(DR), Film and Media Studies at
the University of Copenhagen,
the Danish School of Design,
and Innovation Lab. The purpose
of MIL is to create user-driven
demands and the convergence
of media, content and technolo-
gy. The cross-disciplinary nature
of the partners provides an
excellent framework for out-of-
the-box thinking and compe-

content, services, and applica- tence sharing that could lead to

MIL is a unique collaboration
among the IT-University in
Copenhagen, TDC Mobile (the
largest telco in Denmark), the
CONTACT INFORMATION:
Kasper Kofod
Project Manager
IT-University of Copenhagen
Rued Langgaards Vej 7
2300 København S
Denmark
Tel: + 45 72 18 50 28
Mob: + 45 21 63 47 17
kofod@itu.dk
www.milab.dk
tions for advanced 3G phones. unique and value added con-
The collaboration and innovation cepts and services for the mobile
processes are intended as a industry.
research dynamo in terms of
generating and testing new
ideas and concepts for advanced
3G technology. The target group
is primarily young advanced
users of mobile technology
between the ages of 15 and 24.
The project was initiated in 2005
and will last two years. The proj-
ect is unique due to its focus on
user-centric design and alterna-
tive usage of mobile contents.
One of the key elements of the
project is recognising and meet-
ing the challenges posed by
increasingly complex user
mwatch.qxd 14/10/08 11:13 Página 101
mLogistics - Switzerland
Solutions for mobile business
3united is an independent wire-
less application data centre with a
dedicated focus on mobile appli-
cations for media houses, mobile
operators, and systems houses.
Services and solutions range from
simple SMS dispatches to m-
Commerce transactions to three-
digit Euro charges and 2 Mbit
UMTS video streams in crystal
clear quality. Scalable COIN clus-
ter architecture and parallel bind-
ing framework permit the pro-
cessing of thousands of business
processes per second such as
mass voting for Reality TV, cast-
ing shows and interactive radio.
3united offers services and solu-
tions in four core areas;
• Premium Services – SMS,
MMS and WAP for mobile mar-
keting campaigns, SMS tools,
chat and dating, mobile pay-
ment, mobile marketing, interac-
tive media, gambling and bet-
ting, logo’s and sound, RFID and
NFT services such as smart Engine that offers integrated
posters that communicate modules as “building blocks” for
directly to consumers’ cell personalised support, activation
phones, contactless kiosk sys- and motivation of mobile cus-
tems, and Point-of-Sale devices. tomers.
• Content Services –
Optimisation of clients’ content
marketing activities, e.g. content
production, content aggregation
and licensing, hosting services
etc.
• Tickets & Coupons – Mobile
tickets for events, sales promo-
tions, cinema, travel, fairs, and 101
mobile coupons, e.g. vouchers
Kaleidoscope of Mobile Projects mLogistics
for special offers or product
samples that goes directly to
mobile phones of target groups
ready for customers at the point
of sale.
• Carrier solutions – for
mobile phone operators e.g.
applications services, distributing
CONTACT INFORMATION:
platforms, tools for format opti-
misation and Recommender
Three united mobile
solutions ag
Hasnerstrasse 123
A-1160 Wien
Switzerland
Tel +43 1 595 58 05-0
www.3united.com
office@3united.com
mwatch.qxd 14/10/08 11:13 Página 102

mLogistics - Switzerland

Advanced Java solutions across the mobile value chain

Esmertec AG is a company that
produces software development
tools and middleware for the
mobile industry. It is an inde-
pendent provider of embedded
Java solutions for mass market
devices, such as mobile hand-
sets and PDA’s, that produces
large parts of the world’s Java
Virtual Machines (JVM) for
mobile phones. • Jbed CDC: The leading Some examples are:
Java runtime embedded
Products for mobile multimedia platform for embedded • Jbed IMP is a modular Java
solutions and home multimedia are: devices execution platform for infor-
mation modules (IM)
102 • Jbed Advanced: High-per- • u@™WAP: Native browser • OSVM is a secure servicea-
formance, unified, modular based on Open Mobile ble object-oriented platform
mWatch Europe 2006

embedded Java platform Alliance (OMA) specifications based on Smalltalk.

• Jbed CLDC: The leading
Java runtime embedded
platform for mobile phones
CONTACT INFORMATION:
Alain Blancquart
Founder & CEO
Esmertec AG
Lagerstrasse 14
8600 Dübendorf
Switzerland
Phone +41 44 823 89 00
Fax +41 44 823 89 99
lstricker@esmertec.com
www.esmertec.com
WAP 1.x and WAP 2.0
Software solutions for consumer
electronics are in the Machine-
to-Machine (M2M) communica-
tion segment. These services
constitute a breakthrough in
machine communication that
modernises the communication
process (of e.g. point-of-sales
systems, fleet management,
billboards, vending machines)
by using the mobile phone net-
work.
Esmertec was founded in 1999,
as a technology transfer offshoot
from ETH Zürich with nine years
of research run-up. Headquarters
are located in Dübendorf-Zürich,
Switzerland, seven subsidiaries
are located in China, Denmark,
France, Japan, South Korea, and
the United Kingdom. Two more
representative offices, supporting
multinational presence and oper-
ations, can be found in Taiwan
and China.
mwatch.qxd 14/10/08 11:13 Página 103
mLogistics - Finland
Satellite navigation system at your fingertips
Navicore Personal is a satellite
navigation system that comes on
a preinstalled memory-card that
can be inserted into any memo-
ry-card enabled device, such as
phones, PDA’s, computers etc.
The system comes with a power-
ful Bluetooth GPS receiver chip
that applies the latest GPS tech-
nology to ensure accurate posi-
tioning throughout Europe no
matter what the weather condi-
tions are.
Users of Navicore Personal have
the possibility of subscribing to
traffic information and safety
camera services in order to get
real-time updated information on
The service is free of charge
once the pre-installed card has
been purchased, and no other
devices than a phone is needed
to operate the systems. The
Bluetooth enabled receiver can
easily be stored in a safe place
while driving or strolling the
streets of Paris.
103
Kaleidoscope of Mobile Projects mLogistics
traffic jams, accidents, and other
events that might come in handy
when planning the journey
ahead. Automatic re-routing will
take place in case of unforeseen
events that prevent the continu-
ation of the current itinerary. CONTACT INFORMATION:
Positions and map displays can
be sent via MMS to friends,
clients, and other contacts to Juha Murtopuro
facilitate a meeting in unfamiliar Navicore Ltd
settings. Points of interest, such Tekniikantie 14
as historic sites, restaurants, gas 02150 Espoo
stations, parking possibilities, Finland
and other information can like- Tel +358 9 2517 4555
wise be displayed on screen with juha.murtopuro@navi-
contact information for further coretech.com
communication. http://www.navicoretech.com
mwatch.qxd 14/10/08 11:13 Página 104

mLogistics - United Kingdom

Streetcar the highly innovative car pooling service in London

SMS, containing the location,
colour and registration of the
car. The data takes about 60
seconds to reach the car via
the wireless data network.
The cars can be rented for as
little as 30 min usage.

The cars are equipped with

special mobile technologies to
locate them in the city,
receive bookings, and manage
the journey. When the driver
wants to pick up the car, the
RFID card needs to be held
104 over a special reader under
the windscreen. The car
mWatch Europe 2006

unlocks, and the keys can be

CONTACT INFORMATION:
Jonathan Hampson
Marketing Manager
Streetcar
Park House, 8 Lombard Road,
Wimbledon,
SW19 3TZ
United Kingdom
Phone: +44 845 644 8475
jonathan.hampson@street-
car.co.uk
www.streetcar.co.uk
taken from the glove compart-
ment. To stop criminals from
stealing the car, a personal
Streetcar uses state-of-the-art PIN has to be entered on the
technology to deliver a new dashboard before the journey
service experience. Cars are can begin.
available at over 100 locations in
London at specially marked
parking bays in the local neigh-
bourhoods.
The driver needs to sign up once
with Streetcar to receive a
monthly bill depending on the
usage, and the driver is then
issued with a special smart card.
Bookings can be done over the
phone, or the web.
Confirmations are sent straight
to the user’s mobile phone via
mwatch.qxd 14/10/08 11:13
mLogistics - United Kingdom
iBus informing you every step of the way
The unpredictable traffic of
London makes it hard to predict
accurate schedules for buses
and operate them efficiently.
iBus is a system in the process
of being rolled out across
London at the cost of £117 mil-
lion. With an 8000 strong fleet
of buses, serving 6.3 million
daily passengers, the current
radio equipment cannot cope
anymore. A new system will
inform travellers via SMS about
the precise arrival time of the
bus on their route, improve the
count down displays at bus
stops, and the information peo-
ple receive in buses about the
next stop. This is of particular
Página 105
interest to passengers with dis-
abilities, infrequent travellers
and passengers facing language
barriers.
The technology is based on
GPS, but it received consider-
able tweaking to work reliably
in the city landscape where
satellite signals can easily be
shadowed. A mathematical
process is using the GPS data
together with other input to
determine the correct location.
The iBus system is also using
GPRS and WiFi connectivity to
send data.
The system will also dramatical-
ly improve service quality:
every Londoner knows about
the annoying waits, only to then
find out that three buses of the
same line arrive at the same
time.
Enabling passengers to make
better-informed decisions is
what iBus is all about.
105
Kaleidoscope of Mobile Projects mLogistics
CONTACT INFORMATION:
Transport For London
Central Customer Services
23rd Floor Empress State
Building
Empress Approach
London
SW6 1TR
United Kingdom
Phone: +44 020 7222 5600
www.tfl.gov.uk/buses/ini-
ibus.asp
mwatch.qxd 14/10/08 11:13 Página 106
mLogistics - Denmark
State of the art RFID test centre
106
mWatch Europe 2006
CONTACT INFORMATION:
Secretary: Betina Biele
Tel. +45 7220 3150
—————————————-
Finn Olesen Zoega
Chef Consultant
Technological Institute
Gregersensvej 5
DK-2630 Taastrup
Tel: +45 72 20 31 70
finn.zoega@teknologisk.dk
www.teknologisk.dk/trans-
port/16118
RFID (Radio Frequency
Identification) is becoming
increasingly important to the
transport and logistics industry.
Deep knowledge of RFID tech-
nology is a crucial requirement
for international trade, and stan-
dards must be met to provide
cost efficient SCM (supply chain
management).
The Danish Technological
Institute (DTI) is on the fore-
front of applied knowledge on
RFID technology. An advanced
international research-based test
centre with the capacity to test
and develop the reliability and
efficiency of RFID solutions in
every aspect of the supply chain
has been built. The test centre is
one of only five accredited test
centres in the world.
Core competences are estab-
lished on the basis of rigorous
physical testing by exposing the
technology to temperature varia-
tion, vibration, various transport
routines, product contamination,
etc. in order to learn about tech-
nological shortcomings, perform-
ance conditions, radio interfer-
ence issues, readability distance
and speed, and many other
aspects that must be known to
ensure full compliance with
international standards.
Basic RFID educational pro-
grams, physical tests, pilot and
feasibility studies, cost/benefit
analysis, and assistance in
implementation of RFID technol-
ogy in the supply chain are
among their services.
mwatch.qxd 14/10/08 11:13 Página 107
mMarketing - Spain
Localised interactive multimedia on Bluetooth enabled mobile devices
BluetoothBCN is a project utilis-
ing Bluetooth access points to
allow local interactive multime-
dia services to be delivered to
Bluetooth enabled mobile
phones and PDA’s for free.
Location-specific cultural, public
service and tourist information is
provided as proximity “interac-
tive TV” to the citizens and visi-
tors of key public buildings in
Barcelona.
Based on FuturLink’s Wilico
access points technology, public
agencies and private companies
can interact with Bluetooth
enabled devices of citizens,
clients and visitors in a non-
intrusive way. Services are tai-
lored to each specific context
and delivered without passing
through service
providers networks,
making the service
free for users within
a radius of 100-
300m.
The Wilico access
points are built on
the CADACA
(Context Aware
Dynamic Application
Channel Adaptation)
technology devel-
oped by FuturLink,
which enables the
dynamic adaptation of applica-
tions running on the mobile ter-
minal according to the location
of the end-user. Operating inter-
actively, control is put in the
hands of the end-user, who is
able to interact intuitively with
the multimedia services offered
at high-speed via a wireless
Bluetooth connection – already
compatible with more than 120
mobile phone models used
already by more than 50m users
in Europe. Wilico access points
are managed via a powerful
web-based Back Office that
enable remote content updates
of access points using internet
and GPRS.
Wilico access points, the first of
which was implemented as
BluetoothBCN, offer the opportu-
nity to deliver different types of
interactive content including:
• Information: Context aware
multimedia information using
text, images, audio and video to
guide users through their
Bluetooth mobile phones.
• Entertainment: Advergaming
and Infotainment to provide
information through gaming
applications.
107
Kaleidoscope of Mobile Projects mMarketing
CONTACT INFORMATION:
David Masó
CEO
FuturLink
District 22@BCN
Pujades 74
08005 Barcelona
Spain
Tel +34 93 300 8866
david.maso@futurlink.com
www.futurlink.com
mwatch.qxd 14/10/08 11:13 Página 108

mMarketing - France

Trace the taste of your coffee to the exact place of origin

Malongo, the Côte d’Azur coffee
company is enabling customers
to track the exact origin of their
coffee. Collaboration among
ASK, a French manufacturer of
contactless microprocessor
smart cards, contactless paper
tickets and RFID smart paper
labels, Google Earth, MBDS at
the University of Nice-Sophia-
Antipolis and at the State
CONTACT INFORMATION:
108
Malongo
mWatch Europe 2006
University of Haïtï, resulted in a
mobile service that informs
about the coffee with traceable
fact.
Radio Frequency Identification
(RFID) and Near Field
Communications (NFC) technolo-
gies are used in a unique blend
of coffee and telecommunica-
tions. Each imported coffee con-
tainer is equipped with an RFID
tag that holds information on its
origin. By simply touching the
RFID tag with the mobile phone
customers are immediately pre-
sented with entire history of the and photo of the producers, date

Jean-Pierre Blanc coffee at hand, e.g. name and of harvest, and its grinding and
General Manager location of the plantation, name roasting processes.
Zone Industrielle - 9th street
06513 Carros cedex
France
Tel +33 4 93 29 08 98
info@malongo.com
www.malongo.com

ASK
George Kayanakis
President
15, Traverse des Brucs BP 337
06560 Valbonne
2405 route des Dolines
06560 Sophia-Antipolis
France
Tel : +33 4 97 21 40 00
info@ask.fr
www.ask.fr
mwatch.qxd 14/10/08 11:13 Página 109
mMarketing - Norway
Advanced mobile systems for value added services
Vianett Advanced Mobile
System (AMS) is a state of the
art mobile service platform,
which enables operators and
media partners to market
value-added mobile services to
the end-user market. AMS is
designed with the next genera-
tion of messages, such as MMS,
in mind. AMS is a flexible mod-
ule based system, that makes it
easy to implement new technol-
ogy, services, and content.
ViaNett AMS is developed by
ViaNett AS. The system is the
result of three years of experi-
ence from the highly competi-
tive and advanced Norwegian
mobile-market and successful
launch of services in seven dif-
ferent countries outside
Scandinavia. AMS is a one-stop- 109
shop solution, providing both
Kaleidoscope of Mobile Projects mMarketing
content (e.g. logos, ring tones,
picture messages etc.), applica-
tions (e.g. chat, voting, compe-
tition, flirt etc.), and billing
towards telecom operators.
CONTACT INFORMATION:
ViaNett AS
Lars E. Helland
Managing Director
The module based system Varnaveien 7
allows ViaNett AS’ partners to Box 528 Høyden
run a cost efficient, high-vol- 1522 Moss
ume business in different mar- Norway
ket segments and markets at Tel +47 69206961
the same time on a platform Mob +4790580288
that is designed for fast deploy- lars.helland@vianett.no
ment of new services and new www.vianett.com
technology.
mwatch.qxd 14/10/08 11:13
mPayments - United Kingdom
Turn your mobile into a wireless wallet
ViVOwallet turns mobile devices
into secure consumer payment
and promotion devices. Wireless
Operators generate additional
revenue per user by selling new,
valuable contactless payment
applications. Operators deliver
the ViVOwallet payments and
promotions software package to
enable execution of day-to-day
payment and retailer promotion
activities on mobile devices.
ViVOwallet gives customers
secure access to their credit,
debit, promotions, and
110 gift/stored value cards in real
time.
mWatch Europe 2006
Customers simply wave their
mobile phone at a cash register
enabled with the ViVOpay reader
and the preselected card is
transferred via NFC (Near Field
Communication Technology) or
other contactless technology to
the merchant for a contactless
payment transaction.
CONTACT INFORMATION:
54, Beechwood Av. Ruislip,
Middx, HA4 6EJ
United Kingdom
Phone: +44 1895 47 99 17
www.vivotech.com
1 Source: http://www.vivotech.com/products/vivo_wallet/index.asp
Página 110
Contactless payments allow the
ViVOwallet to operate every-
where, even in locations without
mobile phone coverage, such as
inside shopping malls and in
rural areas. ViVOwallet enables
customers to carry multiple
cards effortlessly and gives them
more savings opportunities by
allowing them to participate in
as many merchant loyalty pro-
grams as they want. The
ViVOwallet thus:
• Ensures that card informa-
tion remains securely stored
in a password-protected dig-
ital file in the consumer’s
preferred mobile device,
ready for carrying out trans-
actions anywhere.
• Can be used to buy prod-
ucts from any of the 30 mil-
lion physical merchants in
the world that use existing
card processing systems (no
mobile phone call is
required).
• Can operate everywhere,
even in locations without
mobile phone service
coverage, due to
contact less payment
technology (Infrared,
NFC, RFID).
• Carries as many
cards as the con-
sumer wants, making
it easy for consumers
to participate in mer-
chant loyalty pro-
grams.1
VIVOtech is repre-
sented in the United
States, Japan,
Singapore and the
United Kingdom.
mwatch.qxd 14/10/08 11:13 Página 111
mPayments - United Kingdom
Improving ease and speed of transaction with contact less payment card
ViVOcard and ViVOfob use con-
tactless technology to improve
usage of cards by simplifying
the transaction process and giv-
ing cards a “top of the wallet”
effect, making them the easiest
and most practical choice of
card. Banks and retailers will be
able to differentiate their pay-
ment products by issuing con-
tactless cards and fobs that can
be used for most quick day-to-
day purchases. The “wallet
share” war is won by offering
customers a fun and easy way
to pay.
ViVOcard and ViVOfob allow cred-
it, debit, prepaid and loyalty card
products to be customised using
innovative form factors such as
cards, key fobs, mobile phone
covers or any other 3D images.
ViVOtech also provides the java-
based ViVOwallet software that
increases the flexibility and func-
tionality of these contactless
devices, expanded prepaid rev-
enue; higher transaction amount
per visit, fraud protection, faster
and easier processing.
The ViVOfob and ViVOcard are
compatible with most gift and
loyalty card programs and point- 111
of-sale systems already in place.
Kaleidoscope of Mobile Projects mPayments
It is easy and simple to install,
providing a quick time-to-market
solution that may replace even
low value cash transactions with
prepaid card transactions.
VIVOtech is represented in the
United States, Japan, Singapore
and the United Kingdom.
CONTACT INFORMATION:
54, Beechwood Av. Ruislip,
Middx, HA4 6EJ
United Kingdom
Phone: +44 1895 47 99 17
www.vivotech.com
mwatch.qxd 14/10/08 11:13 Página 112

mPayments - Netherlands

Stress free parking with your mobile phone

Park-line is the biggest and
most successful service-
provider of digital parking serv-
ices in the Netherlands. All
services and products are
based on RFID transponder
technology, and aim to make
parking easy and efficient for
the end user.
Mobile Parking offers three basic
products:
• Digital Permits - the
replacement of paper per-
mits by digital permits.
Park-line provides the
Digital Permits service in a
growing number of munici-
palities. Park-line process-
es data and manages the
financial services.
• Garage parking - access
to cashless payment of
garage parking by means of
a Park-line card.
It is possible the use one single
Park-line card for the combina-
tion of all described services.
Park-line is present in the
Netherlands, Belgium, and Italy.

• Park-line Parking - cash-

less payment for on-street
112 parking via mobile phones.
It is an easy and safe way
mWatch Europe 2006

for cashless payment of

parking fees. Park-line
allows both pre- and post-
paid subscriptions regardless
of telephone operators.

CONTACT INFORMATION:

Tamás Fogl
Dr. Kuyperstraat 14
2514 BB
Hague
Netherlands
Telephone +31 (0)70-3614091
t.fogl@park-line.com
h.roebersen@park-line.nl
www.park-line.com
mwatch.qxd 14/10/08 11:13 Página 113
mPayments - United Kingdom
From paper to RFID enabled travel tickets
London has a gar-
gantuan public
transport system
to manage, and
London’s 12 mil-
lion residents are
stretching the
public transporta-
tion system to its
limits.
Transport for London (TfL) has
heavily promoted the Oyster
card to move customers from
paper tickets to contactless
smartcard that allows travellers
to easily and quickly pass barri-
ers at train stations and start
their journey. The system is con-
tinuously developed to improve
efficiency in operation and ease
of use for customers. More than
6,3 million journeys are made
on London’s busses, 3 million on
the Tube, and 15,000 on
Dockland’s Light Railway (DLR)
every weekday. 60% of all tube,
bus, and DLR
journeys are com-
pleted using the
Oyster card.
The Oyster card is
a kind of electron-
ic ticketing designed for use on received from Oyster cards by
Tfl and National Rail services barriers and validators. Tickets
within the Greater London area purchased online or over the
in the UK. Travellers wave the telephone are automatically
Oyster card, with a proximity “loaded” at preselected barriers
range of about 10 cm, over a and validators.
characteristic yellow round
reader in order to “touch in”
and “touch out” at the begin- 113
ning and end of a journey.
Kaleidoscope of Mobile Projects mPayments
Readers are positioned on auto-
mated barriers at London
Underground stations, tram
stops, even buses are equipped
with readers that are located on
the driver’s ticket machine. On
bended busses readers are set
up close to entrance doors as
well. CONTACT INFORMATION:
Oyster cards have the capacity
to store up to three kinds of
Travelcards or Bus Pas season Central Customer Services
tickets, and cash to pay as you 23rd Floor Empress State
go. The system is asynchronous Building
with the most up-to-date bal- Empress Approach
ance and ticket data held elec- London
tronically on the card rather SW6 1TR
than in the central databases. United Kingdom
The main database is updated www.tfl.gov.uk
periodically with information
mwatch.qxd 14/10/08 11:13 Página 114
mPayments - France
Secure transactions from your pocket
114
meWallet represents the next
mWatch Europe 2006
generation of Smart Cards for
digital transaction. The iDisc is
the key component of the
meWallet (Mobile Electronic
CONTACT INFORMATION:
Sentegra S.A.S.
300 Route des Crêtes
Sophia-Antipolis
06560 Valbonne FRANCE
Phone +33 493 00 61 61
www.sentegra.com
info@sentegra.com
Contact person: Jean Bodart
- VP Business Development
Tel: +33 (0) 6 89 86 27 34
e-mail: jbodart@sentegra.com
ment systems. An eCRM module
developed by Sentegra supports
customer data analysis collected
through digital interaction. This
enables direct marketing oppor-
tunities in the form of informa-
tional or promotional messages
like electronic vouchers and
direct advertising.
Wallet) system, designed to han-
dle secure digital transaction
offering direct interactivity with
the user. The iDisc is an intelli-
gent, low-cost handheld authen-
tication device. It can store tick-
ets, credit cards, membership
cards, loyalty cards, driver’s
licences, etc.
The secure mobile identification
and authentication capabilities of
the I-Disc can be used for down-
loading ‘digital’ cash, for secure
payments, for digital tickets,
coupons and any kind of digital
content through Internet.
The iDisc technology is easily
integrated into third-party soft-
ware such as ticketing solutions,
access control, and micropay-
mwatch.qxd 14/10/08 11:13 Página 115

mPayments - Norway

Automatic wireless fee collection

AutoPASS is an electronic toll
collection system used in
Norway Electronic Fee Collection
(EFC). AutoPass have 45 toll
road projects, 23 of which are
equipped with EFC. Users of
AutoPASS automatically get a
fee reduction when passing
through toll barriers, compared
to customers that pay via credit
card or by cash.

AutoPASS on-Board unit is an

electronic device inside the vehi-
cle, fixed to the windscreen, that ments system in the EU. At
uses electronic radio transmit- present, Scandinavian countries 115

ters and receivers operating at are currently developing and

Kaleidoscope of Mobile Projects mPayments

5,8 GHz, supplied by the
Norwegian company Q-Free. The
AutoPASS Service includes a
transport and a payment serv-
ice. AutoPASS systems are found
next to bridges, tunnels, motor-
ways, road networks, and ferry
transport. Payment services con-
sists of a dedicated payment
system based on information
from users’ AutoPASS devices.
Wireless technology at
toll bar-
launching a collective system for
use in Norway, Sweden, and
Denmark.
CONTACT INFORMATION:
riers send information to central
accounts that are managed
by the responsible pay- Norwegian Public Roads
ment company that is Administration
responsible for charg- P.B 8142 Dep
ing the customers. 0033 OSLO
Norway
AutoPASS’s long- Phone: +47 22 07 35 00
term strategic autopass@vegvesen.no
goal is to establish a www.autopass.no/index.html
collective automatic pay-
mwatch.qxd 14/10/08 11:13 Página 116
mSecurity / mSurveillance - Spain
Tiny radiolocation and telemetry system
Tinyloc is a system of miniature
radio transmitters and receivers
enabling enabling users to tell
116 the precise location of domestic,
wild or endangered animals. A
mWatch Europe 2006
range of models and accessories
is especially adapted to different
activities, with transmitters that
weigh as little as 1.9g and have
a range of up to 100km.
CONTACT INFORMATION:
Andreu López Pou
Managing Director
Tinytronic S.L.
C/ Batista I Roca, 8 1a Planta
08302 Mataro
Spain
Tel +34 937 907 971
andres@tinytronic.com
www.tinyloc.com
www.tinytronic.com
Tinytronic offers transmitters including the configuration of
with the greatest range, battery multiple transmitters by animal
life and smallest size that allow name. Usability is facilitated
precise localisation and trans- through a simple menu-system.
mission of data from a range of
sensors. Tinyloc is the first com- At the core of Tinytronic R&D
mercial application of these lies the maximisation of range,
transmitters and receivers, life-time and weight – with
focusing on the market of animal miniature transmitters that can
positioning. Highest levels of today be autonomous for up to
quality and durability are 10 years, allowing precise locali-
required, as well as pushing sation.
miniaturisation of devices.
Localisation works by both tradi-
tional radiofrequency positioning
as well as nocturnal positioning
through flickering luminous indi-
cation (LED system). Hawks,
wild animals, pigeons, and hunt-
ing dogs can be equipped with
transmitters either by a range of
tailored braces or implantation.
The localisation device is a cus-
tom developed digital receiver
with advanced functionality
mwatch.qxd 14/10/08 11:13 Página 117

mSecurity / mSurveillance - Austria

Communication and collaboration services for emergency workers

private and public services,
fire brigades, emergency
response teams, patient trans-
portation and police, thus
allowing the forces to collabo-
rate during emergencies. The
system uses SMS for cross-
team communication, and
allows the emergency call cen-
tre to pass on the command of
the communication network to
specialised command centres
or leading officers on location
at emergency sites.

The system incorporates a 117

number of features such as

Kaleidoscope of Mobile Projects mSecurity

alarm services, encryption,
integration with web services
and automation of alarms and
monitoring. The services use
standard GSM mobile phones,
and require no special equip-
ment for users of the service.

CONTACT INFORMATION:

BlaulichtSMS is developing
advanced mobile communica-
tion and collaboration solu-
tions for emergency workers
in the field. The internet-
based platform optimises
communication and informa-
tion flow before, during and
after rescue operations across
rescue teams.
The system connects emer-
gency call centres with both
blaulichtSMS
Nachrichtendienste GmbH
Bellegardegasse 11
A-1220 Wien
Austria
Tel +43 126 055 14
office@blaulichtsms.net
www.blaulichtsms.net
mwatch.qxd 14/10/08 11:13 Página 118

mSecurity / mSurveillance - Switzerland

Enterprise mobile communications solutions

Intrado EMEA develops soft-
ware utilities for mobile and
wireless network operators and
service providers. They offer
solutions in the fields of mes-
saging, location, call comple-
tion, emergency communica-
tions, and network/user
interfaces. Customers include
GSM network operators, other
wireless operators, and inde-
pendent mobile software devel-
opers.
Intrado offers a wide range of
118 mobile communications service
solutions that include:
mWatch Europe 2006
• 112 Broker Solution -
Lightweight GMLC (Gateway
Mobile Location Center) provid-
ing wireless operators with the
ability to offer emergency com-
munications and location based
services.
• DMP (Direct Messaging
Platform) - Offers powerful
functionality to achieve a signifi-
cant offload of messaging traffic
from SMSCs by directly deliver-
ing messages to mobile phones
and applications.
• WAMS (Wireless
HSB (High Speed Bulk
Messaging Server) -
Cost effective solution that
enables mobile operators and
service providers to send
SMS/MMS directly to users
whether on-net or off-net.
• PCC (Personal Call
Collector) -
An innovative solution that
enables users to become more
productive and responsive by
receiving a notification for
missed calls.

• SSF (SMS Spam Filter) -
Enables mobile operators and
subscribers to detect, filter and
block unwanted SMS messages
from any network in a highly
efficient way.
CONTACT INFORMATION:
Amrein Primo
Intrado EMEA (bmd Wireless AG)
Baarerstrasse 63
CH-6300 Zug
Switzerland
Phone: +41 (0) 41 728 8050
primo.amrein@bmdwireless.com
www.bmdwireless.com
Application Messaging
Server) - Cross network SMS
platform, offering global SMS
based access to applications and
interactive services.
• A-SMSC (Application Short
Messaging Service Center) -
A scalable and resilient solution
for receiving, storing and for-
warding short messages for
mobile originated and mobile
terminated application traffic.
• VASP (Value Added Service
Platform) - Extracts network
data to enhance applications.
Provides foreign subscriber infor-
mation, online presence detec-
tion and online alerts to applica-
tions.
mwatch.qxd 14/10/08 11:13 Página 119
mSecurity / mSurveillance - Switzerland
Mobile ticketing and verification solutions
Xsmart develops security solu-
tions, for protection of informa-
tion on printed or electronic
media that is based on advanced
encryption and decryption tech-
niques. Solutions are especially
tailored to meet demands of
solutions where integrity and ori-
gin of information need to be
absolutely guaranteed by verifica-
tion via a simple process and at
low cost. Xsmart is active in the
fields of identification, document
security, e-Ticketing, m-Ticketing,
and brand protection. Solutions
are classified by 3 categories:
• SmartID – Issue and veri-
fy forge-proof identity docu-
ments
• Smart e-Ticket – Ticketing
technology with economic
added value for users
• Smart Document
Security – Printing and elec-
tronic verification of forge-
proof documents
The latest innovation from
Xsmart is called ticket@mobile,
and is a technology that
enables tickets and vouchers to
be securely issued
via GPRS-enabled
mobile phones. An
encrypted 2-dimen- 119
sional barcode is
Kaleidoscope of Mobile Projects mSecurity
transmitted to the
telephone. The bar-
code can subse-
quently be scanned
directly from mobile
handsets for verifica-
tion. The Swiss tick-
eting agency Tic-Tec
CONTACT INFORMATION:
have implemented
the ticket@mobile
service solution.
Customers simply Christian Baumann
purchase tickets via CEO
the mobile phone, Xsmart (Division of UP-GREAT AG)
receive a barcode and show it Allmendstrasse 19
to the gatekeeper at the 8320 Fehraltorf
entrance of the particular Switzerland
event. The gatekeeper scans Tel: +41 (0)44 956 51 20
the barcode to verify its validi- cbaumann@xsmart.ch
ty. All by use of the mobile www.xsmart.ch
phone only.
mwatch.qxd 14/10/08 11:13 Página 120

mSecurity / mSurveillance - Netherlands

Real-time indoor and outdoor location awareness

Geodan Movida is one of
Geodan’s solutions that offer a
host of versatile wireless solu-
tions based on various tech-
nologies, such as GSM, SMS,
GPRS, UMTS, Wi-Fi, GPS, RFID,
and ultrabandwith location. All
solutions are basically location
and identification services that
can be implemented into exist-
ing systems via the standard-
ised location protocol OpenLS.
Services build on both passive
and active technologies that are
capable of retrieving and send-
120 ing location specific information
according to specifications
mWatch Europe 2006
room name, where specific
equipment is located. Zone
alarms that are triggered if tags
are removed from their specified
room/zone.
Law reinforcement –
Providing full and secure access
to all information sources of the
police, e.g. reports, missing
people and car plates, enhanced
by location filtering, map pres-
entation and geofencing for offi-
cers working in the field.
Fleet management – Real time
tracking, monitoring and loca-
tion communication, messaging
services associated with events,
Agriculture – Prevention of
plant and animal disease, and
management of pest diffusion
and animal epidemics. Field
workers record sample points in
the field and access crop type
and parcel data. During emer-
gencies, geofences seal the
infected area; help inspectors
manage entry points and the
flows of people and goods,
thereby supporting the imple-
mentation of precaution meas-
ures for workers in the area.

e.g. passing a checkpoint, safe-

Solutions have been implement-
ed inareas such as:
Health care – Location of
equipment in the premises of
the emergency department.
Real time location and identifi-
cation of the logical zone, e.g.
CONTACT INFORMATION:
Geodan Amsterdam
President Kennedylaan 1
1079 MB Amsterdam
The Netherlands
Tel +31 (0)20 - 5711 311
info@geodan.com
www.geodan.com
ty alarms when entering or
leaving a geofence.
Exhibitions / Trade Fairs –
Active RFID badges that collect
information about visitors’ activ-
ities.
Outdoor / Recreational activ-
ities – Information and emer-
gency services to visitors of nat-
ural and recreational parks. This
solution is implemented by the
Swiss National Park
Tourism – Through TimeSpots
portal users can locate them-
selves, receive maps with POI
information, communicate via
internet, mail and phone, place
reservation services, send pho-
tos and contact help and emer-
gency support
mwatch.qxd 14/10/08 11:13 Página 121
mSecurity / mSurveillance - France
Protecting your network and mobile data from unauthorised access
MobileGov develops applica-
tions to secure IT systems and
sensitive biometric documents.
The company offers security
solutions for mobile and sta-
tionary equipment that allow
organisations around the world
to enforce endpoint security
policy, reducing security man-
agement costs while enforcing
rigours security levels.
MobileGov® Device
Authenticator can protect com-
puters in company networks
against connection of poten-
tially harmful devices. It will
deny access to any external
device that has not been pre-
viously authorised by the sys-
tem administrator. It helps
extend security policy to plug
in and wireless devices. The
system has the capacity to
manage all the computers and
all the devices in the network
by associating them to a user.
By default, the software will
deny access to any unknown
device when it connects to any
terminal of a company net-
work.
The system recognizes the fol-
lowing devices; USB sticks,
MP3 players, iPods, PDAs,
SmartPhones, external hard
drives, ZIP/Jazz drives, exter-
nal CD players, digital cam-
eras, keyboards, mice, print-
ers, scanners, BlueTooth and
WIFI keys, FireWire 1394,
PCMCIA, IrDA, Ethernet (RJ45),
Serial ports (RS232, Modems 121
VX.Y, RJ11), Parallel ports,
Kaleidoscope of Mobile Projects mSecurity
PS/2 ports, and any other
device the operating system
recognises, e.g. local radio
loop (xMDS and Wimax).
CONTACT INFORMATION:
MobileGov France
Michel Frenkiel
project coordinator
Les Lucioles - Les Algorithmes
- Bât. A
2000, Route des Lucioles BP 29
06901 Sophia-Antipolis Cedex
Tel +33 662012851
frenkiel@mobilegov.com
www.mobilegov.com
mwatch.qxd 14/10/08 11:13 Página 122

mSecurity / mSurveillance - France

Security to be free!

ready, to support transaction

encryption and the digital signa-
tures essential for non-repudia-
tion of commercial transactions
with a full Personal Key
Infrastructure (PKI).

Other services and solutions are:

• Simera Airflex: a roaming
Java SIM card between GSM
and CDMA air interfaces.
• Contacless dual interface
122 payment cards.
• eSIM cards for multi-appli-
mWatch Europe 2006

Gemalto is the result of a recent
merger between Axalto and
Gemplus making it a major glob-
al player within security solu-
tions. Prior to the merger
Gemplus acquired the Finnish
security and ID company Sectec.
Presented services, products,
CONTACT INFORMATION:
Gemalto La Vigie
Avenue du Jujubier
Z.I Athelia IV
13705 La Ciotat
France
Tel: +33 4 42 36 50 00
www.gemalto.com
and solutions are consequently a
variety of all three companies.
USIMERA is a universal Java SIM
card providing a personal,
portable gateway to new servic-
es; for the operator, it’s the key
to security and differentiating
ergonomics in the world of 3G
mobile services. USIMERA incor-
porates powerful cryptographic
functions to provide the essen-
tial mutual authentication of
subscriber and network. It is
also WAP Identity Module (WIM)
cation that make it easy for
operators to offer users
value-added applications and
services.
• Advanced microchip tech-
nology that enables biomet-
ric identifiers to be incorpo-
rated into passports.
• EAP-SIM that supports
standard GSM authentication
algorithms to implement EAP
for Smart Card features and
thus provide best security
for GSM-WLAN authentica-
tion.
mwatch.qxd 14/10/08 11:13 Página 123
mSecurity / mSurveillance - Bulgaria
Pinpointing the exact position of any GPS enabled device
GPS Bulgaria provides integrat-
ed solutions for data and voice
transfer, design of specific secu-
rity and surveillance applica-
tions. Services and solutions are
based on a Global Positioning
System (GPS) that helps pin-
point the three-dimensional
location of any object in real
time. Among their services are:
Vehicle Security offers 24-
hour security for vehicles and
information about their location
in and out of the country. Mobile
object positioning is performed
via the GPS system and the
information is transmitted
through the GSM network. The
service provides reliable security
for the vehicles and its driver
via a specially designed control
centre.
Personal security – location
and monitoring for personal
security via Web Map access and
a specialised hand-held
GPS/GSM device. The service
enables users to receive infor-
mation about the location of a
specialised, hand-held GPS/GSM
device called Personal Securer.
In case of emergency or risk,
device carriers can give informa-
tion to their family or colleagues
about their location via a call
and/or an automatic text mes-
sage (SMS).
Car Fleet Monitoring and
Management provide monitor-
ing and management of compa-
ny vehicles in real-time and
show previous vehicle positions
too. After a GPS device has been
installed in each vehicle and
“Remote Access” for monitoring
has been granted, transport
managers can monitor the state 123
of various parameters from their
Kaleidoscope of Mobile Projects mSecurity
office such as speed and direc-
tion of movement, halts and
stop-overs, route, mileage and
fuel quantity of the tank, tem-
perature of the engine or fridge
trailer, RPM, engine on/off,
open/closed doors, lids, hatches
and cranes.
CONTACT INFORMATION:
1345 Sofia
1 Kukush Str.
Tel.: +35 9 2 812 39 09
Mobile: +35 9 888 480047
office@gps.bg
marketing@gps.bg
www.gps.bg/eng
mwatch.qxd 14/10/08 11:13 Página 124

mSecurity / mSurveillance - Italy

Integrated systems for protecting all kinds of mobile communications

CasperTech has
developed
CRYPTECH®, a
mobile solution for
voice and data
encryption over GSM
networks. Cryptech
performs an end-to-
end encryption of all
data streams to protect users
against all kinds of interception.
Security is enforced by encryp-
tion with the most secure algo-
rithms like AES 256 (Advanced
124 Encryption Standard) and the
most advanced techniques of
mWatch Europe 2006
CRYPTECH® is delivered ready
to use; the customer only has to
insert the encryption keys, in
such a way that nobody will
know the keys but the customer.
The advantage of the Cryptech
system is the possibility to
communicate in a secure and
private mode in every area of
the world covered by standard
GSM networks. With a handy
and powerful device, it is possi-
ble to perform every kind of way the receiver decrypts,
office task, but with unique decodes and reproduces the
security and mobility. voice; all these operations are
CRYPTECH® records, encodes, conducted in real-time, auto-

encryption. Cryptech is designed encrypts and sends data over matically, making use of a sim-
to protect users from intercep- GSM directly to another ple and user-friendly encrypting
tion in all circumstances includ- Cryptech device. In the same mobile phone.
ing ambient eavesdropping. In
fact, during a conversation it is
possible to start a crypto chat
session simultaneously.

CONTACT INFORMATION:

Casper Technology Srl

c.so Duca degli Abruzzi 16
10129 TURIN (TO)
Italy
Tel.: +39 011 230 36 34
info@caspertech.com
www.caspertech.com
mwatch.qxd 14/10/08 11:14 Página 125
mSecurity / mSurveillance - Netherlands
The Waleli GSM doorbell is a
clever application for GSM
mobile phone technology,
allowing people to answer their
doorbell, talk to visitors, and
even open the door, whether
they are at home or not. All via
their GSM mobile phones.
The GSM Doorbell looks like
any other doorbell you might
find by a door. When a caller
pushes the GSM Doorbell, the
Open the front door with your mobile phone
resident’s mobile phone responding to emergency calls
rings via the interna- from house-bound patients.
tional GSM network.
The visitor can talk Private scenario - when a vis-
to the resident via itor rings the doorbell the nor-
the small intercom mal bell rings. The resident can
panel next to the however also choose to have
bell button. The GSM the doorbell send a signal to
Doorbell can also be their mobile phone whenever
linked to an elec- someone is ringing the door-
tronic door release, bell. The resident can speak
allowing the with the person standing at the
resident to door. The door can then be
unlock the opened remotely with the
front door mobile phone of the resident,
from the turning the doorbell into a vir- 125
mobile phone tual butler with door opening
Kaleidoscope of Mobile Projects mSecurity
keypad, using capacities.
a secret code.
Healthcare
scenario -
regional health authori- CONTACT INFORMATION:
ties in the Netherlands are
trialling the Waleli GSM
Doorbell to allow nurses to
respond more quickly to calls Lawrence Masle
from home patients without Keizersgracht 203
first having to drive to a central 1016 DS Amsterdam
key-holding depot to collect a Tel + 31 020-4201112
front door key. When the nurse info@waleli.com
arrives at the patient’s front www.gsmdoorbell.com
door and presses the GSM www.waleli.com
doorbell, the call is received by
the regional call centre, and Questions/Remarks
the operator will be able to concerning the site:
open the door. This approach d.vankempen@waleli.com
saves important time in
mwatch.qxd 14/10/08 11:14 Página 126

mSecurity / mSurveillance - Sweden

Wireless and remote surveillance solutions

Axis Communications has devel-
oped state-of-the art network
solutions enabling remote and
cost-effective monitoring and
surveillance of people, property,
and industry processes.

There are almost no limitations

as to where you can place Axis
network video products. They
are not tied to physical inputs
and you can connect the prod-
ucts to LAN, xDSL, modem,
wireless adapters and even
mobile phones. If you are on a
126 location that is supported by
mobile technology you can
mWatch Europe 2006

receive images from Axis net-

work video solution.

An Axis network camera is best

described as an intelligent unit
that combines camera and com-

CONTACT INFORMATION:

puter technology. It captures request e-mail alerts, SMS or

and distributes live video
Karin Sellberg footage across networks, such
Marketing Manager as a LAN, an intranet or the
Axis Communications internet. The intelligent cam-
Emdalavägen 14 eras are supported by digital
233 69 Lund inputs and outputs that are
Sweden connected to special alarm sen-
Tel: + 46 46 272 18 78 sors that can trigger transmis-
Karin.sellberg@axis.com sion of images and footage
www.axis.com from a select camera to any
destination for recording. On
MMS notifications can be dis-
tributed to mobile phones.
Furthermore, digital outputs
enable users to remotely close
or open doors, turn lights on or
off, and control devices accord-
ing to needs. The cameras also
feature image buffers that
enable saving and sending
images collected before the
event of an alarm.
mwatch.qxd 14/10/08 11:14 Página 127
mSecurity / mSurveillance - Austria
Carfinder – retrieve your stolen car
Carfinder is the latest generation
of wireless mobile vehicle detec-
tion systems. It warns the user
of unauthorised start-ups, open-
ing of doors, windows, and
hatchbacks. Shutting down the
engine via the internet is also an
option. The mobile signal is sent
over the Austrian GSM net via
mobilkom austria. It is possible
to locate a stolen car by using
special software to accurately
identify and track the position of
the car with in a few meters,
thus enabling the return of it to
its rightful owner. The service
can be extended to cover the
vehicle outside Austria. By
installing a GSM module the
vehicle is in direct satellite com-
munication that enables interna-
tional monitoring and tracking.
The service can be used for any
kind of vehicle, making it a use-
ful anti-theft device for ordinary
people as well as for industry.
The system announces unautho-
rised start-ups of vehicles by
phone and SMS and can be pro-
grammed to give notice on up to
4 numbers through fixed and
mobile lines, independent of net-
work carrier. The system is pro- 127
tected from abuse by a 6 digit
Kaleidoscope of Mobile Projects mSecurity
numeric password that prevents
unauthorised access. Locating a
vehicle is possible to the owner
of that particular password only.
Communicating and reconfigur-
ing the system is possible
through the internet.
CONTACT INFORMATION:
mobilkom
austria AG & Co KG
Obere Donaustraße 29
1020 Wien
Austria
A1 Service line 0800 664 664,
http://www.a1.net/business/c
arfinder
mwatch.qxd 14/10/08 11:14 Página 128
mSecurity / mSurveillance - United Kingdom
Wireless technology increases public safety in the City of Westminster
128 The City of Westminster is at the
forefront of using wireless tech-
mWatch Europe 2006
nologies in a number of services
and applications. The City of
Westminster has a unique char-
acteristic in London, it is home
to numerous tourist attractions
like the Houses of Parliament
and popular shopping districts
CONTACT INFORMATION:
Transport For London
Central Customer Services
23rd Floor Empress State
Building
Empress Approach
London
SW6 1TR
Phone: +44 20 7222 5600
like Covent Garden. It also has
an incredible density of restau-
rants, bars and clubs as well as
a thriving theatre district.
Embassies and most of British
government are located in the
borough, and there are ordinary
residents living various types of
accommodation.
The complex urban settings of
the City of Westminster have
given birth to an exploratory
project with students from the
Royal College of Art and a group
of school children carrying GPS
receivers. The insights gained
triggered a small but significant
upgrade of the equipment that
traffic wardens use. The
research showed that a number
of wardens took short cuts, cre-
ating black spots that were inad-
equately surveilled. By tracking
their movement, and mapping
the data on a map of the city,
the Borough could determine
which routes need better cover-
age and improving public order.
Public safety is of greatest
importance in the City of
Westminster with its many gov-
ernment premises as well as
tourist hot spots. A special
Wireless surveillance system is
in operation throughout the bor-
ough that allows security servic-
es to quickly relocate cameras to
critical locations. Drug pushing
and use, illegal parking and
prostitution are all monitored
through this system now, and
mobile cameras can be easily
deployed for special occasions
for 20% of the cost of existing
CCTV’s.
mwatch.qxd 14/10/08 11:14 Página 129

mStudents - Sweden

Mini Learning Centrals - qualifying people

Learning Centrals - qualifying tion facilitate
people education in
sparsely popu-
Mini Learning Centrals (MLC) lated areas.
are intended to underpin and
expand flexible learning The overall
processes by decentralising goal is to cre-
learning environments in the ate physical,
municipality of Västervik. High social, and
levels of unemployment chal- digital learning environments
lenge the conventional supported by wireless infra-
learning environments, structure and to encourage pri-
which are not equipped to vate, public, and institutional
support the many kinds stakeholders to actively partici-
of e.g. vocational training pate in improving competence
needed to update, re- development to sustain MLC’s 129

educate, and qualify peo- as important educational plat-

Kaleidoscope of Mobile Projects mStudents

ple for jobs where IT forms.
qualifications are manda-
tory.

Distributed learning envi-

ronments have received
considerable funding from
Kalmar County and are fur-
thermore endorsed by
Kalmar’s employment agency,
social insurance office, libraries
and Västervik Framåt AB to
provide access to flexible edu-
cation structures that include
audio visual media, direct lec-
tures, online pedagogical
programs etc. Technical set-
ups at MLC’s are equipped
with video telephony, IP-
Mini telephony, computers, printers,
and wireless internet connec-
CONTACT INFORMATION:
Gunilla Andersson
The Control Group for
University Centrum/Adult
Education
The Infrastructure Group for
Learning and Education
HögskoleCentrum
Östersjövägen 8
593 25 Västervik
Sweden
Tel +46 490-889 93
gunilla.andersson@vastervik.se
www.hogskolan.vastervik.se
mwatch.qxd 14/10/08 11:14 Página 130

mStudents - Sweden

Student mobile phone services

The munici- evaluations are carried out in The strategic outcome of the
pality of different areas such as utiliza- projects is knowledge accumula-
Västervik in tion, behaviour, business mod- tion about student experiences
Sweden is els, economy, services and of mobile phone usage, when
testing and implementation. Hopefully, the studying, but equally important
evaluating active student participation how mobile services are
mobile digi- indicates the beginning of a employed in their spare time.
tal services wave of new killer applications, Timetable planning, reminder
that span as students increase their services, online opinion, on line
across understanding of the needs and lectures, free calls, chat servic-
many serv- benefits associated with social es, competitions, bank services,
ices and technologies combined with and various study and
application technological solutions. school/college information serv-
areas. The ices are currently being tested
idea of the and evaluated.
130 project is to
simplify
mWatch Europe 2006

everyday
life for 1,500 students at
Västervik High School and the
University College Centre of
Västervik.

The purpose is to identify and

stimulate enterpreneurial spirit
among students. Tests and

CONTACT INFORMATION:

Stefan Malmborg
Project leader
Tel +46 70 682 14 18
Sweden
stefan.malmborg@livinglabs.se
www.mobilestudent.se
mwatch.qxd 14/10/08 11:14 Página 131

mStudents - Sweden

Student wireless broadband services

School by employing wireless
broadband services.

The intention of the project is

to identify, test, and evaluate
promising services based on
wireless technology for univer-
sity students, high school stu-
dents, and teachers.
Furthermore, to evaluate the
technical implemented solu-
tions in a broader sociological
scope. Involved stakeholders
are encouraged to voice their
opinions to promote better
solutions and services. 131

Kaleidoscope of Mobile Projects mStudents

Ideally, the project will gener-
ate information that enables
decision-makers to critically
evaluate the wireless technolo-
gies and services in order to
select the best way of launch-
ing and running full scale solu-
tions.

Wireless technologies are
increasing every day by way of
‘communities of digital prac-
tices’. Increasingly students are
using laptops and wireless
communication devices to
organise work, for social
events, and communication.
Digital services have become
one of the most important tools
for searching and processing
information among students
and teachers. Consequently,
the municipality of Västervik
has decided to look at the pos-
sibilities of making working
process easier for both stu-
dents and teachers at the
University College Centre of
Västervik and Västervik High
CONTACT INFORMATION:
Stefan Malmborg
Project leader
Tel +46 70 682 14 18
Sweden
stefan.malmborg@livinglabs.se
www.mobilestudent.se
mwatch.qxd 14/10/08 11:14 Página 132

mTourism and location based services - France

Services for active outdoor tourism

132 The geo-localisation information The service uses GPS satellite

system allows different user communication and mapping
mWatch Europe 2006

groups such as skiers, trekkers software to accurately determine

and mountaineers to access
accurate and thematic maps on
normal or specialised handheld
devices outdoors.
CONTACT INFORMATION:
Günter Kiechle
Salzburg Research,
Jakob-Haringerstr. 5/III
5020 Salzburg
Austria
Tel +43 (0) 662.2266
manfred.bortenschlager@salzb
urgresearch.at
www.salzburgresearch.at
www.etourism-center.at
positions, display maps and
include a number of information
services, such as:
• CPS based navigation using
thematic maps.
• Establishing trekking routes
and calculating trekking routes
based on actual position.
• Special locations and points of
interest.
• Emergency services and coor-
dination in the cases of emer-
gencies.
The solution involves a new
method for geo-location and for
the integration of Internet based
services for delivering content
and services. Developing the
service involves setting up new
data models, software architec-
ture to include models for han-
dling databases and services
related to points of interest and
special locations.
Another special feature of this
solution is the requirements for
durability of the technology and
hardware, which requires testing
of prototypes in real-life situa-
tions and under tough outdoor
conditions.
mwatch.qxd 14/10/08 11:14 Página 133

mTourism and location based services - France

Audio guided tour of France

Voxinzebox owns and runs the
Allovisit website and service – a
tourist audio guide offering
tourists complete freedom to
choose when and where a
“guide” is needed. Voxinzebox is
dedicated to applying informa-
tion and communications tech-
nologies to enrich cultural ry of the Passe-Muraille with a
tourism by taking advantage of typical colourful French accent.
existing technologies of tourist
communities, tourist offices, In order to access the audio-
public agencies, hotels, and guided tours, visitors have to
travel operators. The company buy an Allovisit card. They are
provides many services based on sold from tourist offices, shops,
mobile convergence of e.g. hotels and restaurants at tourist 133

voice, image and data. attractions. The card shows a

Kaleidoscope of Mobile Projects mTourism

Users dial a dedicated number to
access the service allowing the
user to interact by pressing a
single button to listen to a guid-
ed tour. Users are able to listen
to the whole tour in one go.
However, if interrupted the sys-
tem remembers the exact posi-
tion of the tour and resumes
when/if the user redials the ded-
icated number or automatically
continues to the next tour/com-
mentary.
In Montmartre, for example,
Picasso or Jean-Baptiste Clément
guides the visitors, as well as
the typical Parisian that tells the
listeners, in their choice of lan-
guage, anecdotes and the histo-
map of the tour, and numbers
that correspond with each com-
mentated stop. The service is
available in 35 areas of France,
e.g. Paris, Marseille, Cannes,
Lille, Rennes and Corréze.
CONTACT INFORMATION:
Yan Le Fichant
CEO
Pôle média Belle de Mai
37, rue Guibal - BP 20038
13302 Marseille Cedex 3
France
Tel +33 (0)4 95 04 47 10
direction@voxinzebox.com
www.voxinzebox.com
mwatch.qxd 14/10/08 11:14 Página 134
mTourism and location based services - France
Tag and travel easy
Tag and Travel Easy is a project
dedicated to prototyping a port-
folio of wireless information serv-
ices using a mobile device as a
universal remote controller. The
system is based on Near Field
Communication (NFC) technolo-
gies in combination with wireless
identification and radio frequency
identification (RFID), and other
connecting technologies.
The basic idea is to show how
arriving travellers at e.g. an air-
port are able to rent a car, make
134 hotel reservations, fill in forms
and make self-serviced registra-
mWatch Europe 2006
tion, watch videos, get updated
travel information, virtual map
guidance etc. by means of their
mobile phones only.
One example of the diversity of
the prototyped applications is
CONTACT INFORMATION:
Prof. Serge Miranda
The University of Nice-Sophia-
Antipolis
2000, Route des Lucioles
06903 Sophia-Antipolis
Cedex BP.121
France
www.unice.fr
serge.miranda@unice.fr
checking in and out of hotels.
Visitors simply use their mobile
phones as a universal tool for
all operations. Arriving at the
hotel the visitor touches a box
with the mobile phone and
instantly receives an SMS with
accommodation details.
Afterwards the mobile device is
turned into an electronic key for
opening and closing the visitors’
room by touching the door han-
dle with the mobile. Additional
services include receiving infor-
mation about the stay, calling
the elevator, informing maids
when the room is ready for
cleaning etc.
The project is a partnership
between science, industry, and
government in the field of
tourism involving the University
of Nice-Sophia-Antipolis,
Amadeus, Philips
Semiconductors, Gemplus, Atos
Origin, Nokia and Renault.
mwatch.qxd 14/10/08 11:14 Página 135
mTourism and location based services - Austria
Prototyping and testing mobile applications and services
MobilityLab provides research,
development and deployment of
mobile applications with specific
focus on testing and prototyping.
Testing mobile applications and
services includes the develop-
ment of testing processes
addressing the necessary phas-
es. The differences and com-
monalities of traditional software
tests compared to tests of
mobile software are elaborated
and software test processes are
particularly adapted to mobile
software. Issues that have
received special attention are:
• The conformance of the
implementation of program-
ming libraries to the corre-
sponding standards
Partners involved in the
MobilityLab have access to
mobile infrastructures that pro-
vide a platform for presenting
solutions, testing tourism servic-
es and applications. User-groups
can be set up in product specific
combinations in terms of produc-
ing vital feedback all under guid-
ance of project members.
135
• Possibilities of displaying
Kaleidoscope of Mobile Projects mTourism
and interacting with digital
maps on mobile devices
• Procedures for conducting
functional (unit-) test for
mobile applications
Rapid prototyping of mobile
CONTACT INFORMATION:
applications and services deals
with the development of frame-
works to support rapid prototyp-
ing in order to create simple Manfred Bortenschlager
mock-ups, which offer user Researcher
interface and basic simulated Salzburg Research,
functionality of an intended Jakob-Haringerstr. 5/III
application. Mock-ups are made 5020 Salzburg
deployable on smartphones, that Tel +43 (0) 662 2266
enable the software to be tested manfred.bortenschlager@salzb
in specific real world scenarios, urgresearch.at
generating valuable responses. www.salzburgresearch.at
mwatch.qxd 14/10/08 11:14 Página 136

mTourism and location based services - Sweden

Stockholm’s mobile audio tourist guide service

The 43 historic sights are marked

with a three figure number on a
free map, along with a telephone
number for every language. For
each sight, there is a
two–minute–long “Audioguide”. In
addition to traditional tourist
attractions, such as Stockholm’s
Slott (the Royal Palace), Kungliga
Dramatiska teatern (the Royal
Dramatic Theatre), and
Storkyrkan (the Cathedral), other
less well-known sights are includ-
ed in the service. One example is
136 the Rune Stone in the old town;
it is the only remaining symbol of
mWatch Europe 2006

Tourists in Stockholm can take the Viking period in this part of

guided tours via their mobile the city. Visitors can also listen to
phones. Talk of the town provides “Quickfacts” about museums and
audio guided tours that cover 43 get useful information about for
historic sights in six languages. example exhibitions and opening
Talk of the town was launched at hours.
the Stockholm Marathon event
June 3, 2006. A 24–hour Talk of the town
Passport costs 100 SEK (10
CONTACT INFORMATION:
EURO). The price includes phone
charges for the service. The
Passport is valid for six
Göran Derefeldt “Audioguide” calls and six
Infodata AB “Quickfact” calls. The service is
Box 34101 available in Swedish, English,
100 26 Stockholm German, French, Spanish, and
Sweden Russian. Talk of the town can be
Tel +46 708 38 40 65 purchased from e.g. Stockholm
goran.derefeldt@infodata.se Tourist Centre, Kulturhuset,
www.talkofthetown.se Skansen, 32 museums, and at
most hotels in Stockholm.

1 Source: http://www.talkofthetown.se/tott/dokument/Pressrelease_engelsk.doc
mwatch.qxd 14/10/08 11:14 Página 137

mTourism and location based services - Denmark

Copenhagen tourist information via the mobile phone

tion, information about transport
such as taxi, car rental, public
transport etc. is also available.
Finally, practical information
about e.g. telephone numbers,
religious places, banking facili-
ties, handicap service, muse-
ums, castles, architecture, build-
ings, streets, squares, parks,
beaches, infrastructure, buses,
trains, airplanes, airport,
bridges, and much more is avail-
able – information that is usually
time consuming to acquire for
tourists. Square, The “Kings Garden” and
many other places. The Hotspots 137

Wonderful Copenhagen has provide access to official web-

Kaleidoscope of Mobile Projects mTourism

Mobile Tourist Information
enables users to instantly
receive information about attrac-
tions for visitors. The service is
provided by Wonderful
Copenhagen, the official tourist
service in Copenhagen, and it is
free of additional charges.
The service offers a broad vari-
ety of information such as activi-
ties for children, museums and
art, café’s and restaurants,
nightlife and shopping. In addi-
installed digital information
kiosks in central places around
Copenhagen, e.g. in Copenagen
Airport, the Central Station and
hotels. The digital information
kiosks, also known as “iSpot”,
inform users about all kinds of
activity. Users with WAP enabled
mobile devices can also sub-
scribe for a “while you are here”
newsletter with daily updates
about what is taking place in
Copenhagen.
Tourist Hotspots
From June 1st 2006, a number
of tourist hotspots have been
installed around Copenhagen in
open places like “Fælledparken”,
a famous public park in
Copenhagen, The Town Hall
sites like Wonderful
Copenhagen, Copenhagen
Municipality, The Public Transport
Guide and the Metrological
Institute.
CONTACT INFORMATION:
Tina Seest
Director of Sales and Tourist
Information Services
Wonderful Copenhagen
Denmark
Tel: + 45 33 64 66 00
Mob: +45 29 29 94 22
tse@woco.dk
www.visitcopengaden.dk
mwatch.qxd 14/10/08 11:14 Página 138
mTourism and location based services - United Kingdom
Optimising the user experience for mobile local search
m-spatial offers a unique “assist-
ed browsing” user experience
that provides every user with a
dynamic personalised view of
the most relevant local business-
es and information about them
given their location, preferences
and time of day. The service
allows quick and simple identifi-
cation of the business, meeting
the user’s needs in any scenario.
Having selected a business or
location of interest, the LSDE
(Local Search & Discovery
138 Engine) provides the user with
single-click access to critical
mWatch Europe 2006
additional information, such as
descriptions, photos, reviews,
what’s on, and even local traffic
and travel information – without
having to perform an additional
search.
CONTACT INFORMATION:
Cédric Diedrich
Sales Manager EMEA
m-spatial Ltd.
Cambridge
United Kingdom
M: +44 (0) 7787 125 695
T: +44 (0) 1223 421 553
cedric.diedrich@m-spatial.com
www.m-spatial.com
The LSDE’s unique content
aggregation architecture pro-
vides the user with an optimal
combination of content sourced
from m-spatial’s growing net-
work of content partners – and
“deep links” to the customer’s
existing content sources.
The service also presents the
users with a map of the local
area, and allows them to rapidly
“discover” the business or infor-
mation they need via a unique
“assisted browsing” user inter-
face. m-spatial LSDE not only
provides a richer and more
“sticky” user experience, but
also uniquely
allows users
to “discover”
existing con-
tent services
on the WAP
portal, rele-
vant to meet
their needs.
m-spatial’s
LSDE
enables end-
users to rapid-
ly access
detailed busi-
ness listing information, along
with other live and dynamic local
information such as traffic and
travel, entertainment venues
and gigs, reviews and listings.
mwatch.qxd 14/10/08 11:14 Página 139

mTourism and location based services - Germany

Building pan European wireless cities

and opportuni- acceptance of information tech-
ties that wire- nology, narrow Europe’s digital
less technology divide, to foster regional eco-
offers. nomic development.
Networks of
Wireless
Innovation
Centres (WICs)
have been
established to
analyse basic
needs and
cooperative
tasks. The
most important
aspects of the 139

WICs lie in

Kaleidoscope of Mobile Projects mTourism

Wireless cities is a pan European
project with the aim to improve
citizens’ quality of life by inter-
regional collaboration towards
the economic development of
their regions, by exploiting wire-
less technologies. This entails
development of new mobile
services as well as promotion of
the use of wireless networks as
a tool for different services such
as information sharing and dis-
semination, communication,
work, digital communities of
practice etc.
Efforts are focused on promoting
and supporting wireless initia-
tives in several European regions
by making public the benefits
supporting citi-
zens and SMEs to promote
awareness and convey the many
advantages of wireless technolo-
gy. In addition, WICs are also
focused on furthering the exist-
ing solutions by transforming
them into wireless solutions.
Furthermore, measures have
CONTACT INFORMATION:
been taken to encourage the
wireless integration across dif-
ferent sectors to increase the
level of ICT usage, raise the Fomento de San Sebastian
Euken Sesé Sarasti
C/ Ijenta 1
20003 San Sebastian
Spain
Phone: +34 94 348 1514
euken_sese@donostia.org
www.donostia.org
mwatch.qxd 14/10/08 11:14 Página 140
mTourism and location based services - United Kingdom
Wireless travel information in your phone
Transport for London (TfL) has
expanded their regular travel
service information, permitting
customers to optimise route plan-
140 ning, organise fairs, and receive
information on their mobile
mWatch Europe 2006
phones via SMS, WAP, i-mode or
via digital TV. More than 1,000
traffic cameras, sensors on train
tracks, and Global Positioning
Systems (GPS), and other sys-
tems keep track of real-time
information to guide travellers.
CONTACT INFORMATION:
Central Customer Services
23rd Floor Empress State
Building
Empress Approach
London
SW6 1TR
United Kingdom
www.tfl.gov.uk
case of events on e.g. regular
journeys. The service is oper-
ated in association with BBC
London.
• Useful Info that informs
travellers about congestion
changing, Oyster card, fares,
prices, taxis, private hire
options etc.
• Interactive Tube Map allows
A number of different services are the user free download of
available to customers, such as: tube maps to get a visual dis-
• Journey Planner allowing play of travel opportunities.
travellers to plan the easiest Current service charge is 35p
route from A to B in London – including VAT per enquiry,
their journey through London. charged by users service opera-
tor. Charges appear on user’s
• Live Travel News that phone bill. Credits on prepaid
informs travellers of the latest cards are instantly reduced
news like planned service when services are used.
interruptions, station inci-
dents, delays etc. on Tube,
Bus, Dockland’s Light Railway
(DLR), Train, and River serv-
ices.
• Departure Boards listing
departure information for
Tube, Bus, DLR, Train, and
River services from any loca-
tion specified by the trav-
eller.
• Travel Alerts allows trav-
ellers to set up personalised
information systems that
inform them, in real-time, in
mwatch.qxd 14/10/08 11:14 Página 141
mTourism and location based services - Denmark
Digital parking tickets via SMS
Easy Park A/S has significantly
reduced the challenges of run-
ning out of petty cash to pay for
parking tickets by introducing a
digital parking fee service.
Thanks to Easy Parking drivers
are able to purchase their park-
ing tickets via their mobile
phones. Virtual parking tickets
are easily purchased by sending
an SMS to Easy Park.
The Service also permit users
to extend the parking time via
the mobile without having to
return to the car. 15 minutes
before the ticket runs out
users receive a text message
enabling them to extend their
parking. Refunds are provided
in case a user returns to the
car before the parking ticket
expires - a service that is not
provided with use of conven-
tional parking tickets.
Parking officers can easily tell
whether cars are affiliated with
Easy Park and for how long the
car is permitted to stay by
scanning a barcode sticker in
windshield of the car.
Users subscribing to the serv-
ice pay a small handling fee to
get started. Parking can be
handled by a credit card trans-
action each time users make
use of the service or by run-
ning an account that accumu-
lates ones parking fees. 97% 141
of Copenhagen is covered by
Kaleidoscope of Mobile Projects mTourism
Easy Park and 15% of all pur-
chased parking tickets are
handled by Easy Park. The
service has also been intro-
duced in Sweden, Norway,
Finland, and Germany.
CONTACT INFORMATION:
Nikolaj Boe
Country Manager
Easypark A/S
Store Kongens gade 36, 3. sal
1264 København K
Denmark
Tel: +45 70 22 12 08
nbo@easypark.net
www.easypark.dk
mwatch.qxd 14/10/08 11:14 Página 142
mTourism and location based services - Denmark
Use your mobile phone to find a parking spot
142
mWatch Europe 2006
Copenhagen’s charm lies in its
narrow streets in the vibrant
heart of the city. Like other his-
torical cities Copenhagen is
best experienced by foot, and
finding parking close to the
CONTACT INFORMATION:
Anders Rody Hansen
Vej & Park
Njalsgade 13
2300 København S
Tel: + 45 33 66 35 65
vejpark@tmf.kk.dk
centre easily becomes a night-
mare. Business people who
park in Copenhagen on a daily
basis are often faced with
spending valuable time search-
ing for that one free space
place the car only to find that it
is already taken. Another typi-
cal scenario is finding a parking
slot, realising that one does not
have change to operate the
parking meter.
The Municipality of Copenhagen
offers a collaborative parking
service with 8 large parking
facilities in centre of
Copenhagen. In order to find an
empty parking spot users simply
send an SMS with the text “pinfo
kbh” to number 1231.
Immediately after sending the
request the user receive an SMS
reply informing the user of the
location of the closest parking
facility and number of available
parking spots. The service is
also WAP enabled by logging
onto www.p-henvisning.dk.
Users cannavigate the menus to
find available parking slots.
Users of SMS services are
charged an additional amount of
1 DKK on top of the standard
SMS fee. WAP services are free
or additional charges.
mwatch.qxd 14/10/08 11:15 Página 143
mTourism and location based services - Finland
No more waiting in line – check-in via your mobile phone
Finnair’s frequent-flyer passen-
gers can go to straight to the
gate, rather than queuing in
front of check-in counters or
check-in kiosks. eCheck-in
service enable passengers to
use their mobile phone to
check-in via wap, internet, and
SMS. For the flight passenger
this means no more worrying
about printed check-in docu-
ments and finding the right
check-in queue. For Finnair
there is huge cost reductions
associated with customer self
service and the reduction of
printed tickets.
confirmation message e.g.
FINNAIR confirmed check-in:
Virta Ilma AY649 HEL-ARN
12.12.2006 departure 19:15,
gate 16 opens at 18:55, seat
17A window.
This service works on all mobile
phones models and across all 143
service providers. The service is
Kaleidoscope of Mobile Projects mTourism
free of charge as passengers pay
for their reply only, according to
standard SMS rates of their
service providers.
Frequent-flyers who have signed
up for this service, receive an CONTACT INFORMATION:
SMS the evening before depar-
ture for morning flights. For
afternoon flights an SMS will be
sent approximately 3 hours Commercial matters:
before departure. The SMS could Mr Tapio Mäkinen
look like this: FINNAIR con- Director, Ground Services
firmed check-in: Virta Ilma Tel. +358 (0)9 818 8680
AY649 HEL-ARN 12.12.2006 tapio.makinen@finnair.com
departure 19:15, gate 16 opens
at 18:55, seat 17A window. If Technical matters:
the information is correct and Ms Tuija Makkonen
you accept the suggested seat System Developer
number, then reply by sending Tel. +358 (0)9 818 8975
an “A”. Upon receiving your noti- tuija.makkonen@finnair.com
fication the system then sends a
mwatch.qxd 14/10/08 11:15 Página 144

mTourism and location based services - Austria

WLANd Salzburg – a multimedia on-line tourist Guide

The limited geographical area of WLANd Salzburg is a virtual

Salzburg’s Altstadt (old city-part
of Salzburg) is an ideal test-bed
for rolling-out wireless-LAN with
complete internet coverage
144 everywhere and at all times. The
initial phase of WLANd Salzburg
mWatch Europe 2006
information layer that makes use
of information from many
sources concerning tourist
attractions. The information is they can also be accompanied
distributed upon user request by a virtual city-map with access
from mobile computers and to location-based information

is an information packed wire-
less mobile city-guide that uses
city maps in combination with
GPS to show the actual position
of the tourist and the surround-
ing attractions.
PDA’s and is viewed by use of about historical buildings, muse-
standard browsers. As tourists ums, fine arts, restaurants, and
are physically working the many other attractions, as they
streets of Salzburg’s Altstadt emerge on their mobile devices.

CONTACT INFORMATION:

Mag. David Röthler

WLANd Salzburg
Maria-Cebotari-Str. 69
5020 Salzburg
Tel +43 662 650986
Mobil +43 676 7312088
Austria
office@wland.at
www.wland.at
mwatch.qxd 14/10/08 11:15 Página 145
mTourism and location based services - Sweden
Instant mobile tourist city guide
Instant phone guide gives a
new and exciting way of expe-
riencing the city, bringing life
to the culture and history that
surrounds it. The service is
available in a number of differ-
ent languages and experienced
people like TV hosts are your
local guide while listening. The
guides range from historical
accounts to current events on
the day. The listening
sequence of the guides is user
defined. For a tourist who
would like a more detailed
tour, it is possible to improve
the experience by adding a
virtual map that includes rec-
ommendations of sightseeing
locations.
The service is free of additional
charge. This means that users
only pay the regular phone
charge. The service can also be
preloaded on the phone by
downloading it in mp3 format
from the official website
www.instantphoneguide.se.
The instant phone guide builds
on a reliable technical platform,
Instant Infotainment. It is devel-
oped in close collaboration with
museums, municipalities, guide
agencies and The National
Heritage Board. Instant
Infotainment has now expanded
business to other municipalities
and cities in Sweden such as
Göteborg and Stockholm.
145
Kaleidoscope of Mobile Projects mTourism
CONTACT INFORMATION:
Martin Tufvesson
CEO
Instant Infotainment
Scandinavia AB
Anckargripsgatan 3
211 19 MALMÖ
Sweden
Tel: + 46 40 611 46 40
Mob: +46 70 552 62 17
info@instantinfotainment.se
www.instantinfotainment.se
mwatch.qxd 14/10/08 11:15 Página 146
mTourism and location based services - Germany
Aladdin the destination management system
146
European SMEs (Small and
mWatch Europe 2006
Medium sized Enterprises) in the
tourism and travel industry are
facing serious challenges from
large international companies.
There is a substantial mobile
marketplace for leisure services
at tourist destinations, but very
CONTACT INFORMATION:
Frank Schröder
Aladdin Project Management
Berliner Strasse
25763067 Offenbach
Germany
Phone: +49 69 800 710 0
aladdin@isogmbh.de
www.aladdin-project.org
different device-types, for exam-
ple smart phones, pocket PCs,
and PDA’s make it almost unaf-
fordable for service SMEs to suc-
cessfully compete in the market.
The Aladdin destination manage-
ment system provides incoming
tour-operators with optimised
and cost-efficient mobile work-
space that supports their busi-
ness processes, increases their
business opportunities and
enhances their competitiveness
against larger incoming tour-
operators. At the same time
allowing SMEs at the destination,
such as local service and com-
mercial companies to offer their
services and content in an attrac-
tive and accessible way to poten-
tial customers.
A broad array of location-based
and custom-tailored mobile
information and services will be
offered to tourists during their
stay and tour guides at the des-
tination will be supported effi-
ciently in their daily work while
using the mobile application of
the Aladdin system.
mwatch.qxd 14/10/08 11:15 Página 147

mTourism and location based services - Finland

If you want to know the weather – check your phone

147

Kaleidoscope of Mobile Projects mTourism

The Finnish Meteorological
Institute (FMI) offers local and
global information on weather
conditions to mobile users.
Weatherproof is a mobile WAP
service that can be operated
from a menu driven user inter-
face that provides text and
graphic information on e.g. tem-
perature, cloudiness, and gener-
al weather conditions.
Forecasts are automatically gen-
erated by weather stations;
information is then transmitted
to data banks and processed
according to statistical models
for distribution to end users.
Users can set up the service to
give warning notice on thunder
storms and other changes in consultancy work as experts on
weather conditions. Information how to present weather informa-
is generally distributed as 1-day tion on mobile phones.
forecast with all the information
that you would normally expect
from a weather forecast. There
is also a simpler version with
less information based on a 3-
CONTACT INFORMATION:
day forecast.
FMI hosts the technical platform
and the applications that pro- Vesa Kurki
duce content for the mobile PL 503
services. The information on 00101 Helsinki
weather conditions is kept up to Finland
date with the latest information Tel: +358 9 1929 1
through cooperation with leading vesa.kurki@fmi.fi
national and local experts on a www.fmi.fi/products/weather.h
world wide basis. In addition to tml
mobile services, the FMI does
mwatch.qxd 14/10/08 11:15 Página 148

mTourism and location based services - Finland

On-line mobile phone book service

Eniro is one of the Nordic coun-
tries’ leading search companies,
providing internet access as well
as mobile access to yellow page
services that include different
search categories.

Users of standard WAP enabled

mobile phones are able to look
up all sorts of information on
e.g. companies and people. More
advanced features like map
search are also offered by enter-
ing the name of a street, a city
or particular place. Eniro sends
148 the requested map to the mobile
phone enabling the user to find
mWatch Europe 2006

the exact place of interest.

Route planning is another serv-
ice that is offered to help users
navigate from one place to
another. User’s simply key in
their current destination in terms
of address, city, and place, and
then the desired destination in

CONTACT INFORMATION:

the same way. Directions are sights of a city, historical land-

Eniro Finland then sent to the user’s phone marks, news agencies, news
Box 290, 02631 Esboo which serves the user the easi- papers, stock information radio
Säterigatan 6, 02630 Esboo est route from one place to and TV guides, travel and traffic
Finland another. information, and shopping
Tel: 0201 110 510 opportunities.
Fax: 0201 110 511 Eniro also features a link guide
info@eniro.fi that enables the user to get in Eniro is present in all the Nordic
contact with i.e. banks, cultural countries, Germany and Poland
mwatch.qxd 14/10/08 11:15 Página 149

mTourism and location based services - Finland

Who is who and where to find what I’m searching for

Fonecta is Finland’s market lead-

ing directory service company
with an established reputation in
physical phone books and 118
directory assistance. Fonecta 149

offers two distinct mobile servic-

Kaleidoscope of Mobile Projects mTourism

es based on WAP, SMS, and
MMS technology.

The first is Finder, at first sight a

regular white pages and yellow
pages service that enable users
to search for contact informa-
tion, such as fixed and mobile
phone numbers and addresses.
User requests can be sent and
received as SMS, circumventing
the traditional queue that is
often affiliated with 118 calls.
However, the service also pro-
vides media rich information.
Upon receiving an SMS answer,
the company’s information that
is requested can bundle a mobile
coupon to inform the user of dis-
counts, special offers, and other
events.
The second service is Missä lähin
(Where’s the closest). This serv-
ice is intended to locate the
nearest e.g. restaurant, bank,
car rental, pharmacy, hotels etc.
The service works with both SMS
and WAP, but WAP enabled
phones benefit from a richer
content as they are capable of
handling maps that display the
area of interests.
CONTACT INFORMATION:
Mikko Tavi
P.O. Box 202/Elimäenkatu 17-
19
00511 Helsinki
Finland
Tel: +358 20442 2020
mikko.tavi@fonecta.fi
http://www.fonecta.com/mobil
e_directories/index.php
mwatch.qxd 14/10/08 11:15 Página 150
Policy implications: Users in the driver’s seat?
The Mobile Readiness Index (MRI) and the many
mobile applications depicted in the mWatch 2006
provide ample evidence of a major shift in the cur-
rent development of new mobile ICT-applications:
More and more, users are in the driver’s seat in the
journey to a more inventive ‘information society’. In
today’s Europe, user-driven innovation seems to be
the ‘name of the game’ also for ICT.
Not long ago, the situation was different. For sever-
al decades, the typical innovation process underpin-
ning the European ‘knowledge-driven economy’ and
150 ‘information society’ was to push new technology
applications into the market. The major innovations,
mWatch Europe 2006
based on ICT, were invented by companies, then
tested, adjusted and launched on the market, while
trying to convince the user to buy and to adapt to
the dominant designs.
Now, as time to market is faster and product cycles
shorter, the design and development processes
behind new ICT-applications must adapt to the
user’s needs from the very beginning of the innova-
tion process. As technology applications have
become cheaper and more user-centric, companies
ask users to become co-designers even at early
stages of invention and prototyping.
Several people interviewed for the mWatch assert
that decisions within innovation processes have
become more ‘participatory’. They have offered us
exciting examples of ‘participatory design’ related to
ICT. They have acquainted us with fascinating expe-
riences of ‘user-centric development processes’,
involving end-users from day one. They have
revealed a winning mode for innovation and assur-
ance of early success in the market place.
What’s the lesson for policy-makers? Politicians
should be aware that the influence of users at all
stages of the innovation process has increased. They
need to understand that the tools for design of ICT
applications have become interactive and much
more open for the involvement of non-specialists.
Moreover, the typical environments for innovation,
based on ICT (even within large companies), have
become more accessible and sensitive to user-pro-
ducer interaction. And, generally, companies have
been forced to be more responsive to demands
among various user groups, especially to user
groups that could signal early market demands.
Users involved in participatory design could be of
many kinds. The mWatch has indicated that users
could be communities of professionals, leading-edge
companies, tourists and business visitors, students
at universities, organisations of elderly citizens, etc.
As long as user communities are able to indicate
their needs and to advance interactively their
demands during a design process, they will consti-
tute a rich resource-base for the professional
designers and product developers.
ARE POLITICIANS AWARE THAT USERS
INCREASINGLY ARE CO-DESIGNERS?
The shift towards the mobility industry – placing the
emphasis on the user and new user demands –
should affect policies at all levels. Policies must be
mwatch.qxd 14/10/08 11:15 Página 151
changed from being primarily supply-side oriented
to become more demand-led. In short, policies must
become more sophisticated and certainly more sen-
sitive to the new and more interactive arenas of
innovation in the cities and regions and across the
European continent.
For example, medical doctors, nurses and patients
are formulating new demands for advanced services
based on new ICT. Rescue workers are actively
involved in the development of ICT-based logistical
services, which change their work organisation and
advance the level of speed. Students, teachers and
other educators have become co-designers of new
way of interactive training and of new pedagogical
instruments. Many other user groups play similar
roles while becoming advocates in fostering new
innovation. mWatch 2006 contains dozens of lead-
ing-edge solutions, where users are co-designing
pioneering mobile solutions, based on advanced
applications of ICT.
European policies at the local, national and continen-
tal level should become more responsive to the
issues of creativity among users, to entrepreneurship
and to user-centered, and even user-led, innovation.
ARE LIVING LABS A SOLUTION FOR EUROPE?
In Europe, one of the most energising modes of
fostering user-led or user-centric innovations are
the so-called Living Labs. A Living Lab is an open
innovation space, which recognizes the design and
development roles of users or user communities. A
Living Lab contains a set of instruments to sustain
effective interactions between the producers and
users of ICT for truly inventive uses and for sens-
ing new products and processes. Professional users
as well as amateurs may play significant roles in
identifying new needs and in shaping new designs
and applications.
A Living Lab in the European information-based
society is much more than a straightforward test-
bed for producers and users of, for example, new
mobile solutions. There could be a specialized test-
bed within the Living Lab. But there will only be a 151
Living Lab if it allows easy access for users to
Living Labs europe
become actively engaged in the shaping of new
solutions. Based on user needs and interactive
engagement of users, a Living Lab should foster
imaginative and original applications of state-of-
the-art ICT.
There are three increasingly sophisticated genera-
tions of Living Labs.
• The First Generation Living Lab was invented
by architects and engineers interested in co-
developing with future residents in an already
existing building to be better adapted to user
needs. Here, the users were invited to co-
design an apartment or other living quarters
during the final stages of the construction peri-
od. New methodologies for participatory design
processes were developed.
• The Second Generation Living Lab was invent-
ed by companies involved in the shaping of
mwatch.qxd 14/10/08 11:15 Página 152
new work environments within a business
firm, an institution, a network of profession-
als, etc. Often called a Collaborative Working
Environment, this generation of Living Labs
engages user groups to co-develop new mobile
solutions. Using collaborative working tools in
an ICT context, the Second Generation Living
Lab could become a genuinely interactive
working environment open to experiments with
new mobile solutions.
• The Third Generation Living Lab: In its latest
version, a Living Lab has evolved in a city
area that operates as a full-scale urban labo-
ratory and proving ground for prototyping
and testing new technology applications in
real time. Such a Living Lab helps generate
152 and foster innovation processes that go
beyond what could be achieved by a single
mWatch Europe 2006
entrepreneur, firm or other organisation. The
Third Generation Living Labs remains a
future-oriented user-related organisation.
But it is part of the wider urban or regional
space, where inventive firms, institutions and
organizations as well as individual users and
user groups can benefit from all aspects of
the resource-rich environment, sometimes
linked functionally to research and experi-
mental development.
THIRD GENERATION LIVING LABS: PART OF A
WIDER COMMUNITY
Regardless of the advancements of the three gener-
ations Living Labs, all Living Labs should strive to
become an interactive innovation environment that
attracts creative users or user communities. The
Living Lab should stay open also to inventive firms,
institutions and other organised interests.
To effectively engage users in participatory design
and development, a Living Lab should operate as a
demand-driven greenhouse for invention and sus-
tain creative competencies across the Living Lab
users and other stakeholders as well as among other
Living Labs. If well managed, a Living Lab will con-
stantly help shorten the time from idea to mar-
ketable product.
To remain successful, a Third Generation Living Lab
organisation must be well managed. The local Living
Lab organisation should include a commitment by a
stakeholder group, relate actively to selected user
groups, and be led by an effective management
team. As an organisation dedicated to innovation
and ‘intelligent learning’, a Living Lab could operate
relatively autonomously by becoming a self-funding
centre (such as a foundation, company, consortium,
etc.).
Third Generation Living Labs that already operate,
or prepare to operate in European cities, typically
focus on applications of ICT and other information
society technologies. However, other areas of tech-
nology applications are not uncommon. Ideally, the
Third Generation Living Lab will be part of a commu-
nity-building effort that facilitates a widespread
adoption of a new, usable technology.
THE ‘LISBON AGENDA’ AND ‘I2010’: NEED FOR
MORE ADVANCED INSTRUMENTS?
The Lisbon strategy to make Europe “the most com-
petitive and dynamic knowledge-driven economy”
may need more advanced instruments to reach its
many goals and objectives by 2010. Within the area
of ICT, one instrument has been a set of overall poli-
cies packaged as “eEurope” (in various versions),
and more recently “i2010”.
mwatch.qxd 14/10/08 11:15 Página 153

“i2010” stands for a grouping of proactive policies to The Living Labs network also reveals the impact of
harness the potential of the digital economy to deliv- skilled place management. A crucial policy recom-
er growth, jobs and modern, on-line public services. mendation is therefore to support local and regional
“i2010” also provides tools for good governance. As initiatives and to stimulate place leaders to take
such, it has been called by the European measures for developing and supporting more Living
Commission a “key component of the EU’s renewed Labs.
Lisbon strategy for growth and jobs”.

In the policy documents for “eEurope” and

“i2010”, ICT is described as a powerful driver for
economy-wide productivity, growth and jobs – and
“arguably Europe’s best-bet investment for the
future”. What is missing, however, in these policy
documents, is a full recognition of the increasing-
ly important demand-side of the development
towards a ‘knowledge-driven’ economy and ‘infor-
mation-based’ society. 153

4. Assessing the Readiness for Mobility

“Creating an Innovative Europe” cannot be achieved
simply by straightforward policy means, but must
involve citizens, companies and institutions as users
and, ultimately, as the real drivers of creativity and
innovation. Policy-induced supply of services and
related infrastructure has too many limitations.

More than 20 cities and city-regions are exposed in

the mWatch for helping users to pioneer advanced
mobile services. These are the combined efforts by
individuals, user communities, small and medium-
sized companies, universities, R&D institutions, etc.
Here, the message of mWatch 2006 is simple: a
more elaborate and sophisticated policy framework
should be developed at the European, regional and
local levels.

The Living Labs Europe network could serve as an

example, where the users’ involvement could better
advance new products and processes not just local-
ly, but also on competitive world markets.
mwatch.qxd 14/10/08 11:15 Página 154
mwatch.qxd 14/10/08 11:15 Página 155
Glossary
3G – Third Generation mobile phone technology
standard
Bluetooth – industrial specification for wireless
personal area networks (PAN)
CDMA – Code Division Multiple Access
DAB - Digital Audio Broadcasting
DMB - Digital Multimedia Broadcasting
DRM -Digital Radio Mondiale
DSRC - Dedicated Short Range Communications
EDGE - Enhanced Data Rates for GSM Evolution.
FireWire – A personal computer and digital
audio/digital video serial bus interface standard
GPRS - General Packet Radio Service (also called
2.5 Generation mobile technology standard)
GPS – Global Positioning System
GSM - Global System for Mobile Communications
(also called Second Generation mobile technology
standard). Currently the world’s most popular
standard for mobile phones
HTML – HyperText Markup Language, the domi-
nant markup language for the creation of web
pages
ICT – Information and Communication Technology
IM – Instant Messaging
IP - Internet Protocol
IrDA – Infrared Data Association
J2ME - Java 2 Platform, Micro Edition
JAVA – An object-oriented programming lan-
guage
JVM - Java Virtual Machines
LSDE -Local Search and Discovery Engine
M2M - Machine-to-Machine
MMS - Multimedia Messaging Service
MP3 – MPEG-1 Audio Layer 3
NFC - Near Field Communication Technology
OBU - On Board Units
PCMCIA – A PC card that is the form factor of a
peripheral interface designed for laptop computers
PDA – Personal Digital Assistants
PNA - Personal Navigation Assistant
PND - Portable Navigation Device
155
RFID – Radio Frequency Identification
Living Labs europe
Smartphone is any electronic handheld device
that integrates the functionality of a mobile
phone, PDA or other information appliance (also
called sphone).
SMS - Short Messaging Service
UMTS – Universal Mobile Telecommunications
Systems. One of the Third Generation (3G) mobile
phone technologies.
USB – Universal Serial Bus interface standard
VoD – Video-on-Demand
WAP – Wireless Application Protocol.
W-ASP - Wireless Application Service Provider
Wimax - Worldwide Interoperability for Microwave
Access
wLAN – Wireless Local Area Network
WML – Wireless Markup Language
xDSL - Digital Subscriber Loop (or Line).
ZIP – A data compression and archival file format
mwatch.qxd 14/10/08 11:15 Página 156
mwatch.qxd 14/10/08 11:15 Página 157
Interlace-Invent
Interlace-Invent is a research-based consultancy
firm based in Copenhagen and operating from five
European countries. The company specialises in
the development and management of globally-
competitive innovation environments, including
Living Labs, Biomedical Hubs and Third Generation
Science Parks.
Inter-disciplinary research forms the core intellec-
tual source on which expertise and solutions are
built, including structured relationships via the
Hubs&Regions network involving partnerships with
35 scientific and research units in Europe, Africa,
Asia and the US. Furthermore Interlace-Invent
coordinates the mCluster project, part of the
Europe Innova initiative to improve European net-
working and policy in the mobility and wireless
sectors.
The combined expertise in areas including ICT
development, Strategy, International and Regional
Economics, Urbanism and Place Branding, Public
Policy, Education and Training allows Interlace-
Invent to put together unique offerings for their
clients.
Interlace-Invent’s unique integrated expertise is
brought to bear fully in supporting the establish-
ment of Living Labs, ranging from systematic
assessments and comparative reviews, formula-
tion of mStrategies, mobilisation of stakeholders,
conceptualisation and introduction of new mobile
services, shaping trans-national demand groups,
to shaping Place Brands and managing collabora-
tive projects across Living Labs. Interlace-Invent
is the founder and coordinator of the Living Labs
Europe network.
Interlace-Invent supports clients in 14 countries
around the world. Clients include global metropolis-
es like Shanghai, European Hubs like Stockholm,
Barcelona and London, as well as small communities
like Västervik. Innovative companies draw on the
unique expertise in cross-sectoral innovation, such
as Hewlett-Packard, SAP, Microsoft, SonyEricsson
and EUROLAND. Furthermore, Interlace-Invent has
supported universities such as ESADE, ScanBalt 157
Campus and the Copenhagen Business School on
Living Labs europe
strategic development projects.
For more information, please contact:
Sascha Haselmayer
Interlace-Invent ApS (Barcelona)
c/ de comerç 29, pral 1
08003 Barcelona
Spain
phone +34 627 299 588
e-mail: s.haselmayer@interlace-invent.com
www.livinglabs-europe.com/interlace-invent
mwatch.qxd 14/10/08 11:15 Página 158
mwatch.qxd 14/10/08 11:15 Página 159

I was inspired by the mWatch 2006 and would like to

propose the following mobile applications.
I am convinced that my proposal would contribute to
an easier life for some user communities:

To:

P.O. Box 135

DK-1004 Copenhagen K
2 Denmark

From:
Name
Address
Country
Mobile phone
You can of course also send your proposal directly by e-mail to
mSolutions@livinglabs-europe.com e-mail

159

Living labs europe

mwatch.qxd 14/10/08 11:15 Página 160