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Land Park Infant Center & Preschool is one of the top ten schools located in Sacramento,
California. Land Park’s preschool is where the children will share experiences, hear wonderful
stories, investigate ongoing topics and concepts through project work. They have art time, work
manipulative, enjoy music and instruments, dramatic play center and also Italian lessons. This
Environmental Analysis:
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Economic Forces:
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Technological Forces
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Sociocultural Forces
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Identification
Land Park Infant Center & Preschool target market is infants as young as 4 months to
toddlers up to 5. They accept both full-time an part-time enrollments. Part of them offering full
time is a stable environment with children who are accustomed to one another. Full-time
enrollees allow for better staffing availability and better activities planning. Whereas part-time
children are usually unfamiliar and aren’t accustomed to the daily activities scheduled. Land
Park Infant center & Preschool offers daycare Monday through Friday daytime service.
Needs Analysis
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Marketing Objectives
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Performance Analysis:
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SWOT Analysis:
Strengths:
1. Neighborhood/on-site security
1. Finding good employees/weakness-high stress and low pay make it hard for the good teachers
to stay.
2. Limited budget
Opportunities:
1. Federal government agrees to sponsor Land Park Infant Center & Preschool as long as they
remain in good standing, promote facilities to workers, family and etc.
2. Safety, education, and cost are major issues for children outside their home.
Threats:
1. In order for Land Park Infant & Preschool to remain within the top ten schools in Sacramento,
the facility should consider keeping there curriculum and offering other languages as well. It
would the facility a better pitch and become more eye appealing to the consumer.
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Marketing Objectives
1. Strategic Goals
• To develop a very successful facility, that will expand throughout the state of
California.
2. Financial Objectives
• To provide experiences that enrich and enhance each child’s cognitive, language
social, emotional, physical and creative development.
• To create a more ideal company, that’s more appealing to the consumers, hoping
to gain more children/staff in hopes of a bigger/well-known franchise.
4. Business Objectives
• To keep ongoing incentives and various discounts available to all the consumers
that come to Land Park Infant & Preschool.
Marketing Strengths
Target Markets:
1. Families who want full-time (35 hours) of child care each week.
2. Families who are expecting a baby and live or work within 10 miles
3. Families who have an infant under 12 months old and live or work
within 10 miles.
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Marketing Mix
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Marketing Implementation
Marketing Organization:
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Each component of this marketing plan will be analyzed and correctly modified for
effectiveness and efficiency and the plan will be for taken action in hopes of expansion and great
Reporting to Management
• All rules and procedures are posted for part-time help. Reports are filled out and given
to Land Park Infant Center & Preschool when employees are filling in for staff.
Inventory Control
• There is no real inventory. Food supplies are budgeted and monitored by staff
members. Children do not have access to snacks without adult supervision.
Monitoring Procedures:
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