Objective of the study

 Swot analysis

SWOT Analysis of Amaraja Batteries LTD:

S = Strength w = weakness

O = Opportunities T = Threats

Strengths:

1. Contains patented Silverx Alloy to give it extra-long life

2. High customer focus in all aspects from design to manufacturing to sales
3. Continuously innovating and is at par with the best batteries in the world
4. Market leader in India with in short span of a few years
5. Huge dealer network
6. Online ordering of Batteries
7. Excellent advertising and marketing through TVCs, Print media

Weaknesses:

1. Higher cost means limited margins

2. Huge competition from local and international brand means limited market share
growth
3. Not having full-fledged function inadequate infrastructure

Opportunities:

1. Boom in automobile sales in segments

2. Customers are getting more brand sensitive and focus on quality more then
cost
3. International markets responding well to inroads by Amaron
4. High potential growth rate in construction industry

Threats:

1. Other battery manufacturers offering lower prices

2. Improvement in car technologies can lead to modification of batteries
3. Unfavourable govt polices can affect operational efficiency
4. Shortage of skilled manpower
 Scope of the study

Scope of the study is to discuss the Brand Awareness of Amaron batteries. This
research also includes the study of analyzing the factors to improve the awareness of
the brand and it will easy to restructure the advertising strategies of the brand and to
know the present awareness level of the brand among the customers. Through the
study was consented on the penetration of their product and factors affecting their
penetration finding of this study can be useful for getting the feedback about various
batteries, their market presence and consumer response for the batteries.

Through the study was confined to batteries but

company to understand the market factor other than competition, affecting, the
presence of its wide range of batteries .

To make people Aware about the batteries brand.

Limitations of the study

During my entire Study of these company I tried my best to make to make my

research study and my report qualitative but during my Analysis of the following
limitation I faced;

 Time period for the study is very short.

 It happens some that some respondents may give wrong/biased data.
 Some secondary data did not give proper response
 Study only through the secondary data based.
 Research Methodology

A Research methodology or involves specific techniques that are adopted in

research process to collect assemble and evaluate data. It defines those tools that
are used to gather relevant information in specific research study. Surveys,
questionnaire and interviews are the common tools of research.

Research Design:

Under the research design commonly using 2 types of data collecting methods

1. Primary Data 2. Secondary Data

1. Primary data:

The data collection was carried using Questionnaire. The data was collected
through personal interview method.

2. Secondary data:

For this research work the secondary data are collected from the previous
information with the company. Apart from the SEO, books, magazines so on.
Industrial Profile

Abstract:

The Battery industry in india, which is worth Rs. 1600 cr, has a market size of
2000 million units. The industry is dominated by dry carbon cell batteries and the
demand to a large extent is from the rural areas. The industry focus highlights the
classification of the battery market and the product portfolios of the domestic
chinese products being available and the market for rechargeable batteries growing
at a rapid pace, Which have affected the industry players.

Description

The demand for batteries, which has been fuelled by increase in the usage
of small pocket radios and high-powered cameras, has improved dramatically. The
shift, in the nature of demand (from D size batteries to pencil size batteries) has also
brought in a drastic change in the demand pattern.

Eveready industries lead the Indian dry carbon cell market with over 40% market
share. Though Eveready is a strong national player, Nippo has a prominent presence
in the southern region. Novino, on the other Hand, has a strong presence in certain
pockets in the northern region, while BPL, a new entrant, has also managed to
garner sizeable market share.

The alkaline battery market only account for 5% of the total market .This is because
the alkaline battery costs twice as much as a traditional zinc carbon battery. The
higher pricing is due to the relatively higher cost of production. Contrary to the
global trend the higher price of alkaline battery has dampened the markets growth in
india. Alkaline batteries in developed countries account for more than 70% of the
battery market. The alkaline segment in India is dominated by the global
brands.Duracell and energizer.

Keywords

Marketing master mind magazine, battery industry alkaline batteries, carbon cell
batterieds, Eveready industries, Indian battery industry, battery market Chinese
products, global brands, Agricultural production, Consumer products, Electronic
gadgets, urban markets.
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