Latest Technology Trends in Media and

Entertainment Industry
How Emerging Technologies Tailor the Future of the Media
Market

From endless numbers of entertainment channels to various mediums for accessing desired content, the emerging
technologies have brought tremendous benefits across the media and entertainment industry. Professionals
understand the need for taking innovative approaches in order to stand firm or enroot their business position in
the expanding entertainment market. In the past few years, media companies have continuously invested in tech-
based solutions for gaining long-term business profits.

The increasing adoption level of IoT devices with entertainment features, entertainment preferences based on AR
and VR, viewership rate across streaming platforms, and other innovative business models have boosted the
media and entertainment industry. The digital era contributes to creating a standard ecosystem across the media
and entertainment market, letting various media companies experience increased competition and increasing the
demand for media technologies. Advanced features and abilities of different types of entertainment platforms like
gaming applications, video, and audio streaming apps, live entertainment facilities, and more increase the
customer-base and create new business models for media companies.

Today, it has become a mandate for every business to focus on its customer demands and deliver customized
services. The media and entertainment industry is highly influenced by the idea of customer-based business
models. The popular subscription models are great examples of effectively meeting customer demands while
gaining long-term business profits. Tech-based streaming platforms hold the potential to smartly identify customer
preferences and develop recommendation lists for the respective user accounts. Such tech-driven advantages
promise to help understand the users and predict their future needs.

In the coming future, innovative media and entertainment solutions are expected to bring new waves of business
success and expansion. Media companies need to take complete advantages of next-generation features offered
by the emerging technologies to build a strong brand position in the global market.

How Live Streaming Benefits M&EBusinesses

The increase in usage of electronic devices like mobiles, tablets, smartwatches, smart TVs, and more has created
numerous opportunities for the media and entertainment companies to reach their potential viewers. The rapidly
growing rate of viewership across the globe is the result of numerous technology-integrated tools and applications,
which help the media professionals to know their customer preferences, prime watching hours, and market
trends. In recent years, live streaming services have gained massive popularity and boosted the revenue for media
and entertainment businesses.

The modern media and entertainment businesses massively invest in innovative tools, which support them for live
streaming their content with great control. There are billions of viewers around the world who prefer live
streaming services rather than saving or downloading the content to watch later. This preference of audiences
offers various benefits to the media and entertainment businesses like increased ROI, streamlined content
distribution, and increased scalability and reach.

Today, online-gaming businesses are primarily influenced by live-streaming services. Live streaming games hold
the potential to attract millions of unique viewers on the day and hourly basis. There are numerous online games
available on the web, where the individual can participate, view, and even vest money in players or teams, which
raise the competition level of game and entertainment providers across the market.
Tech-savvy entertainment providers look for innovative solutions that can allow them to create a digitally
communicative environment during live streams. This ability can boost the engagement of viewers and provide a
high level of viewing satisfaction. The interactive platforms for live streaming bring monetizing options, which let
the content providers use an integrated paywall to charge viewers a fee and let them watch the content. There are
other mediums of payment, like subscription model and pay per view, which make the live streaming platform a
generator of solid revenue and ROI.

Source : Media and Entertainment Tech Outlook