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io

5 TIPS TO LAUNCH A SUCCESSFUL

INSTAGRAM CAMPAIGN FOR YOUR
BUSINESS
 There are:

● 500 million people who access Instagram daily

● more than 1 billion monthly actives
● 1 billion people to communicate with through photos, videos,
stories, and much more through your Instagram business account

No matter how you look at it, Instagram is the new home for brands and a perfect
channel to:

● promote what you do

● get your visual content in the feed of a new audience
● easily and quickly engage with your followers.

Having a marketing strategy for your business is essential, but www.visitor-analytics.io

adding a strong content strategy for your Instagram business
account will play a fundamental role in your brand.
Tip #1: DEFINE YOUR GOALS

Ask yourself:
● Why do you want to use Instagram?
● Who are your customers?
● What do they like?
● What are they looking for?
● Where and when is the right time to show up in your target audience feed?

If you have an e-commerce website with beauty products, you may want to highlight your products and people
showcasing their benefits. If you have a coffee shop, make sure you post a lot of pictures with your mouth-watering
goodies, daily promos, morning coffees and so on.

The idea is to create content based on what you want to achieve and to match your followers’ attitude and
style!

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Tip #2: HIGHLIGHT YOUR BRAND CREATIVITY

Set your profile to business!

Having a business Instagram profile will help you feature:

● your mail
● your location
● your phone number
● your industry

Once these are set, start getting creative and use your brand identity as much as you can:

● write a creative bio

● create a few highlights for your stories
● decide on the hashtags you will use
● even build your own unique hashtag, so people can use it when they post about you

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Tip #3: ENGAGE WITH YOUR COMMUNITY

Don’t post and go!

Make sure to:
● like and comment on your tags, followers or mentions.
● answer the comments
● follow the trends
● craft amazing stories, polls and AMA (ask me anything) sessions.

The whole idea of Instagram is to be as human-centered as possible:

● craft some friendly captions

● use emojis
● use some good call to actions
● be kind and fun

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 Tip #4: SET THE FREQUENCY & TIMING FOR YOUR POSTS

There are plenty of tips and tricks regarding when to post and how often.
No matter the source you decide to consider, we recommend asking yourself these questions first:

● How often is my audience on Instagram?

● What is the best hour for them to consume my content?
● When do I want them to see my posts?

If you have a coffee shop, you may want to post those lattés and the fancy breakfast very early in
the morning, so people can see it and stop at your place before going to work. If it is weekend,
make sure to post fun and relaxing content.

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 Tip #5: CHECK YOUR INSTAGRAM AND SITE STATS

Stats are magic: they can tell you the good, the bad and the optimizable.

You should:
● constantly look into your Insta insights
● track the traffic coming from Instagram compared to other referrals
● promote your buiness through URL Campaigns
● track the UTM’s of all your posted links

Understanding analytics will be much easier if you will constantly check-up which posts performed best,
which ones had lots of views but no engagement, or which links were clicked most and where from (bio,
swipe-up). To do this, you need a tool like Visitor Analytics, which will give you this information through
structured, easy to understand graphs. It will help you optimize your strategy and content in no time.

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