POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

SENIOR HIGH SCHOOL

STA. MESA, MANILA

Relationship between Students’ Product Preference and Perception towards Youtube Vloggers

Objective: The purpose of this study is to determine the correlation of the Polytechnic University of the
Philippines Senior High School Accountancy and Business Management students’ product preference and
their perception towards Youtube vloggers.

Dear Respondent,

Your answers in this brief survey will be helpful for us to determine the relationship of a
student’s product preference and their perception towards Youtube vloggers.

Rest assured that the data given will be treated confidential.

Thank you for participating and God bless!

Sincerely yours,

The Researchers

I. Respondent’s Profile

SEX:

Male
Female

AGE:
13 yrs. old - 15 yrs. old
16 yrs. old - 18 yrs. old
19 yrs. old and above

II. Watching YouTube Vloggers

1. How much time do you spend on watching

YouTube vloggers on a daily basis?

Less than 1 hour

3. What types of products do you usually see
1 – 2 hours that Youtubers endorse in their videos?

2– 3 hours Smartphones

More than 3 hours Beauty products

2. What are the reasons as to why you watch Clothing

YouTube vloggers?
Food
For leisure and entertainment
Others (please specify)
To obtain information ____________________

To follow celebrities

Others (please specify)

___________________
 III. General Opinion Section

Please choose the most suitable answer to indicate the extent to which you agree or disagree with each of
the statements given below. Check the column that corresponds your answer.

Strongly Strongly
Situations Agree Agree Neutral Disagree Disagree
(5) (4) (3) (2) (1)
Credibility
1. YouTube vloggers are credible.
2. Youtube vloggers are trustworthy.
3. Youtube vloggers are believable.
4. Youtube vloggers are convincible.
Informative
5. YouTube vloggers are valuable sources of
information about products/services.
6. YouTube vloggers tell me which brands
have the features I am looking for.
7. YouTube vloggers keep me up-to-date about
products/services that are available in the
marketplace.
8. YouTube vloggers provide complete
information that assist me in decision
making.
Materialism
9. YouTube vloggers are making us a
materialistic society – overly interested in
buying and owing things.
10. Youtube vloggers promote awareness on
branded goods.
Hedonic/Pleasure
11. I feel pleasure in thinking about what I saw
or heard in Youtube vlogs.
12. Most of the time, YouTube vloggers are
funny and enjoyable.
Product Preference
13. I would consider buying the product after
watching videos of my favorite Youtube
vlogger.
14. I trust the reviews of a product from a
youtube vlogger that’s why I want to have it
too.
15. Whenever I see a product my favorite
vlogger is endorsing, I add it to my buying
list.
16. If a Youtube vlogger endorses a product that
is already in my buying list, I buy it
immediately.

The End.
Thank you for answering this survey questionnaire.