.

Prepared by:- Submitted To:

ARCHANA
GOURE
 General information
Name Mother Dairy Fruit & Vegetable Pvt. Ltd
Year of Establishment 2005
Registered Office Mother Dairy Fruit & Vegetable Pvt. Ltd Jaffer
Maidan.Junagadh-362001

Form of Organization Private Limited Company

Size of Organization Medium Scale
Employees 3000
Covered Area 50000 Square Feet
Accounting Year 1st April to 31st March
Bankers State Bank of India,ICICI, HSBC,Corporation
Bank,Central Bank of India.
Website www.motherdairy.com
 Managerial Information
.

 Planning

 Organizing

 Staffing

 Directing

 Controlling
 Planning Procedure
Planning in following steps:

1. Forecast the Agriculture areas

2. Analysis the availability of milk
3. Selection the best alternative or All areas
4. Do work on milk for better quality
5. Supply the milk and milk product
 Forecasting
Forecasting is done in Mother Dairy Fruit & Vegetable Pvt. Ltd.

The factors for forecasting are as under:

Agricultural environment
Raw material ( Milk )
Competitors ( Sumul dairy, Dhara dairy, Amul )
New products
Customers Preference
 Decisions Making
All the important decision of the company are taken by the board of
directors.

Such types of decisions taken by board of directors like as:

 Launch of New Products

 Purchase of raw material

 Quality of Raw material

 Financial Decision

 Marketing Decision
 Key Strategies

-- Quality of the product

-- Availability of the product

-- Packing of the product

-- Price of the product

-- Healthy product
 Organizing

Organizing involves decision about distribution of work and

authority and responsibility.

Organizing is the distribution of work in group wise or

section wise for effective performance.
 Organizational Structure of the company

In Mother Dairy Fruit & Vegetable Pvt. Ltd. There is a line type
of organization in which responsibility flow upward and
authorities flow downward and upward.

The following is the organizational structure of Mother Dairy

Fruit & Vegetable Pvt. Ltd.

 BOARD OF DIRECTORS

CHAIRMAN

MANAGING DIRECTOR
(1)

DAIRY ENGINEER ACCOUNTS SALES

(1) OFFICER (1) MANAGER (1)

SUPERVISORS FITTERS ELECTRICIANS LAB

(3) (3) (3) CHEMIST (1)

LAB.
ASST. (1)

STORE
CLERKS WEIGHING PUEN INCHARGE
(4) CLERKS (2) (2) (1)

ASSISTANT
(1)

OPERATORS D.G. LABOURS WATCHMAN

(9) OPERATOR (2) (20) (3)
 Staffing process

• Advertisement
• Selection
• Training
 Staffing Techniques

1)Application form
2)Reference checking
3)Interview
4)Final selection
5)Placement
•
 PROCESS OF INDUCTION

Firstly, information is given to newly appointed person to

whom he has to give a report and the place of report.

Secondly, the respective manager welcomes the employees.

Thirdly it gives overall information about the department in

which he/she is designated.
 Training and Development

-In Mother Dairy Fruit & Vegetable Pvt. Ltd. give training
to its employees according to the job required from them.

- They mostly train their employees as per on job training.

- If on job training is not enough, they also give their

employees external training.
 Motivation

• The company provides some non-financial motivation as under

:
a) Medical Facilities
b) Canteen facility
c) Transport Facility
d) Other Benefits
• They also provide bonus, gratuity, provident fund etc. Festival
holidays, causal leaves and earns etc.
Process of Controlling
 Future plans

Future plans of Mother Dairy Fruit &

Vegetable Pvt. Ltd. Are as follows :
1. To get more and cheaper production.
2. To launch new Milk products.
3. To establish a new plant in Gujarat region so as to reduce
the burden on Junagadh unit.
4. Increase the Market power more than Amul.