Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
www.ijtrd.com
Consumer Preferences on Branded Jewellery in
Rajkot – A Case Study
Prof. Dr. Pankaj. K. Trivedi
Associate Professor, K.K.Parekh Commerce College, Vidhya Vihar Campus, Lathi Road, Amreli, Gujarat, India
Average Yearly Purchase 0 cells (.0%) have expected frequencies less than 5. The
Observed Expected Residual minimum expected cell frequency is 36.7. From the above
SPSS calculation we infer that there is a significant Relation
N N
between QUALITY OF BRANDED JEWELLERY and
1 35 36.7 -1.7
AMOUNT OF JEWELLERY PURCHASE.
2 35 36.7 -1.7
3 40 36.7 3.3 Is there a Relation between DISCOUNTS of BRANDED
Total 110 JEWELLERY and AMOUNT of JEWELLERY
Source: Primary PURCHASE?
Test Statistics Discounts* Purchase Amount Cross Tabulation
INCOME AVG YEARLY Purchase Amount Total
PURCHASE 1 2 3
Chi-Square 6.145 0.455 Discount 1 15 6 8 29
Df 1 2 2 8 7 5 20
Asymp. 0.013 0.797 3 5 12 10 27
Sig. 4 7 10 17 34
Total 35 35 40 110
a. 0 cells (.0%) have expected frequencies less than 5. The Source: Primary
minimum expected cell frequency is 55.0.
Discounts (Chi-Square)
b. 0 cells (.0%) have expected frequencies less than 5. The
Observed N Expected Residual
minimum expected cell frequency is 36.7.
N
From the above SPSS calculation we infer that there is a 1 29 27.5 1.5
significant relation between Income and AVERAGE 2 20 27.5 -7.5
YEARLY JEWELLERY PURCHASE. 3 27 27.5 -5
Is there a Relation between QUALITY OF BRANDED 4 34 27.5 6.5
JEWELLERY and AMOUNT OF JEWELLERY Total 110
PURCHASE? Source: Primary