SAP Analytics in the Cloud:

The What’s, Why’s, and

How’s
Ashish C. Morzaria, SAP

SESSION CODE: 0801

 DISCLAIMER

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 Learning Points
The What’s, Why’s, and How’s:
 Why “Cloud”, and why is “Cloud Analytics” already a mature area?
 What does “Cloud Analytics” mean and what are the solutions available?
 How do you make the right decisions and how do you implement them?

What else should we cover?

 Clearing up “cloud-y” topics, definitions/terms
 What SAP is going with cloud
 Anything else?
SAP Business Intelligence Analytics for the Cloud
Strategic Areas

1 Cloud hosted Enterprise Business Intelligence

2 Agile Visualization

3 Advanced Analytics

4 Analytic Cloud Applications

Things We Won’t Cover in Today’s Session….
 BI On Demand (and CrystalReports.com, YouCalc)

But… we were first! 

Ariba Integrated Spend Management
Hybris Omnichannel Commerce Analytics
SAP Afaria Cloud Reporting
SAP ByDesign Analytics
SAP Cloud for Customer
Beautiful UX, Mobile First, Social Everywhere, Persona -Based, Predictive Analytics, Pre-Integrated
Why “Cloud” Anyways?
 The shift to the Cloud accelerates
Scale and pace of change is unprecedented…

49% 75% 80%

of new IT
of executives see or more of new
investments will have
cloud computing as enterprise IT spend
direct LOB executive
transformational to will be cloud-based
involvement
their business1 or hybrid by 20162
by 20163

Hybrid-cloud
becomes
the enterprise
10.1% $10.2
platform of choice CAGR for
cloud investments billion
through from 2012 through 2012 spend on cloud5
20174
2016 2

1. IDC, 2. Saugatuck Technologies, 3. IDC, 4. AMI, 5. AMI

The Cloud opportunity is real and growing
Customer needs Met by the Cloud
Value, not software
On-premise 63%
Easy to buy and install
50% 47%
Hybrid
Use (not operations) 40% 39%
Cloud
Industry fit 10% 18% 13%
2012 2016 2020
Interoperability

Market size Real partner opportunity

Growth in Cloud adoption
$160
$140
$120 40%
$100
90%
$80
$60
$40
$100B of VARs are of VARs are both
$20 in 2015 involved with the selling and using
$0 cloud in 2011 cloud solutions
(CompTIA)
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
... And as for the traditional objections …
“Cloud isn’t for us”
Cloud has passed tipping point
— majority of new apps now
going to cloud.
You’re already using cloud,
we’re just talking about how
much more, when
“Security concerns” “Legal restrictions”
Data Security is in our DNA. We meet Hosting in 20 countries by
the most stringent security end of year
requirements that a company could
have. Focus and expertise of scale
Other app areas may not be
as restricted
Make sure you’re comparing to reality
today
Today’s reality
In a world of accelerated change, what are common customer
challenges and potential outcomes?

Business Change Delayed Project Start Due Specialized

Is Outpacing IT. To System/Hardware Resources Needed.
Acquisition Lead Times.

Adapting to changes in Faster time to Value Focus shifts back to quickly

business processes enabling strategic
business processes

75% of New IT expenditures will be for Cloud or hybrid systems by 2016

© 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 16
The Cloud co-existence
A new path forward

Virtualization/
Private Cloud

Enterprise
On-Premise Full Cloud
Deployment

“”
Interestingly, 74% of customers also want their trusted cloud service provider to be able to offer
comparable on premise expertise. Another validation of the hybrid model.
SAP Cloud strategy:
Cloud built for business

People Customer
Best-in-Class LEADING Flexible
Integration CLOUD Deployment
APPS
Supplier Money
Analytics solutions from SAP
Available on premise or in the SAP Cloud powered by SAP HANA

Any Cloud
Device Agile Advanced
Visualization Analytics

Enterprise
Business Intelligence
Social Trust

Big Data
Why Cloud Analytics?
Cloud Terminology
Deployment Types

On-Premise: Traditional deployment on physical or virtualized

hardware where IT manages all systems
Hybrid: Split-mode deployment where some systems are hosted at a
service provider and connected by VPN. These systems can be managed by
IT or through a managed services provider
Cloud: All enterprise systems are hosted at a service provider and
either managed by IT or through a managed services provider
“Cloud-y” Definitions Clarified

Public Cloud: is where a Service provider owns all of the infrastructure

and makes computing resources available to the public over the Internet for
free, pay-per-use, or subscription
Private Cloud: is a cloud-like infrastructure implemented within the
corporate firewall, under the control of the IT department and provides many
benefits of cloud systems (metering, self-provisioning, elasticity, etc..)
Virtual Private Cloud: is a private cloud infrastructure deployed at a
service provider connected to the customers premises through a secure
network connection
 Let’s Take an Example…
SAP
Landscape

DB VPN
Cloud

BI 4, BW, HANA,
DB
ECC, etc..

VPN
On-premise

SAP
Landscape

DB DB

BI 4, BW, HANA,
DB ECC, etc.. DB
Public Cloud - Definitions

Software as a Service (SaaS): applications designed for end-users,

delivered over the web
Platform as a Service (PaaS): brings the benefits that SaaS brings
for applications, but over to the development world. PaaS delivers the set of
tools and services designed to enhance, integrate and deploy SaaS applications
quickly and efficiently. Equivalent to O/S, Runtime, Middleware, and
Development
Infrastructure as a Service (IaaS): is the hardware and software
that powers it all - servers, storage and networks
 Examples:
Software-as-a-Service (SaaS)?
 SAP Lumira Cloud, Salesforce.com, Business-by-Design
 Outlook.com, GMail, Office 365, Google Apps
 Dropbox, Google Drive, OneDrive
Platform-as-a-Service (PaaS)?
 SAP HANA Cloud Platform (HCP)
 Google Compute Engine, Amazon Elastic Beanstalk, Windows Azure (development)
Infrastructure-as-a-Service (PaaS)?
 SAP HANA Enterprise Cloud (HEC)
 Amazon EC2, Windows Azure, Rackspace, Google Compute Engine
SAP Cloud Solution Portfolio
SOCIAL PEOPLE TO PEOPLE COLLABORATION

MANAGED PRIVATE CLOUD PUBLIC CLOUD APPLICATIONS SAP HANA MARKETPLACE

SALES,
HR SERVICE,
MARKETING
SAP BUSINESS SUITE / OTHER SAP HANA
NW BW APPLICATIONS

FINANCE PROCUREMENT PARTNER / ISV APPS

SAP OR PARTNERS

BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION

SAP HANA CLOUD PLATFORM

Application Services | Database Services | Infrastructure Services | Development | Integration

© 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 28

HEC and HCP…Options for Innovation and Deployment
SAP HANA
Cloud Platform (HCP)
 Self Service Cloud Offering
 Ideal for those who want to build,
extend, and run next generation
applications on SAP HANA in the cloud
 HCP runs with SAP HANA applications
 Self service; no managed services
 Subscription pricing model
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA
Enterprise Cloud (HEC)
 Custom Managed Cloud Service
 Ideal for those who want to run any
SAP HANA application in the cloud
t
 Suited for SAP Business Suite,
SAP Business Warehouse, and for
complex landscapes
 Includes management of infrastructure,
software, and applications to accelerate
time to value
 Subscription pricing model
Internal 29
The SAP HANA Platform Deployment Options
SAP Business Intelligence Analytics for the Cloud
Strategic Areas

1. Cloud hosted Enterprise Business Intelligence

Gain agility, efficiency and cost savings with enterprise-grade BI in the cloud or in
hybrid on-premise environments at your own pace
SAP BI 4.1 – One Suite for All Insight
SAP BI 4.1 for Cloud Deployments
 SAP HANA Enterprise Cloud (Managed Cloud)
REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY

SAP HANA Enterprise Cloud

SAP Business Suite SAP NetWeaver BW SAP BusinessObjects BI 4 MANAGED SERVICES

powered by SAP HANA powered by SAP HANA SAP Lumira Server
Smarter Business Innovations Smarter Business Decisions Assessment Advisory
Enterprise grade Business
Faster Business Processes Faster Business Intelligence Intelligence Onboarding and Migration
Simpler Business Interactions Simpler Analytics Modeling SAP HANA Optimized BI Clients Application Management
Mobile enabled Business Infrastructure Hosting and
Intelligence Cloud Services
Custom Services

SAP HANA Cloud Platform

Application Development | Integration | Database and Analytics | Foundation

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 34

Core Services for SAP HANA Enterprise Cloud
Assure customer success from discovery, advice, preparation, transition to operation.

Onboarding Application
Assessment Cloud Infrastructure
& Migration Management

Prepare the as-is solution

Assessment on
and execute Provisioning of cloud Provide application incident
technical aspects for the onboarding and support and monitoring with
hosting infrastructure with
solution in scope with migration toward agreed Service Level
enterprise-class Service
action and transition plan SAP HANA Enterprise Level Agreements Agreements
Cloud

Rapid Deployment Solutions available for accelerated deployment

© 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 35

SAP HANA Enterprise Cloud and On-Premise
Three HANA Enterprise Cloud License Options
SAP Business Intelligence Analytics for the Cloud
Strategic Areas

2. Agile Visualization in the Cloud

Deliver cutting edge analytics to users that deliver richer capabilities, faster analysis, and
access to more data than ever before, while reducing or eliminating deployment and support
logistics of an on-premise infrastructure
 SAP Lumira
SAP Lumira delivers beautiful analytics,
allowing you to easily convey and share
knowledge.
• Using beautiful and intuitive data visualization
templates, SAP Lumira lets you focus on telling
your story.
• The power of sharing visualizations and insights in
the cloud with everyone and without having to
sacrifice performance, security, or functionality.
• Combine and mash up all your data with simpler,
error-free data prepping workflows. Cool charts
and visualizations to illustrate hidden insights
where numbers cannot.

Design Analyze Visualize Share

SAP Lumira for SAP HANA
SAP Lumira Server and SAP Lumira Cloud
SAP Lumira Cloud In The Enterprise
SAP Lumira Cloud – Flexible Licensing
SAP Cloud Security
HEC Data Centers
Current Status Tier Level & Certifications
You Are Heading Towards The Cloud
 Where to go from here?
Decide the what’s and why’s first:
 Do your needs dictate a specific type of solution?
 What are the key benefits you are looking to get out of Cloud?
 Who are the primary beneficiaries of going to the Cloud?
 What are the use cases that can be solved and by which solution?
Then figure out the how:
 Deployment model might be obvious (actually should be by this stage )
 Determine the security, enterprise integration, data flow, etc. requirements
 Who is going to run the project, do the deployment, manage the migration, etc.?
 What is the timeline and success critiera?
 Where is the budget coming from? Do you have executive support?
 IaaS: Who to Host?
SAP or non-SAP hosting?
 What type of skills do you have in-house versus require?
 What other SAP solutions do you have, and are they going to also migrate to Cloud?
 Are you looking for straight IaaS or Managed Hosting?
SAP Partner-hosted or Amazon-hosted?
 Are you planning for production or dev/test? (24x7x365 operation or project based?)
 Are you looking for any “value-added” services or straight IaaS?
 What SLA are you looking for? What level of support?
BI4: Amazon Marketplace or Amazon EC2?
 What level of control or administration are you looking for?
Various customer deployment scenarios
Example customer SAP landscapes BEFORE and AFTER

Typical Customer SAP NetWeaver

Portal
3rd Party
Applications
SAP
BusinessObject
s
SAP
Mobility

Landscape
ERP Extractors BW CRM
6.0 7.0 7.0

RDBMS RDBMS RDBMS

SAP ILM for SAP NLS

Archiving for Archiving

Sandbox System in Merging Data into Extending on-premise Moving entire

Cloud (for testing only) Datamart in Cloud with cloud applications Landscape to Cloud
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Internal 50
 Lumira Cloud or Hosted Lumira Server?
Both provide a very similar “user experience”:
 Relative parity on features – explore data, visualize, and share stories
 New features/new versions synchronized – both release at the same time
 Enterprise data access on both – HANA Cloud Integration (HCI) and Data Services

Each has significantly different “deployment experiences”:

 Lumira Cloud: no HANA license, web-based admin, always up to date
 Hosted Lumira Server: own instance, larger sizes, more control, tighter security

Advice: Try to choose the one that does what you want, instead of the one you are trying to avoid! 
 IaaS vs SaaS
Infrastructure-as-a Service Software-as-a-Service
Solution Type Hosted on-premise software Targeted solution
Targeted Persona(s) IT / Administrators Managers / Business Users
Deployment Same as on-premise (or vendor supplied) Instantaneous, zero-footprint

Maintenance Customer-supplied Always up to date (vendor)

Support System-level only, rest is customer supplied Application-level, varying degrees by vendor
Enterprise Integration Transparent integration with on-premise Vendor-specific, limited

Security Transparent use of on-premise credentials Web-based, but sometimes can federate

Licensing Perpetual (but increasingly system-based Subscription (usually user-based)

subscription)
Decision Criteria Cost and time savings, efficiencies, lower up- User-based pricing (subscription), low admin
front costs requirements, same-day provisioning
 Some Good Starting Places…
SAP Lumira Cloud
 Free to use (not just to try!): http://cloud.saplumira.com
 Enterprise subscriptions also available:
 Choose “Settings->Account Info” once you are logged in
Amazon EC2
 AWS & SAP site: http://aws.amazon.com/sap/
 Case Studies & EC2 Trials: http://aws.amazon.com/enterprise-applications/sap/
Amazon Marketplace (BI4)
 Partners offering subscriptions:
https://aws.amazon.com/marketplace/search/results?page=1&searchTerms=business+objects
Key Learning Points
Best-in-Class Cloud Analytics
Regardless of Deployment Model
SAP’s Cloud Analytics Integration Strategy
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SESSION 0801:
SAP Analytics in the Cloud: The What’s, Why’s, and How’s

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Q&A