Management

Interview Guide

PRODUCT
1. When do you release latest models and new products?
2. Are these latest models of appliances attract new customers?
3. What are the best-selling appliances to your customers?
4. What are the advantages/benefits that can gain by your customers
whenever they avail appliances?
5. What are the problems encountered in selling/offering new appliances?
6. Do you offer variety of well – known brands of appliances?
7. Do the products that you offer are always available?

8. What features and benefits are customers looking for in your appliances?

9. What features and benefits, that are highly valued by prospective

customers, can you provide better than your competitors?

PRICE
1. What is your pricing system?
2. Does your pricing system attractive to customers/potential customers?
3. What are the advantages of your prices among other competitors?
4. Does the price of the products fit the customers wants on how you market
them in urban cities?
5. Does your pricing system help to change the buying behavior of your
customers?
6. How are you going to change the buying behavior of your customers with
your pricing system?
7. What are the problems and challenges encountered in pricing your
products and services that affects Consumer Buying Behavior?
8. What is the lowest special price you currently offer?
9. What is a price that new customers can't refuse?
PROMOTION
1. What are your marketing strategies to attract customers?
2. What type of promotions do you use to attract the customers?
3. What is the most effective type of promotion to your customers and
prospects?
4. What are the problems encountered in terms of promoting your product?
5. What marketing techniques would you implement in case of customer
dissatisfaction?
6. Which of the promotion had the most responses: personal selling,
advertising, direct marketing, sales promotion and public relation?
7. Is your promotional strategy targeted at getting new customers, increasing
sales with existing customers or attracting customers from your
competition?
8. What promotional methods are your customers/potential customers most
likely to see, notice and be interested in?
9. What promotional methods have worked the best/worst in your business
and why?
PLACE
1. Do you consider your location strategic?
2. Is there any problem in your surroundings?
3. Does the location of your store is accessible to potential customers?
4. Does the location of your store help increase the growth of your sales?
5. Do you have security features in your store?
6. How can you guarantee the safety of the customers while looking and
purchasing appliances?
7. Does your store have an enticing ambience that motivate buyers or
potential customers?
8. How can you say that the location of your store can motivate the potential
customers to avail your products?
9. What are the advantages in your location that offer convenience to the
potential customers?