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Successful Recruitment
How to Recruit the Right People
For Your Business
10 9 8 7 6 5 4 3 2 1
Keywords
recruitment; sifting; shortlisting; interview; interviewing; behavior descrip-
tion interviewing; model answer based interviewing; strengths based
interviewing; competency; competencies; assessment; assessing; rapport
building; questions; questioning; listening; note taking; selection; selecting;
record keeping
Contents
Introduction������������������������������������������������������������������������������������������ix
Conclusion�����������������������������������������������������������������������������������������141
Appendices�����������������������������������������������������������������������������������������149
Bibliography���������������������������������������������������������������������������������������163
About the Author��������������������������������������������������������������������������������165
Index�������������������������������������������������������������������������������������������������167
Introduction
Effective recruitment is critical to an organization’s success. If there is any
truth in that well-worn cliché that “people are an organization’s greatest
asset,” then it would seem obvious that close attention should be paid to
ensuring that:
As I said above, it would seem obvious ... but research into recruit-
ment tells a different story.
In his 2004 article “Making Decisions” Peter Drucker observed that,
although decisions around hiring and promoting people are among the
most crucial and the most difficult of all decisions a leader will make, only
one-third of such choices turn out to be truly successful, one-third are
“effective draws” with the final third being a failure.
What are the reasons for this high level of failure? And has anything
changed or improved since 2004?
• Lack of planning
• Focusing on the wrong criteria
• Poorly thought-out processes
• Inadequate training
x Introduction
• Lack of planning
In many cases no thought is given to the recruitment process until a
vacancy arises. A key employee gives a month’s notice, out of the blue.
Suddenly the pressure is on to recruit a replacement. No time to check
and update the job description! No time to write a person specification!
No time to think about where to target our advertising! No time to create
a selection process which will give you the best chance of finding the right
candidate.
If recruitment is to be effective, you need to start thinking about it
before you need to fill a vacancy. Think about the changing demands
on your organization. Analyze job roles and update job descriptions and
person specifications accordingly. Think about the type of people your
business needs to attract, and where you will need to advertise in order
to reach them. Think about the selection processes which will most effec-
tively test candidates for the attributes you are looking for to ensure the
continuing success of your business. In the words of Michael O’Leary, in
his 2015 article “Why does Recruitment Fail?”
Drill the well before you’re thirsty
get by. Secondly, this type of backward-looking process does not tell you
about a candidate’s ability to adapt and change. Fernández-Aráoz, Groys-
berg, and Nohria were stunned to discover that, despite today’s demand
for organizational transformation and innovation, only 11 percent of
recruiting organizations tested a candidate’s ability to learn new things.
• Inadequate training
I am often surprised by organizations which spend large sums of
money developing complex processes and systems for recruitment, but
fail to invest in training people who have to operate these processes. Like
most training, courses in interviewing skills have become shorter, with
xii Introduction
Planning Recruitment
This chapter covers the importance of planning; including three
approaches to interviewing: Behavior Description Interviewing, Model
Answer-Based Interviewing, and Strengths-Based Interviewing. It also
considers other assessment methods to use alongside the interview.
As I have highlighted in the Introduction, recruitment campaigns are
often less successful than they should be. All too often organizations end
up hiring the wrong person, for the wrong reasons, and end up spending
time and money on managing a poor performer, instead of spending it on
developing a talented new employee.
Like most things that go wrong, this is usually down to inadequate
planning. All too often the plan for a recruitment campaign is presented as:
Looks simple, doesn’t it? And for a busy executive, simple is tempting.
But in reality, this superficial approach to planning recruitment leads to
poor decisions being made, at each stage of the process, and ultimately
the wrong people being hired.
To recruit effectively, we need to think deeply about each stage of
the process. We also need to plan the process holistically, so that each
stage flows naturally into the next. I’ve encountered organizations where
no thought is given to how interviews are to be structured, and what
questions are to be asked, until the day before they take place. The risk
of this last minute planning is that we fall back on the approaches we
have always used—even if evidence suggests they have not been effective!
2 Successful Recruitment
Approaches to Interviewing
Three approaches to interviewing are:
to identify how they would respond. Interviewers were also given instruc-
tions on how to rate the candidates’ answers. Once again, this development
improved the consistency and accuracy (measured against subsequent job
performance) of results.
In 1982 Tom Janz took elements of this approach and developed
Behavior Description Interviewing. Whereas Situational Interviewing
asks candidates what they would do in a specific situation, Behavior
Description Interviewing asks candidates to describe what they actually
did in a specific situation. This meant that the answers given would
describe actual behavior, instead of being purely hypothetical. As with
previous developments, Janz found that using this approach increased
both consistency and accuracy of interviews in identifying suitable
candidates.
Subsequent studies suggest that Behavior Description Interviewing
is 66 to 70 percent successful in identifying candidates who will go on
to succeed in the job. Unstructured approaches only achieve around 46
percent success rate. The chances of maximizing the success of Behavior
Description Interviewing are increased if it is used intelligently alongside
the other approaches described in this chapter.
As you are aware, one of the key aspects of this job is managing the
office budget. What would you do first if the Managing Director
called you into her office and told you that you have to make
immediate savings of 20 percent?
As you are aware, one of the key aspects of this job is manag-
ing a team. What would you do if you came in one morning and
found two team members having a stand-up row in the office?
Strengths-Based Interviewing
Strengths-based questions enable you to find out what a candidate is good
at, and whether what they perceive as their strengths are a good fit with
the strengths that need to be demonstrated in the job you have to fill, and
more widely, in your organization.
There are three elements that determine whether something is a
strength:
to build rapport with the candidate. Seeing how they respond to a ques-
tion which enables the candidate to talk easily about their strengths also
establishes a baseline for monitoring their demeanor during the rest of the
interview. What questions lead them to appear less enthusiastic and moti-
vated? Are these the areas where they are less confident in their abilities?
And, if so, is this matched by the content of their answers?
There are two ways in which you can ask strengths-based questions.
The first approach relates to the candidate’s strengths. These questions
might be very broad, for example:
Let’s start the interview by getting you to tell us about the main
strengths you think you can bring to this role.
I see from your application form that you feel one of your strengths
is your ability to motivate people. Tell me more about that.
• Video interviews
• Presentations
• Exercises
• Tests
3. Follow a blended approach, which will enable you to develop the full-
est picture of candidates’ abilities, and select the one who is best
suited to the job.
The pros and cons of using these methods alongside the interview are
discussed in Chapter 9.
• Video interviews
• Presentations
• Exercises
• Tests