Individual Assignments

Analyse the case assigned to you from the book “Management Consulting Today and Tomorrow
Casebook” and prepare your recommendations.

1.2 Marketing at Bain & Company

a. Should Bain& Co. change its positioning and marketing strategy to compete better?
b. Comment on the changing practices in the management consulting industry with
reference to Bain &Co.

3.3 Deloitte & Touche Consulting Group

a. Based on the case, identify the issues faced by consultants during the engagement
management phase
b. What should Maria Chen have done differently to gain more acceptability within
SKS?

4.5a Mercer Management Consulting (A)

a. Identify the integration challenges of merging consulting companies

b. Should Ware Adams join Silverman and Wilde or continue with Mercer?

5.3 Integral Consulting

a. How integral is KM to Integral?

b. Identify the challenges in using KM as an in-house capability as well as a service
offering to clients

6.1b Agency.com ( B): Managing Rapid Growth

a. Was Agency.com’s inorganic growth strategy right or should it have organic but
slower growth?
b. Comment the cultural integration issues that surround an inorganic, rapid growth
strategy

Submission Deadline: February 10, 2020

Group Assignments

 Form consulting groups of maximum 5 students by January 31. The group

should have :
1. Name
2. Vision, Mission, Values
3. Broad areas of expertise and operations
4. Consulting offerings
 Can either do a live consulting assignment with a company ( Option 1) or
prepare a project report on a selected industry ( Option 2)
Option 1

 Live consulting engagement - go through the process

1. identifying a potential client
2. selling of consulting service
3. making a proposal
4. Contracting
5. Preparing a project report. Project report should mandatorily contain
industry analysis

Option 2

 Desk study, prepare an industry report containing

1. Industry analysis
2. SWOT
3. Competition Analysis
4. Technology Adoption
5. Future trends

 Presentation during Sessions 20-23