Animation is important because it makes us be able to tell stories and communicate emotions

and ideas in a unique, easy-to-perceive way that both small children and adults can
understand. Animation has helped connect people throughout the world in a way that
sometimes writing and live-action films cannot.

There are many advantages of including animation in web design. It keeps your visitors on
your site longer so your bounce rate is lower. This means that your visitors may be staying on
your page longer. It increases the level of interest in your site and encourages more shares and
revisits

Animation is one of the most effective tools that you have to use on your website. The
skillful use of animation on your website or blog can help to increase your targeted traffic
in ways that ordinary text-based content cannot do for you.

Animation is the most important because the animation give the life to the characters
and elements which help to communicate the audience in a effective manner. ...
According to the Teaching point of view, Cartoon animation is one of the best method
to teach the children outside the classroom through the media.

With 3D animation, you can achieve high level of detailing. 2D animation is commonly
used to fill in gaps for 3D motion graphics where low bandwidth does not permit faster
renderings in real time. Apart from digital methods, stop motion technique is also
popular.

1. Increase audience retention rates– The audience retention rate is the amount of time that
the typical visitor spends watching your videos or listening to podcasts or other media on
your site. This is observable by using tools such as Kissmetrics or Google Analytics or
looking at the data in YouTube. You can view the statistics in “real time” or look at how your
site and video content are doing over time.
2. 2. Get more quality leads.– If you design a creative video that is interesting and engaging,
you may be able to generate more relevant leads for your business. By creating custom
content that addresses the important concepts that matter to your potential customers, you
will increase your quality leads and attract the people that are most likely to buy from you.
These are people that you can sell other things to for years to come, not just a lead for one
product. So you need to do the best job you can at lassoing in some quality leads that will
pay off. Animation can help with that.
3. 3. Increase your return rate.– If you are looking for a way to increase your return rate,
you will want to consider using an animation. Talking head or action video can be
appropriate if you are speaking directly to your audience. But you can also use animation to
speak directly to your audience or create an interactive video with animation and have your
characters “act out” your script to increase engagement.

4. Improve your credibility.– Credibility is important if you have an online business.

Your website helps you to build that credibility with your customers by providing
quality content. You also build credibility by doing business in a fair and ethical manner
in everything you do. When you create an animated video that addresses the things that
 are most important to your customers, you will improve your credibility and gain more
followers. A well-done animation will go a long way toward helping you to achieve this
goal.
5. Increase the level of engagement.– Animations increase interest level and may also
improve your audience’s ability to recall details from your message. This means that
they may remember the important things that you want them to remember that may
result in more sales and conversions.

6. Increase your ROI.– Increasing your return on investment is one of your most important
goals as a business owner. You want to spend the most money on the things that help you
see a return on your investment and spend less on those things that do not show a strong
return. Using animated video will increase your investment return faster because you
already have them on the platform that is most affable with the customer. You can include a
call to action that will appeal to more people that should result in more revenue for you.

7. Increase customer loyalty.– If you want to increase your customer loyalty, try using
animated video and offering a coupon or some discount for sharing the video with others or
for performing some particular action. Try offering some incentive for customers who give
you a referral to new business or try giving them a 10% discount when they spend $100.
This is entirely up to your imagination and whatever you can afford to do.

Different Types of Animation

Various types of animation have been developed to cater to different situations at various stages of
evolution of this powerful medium of expression.

Traditional Animation
 This animation type is a long-drawn process. Much time and energy are invested for drawing
each frame. For every movement like the flick of a finger or demonstration of an emotion on
the face, a number of frames is needed. In animation movies of the past like Tom and Jerry,
such tiresome work was involved. Studios like Disney engaged ace animators who would
draw each frame with accuracy for producing stunning movies.

2D Animation
2D animation is vector-based just like traditional animation. The difference is that frames are not drawn
manually instead a computer program like Flash or Adobe Animate is used for animating the
fundamental frames. There is no need of individually drawing each frame. The option of moving just a
portion of the animated object or a definite section of a body exists. The interim keyframes get aligned
consequently and seamless motion is achieved.

3D Animation
The awesome graphics that you come across in sci-fi or modern movies are the handiwork of 3D
animation for which you need an advanced 3D modeling software. The artists also need to be
technically proficient in leveraging the various tools available. In this case, frames are not needed for
showcasing the movement. Instead, 3D objects are moved on-screen for simulating the real-time
motion.

Animation Through Motion Graphics

The motion graphics animation type is radically different from other animated means. Graphical
elements are moved around. This method is commonly visible in infotainment videos, film titles,
animated logos, promotional campaigns, and advertisements. In majority of cases, text fragments are
used for creation of animation.

Stop Motion Animation

Stop motion animation is a method that tests the patience of the artist. There are different types of
stop motion animation such as pixilation, Claymation, cut-outs and lego figure. It starts with the
photographing of an object in a succession of images . Each image is a representation of a subtle
motion of the object. The movements should be carefully filmed in the correct order. This adds a feel
of fluidity to the animation while eliminating the chances of sudden scene-breaks.

Cutout and Collage Animation

The cutout and collage animation methods are used collectively for displaying simple animation over
television. In cutout animation, models used are cut from craft or drawing paper. The puppets can be
drawn or painted over. These cutout portions are placed loosely alongside each other. They can be
arranged after connecting with fasteners. After capturing each movement or model pose, repositioning
of the model takes place for taking newer shots. In collage animation, the process followed is usually
similar to cutout animation. The difference is that parts which have to be animated are cutouts of
clipart, magazines, books and images. Different textures are brought within the same frame through
collage. In the animation shows broadcasted over television, usually the cutout and collage animation
type is used. Well cut out characters are animated using collage method.

Rotoscoping
This animation method is used for capturing human movements realistically. In this case, live footage
of the actors is shot followed by drawing of the characters over it. As the live motion of human actors
are used for rendering animation, a unique way of storytelling is devised whose style matches other
popular animation forms.

Cel Animation
The transparent cellulose acetate sheet is called cel where the animated frame can be painted. As the
cel has a see-through feature, it can also be placed on other similar cels. These are then kept against
a painted background. After this, the cells along with background are photographed. It takes a lot of
time to create a compelling cel animation. Each detail has to be considered and a high level of
organization is required. At first, a storyboard is created for visually communicating the plot to the
production team. After this, the creation of animatic takes place for testing the efficacy of movie timing.
Once the plot and the timeline get approved, the artists create the required backgrounds or animated
characters for matching the overall storyline. During this point, recording of the lines by the actors take
place.

For most people, animation is just for entertainment as they do not understand different uses of
animation in today’s world. However if you look at the uses of animation in a slew of areas, the
possibilities are limitless. It can even be considered as a unique branch of technology which can bring
matchless value to a trove of business and entertainment activities. One can without any hesitation
say that it certainly is because of the advantages of animation in business, that it is quite extensively
used everywhere.
However let us find out some of the most important areas where animation is extensively used.

1. Education
Everybody understands that humans have a tendency to remember videos and images more than
textual content. So it is natural that animation for educational purposes can be effectively utilized
to enhance the reception levels of the students and trainees. As animated videos can effectively
improve the quality of reception of the learners, it brings about exceptional changes to the academic
capabilities of people without any doubt. Graphics is already used by several education portals and
platforms where even the most complex and difficult concepts are shared to the students with
greater reception.

2. Entertainment

There is no doubt there are various uses of animation in entertainment and perhaps it is extensively
used for entertainment and perhaps it is the greatest use for computer graphics, as we know it.
Diverse animation services are offered by several top animation companies to be used for
entertainment in a range of platforms such as TV, internet and even on the phones. There are
several animation series and movies created for children and adult audience that can be enjoyed
as normal live-action movies. Famous animation programs such as Tom and Jerry, Mickey Mouse
and Donald Duck are created to make everyone laugh all the while sharing important life lessons
and moral values. Apart from such series, even a range of movies is created targeted at a wider
audience that includes children and adults. Studios like Pixar, DreamWorks and DC Animation
Studios are primarily involved with making animated movies.

3. Advertisement

If you consider the benefits of animation in advertising, they are quite astounding.
Advertisements are always about creative visualization and hence, it plays an important role in
making effective commercials that can capture the imagination of the audience luring them to buy
the product being advertised. Apart from using this for creating advertisements on TV, the advent
of internet has also led to the creation of a new platform where animated advertisements can be
 used in search and display advertisements. If you consider advertisements without animation, large
portion of the advertisements will be rendered uninspiring and boring.

4. Marketing
Animation brings lots of creativity to your marketing, which helps you to reach more demographics.
An animated 3d demonstration of your product’s benefits instantly and it may be a more effective
conversion.

5. In Scientific Visualization

It is extensively used to create accurate and representative scientific visualization for the purpose
of research and analytical studies. It can be effectively used to represent and create 3D models for
a wide range of objects for realistic visualizations. An example could be in medical diagnosis where
parts of body can be effectively studied and problems can be diagnosed more efficiently.

6. Creative Arts

Motion graphics is extensively used to demonstrate and generate the skills required to attend a
certain level of creative proficiency. For example, an IT course designed for creative arts. Such
courses will utilize animation to get the education across the class leveraging various presentations
and diagrams created by means of animation.

7. Gaming

It would be an impossible task to find an industry where animation is as extensively used as in the
gaming industry. It is an industry where everything is dependent on animation as most 3D
characters for games are created with animation. It is the very basic upon which everything on a
game is modeled and created. Also read our article about 3d character modeling practices for
gaming industry. All such activities as texturing, lighting and rigging are done by several graphic
professionals as per the requirements of the clients

8. Simulations
 Simulations are utilized in areas where real life training of people is dangerous or cannot be
controlled. Military training exercises is one of the most adequate examples for this type of
application of animation. Simulations are also used to train pilots without having to invest heavily
on machines and fuel and without causing any damage to the trainees in case of any mishaps.
Simulations are also used by various organizations to predict the outcome of a range of activities.

9. Medical

Animation is widely used in the medical industry these days. This allows professionals and medical
students to visualize the details of the human anatomy with clarity. The use of animation in medical
field is increasing over the years. You can view details of the human anatomy through medical
animation, even the ones that the naked eyes cannot see. As a result, surgeons are able to explore
the replicas of human body, before conducting surgeries. New interns can get effective training on
complex techniques of surgery. 3D animation can visually convey the intended message. Hospitals
and other healthcare institutions have realized the benefits of 3d medical animation, and are pairing
up with reputed platforms providing animation services.

10. Retail

The retail industry has immensely benefitted from animated videos. The marketers use animations
to showcase product attributes to their customers. 3D modeling and animation can interpret the
functions of a product, along with its features in a lucid manner. Evidently, the importance of
animated videos in the retail industry is rising. Well, certain products are difficult to be
photographed. These products may have microscopic features, or you may have to display the
object from multiple angles. In these cases, 3D animations come beneficial in demonstrating these
product features.

11. Architecture and Engineering

3D animation has greatly shaped the marketing mechanism of the real estate and engineering
industry. In architecture, it is necessary to explain the proposed designs to potential customers in
a simplified manner. The importance of 3d animation in architecture lies in the fact, that these
 can be produced in quick time and reasonable costs. Besides, they simplify the interpretation
process of the structure of the buildings. The construction firms can integrate every detail of the
proposed plans in these animations. Designers are aware of the versatile application of animation
and integrate these while designing the interiors.

12. Manufacturing

Animations and computer models are used to develop virtual models of various products in the
manufacturing sector. These mechanical designs come handy to the business firms, as they can
save a good amount of money in developing the products. Besides, they can detect problems in
the models and eliminate the same, before developing the actual product. The uses of animation
in different fields are increasing. Technological developments are expected to make these
animations more sophisticated and effective.

These are some of the most widely acknowledged areas where animation is already utilized. However,
it has many applications in other areas too. As the technology evolves and advances with some of the
best animation software programs on the way, the demand for professional animation
service providers has also boosted. It resulted in the increasing need for varied animated content with
the use of 2D and 3D animations. Most of the times, it is 3D animation which gets the credit for the
creation of outstanding projects. Yet 2D animation still holds its importance for crafting projects even
if not implemented extensively. Nowadays, there are a lot of platforms successfully handling animation
projects in India as well as abroad. So, individuals get a wide range of options for availing these
services at their convenience.