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Innovation for the sake of innovation is just not enough.

Real innovation occurs when an


everyday problem is solved or when it is plainly of some value to people. In Bangladesh, we
have an ample supply of problems; problems like overpopulation, poverty, poor infrastructure
and the imminent threat of being the first hit of climate change. In the advent of this digital age,
some of these complex and multidimensional problems can be solved through simple but
effective technology. An entrepreneur by definition may be a risk taker, but understanding the
viability and efficiency of these innovations is something to consider before diving into risks. I
believe my eclectic background of skills and experience paired with the knowledge and
experiential learning I will gain from this program will equip me to make better entrepreneurial
decisions and take those essential calculated risks.

Born into a family of entrepreneurs, I was always encouraged to pursue business and looking
back I feel like I made the right decision to enroll into North South University's BBA program.
One of the most interesting courses in University that I still find valuable today was Strategic
Marketing where I learnt Blue Ocean Strategy extensively and applied them in case studies to
existing brands to find new ways for value innovation. My first in-depth understanding of
Internet technology coincidentally came about in my Entrepreneurship course when I was
researching for our final group project on Triple Play Multicasting Services over WiMAX
technology.

In order to complete my degree, I chose to intern at the telecom multinational, Robi Axiata's
Data and Messaging Services under Marketing Operations. It was an exciting time in the
telecom industry due to the launch of 3G and 3.5G Internet services in Bangladesh and I had
the opportunity to work closely with data services and make regular reports on how
subscriber's Internet usage trends differed in the month of Ramadan. Consequently, I
submitted my internship report titled, "Mobile Internet Services in Bangladesh and Subscriber
Awareness of 3G and Usage Tendencies across Gender and Age" with the help of my faculty
advisor, Dr. Tamgid Ahmed Chowdhury. I graduated with a Bachelor in Business Administration
degree with a dual major in Marketing and International Business and a CGPA of XXX.

Aside from studies, I served as the Executive Body of my University's Art Club, Canvas and
searched for sponsorship to finance the re-launch of the club and wrote for the club's art
magazine, Adam. I volunteered for the first ever World Marketing Summit where marketing
gurus like Philip Kotler and Hermann Simon shared their insight with the youth of the
developing Bangladesh.

I started working early in my sophomore year as a Staff Correspondent for the supplementary
magazines at a new English newspaper called Daily Sun. Although it took a toll on my grades,
the knowledge I gained from the 3 years of experience is immeasurable. My regular columns
varied vastly in topics from fashion and décor to art and astronomy. From naming the
supplements and constructing its columns to taking interviews of renowned authors, artists and
small business owners, I had been a partaker in every step of the way. Here, learning about
the stories of people from different walks of life had a profound effect on me and inspired me
greatly.

After my graduation, I was eager to learn and work in a fast-paced and creative environment
and hence I joined Grey Advertising as a Management Trainee and worked my way to a
Copywriting position. I was not limited to writing copy and scripting, but I also learnt visualizing
and strategy and took a personal interest in every project. I worked across multiple
communication mediums for Grey's biggest clients - Grameenphone (Telenor Group), HSBC,
BRAC, Edison Group and Apex to name a few. In my one and half year tenure, I worked for
major campaign pitches, had two commercials aired, scripted case videos for the Cannes
Lions awards and was an integral part of Grameenphone's Internal Marketing Team and Grey
Digital Team. I believe this was where I found the all-consuming obsession for ideas I felt
strongly about and the daily practice of copywriting, value innovating and strategizing for
dozens of brands rained over the seedling of entrepreneurship.