UC Berkeley School of Information

Machine
Learning
Online Short Course
Gain a practical understanding of machine learning
to solve new business problems.
About
This Course
As organizations search for ways to gain a competitive edge, machine
learning could be the answer to driving innovation. Implementing this
disruptive technology successfully, as part of a comprehensive digital
US $2,000
strategy, requires understanding the impact it can have on your business.

The Machine Learning online short course from the UC Berkeley

School of Information (I School) aims to equip you with the skills needed
to build sustainable and ethical machine learning practices within your
organization. Gain practical operational insight into machine learning
and its applications through case studies, with guidance from I School
faculty. Learn to bridge the gap between technical- and business-oriented 6 weeks,
teams, through communication and collaborative partnerships. excluding orientation

What the Course Covers

This online short course gives you the opportunity to develop a broad
understanding of machine learning, without requiring any technical
coding or programming knowledge. The primary focus is to empower
you to leverage machine learning techniques to sort through data and
optimize business operations within your organization. 7–10 hours/week
of self-paced learning,
Through case study analysis, you’ll formulate a clear problem statement
entirely online
and scrutinize the ethics, due process, and best practices associated with
data handling. After learning about the prominent machine learning models
and how to interpret metrics, you’ll select the most appropriate model for
an identified business problem. You’ll also investigate deep learning and
As part of our commitment to
evaluate the relative cost and requirements of implementing machine your professional development,
learning applications in business. Finally, you’ll establish how machine GetSmarter offers you a two-week
learning models can be integrated into production within an organization. period to change your course start
date or request your money back if
you’re not fully satisfied.

UC Berkeley School of Information | Machine Learning

Who Should Take This Course?
The Machine Learning online short course from the I School
is designed for business leaders, mid to senior managers,
and technology and data professionals who are interested
in deploying machine learning applications in
their organization.

If you are investigating how to implement the

applications of machine learning within your
organization, this course will help you to
effectively understand machine learning
models and evaluate their potential to
optimize business operations.

This Course Is for

You If You Want To:
“It’s really hard to know
Solve business problems with machine
what’s wrong with your
learning techniques. model unless you think
to question it – question
everything.”
Develop a strategy for implementing
machine learning models. Amit Bhattacharyya
Head of Data Science at Vox Media and Data
Science Lecturer at the I School

Lead collaboration between technical and

business development teams to integrate machine
learning techniques into an organization.

UC Berkeley School of Information | Machine Learning

What Each module is released weekly,

You’ll Learn
allowing a flexible but structured
approach to learning. You’ll
be supported as you engage in
individual activities and group
This Machine Learning online short course integrates rich, interactive
discussions, ensuring you feel
media such as videos and infographics with written study guides. confident to submit your best work
There are opportunities for collaborative learning through discussion at each weekly deadline.
forums. The orientation module offers an introduction to the online
learning campus to ensure you leverage all the different types of
information to optimize your learning experience.

0 Welcome to the Online Campus

You’ll be welcomed with a personal call and get introduced to
your online teaching and technical support network. Begin
connecting with fellow students while exploring the navigation
and tools of your Online Campus. You will be alerted to key
milestones in the learning path, and review how your results
will be calculated and distributed.

You’ll be required to complete your student profile, confirm your

certificate delivery address, and submit a digital copy of your
passport/identity document.

UC Berkeley School of Information | Machine Learning

1  olving Business Problems
S
with Machine Learning
Use machine learning to solve problems in an organization.

2 Ethics and Due Process What is the

Explore the ethical implications of using data to solve UC Berkeley School of information?
a business problem. The UC Berkeley School of Information
(I School) reimagines the world, by
TAKE THE SURVEY
challenging convention to shape the future.
3  easuring and Evaluating
M The I School fuels a perpetual renaissance,
generating unparalleled intellectual,
Model Performance economic and social value by bringing
Determine the performance of machine learning models. together the disciplines of information
and computer science, design, social
sciences, management, law, and policy.
4 Deep Learning for Business
Consider the appropriate applications of deep learning They integrate research with teaching;
in business. focusing on project-based learning
with courses that teach students to
develop solutions and shape policies that
5 Model Productionalization influence how people seek, use, and share
Examine the factors affecting a model’s readiness for deployment. information. With the drive to ask critical
questions and embrace new challenges,
they are redefining themselves and the role
6 J ustifying an Organizational of a university in a changing world.

Machine Learning Approach Learn more about the

Communicate a machine learning approach to a wider audience. UC Berkeley School of Information

UC Berkeley School of Information | Machine Learning

Who You’ll
Learn From
Your Course Faculty Director
Subject matter experts from the I School guide the course design and appear in a number of videos, along with
a variety of industry professionals.

D. Alex Hughes
Faculty Director, Assistant Adjunct Professor at the UC Berkeley School of Information (I School)

Professor D. Alex Hughes’s research and teaching focuses on using experiments to generate credible causal
statements. His research has been published in The Lancet, The Proceedings of the National Academies of Science,
Perspectives on Politics, and field journals. He has collaborated closely with machine learning teams across a range
of industries and machine learning maturity – from Fortune 100 companies to start-ups. Alex has been honored
repeatedly with the I School’s Distinguished Faculty Award, which is awarded to one outstanding teaching faculty
member each year.

Guest Speakers
Will Monge Kristen Burton Nathan Good
Research Machinist at Good Senior Director of Sales Finance Principal at Good Research
Research LLC and Commercial Operations LLC
at ServiceNow

Chad Harness Daniel Gillick Jason Vantomme

Customer-facing Data Scientist Senior Research Scientist Principal Data Science Manager
at DataRobot at Google

Amit Bhattacharyya Maya Miller-Vedam

Head of Data Science at Vox Media Data Scientist, Mixed Reality
at Work

UC Berkeley School of Information | Machine Learning

Deloitte predicts that enterprises
will spend $57.6 billion on
machine learning in 2021
alone. That’s five times
more than in 2017.*
*Deloitte (2018)

Your
Success Team
GetSmarter, with whom the I School is collaborating to deliver this online short course, provides a personalized approach
to online education which ensures you’re supported throughout your learning journey.

Head Tutor Success Manager Global Success Team

A subject expert Your one-on-one support Available 24/7 to solve your
who’ll guide you through available during University hours tech-related and administrative
content-related challenges (8am–5pm PST) to resolve technical queries and concerns
and administrative challenges

UC Berkeley School of Information | Machine Learning

UC Berkeley School of Information with
Digital Education Leader GetSmarter
The UC Berkeley School of Information is working with digital
education experts GetSmarter to make their course more accessible.
Learn from experts in their fields as you study at one of the world’s
leading information technology institutions.

What is GetSmarter?
GetSmarter, a brand of 2U, Inc., partners with the world’s leading
universities to select, design and deliver premium online short courses
with a data-driven focus on learning gain.

Technology meets academic rigor in our people-mediated model which

enables lifelong learners across the globe to obtain industry-relevant skills
that are certified by the world’s most reputable academic institutions.

Earn a Certificate of Completion from the

UC Berkeley School of Information (I School)
Upon completion of the course, earn a certificate from the I School
as validation of your achievement.

Assessment is continuous and based on a series of practical assignments

completed online. In order to be issued with the I School certificate,
you will need to meet the requirements outlined in the course handbook,
available to you as soon as you begin the course.

Your certificate of completion from the I School will be issued in

your legal name and couriered to you at no additional cost. All certificate
images are for illustrative purposes only and may be subject to change
at the discretion of the University.

UC Berkeley School of Information | Machine Learning

How
You’ll Learn
Every course is broken down into manageable, weekly modules,
designed to accelerate your learning process through diverse
learning activities:

• Work through your downloadable and online instructional material.

• Interact with your peers and learning facilitators through weekly
class-wide forums and reviewed small group discussions.
• Enjoy a wide range of interactive content, including video lectures,
infographics, live polls, and more.
• Investigate rich, real-world case studies.
• Apply what you learn each week to quizzes and ongoing project
submissions, culminating in a video presentation of your business
case for machine learning.

UC Berkeley School of Information | Machine Learning


Technical
Requirements
Basic Requirements
In order to complete a course, you’ll need a current
email account and access to a computer and the
internet, as well as a PDF Reader. You may need to view
Microsoft PowerPoint presentations, and read and
create documents in Microsoft Word or Excel.
Installing Adobe Flash Player will give you full access
to certain course content, such as interactive
infographics. However, you’ll still have access to this
content in the form of a downloadable PDF transcript
if you’d prefer not to use Flash.
UC Berkeley School of Information | Machine Learning
Browser Requirements
We recommend that you use Google Chrome as your
internet browser when accessing the Online Campus.
Although this is not a requirement, we have found that
this browser performs best for ease of access to course
material. This browser can be downloaded here.
Additional Requirements
Certain courses may require additional software and
resources. These additional software and resource
requirements will be communicated to you upon
registration and/or at the beginning of the course.
Please note that Google, Vimeo, and YouTube may be
used in our course delivery, and if these services are
blocked in your jurisdiction, you may have difficulty in
accessing course content. Please check with a Course
Consultant before registering for this course if you
have any concerns about this affecting your experience
with the Online Campus.
 UC Berkeley School of Information

Machine
Learning
Online Short Course
Gain a practical understanding of machine learning models
and how to implement their applications in business.

REGISTER NOW

Contact Us
+1 510 674 1747
berkeleyonlinecourses@getsmarter.com