12/2/10

2011  FSHCC  Healthcare  Agenda  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

CHAMBER  BACKGROUND   2011  FSHCC  Healthcare  Agenda  

Established in 2000, as Florida’s first and only

statewide business advocacy organization,
specifically focused on the Hispanic business
community in Florida. Florida State Hispanic
Chamber of Commerce, (FSHCC) has since
matured into one of the state’s most powerful
organization of employers, chambers of
commerce and associations, representing
thousands of Latino grassroots members with
many Florida based employees.

The Chamber primarily supports 6 key areas of

Hispanic business activation…

  Business
  Entrepreneurship
  Education
  Healthcare
  International Trade
  Public Policy
Florida  State  Capital  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

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HEALTHCARE  DRIVERS   2011  FSHCC  Healthcare  Agenda  

The FSHCC Healthcare Agenda is driven by Mr.

Albert Collazo, Executive Board Member. Under
his direction, FSHCC is developing a
comprehensive Healthcare Agenda for 2011,
which is designed to serve the comprehensive
Healthcare Interests of thousands of employers
and millions of consumers across the great State
of Florida.

As we work collaboratively with each partner to

develop key programs throughout the year we will
use four primary activation drivers.

  Healthcare Access
  Medicare Reform Education
  Medicaid Reform Education
  Disease State Education

The following slide outlines an editorial calendar

which follows the National Health Observances
Calendar, and focuses on key issues and disease
states of particular relevance to the Latino
community.  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

HEALTH  AWARENESS  CALENDAR   2011  FSHCC  Healthcare  Agenda  

Month FSHCC Health Observances Month Cancer Awareness Calendar

January Weight Mgt / Health Resolutions January Cervical Cancer Awareness

February Heart Health / Child's Dental February N/A

March Nutrition / Obesity March Colon Cancer Awareness

April Minority Health April Minority Cancer Awareness

May Osteoporosis/Mental Health May Skin Cancer Awareness

June Men's Health Issues June Men's Cancer Awareness

July UV Safety Month July N/A

August Alcohol / Drug Abuse August N/A

September Cholesterol Management September Prostate, Ovarian & Children's- CA

October SIDS Awarness Month October Breast Cancer Awareness

November Diabetes, COPD November Lung Cancer Awareness

December HIV December N/A

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                          

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FSHCC  PROGRAM  ACTIVATION   2011  FSHCC  Healthcare  Agenda  

Program Activation will be launched on the

Chamber’s FSHCC Business Network. A
coordinated PR push will support the launch as
well as each subsequent program.

A Field Activation Kit will be produced and be

made available to participating local Chamber
affiliates.

Local affiliate chamber’s make the kits available

to participating Florida Employers.

Each calendar month, FSHCC will feature

editorial content prominently throughout the site
including…

  Home Page TOF placement

  Custom Program Landing Page
  Healthcare Category Landing Page
  Media Center Landing Page
  Program Event Landing Page
  Dedicated video page for each clip

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  

FSHCC  Home-­‐Page   Program  Custom  Landing  Page  

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1)  Home  Page  Passion  Feature       1)  Dedicated  Landing  Page  for  Program  
2)  Homepage  Fixed  Feature     2)  MulGple  Internal  /  External  Links  
3)  Home  Page  Banner  Ad     3)  Integrated  Sponsorship  OpportuniGes  
4)  Home  Page  Editorial  Feature  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                          

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FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  

FSHCC  BLOG  Feature   Healthcare  Landing  Page  

1)  Featured  ArGcle  Highlight  ion  HC  Landing  Page  

1)  Sponsored  Feature  Blog  Post  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  

Editorial  Page  on  FSHCC   FSHCC  Page  For  Access  Events  

1)  Sponsored  Feature  Editorial   1)  Program  Co-­‐Branding  OpportuniGes  

2)  Embedded  Keyword  Hotlinks       2)  Customizable  Flyer/Copy    with  Links  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

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FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  

Editorial  Page  on  FSHCC   FSHCC  Page  For  Healthcare  Access  Events  

1)  Featured  Video  Pre-­‐Roll  Ad  OpportuniGes   1)  Video  Pre  Roll  Ad  OpportuniGes  
2)  Banner  Ad  OpportuniGes  
3)  Custom  Video  OpGons  /  Pre-­‐Roll  Opptys  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

FSHCC  LOCAL  MARKET  PROGRAM  ACTIVATION  

FIELD  ACTIVATION  KITS   2011  FSHCC  Healthcare  Agenda  

FSHCC Serves a Statewide Hispanic business

audience. As such, our messaging and programs
must address the issues we cover from a corporate/
small business perspective.

Our primary business audience is made of up of

dozens of local market Hispanic chambers across
the state. FSHCC relies on these, to activate
programs on a local level.

In an effort to provide a turn-key solution to these

vital team members, we will create field activation
kits for each program which includes at minimum the
following items.

  Free/Reduced Cost Access to Care

  4 Editorial Pieces Covering DS Ed.
  3 Editorial Pieces Covering Reform Ed.
  3 Video Clips Covering Both Issues
  Program Digital Creative Assets

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

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PROGRAM  UNDERWRITING  CONSIDERATIONS  

PROGRAM  UNDERWRITING  CONSIDERATIONS   2011  FSHCC  Healthcare  Agenda  

Option #1:

FSHCC works collaboratively with top-tier

healthcare organizations through-out the
country. FSHCC will reach out to these
organizations for underwriting support. In
addition, each partner in the program shall
reach out to their centers of influence, in order
to secure underwriting sponsorships for each
program by relevant healthcare corporations
and brands. Sponsorship sales will be on a
case by case basis.

Option #2:

Each partners agrees to support the program

by providing necessary media assets on a
monthly basis and in accordance with the
FSHCC editorial calendar and for a fixed
monthly fee. We then work collaboratively to
secure a single sponsor to underwrite the full
cost of the annual agenda.

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

2011  FSHCC  Healthcare  Agenda  

Contact:  Hector  V.  Herrera,  FSHCC-­‐DM  

Florida  State  Hispanic  Chamber  of  Commerce  
Email:  hector@fshcc.com  /  Tel:561-­‐246-­‐0211  

       
NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

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