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The impact of supply chain risk on supply chain integration and company performance: a global investigation
Li Zhao Baofeng Huo Linyan Sun Xiande Zhao
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Li Zhao Baofeng Huo Linyan Sun Xiande Zhao, (2013),"The impact of supply chain risk on supply chain integration and company performance:
a global investigation", Supply Chain Management: An International Journal, Vol. 18 Iss 2 pp. 115 - 131
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Xiande Zhao
School of Business Administration, South China University of Technology, Guangzhou, China, and Department of Decision Sciences
and Managerial Economics, Faulty of Business Administration, The Chinese University of Hong Kong, Hong Kong
Abstract
Purpose – The purpose of this paper is to empirically explore the relationships among supply chain risks (SCRs), supply chain integration (SCI), and
company performance in a global context.
Design/methodology/approach – This study is based on the High Performance Manufacturing (HPM) project database collected from 317
manufacturing plants in ten countries and three representative industries (machinery, electronics and transportation components), using structural
equation modeling (SEM) methods.
Findings – Results show that SCRs, especially supply delivery risk (SDR), are negatively related to SCI. There is a contingent relationship between SCI
and performance. Different types of SCI play different roles in improving different types of company performance. Supplier, internal, and customer
integration are the most important drivers for schedule attainment, competitive performance, and customer satisfaction, respectively.
Originality/value – This study is one of the first empirical studies to explore how SCRs affect SCI. It also expands current SCI research by linking three
dimensions of SCI with three dimensions of company performance, using the global database collected from HPM companies in ten countries.
Keywords Supply chain risk, Supply chain integration, Company performance, High performance manufacturing, Supply and demand
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
et al., 2010; Zhao et al., 2011). For example, which factors based performance including competitive performance and
influence SCI? And more so, which factors hinder the customer satisfaction.
implementation of SCI? Few prior studies have addressed this In this study, we attempt to answer two important research
question. For example, Frohlich (2002) investigated supply, questions relating to SCI: Are SCRs related to SCI? How
internal, and demand barriers in web-based SCI does SCI influence company performance? This study
implementation. Richey et al. (2009) considered internal contributes to the literature in three aspects. First, this
planning failure and external monitoring failure as barriers to study is one of the first to empirically investigate the impact of
SCI. However, research in this area is still in its infancy and SCRs (SDR and DVR) on SCI. Second, this study examines
further empirical studies are required to reveal the “barriers to the impacts of three SCI dimensions (internal, supplier, and
SCI” to supply chain managers. The main barrier discussed in customer integration) on a richer amount of performance
this study is supply chain risk (SCR). SCRs have become a measures (schedule attainment, customer satisfaction, and
serious problem as turbulent environments, uncertain supply competitive performance). Third, this study explores the
and demand, and unpredictable disruptions are more relationships among SCRs, SCI, and performance in a global
common nowadays. It is difficult for most supply chains to context, using data collected in high performance
respond to changes and they are vulnerable to SCRs (Tang manufacturing (HPM) companies in both developing
and Tomlin, 2008). Therefore, the challenge for companies is (e.g. China and Brazil) and developed countries (e.g. USA.,
how to conduct SCI under risky environments, and various Australia). Furthermore, the findings of this study provide
risks may play different roles in implementing different types managerial implications for manufacturing companies
of SCI. This study attempts to empirically explore the impact worldwide.
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of two types of SCRs (supply delivery risk (SDR) and demand The remainder of the paper is organized as follows. First,
variability risk (DVR)) on three types of SCI (internal, we review the literature regarding SCRs and SCI, and
customer, and supplier integration). SDR refers to supply propose related research hypotheses. Second, we describe the
risks mainly caused by delivery failures, while DVR refers to research methodology and report the results. Third,
demand risks mainly caused by demand instability. discussion and managerial implications are provided.
There is an abundance of research on the impact of SCI on Finally, we end the paper by providing our conclusions and
various performance measures, including operational further research directions.
performance (e.g. Armistead and Mapes, 1993; Frohlich,
2002; Cousins and Menguc, 2006; Swink et al., 2007;
2. Literature review and research hypotheses
Braunscheidel and Suresh, 2009; Flynn et al., 2010; Danese
and Romano, 2011), customer service (e.g. Vickery et al., In this section, we first describe the major constructs
2003; Swink et al., 2007), logistical performance (e.g. Stank including SCRs (SDR and DVR) and SCI (supplier,
et al., 2001; Gimenez and Ventura, 2005; Germain and Iyer, internal, and customer integration). Then, we develop the
2006), and product innovation (e.g. Ragatz et al., 2002; conceptual framework and propose the research hypotheses.
Petersen et al., 2005). However, findings on the relationship
between SCI and performance are inconsistent. For example, 2.1 SCR
while most previous SCI studies found a significantly positive Risk in the supply chain context is receiving growing attention
relationship between SCI dimensions and performance in SCM research (e.g. Zsidisin, 2003; Peck, 2005; Ellis et al.,
measures (e.g. Armistead and Mapes, 1993; Vickery et al., 2010; Tummala and Schoenherr, 2011). Firms need to
2003), others identified a non-significant relationship manage SCRs to improve supply chain agility in today’s highly
(e.g. Droge et al., 2004; Flynn et al., 2010), or even a turbulent and uncertain environments (Braunscheidel and
significantly negative relationship (e.g. Koufteros et al., 2005; Suresh, 2009). Various trends, such as increasing outsourcing
Swink et al., 2007). The major reasons for this inconsistency activities, global competition, increased demand for on-time
may be the different methods of SCI conceptualization and delivery, rapid technological change, and short product life-
operationalization, different performance measurements, and cycles, indicate the importance of SCR management (SCRM)
different research contexts (e.g. industries, regions) (Van de (Zsidisin et al., 2000; Trkman and McCormack, 2009; Olson
Vaart and Van Donk, 2008). For SCI dimensions, many and Wu, 2011). SCRM literature has grown significantly
empirical studies have considered SCI as one construct since 2000 (Trkman and McCormack, 2009) and special
(e.g. O’Leary-Kelly and Flores, 2002; Vickery et al., 2003; issues on SCRM have been included in several journals
Rosenzweig et al., 2003; Cousins and Menguc, 2006), while including Production and Operations Management (2005),
others have focused on internal integration and external Journal of Operations Management (2009), and Supply Chain
integration (e.g. Stank et al., 2001; Frohlich, 2002; Gimenez Management: An International Journal (2011).
and Ventura, 2005). Only a few recent studies have focused Despite the growing recognition among practitioners and
on three dimensions of SCI – internal, supplier, and customer academia, empirical research in SCRM is still in its infancy
integration (e.g. Koufteros et al., 2005; Swink et al., 2007). (Juttner, 2005). Most previous literature is conceptual or
This study will adopt these three dimensions of SCI. descriptive (e.g. Zsidisin, 2003; Ellegaard, 2008; Christopher
Furthermore, some prior SCI studies only focused on et al., 2011). Specifically, the definition and classification of
limited performance measures (e.g. Armistead and Mapes, SCRs are the main focus (e.g. Zsidisin, 2003; Spekman and
1993; Gimenez and Ventura, 2005). More work is needed to Davis, 2004; Tang and Tomlin, 2008), while SCRM strategies
further explore how the different dimensions of SCI influence and procedures are also conceptually discussed (Spekman and
different aspects of company performance. A balanced Davis, 2004; Kleindorfer and Saad, 2005; Juttner, 2005;
approach is used in this study to measure performance from Craighead et al., 2007). Extant conceptual and descriptive
multiple perspectives: operational level performance SCRM literature provides a solid theoretical background for
measured by schedule attainment, and finance or market further empirical investigation on SCRs. Ellis et al. (2010)
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
were one of the first attempts to operationalize and validate (2008), “the degree to which an organization strategically
SCR measurements and empirically investigate the collaborates with its supply chain partners and manages intra-
relationships among environmental factors, supply and inter-organization processes in order to achieve effective
disruption risk, and performance. and efficient flows of products and services, information,
Risk is an elusive construct and is defined in many different money, and decisions with the objective of providing the
ways depending on the field of research (Wagner and Bode, maximum value to the customer at low cost and high speed”
2008). As this study focuses on risk in management, we follow (Zhao et al., 2008, p. 374).
March and Shapira’s (1987, p. 1404) definition that risk is “the Some studies measure SCI as one dimension (Cousins and
variation in the distribution of possible outcomes, their Menguc, 2006), but more studies are now considering SCI as
likelihood, and their subjective values”. As Lefley (1997) a multi-dimensional construct (e.g. Morash and Clinton,
pointed out, risk results from uncertainties and risk can give a 1998; Whipple et al., 1999; Stank et al., 2001). Many studies
probability for future events, and is usually related to negative identify internal integration, customer integration, and
outcomes such as the inability to meet customer requirements, supplier integration as three major types of SCI
and even threats to customer safety (Zsidisin, 2003). (e.g. Narasimhan and Jayaram, 1998; Narasimhan and Kim,
There are no consistently accepted dimensions of SCRs and 2002; Koufteros et al., 2005; Swink et al., 2007; Flynn et al.,
several different classifications are reported in the literature. 2010). Supplier and customer integration can be further
For example, Tang (2006) classified SCRs into two collapsed into external integration.
dimensions: disruption risk and operational risk. Disruption Internal integration refers to “the degree to which a
risks are those caused by events such as bankruptcy, natural manufacturer structures its own organizational strategies,
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disasters, and terrorist attacks. Operational risks relate to practices and processes into collaborative, synchronized
supply and demand coordination and uncertainty, such as processes, in order to fulfill its customers’ requirements and
uncertain demand and uncertain supply. Disruption risks are efficiently interact with its suppliers” (Flynn et al., 2010, p. 4).
rare but severe and hard to manage, while operational risk can In contrast, external integration can be defined as “the degree
be reduced through effective SCM. Other SCRs include to which a manufacturer partners with its external partners to
supply risk, process risk, demand risk, and technology risk structure inter-organizational strategies, practices and
(e.g. Bogataj and Bogataj, 2007; Tang and Tomlin, 2008). processes into collaborative, synchronized processes” (Flynn
However, as summarized by Trkman and McCormack et al., 2010, p. 4). Customer integration involves core
(2009), risks from continuous changes due to turbulent competencies derived from coordination with critical
environments, such as changes in customer demands or customers, whereas supplier integration involves core
supplier priorities, are relatively ignored. Therefore, in this competencies related to coordination with critical suppliers
study, we focus on two types of operational-level SCRs: (Flynn et al., 2010).
supply risk and demand risk. Supply risk is the “probability of
an incident associated with inbound supply from individual 2.3 Linking SCR with SCI and company performance
supplier failures or the supply market, in which its outcomes Figure 1 illustrates the theoretical model of this study. SCRs
result in the inability of the purchasing firm to meet customer are modeled as barriers to SCI, while SCI dimensions are
demand or cause threats to customer life and safety” considered as enablers of company performance, providing a
(Zsidisin, 2003, p. 222). Among various aspects of supply comprehensive SCR-SCI-performance model (Figure 1).
risks, SDR may be the most important because more and
more companies expect their suppliers to make just-in-time 2.3.1 Impact of SCR on SCI
deliveries. Suppliers who fail to provide on-time delivery will SDR usually includes delivery failures, inability to meet
cause many problems for purchasing firms, for example, quantity demand, and irregular supply (Zsidisin, 2003).
regarding manufacturing, inventory, and sales functions. Under a high level of SDR, manufacturers do not like to share
Thus, this study only focuses on SDR. Demand risk includes precise inventory information and instant customer orders
risks associated with turbulent environments, and unstable with suppliers as their lead times are long and delivery is
and dynamic customer needs (Chen and Paulraj, 2004). unstable. Furthermore, manufacturers do not like to invest in
Unstable demand is usually the biggest challenge for today’s joint process improvement and new product development
companies, which leads to high inventory costs, low levels of with suppliers because suppliers can provide uncertain and
customer service, and unreliable deliveries. Therefore, this unreliable delivery. It is also difficult for manufacturers to
study will only focus on DVR. develop a strategic alliance with suppliers because of delivery
failures.
2.2 SCI A high level of SDR may also hinder integration among
Increasing global competition has led many organizations to departments and functions within an organization. If the
create cooperative and mutually beneficial partnerships with delivery of goods and services from suppliers is slow, delayed,
supply chain partners (Wisner and Tan, 2000). Numerous irregular, or even wrong, the coordination between
studies have stated that companies need to implement SCI to purchasing and manufacturing becomes difficult and
meet the new challenges of the global competitive conflicts between these departments will arise. Because
environment (e.g. Bowersox et al., 1999; Frohlich and supply delivery is uncertain and unreliable, internal
Westbrook, 2001; Zhao et al., 2008). functions have trouble working together for product design
The various concepts of SCI in extant literature are and process improvement, which need the involvement of
inconsistent and many studies propose different SCI suppliers. Furthermore, manufacturers may resist changes to
definitions (e.g. Bowersox and Morash, 1989; Stevens, their own internal operations because of suppliers’ failures
1989; Lee and Whang, 2001; Vickery et al., 2003; Swink (Frohlich, 2002). Thus, SDR will lead to a failure of internal
et al., 2007). We adopt the definition used in Zhao et al. integration.
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
Trust and cooperation between customers and manufacturers difficult for manufacturers to survey their customers’ needs
will be negatively influenced by manufacturers’ supply and obtain feedback from their customers. As a result, tight
disruptions, missed shipments, and sunk costs caused by integration with customers becomes difficult (Calantone et al.,
SDR. If suppliers are not able to deliver materials to 2003). Thus, we propose that:
manufacturers on time, manufacturers cannot deliver H2a. Demand variability risk is negatively related to supplier
products to customers on time. Suppliers’ long supply lead- integration.
times to manufacturers will result in manufacturers passing on H2b. Demand variability risk is negatively related to internal
long supply lead-times to customers; customers will be integration.
unwilling to integrate with manufacturers under high SDR H2c. Demand variability risk is negatively related to
environments (Frohlich, 2002; Zsidisin, 2003). Therefore, we customer integration.
propose that:
H1a. Supply delivery risk is negatively related to supplier 2.3.2 Impact of SCI on company performance
integration. Three types of performance are used in this study. One is
H1b. Supply delivery risk is negatively related to internal operational performance: schedule attainment; the other two
integration. are finance or market based: competitive performance and
H1c. Supply delivery risk is negatively related to customer customer satisfaction (Bozarth et al., 2009). Competitive
integration. performance includes a mix of several frequently used sub-
DVR is mainly caused by market turbulence, demand dimensions: cost, quality, flexibility, delivery, cycle time, new
complexity, and demand instability (Boyle et al., 2008). In a product development, and customer service, which are
high DVR environment, customers’ needs are unstable and commonly adopted in SCM studies (e.g. Flynn et al., 1995;
unpredictable, and their preferences change quickly. Klassen and Whybark, 1999; Das et al., 2006).
Manufacturers have to frequently modify their products and (1) Impact of supplier integration on company performance
response to market changes, which cause inaccurate demand Manufacturing firms constantly face the problem of on-time
forecasts (Trkman and McCormack, 2009). delivery. As the production capacity of manufacturers is
When product DVR is high, information regarding demand limited, they need to allocate their limited production
for materials from manufacturers to suppliers changes resources to meet the requirements of the varying demand
quickly. Thus, suppliers have to change their products from at a reasonable cost. Regarding production schedule
time to time, which brings quantity and quality problems. attainment, firms need to receive the materials and
Furthermore, manufacturers are unwilling to invest in components on time. Through integration with suppliers,
improvements in quality and new technology development manufacturing firms share order and inventory information
with suppliers as the investment is risky in uncertain demand with suppliers, which helps suppliers prepare high-quality
environments. Inaccurate demand information will cause materials and services on time. Unplanned purchasing from
mistakes among internal departments. The sales function’s suppliers leads to excess raw materials and warehousing
information about customer demand changes quickly as the expenses (Lee et al., 1997). Furthermore, supplier
market is turbulent and their communication with other integration, including communication, sharing information
departments becomes complicated. Thus, coordination regarding inventory data and production scheduling, and
among functions is difficult to achieve. Concurrent working together with suppliers, can reduce upstream
engineering becomes difficult in high DVR environments. complexity (e.g. Lee et al., 1997; Devaraj et al., 2001; Das
Meanwhile, as customers frequently change demand, it is et al., 2006), which negatively affects schedule attainment
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
(Bozarth et al., 2009). Meanwhile, firms working together and Swink et al. (2007) found that strategic supplier integration is
sharing information about production plans and demand positively associated with customer satisfaction, mediated by
forecasts with their suppliers can reduce the well-known manufacturing competitive capabilities. Frohlich and
“bullwhip effect” (Lee et al., 1997), which is highly related to Westbrook (2001) and Vickery et al. (2003) found that
schedule attainment. Thus, we propose that: firms with higher levels of SCI achieve better customer
H3a. Supplier integration is positively related to schedule service. With high-level supplier integration, manufacturers
attainment. are more likely to be satisfied with the materials or services
provided by suppliers. Based on previous studies and our
Suppliers are becoming increasingly important for interviews with executives, we expect that supplier integration
manufacturers in the global competitive environment as they leads to customer satisfaction. Thus, we propose that:
have a large impact on the manufacturing capabilities
(e.g. cost, quality, technology, speed, and responsiveness) of H3c. Supplier integration is positively related to customer
manufacturers (Ragatz et al., 2002). Supplier integration, satisfaction.
which positions suppliers as long-term strategic collaborators
of manufacturers, can lead to manufacturers’ operational (2) Impact of internal integration on company performance
performance (Koufteros et al., 2005). Numerous empirical Internal integration emphasizes the coordination among
studies have shown that supplier integration has a positive internal functions and firm-wide standards and norms
impact on operational performance (e.g. Shin et al., 2000; (Germain and Iyer, 2006). Many studies have demonstrated
Frohlich and Westbrook, 2001; Frohlich, 2002; Sanders and that internal integration improves process efficiency, demand
Premus, 2005; Devaraj et al., 2007). For example, Frohlich management, and materials management (e.g. Stevens,
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and Westbrook (2001) investigated supplier and customer 1989). Internal integration is very helpful in product
integration and identified five different SCI strategies, scheduling attainment. Through cross-functional
characterized as various “arc[s] of integration”, with a high coordination and working together, production planning and
degree of “arc” representing high levels of both supplier and scheduling, customer order management, and demand
customer integration. They found that companies with the planning are facilitated to meet the requirement of
widest degree of arc for supplier and customer integration schedules (e.g. Stratman and Roth, 2002; Rosenzweig et al.,
achieved the highest level of operational performance. In a 2003). Information, such as customer orders, inventory level,
further study, Frohlich (2002) found that manufacturers and purchasing and production schedule information, is
relying on high-level integration outperformed those communicated effectively among functions, which helps firms
manufacturers relying on low-level integration in operational to allocate the available resources at suitable schedule costs.
performance, in terms of delivery time, transaction costs, and Furthermore, good communication among functions can
inventory turnover. quickly deliver demand information, thus reducing the
From transaction cost theory perspective, supplier “bullwhip effect” (Lee et al., 1997), and schedule
integration can reduce transaction costs (Zhao et al., 2008; modifications will be greatly reduced if information and
Flynn et al., 2010). Opportunistic behaviors are greatly material flows are streamlined. Thus, we propose that:
reduced under shared visions and cooperative goals in H4a. Internal integration is positively related to schedule
supplier integration (Wong et al., 2005). Furthermore, attainment.
supplier integration can reduce transaction costs through
the reduction of uncertainties. For example, environment A large body of empirical research has highlighted the benefits
uncertainties are greatly reduced by investing in specific assets of internal integration in improving competitive performance
such as information systems and dedicated people, which (e.g. Frohlich, 2002; Narasimhan and Kim, 2002; O’Leary-
facilitate information sharing and joint working (e.g. Frizelle Kelly and Flores, 2002; Rosenzweig et al. 2003; Gimenez and
and Efstathiou, 2003; Das et al., 2006). Supplier integration Ventura, 2005; Koufteros et al., 2005; Germain and Iyer,
also plays an important role in reducing production costs. On 2006; Swink et al., 2007). For example, Rosenzweig et al.
one hand, higher-level supplier integration is usually related (2003) indicated a positive direct relationship between
with fewer suppliers, which can lead to economies of scale for internal and external integration intensity and competitive
suppliers; this in turn reduces material and product costs. On capabilities. Using data collected from 244 USA
the other hand, with trust and cooperation with suppliers, manufacturing firms, Koufteros et al. (2005) found that
manufacturers are willing to invest in fixed assets and R&D internal integration positively influences product innovation
activities to improve their and the suppliers’ product and and quality. Swink et al. (2007) found that internal product-
process quality, which reduces production costs. process technology integration improves manufacturing
Furthermore, supplier integration is helpful for capabilities in terms of quality, delivery, process, and new
manufacturers to reduce inventory and improve delivery product flexibility.
speed, quality, and customer service via sharing information With the help of internal integration, knowledge can be
and working together with suppliers (Handfield, 1993; created and transferred effectively (e.g. Kogut and Zander,
Frohlich, 2002). Thus, we propose that: 1992; Rosenzweig et al., 2003). Experts from different
functions work together as a team to meet the requirements of
H3b. Supplier integration is positively related to competitive customers, especially for new product development and
performance. improvements in product quality. In addition, internal
Empirical studies on the direct relationship between supplier integration usually includes the application of enterprise
integration and customer satisfaction are somewhat rare. software systems, such as SAP, production planning and
However, some studies have indicated indirect effects of scheduling, and other integrated software platforms
supplier integration on customer satisfaction. For example, (e.g. Stratman and Roth, 2002; Sanders and Premus, 2005;
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
Germain and Iyer, 2006). Some extant information system 2007). Clark and Hammond (1997) indicated that both
research has demonstrated that enterprise resource planning retailers and manufacturers experienced dramatic
or other integrated software platforms adopters have better performance improvements after they implemented
operational performance than non-adopters (e.g. Ahmad and continuous replenishment processes in the USA grocery
Schroeder, 2001; Hendricks et al., 2007), supporting the industry. Kulp et al. (2004) revealed that the act of
positive effects of internal integration on operational manufacturers sharing either inventory levels or customer
performance. Furthermore, the cooperation and requirement information with retailers is positively associated
coordination of different functions help to solve conflicts, with manufacturers’ performance. In a survey of new product
reduce inventories, improve delivery speed, and enhance development in 244 manufacturing firms in USA, Koufteros
flexibility in response to customers. Thus, we propose that: et al. (2005) demonstrated that customer integration
H4b. Internal integration is positively related to competitive influences competitive capabilities in terms of product
performance. innovation and quality performance directly. Germain and
Iyer (2006) found that downstream integration with
Internal integration can improve customer satisfaction in customers positively influenced logistical performance.
many aspects. First, with internal integration, customer Swink et al.(2007) also confirmed that strategic customer
requirements are well understood by the whole company via integration is positively associated with manufacturing
information transfer from marketing/sales departments to competitive capabilities.
other departments. Furthermore, integrated customer order Close interactions between customers and manufacturers
fulfillment processes, in which all activities, functions, and offer opportunities for them to develop mutual forbearance
departments involved in fulfilling the order are integrated, can
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Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
research group. Plants with at least 100 employees were accompanied by a cover letter that briefly introduced the
selected as large firms are more likely to carry out all supply project, ensured confidentiality, and stated that a report
chain activities and have an independent department would be provided to the response company.
responsible for SCM (Kim, 2009). Table I shows the First, a phone call was made to the potential response
country and industry distribution of the respondents and plants, and then a mail survey was sent to the plant manager
Table II reports company profiles. Additional details about of the selected plants. A research coordinator was then
the database can be found in other studies using the HPM appointed by the plant manager to be responsible for
project database (e.g. Bozarth et al., 2009). distributing and collecting the questionnaires (Bozarth et al.,
2009). The questionnaires were sent in a sealed envelope to
3.2 Questionnaire design and data collection the research coordinator at each plant, and the research
The HPM database was collected from 23 respondents in coordinator collected the questionnaires once they were
each plant, including supervisors, managers, and laborers. finished. The response rate was approximately 65 percent for
Survey items were divided between the questionnaires to each of the respondent plants in each country.
obtain the most comprehensive information from the
informants (Bozarth et al., 2009). Most items have more 3.3 Measurement development
than one informant, which helps reduce common method bias A rigorous process was used to develop and validate the
(Venkatraman and Grant, 1986). Items with multiple instruments used in this study given its exploratory nature.
responses were averaged, and each item has a single value in Prior to data collection, content validity was supported by
this study. previous literature, executive interviews, and pilot tests. A mix
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The questionnaire was written in English, and then of item types and reversed scales were used to minimize the
translated into the local language in each country by a local possibility of common method variance (Crampton and
member of the research team. It was then back-translated into Wagner, 1994; Bozarth et al., 2009). After data collection, we
English by a different local professor and checked against the performed a series of analyses to test the reliability and
original English version for accuracy. Each questionnaire was validity of the constructs. To control for industry and country
effects, the data in this study were standardized by industry
Table I Sample demographics and country (Flynn et al. 1990).
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
this study are also in line with previous studies (e.g. Swink convergent validity. As Hair et al. (1998) pointed out, a
et al., 2007; Zhao et al., 2008). All the scales for SCR and SCI construct is considered to have convergent validity if its
employed a seven-point Likert scale (1 ¼ “strongly disagree” eigenvalue exceeds 1.0 in EFA, and all the factor loadings
to 7 ¼ “strongly agree”). exceed the minimum value of 0.30. Tables III and IV show
For the performance measures, the schedule attainment that all the factor loadings and their eigenvalues exceed the
scale was measured using multiple items derived from extant minimum criteria. Next, we constructed a CFA model using
literature (Bozarth et al., 2009). Competitive performance the LISREL program to assess convergent validity (O’Leary-
was measured using 12 key aspects by asking the plant Kelly and Vokurka, 1998). Each item was linked to its
manager to rate how well the plant performs compared to its corresponding construct, with the covariances freely
competition in the industry, with “1” being “poor, low end of estimated. The model fit indices were Chi 2 square ¼
the industry” and “5” being “superior”. Furthermore, the 1999:07 with d:f : ¼ 1052, RMSEA ¼ 0:053, NNFI ¼ 0:95,
plant manager, process engineer, and plant superintendent CFI ¼ 0:96, and standardized RMR ¼ 0:058, indicating that
were asked to identify the importance of the 12 aspects of the model was acceptable (Hu et al., 1992). Generally, a
competitive performance on a five-point Likert scale construct with either a factor loading of least 0.50, or a
(1 ¼ least important to 5 ¼ absolutely crucial). The final significant t-value (t . 2:0), or both, is considered to have
measure of plant-level competitive performance equals the convergent validity (Chau, 1997). In our model, most of the
average individual performance ratings multiplied by their factor loadings were greater than or near to 0.50, and all t-
respective average important scores (Bozarth et al., 2009). values were greater than 2.0. Only the unit cost of the
The instruments for customer satisfaction were measured manufacturing item for the competitive performance
using five seven-point Likert scales (1 ¼ strongly disagree to
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(b ¼ 20:68, p , 0:001), internal integration (b ¼ 20:62, provide implications for SCRM and SCI theories and
p , 0:001), and customer integration (b ¼ 20:58, practices.
p , 0:001). H2a, in which we postulate a negative
relationship between DVR and supplier integration, is not 5.1 SCRs as barriers to SCI implementation
supported (b ¼ 20:08, p . 0:10). In addition, H2b (DVR is Our results show that SCRs are barriers to SCI
negatively related to internal integration) is not supported implementation. Literature on the relationship between
(b ¼ 20:04, p . 0:10). H2c is supported, indicating a SCRs and SCI mainly focuses on the mitigation effects of
negative relationship between DVR and customer SCI on SCRs (e.g. Zsidisin and Ellram, 2003; Zsidisin and
integration (b ¼ 20:14, p , 0:05). Smith, 2005; Tachizawa and Gimenez, 2010). For example,
We find support for H3a and H3c, but not for H3b. That is, Zsidisin and Ellram (2003) considered supplier development
supplier integration has a strong and positive impact on as a behavior-based risk management strategy. Tachizawa and
schedule attainment (b ¼ 0:33, p , 0:001) and customer Gimenez (2010) argued that supply flexibility strategies, such
satisfaction (b ¼ 0:13, p , 0:05), but has no significant as SCI, are driven by certain environmental factors. While
impact on competitive performance (b ¼ 0:10, p . 0:10). SCI is beneficial to companies facing SCRs (e.g. Zsidisin and
H4a, H4b and H4c are supported. This means that internal Ellram, 2003), it is also clear that implementing SCI is a very
integration can improve a firm’s schedule attainment difficult task especially under a high SCR environment
(b ¼ 0:20, p , 0:01), competitive performance (b ¼ 0:32, (Power, 2005).
p , 0:001), and customer satisfaction (b ¼ 0:12, p , 0:05). Our findings suggest that SDR has a negative impact on
H5a, H5b and H5c are all supported, confirming that supplier, internal, and customer integration, indicating that
customer integration improves schedule attainment SDR is a barrier to SCI. In other words, if a firm has low
(b ¼ 0:19, p , 0:01), competitive performance (b ¼ 0:24, SDR, then it is easier for it to achieve SCI. These findings are
p , 0:01), and customer satisfaction (b ¼ 0:66, p , 0:001). consistent with those of Frohlich (2002). SDR directly
influences the implementation of supplier integration because
suppliers’ unreliable delivery and long lead-times prevent
5. Discussion and implications
manufacturers from effectively cooperating with suppliers.
We found that SCRs are barriers to SCI implementation, SDR may also influence cooperation among R&D, inventory,
while SCI enables company performance. These results and manufacturing functions because the materials provided
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Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
Table IV Factor analysis of performance are unpredictable. As Zsidisin (2003) indicated, supply risk
may result in the inability of manufacturers to meet their
Factor loadings customers’ requirements. Delays in materials from suppliers
Competitive Customer Schedule could paralyze production, which in turn prolongs
performance satisfaction attainment manufacturers’ lead-times and delivery times to the
SA1 0.147 0.267 0.794 customers, leading to bad customer integration.
SA2 0.032 0.191 0.684 In contrast, DVR has a negative impact on customer
integration, but it does not have a significant negative impact
SA3 0.174 0.254 0.769
on supplier or internal integration. This shows that DVR is a
SA4 0.068 0.068 0.679
crucial barrier for firms to facilitate customer integration,
SA5 0.052 0.100 0.720
partially because manufacturers cannot precisely predict
CS1 0.135 0.837 0.264
customer demands in a changing market. DVR has no
CS2 0.075 0.798 0.155 impact on internal or supplier integration, possibly because
CS3 0.117 0.814 0.143 manufacturers can still cooperate internally, and externally
CS4 0.128 0.861 0.131 with suppliers for “make to stock” in a highly risky market.
CS5 0.178 0.755 0.180 Our study also indicates that SDR is more important than
Cperf1 0.382 2 0.085 0.232 DVR in influencing SCI. A reason for this could be that firms
Cperf2 0.532 0.182 0.101 do not usually have a buffer for the influences of SDR, which
Cperf3 0.662 0.118 0.173 are directly transferred to internal operations and downstream
Cperf4 0.676 0.028 0.000
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Table VI Assessment of discriminant validity: chi-square differences 5.2 SCI as enablers of performance
between constrained and unconstrained models The findings of this study also support extant SCI literature,
that supplier, internal, and customer integration are beneficial
1 2 3 4 5 6 7 to company performance (e.g. Frohlich, 2002; Power, 2005;
1. Supply delivery risk – Swink et al., 2007; Flynn et al., 2010). However, our study
2. Demand variability risk 48.43 –
highlights the contingent relationship between SCI and
performance, where different types of SCI have different
3. Supplier integration 140.33 113.45 –
roles in improving the various dimensions of performance,
4. Customer integration 132.15 112.69 45.50 –
thus contributing to SCI theories and practices.
5. Internal integration 131.61 105.65 72.60 68.00 –
Supplier integration has a strong and positive impact on
6. Schedule attainment 105.20 115.95 37.83 46.45 58.49 –
schedule attainment and customer satisfaction, but has no
7.Competitive performance 174.73 118.91 74.07 73.71 84.91 65.74 – significant impact on competitive performance. Higher-level
8. Customer satisfaction 122.73 98.95 37.60 27.97 59.56 26.88 68.69 supplier integration is associated with better schedule
Note: All chi-square differences were significant at the 0.001 level (for 1 df) attainment. Normative studies have pointed out that
schedule attainment is associated with supplier integration,
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Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
but few previous empirical studies have attempted to confirm satisfaction. Manufacturers with better customer integration
this argument. This study contributes to the literature in this tend to have better schedule attainment. In other words,
aspect. Supplier integration can also lead to customer production schedules, which are based on customer needs,
satisfaction, which is consistent with the findings of Vickery are more likely to be completed on time. Our research used a
et al. (2003), reinforcing the importance of supplier global database and supported the argument that customer
integration on customer satisfaction. Our finding that there integration can lead to better competitive performance, which
is no significant relationship between supplier integration and is consistent with many extant studies (e.g. Stank et al., 2001;
competitive performance is inconsistent with some prior Germain and Iyer, 2006; Flynn et al., 2010), but inconsistent
studies (e.g. Frohlich and Westbrook, 2001; Frohlich, 2002; with others (e.g. Devaraj et al., 2007; Swink et al., 2007;
Devaraj et al., 2007). However, recent research, such as Swink Danese and Romano, 2011). The relationship between
et al. (2007) and Flynn et al. (2010), found similar results, customer integration and competitive performance deserves
that supplier integration did not directly contribute to further investigation. Furthermore, there is a strong linkage
operational performance. between customer integration and customer satisfaction,
Internal integration has positive impacts on schedule which is strongly supported by recent literature (e.g. Swink
attainment, competitive performance, and customer et al., 2007).
satisfaction, indicating the importance of internal integration
in improving company performance. Our results are 5.3 Best approach to company performance through
consistent with several studies (e.g. Germain and Iyer, SCI
2006; Flynn et al., 2010). As expected, internal integration To further investigate whether each dimension of SCI has
plays an important role in achieving schedule attainment and significantly different effects on performance, this study
the fulfillment of production schedule, improving competitive conducted a series of chi-square difference tests. Based on the
performance in terms of cost, quality, delivery, flexibility, and unconstrained model shown in Figure 2, two pairs of
customer service, ultimately enhancing customer satisfaction. relationships between SCI and performance (e.g. supplier
Our results emphasize the importance of implementing integration-schedule attainment and customer integration-
internal integration (Flynn et al., 2010). schedule attainment) were constrained to be equal, and the
Customer integration has significant positive effects on chi-square difference (with d. f. difference ¼ 1) was tested to
schedule attainment, competitive performance, and customer see whether these two models were statistically significant. If
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Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
Table VIII Results of hypothesis tests Our findings on the relationships between the three types of
SCI and the three types of performance significantly
Hypothesis Path coefficients t-value Outcome contribute to SCI theories. As indicated by Flynn et al.
H1. Supply delivery risk is negatively related to: (2010), contingent relationships between SCI and
a. supplier integration 20.68 * * * * 2 7.36 Supported performance require careful examination. While most
b. internal integration 20.62 * * * * 2 6.27 Supported previous studies have only focused on one or two SCI
c. customer integration 20.58 * * * * 2 6.42 Supported dimensions, or one or two dimensions of company
performance, this study considers three types of SCI and
H2. Demand variability risk is negatively related to: three types of performance together, and tests these
a. supplier integration 20.08 2 1.49 Rejected relationships simultaneously. Furthermore, while most
b. internal integration 20.04 2 0.66 Rejected previous studies only adopted an operational performance
c. customer integration 20.14 * * 2 2.35 Supported measure as the direct outcome of SCI, this study extends this
H3. Supplier integration is positively related to: to also include schedule and satisfaction performance.
a. schedule attainment 0.33 * * * * 4.78 Supported
Furthermore, our findings regarding the contingent roles of
the different types of SCI in improving different performance
b. competitive performance 0.10 1.36 Rejected
measures also significantly contribute to SCI practices.
c. customer satisfaction 0.13 * * 2.23 Supported
H4. Internal integration is positively related to:
a. schedule attainment 0.20 * * * 3.01 Supported 6. Conclusion and future research
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b. competitive performance 0.32 * * * * 3.45 Supported This study contributes to SCR and SCI literature and
c. customer satisfaction 0.12 * * 2.16 Supported practices by empirically investigating the relationships among
H5. Customer integration is positively related to: SCRs, SCI, and company performance, using a global
a. schedule attainment 0.19 * * * 2.76 Supported
database collected from HPM companies in ten countries.
This study reveals that: supply and demand risks are barriers
b. competitive performance 0.24 * * * 2.91 Supported
for firms to implement SCI. SDR has a strong negative
c. customer satisfaction 0.66 * * * * 8.94 Supported
impact on supplier, internal, and customer integration, while
Notes: * p , 010, * * p , 0:05, * * * p , 0:01, * * * * p , 0:001 DVR is negatively related to customer integration. SDR is
more important than DVR in influencing SCI; there is a
contingent relationship between SCI and company
the chi-square difference was significant, the coefficients for performance. This means that different types of SCI have
these two relationships were considered to be statistically different impacts on different types of performance. Supplier
different (i.e. the effects of these two types of SCI on integration is the most critical factor to improve schedule
performance were different). attainment, though internal and customer integration are also
Using statistical comparison, we found that while all three significantly related to schedule attainment. Competitive
dimensions of SCI are significantly related to schedule performance can be improved by both internal and customer
attainment, supplier integration has a significantly higher integration, but internal integration has a significantly higher
impact than internal and customer integration. Thus, supplier impact than customer integration. As to the improvement of
integration is the most crucial factor in improving schedule customer satisfaction, customer integration is the most
attainment. This provides managerial implications for firms important factor, supplier and internal integration are not
that need to improve their schedule attainment. Firms should so important though they are also significantly related to
first invest in supplier integration, then internal integration, customer satisfaction. These results provide guidelines for
followed by customer integration. This sequence is important managers to improve their different types of performance by
when there are resource constraints for companies in selectively implementing different types of SCI.
implementing SCI. While this study contributes to both the literature and
Internal integration has a significantly higher impact on practice, there are several limitations that open up avenues for
competitive performance than customer and supplier further research. First, SCR is a multi-dimension concept,
integration and should be considered as the most critical and we only investigated its two important dimensions: SDR
factor in improving competitive performance. Managerially, and DVR. There are many other SCRs, such as internal risk,
firms need to pay greater attention to internal integration if competitive intensity, and disruption risk. Future research
they want to improve competitive performance; customer should investigate the relationships between other dimensions
integration should also be improved although this is not as of SCRs and SCI. Second, as SCR is a relatively new concept,
crucial to improve competitive performance. Supplier its measurement is still at an explorative stage. Measurements
integration does not improve competitive performance used in this study were mainly developed from a perspective
directly. of sources of risk. Future research could develop
All three SCI dimensions are significantly related to measurements for these constructs from other perspectives.
customer satisfaction, but customer integration has a Third, while this study focuses on the interrelationship
significantly higher impact than internal and supplier between SCRs, SCI, and performance, future research could
integration. These findings are very informative for firms look at interaction effects among SCRs, SCI, and
who want to improve their customer satisfaction via SCI. performance. Finally, as this study does not consider the
Improving integration with customers is the first step for firms effects of country and industry, future studies could shed light
to improve their customer satisfaction, and internal and on how these factors would affect SCRs, SCI, performance
supplier integration are the second steps. and the relationships among them.
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The impact of supply chain risk on supply chain integration Supply Chain Management: An International Journal
Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
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Further reading
Van de Vaart, T. and Van Donk, D.P. (2008), “A critical Fynes, B., De Burca, S. and Voss, C. (2005), “Supply chain
review of survey-based research in supply chain relationship quality, the competitive environment and
integration”, International Journal of Production Economics, performance”, International Journal of Production Research,
Vol. 111 No. 1, pp. 42-55. Vol. 43 No. 16, pp. 3303-20.
Venkatraman, N. and Grant, J.W. (1986), “Construct Zsidisin, G.A., Ellram, L.M., Carter, J.R. and Cavinato,
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and proposal”, Academy of Management Review, Vol. 11 techniques”, International Journal of Physical Distribution
No. 1, pp. 71-87. & Logistics Management, Vol. 34 No. 5, pp. 397-413.
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Appendix. Construct measurement SR4: Our company strives to shorten supplier lead time to
avoid inventory and stockouts. (Reversed)
Supplier integration
Please indicate the extent to which you agree or disagree with Demand variability risk
each of the following statements about this plant and Please indicate the extent to which you agree or disagree with
organization. each of the following statements about this plant and
SI1: We maintain cooperative relationships with our organization:
suppliers. DR1: Manufacturing demands are stable in our firm.
SI2: We help our suppliers to improve their quality. (Reversed)
SI3: We maintain close communication with suppliers DR2: Our total demand, across all products, is relatively
about quality considerations and design changes. stable. (Reversed)
SI4: Our suppliers are actively involved in our new product DR3: The demand for our plant’s products is unstable and
development process. unpredictable.
SI5: Our key suppliers provide input into our product
development projects.
SI6: We strive to establish long-term relationships with Schedule attainment
suppliers. SA1: We usually meet the production schedule each day.
SI7: We actively engage suppliers in our quality SA2: Our daily schedule is reasonable and therefore possible
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Li Zhao, Baofeng Huo, Linyan Sun and Xiande Zhao Volume 18 · Number 2 · 2013 · 115 –131
one-year visiting PhD student at The Chinese University of 300 papers in journals including the International Journal of
Hong Kong and Clemson University during 2008 and 2010. Production Economics, European Journal of Operations Research,
Baofeng Huo is a Professor of Operations Management at International Journal of Manufacturing Technology and
the School of Management, Zhejiang University. He received Management and others.
his PhD in Operations Management from The Chinese Xiande Zhao is a Professor of Operations Management at
University of Hong Kong. His research interests are logistics the Department of Decision Sciences and Managerial
and supply chain management. His research has been Economics and Director of the Center for Supply Chain
published in the Journal of Operations Management, Management and Logistics, Li and Fung Institute of Supply
Production and Operations Management, International Journal Chain Management and Logistics, The Chinese University of
of Production Research, International Journal of Operations & Hong Kong. He received his MBA and PhD in Business
Production Management, International Journal of Production Administration from the University of Utah. Professor Zhao’s
Economics, Business Horizon, and other journals. Baofeng Huo teaching and research interests are in the areas of supply chain
is the corresponding author and can be contacted at: management and service operations management. He has
baofenghuo@gmail.com published more than 60 articles in refereed journals including
Linyan Sun is a Professor in the School of Management, the Journal of Operations Management, the Journal of Consumer
Xi’an Jiaotong University, China. His research interests are in Research, Production and Operations Management, Decision
the areas of advanced manufacturing management, human Sciences, the European Journal of Operations Research, and the
factors and supply chain management. He has published over International Journal of Production Research, among others.
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131
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