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KanimozhiVishwanaathen (2016) A study entitled that "A study assessment at service

availlity of IDBI-Federal life insurance". The aim of the study in the identity the customers
perception towards service quality of IDBI Federal life insurance to identify the customer
expectation regarding service quality from life insurance companies. The data collected
through questionnaire collect the primary data from 110 samples through convince sampling
method. The study in reviled as service quality gap in all dimension of IDBI federal life
insurance. Insurance should focus on having modern looking equipment.

Dr.C.Sevarani and Riswana Parveen (2013) A study conducted on "A study on consumer
satisfaction towards LIC with special reference Villupuram town". The aim of the study to find
out the socio-economics profile of insurance investment and to find out awarencess of
people about insurance policies provided by the LIC in India. Primary and secondary data
are used. The source of primary data is drawn from a sample survey of 100 customers of
LIC of India. The data are divided through well-structured questionnaire. The study is
revealed as bank deposits are the most preferred investment. Alternative which is available
people followed by alternative such as insurance, gold etc. the scheme mostly preferred by
insurance holders was life protcection scheme like death benefits followed by money growth
plans like wealth creation and high return plans.

Dr.Aashish S Jani ( 2014 ) A study conducted on " A study of conducted on quality of Indian
non - life Insurance Companies comparative analysis between government owned non - life
insurance and privately - owncl non - life insurance". The aim of the study is the factors
affecting consumer perception regarding Service quality in non - life insurance sector and to
compare the service quality perception of the consumer in public and private non - line
insurance companies . The samples are collected from questionnaire and sample size 200
from bhavanagar , Gujarat . The study is revelled as government is also providing incentives
to insurance sector by increasing FDI - Limit . The customers want more quality in insurance
service from govt & non - govt insurance companies.

S. VijayaBalen (2006) the study entitled that "a study on the level of customer satisfaction
towards Bajaj Allianz insurance". The objective of the study was to find out the customer
satisfaction level of Bajaj Allianz life insurance and they also aimed to study the socio
economic variables influencing the ensuring public to take up the policies. The primary data
for this study is collected with the objective in mind customer perception of Bajaj Allianz life
insurance by using questionnaire and the secondary data is collected information that is
being in journals and magazines and from the internet. The data collected through
questionnaire are and they provided to 150 respondents in Chennai. Mr.vijayaBalen used
percentage analysis, graphs, chi-square test and test of independence as tools for analysis.
The findings of the study were almost 87% of the respondent feels that insurance is
essential for one's life and both employed and self employed feel the main reason for
insurance as far as they are concerned is due to security purpose. The project conclude that
advertisement have great influence in insurance market especially in life insurance and
motor insurance.
Malhotra and alora (2002) study entitled that "a study on customer satisfaction in public and
private sector motor insurance companies". The main objective of the study was to formulate
marketing strategies to rurel customers towards them. The exploratory study was done by
collecting primary data from the cities of Amritsar, Ludhiana and Chandigarh. Twenty factors
were taken into consideration for measuring the level of satisfaction and dissatisfaction. The
study found that there were six factors determining satisfaction of public sector customers.
The factor, in order to their importance were namely, routine operation factor, price factor,
situation factor, environmental factor, technology factor, interactive factor, promotional factor,
service factor, environmental factor, interactive factor and situational factor found to be
important. Factor wise average scores of these factors revealed that there was a significant
difference between the satisfaction level of public and private sector customers. The later
were found to be much more satisfied than their counter parties in public sector. From the
analysis of the study, it was evident that public sector companies need to adopt certain
specific marketing strategies in order to service in the competition. Few strategies suggested
by the authors were, namely proper train to the staff, conducting periodical market survey
personalizing the service, avoidance of long queues in the banks, well-lighted, ventilated and
clear surroundings.

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