ategories of CSR activities
During the period of 2012-2013 Coca Cola is mentioned in 26 lists, including the World’s 25
Educating and empowering
workers
Labor and human rights
Health and safety
Environment
a) energy consumption
b) water consumption
Other initiatives
Coca Cola Performance
Best Multinational Workplaces 2013 compiled by the
Great Place to Work® Institute.
Company’s EthicsLine channel provides stakeholders an opportunity to inform perceived
violations of Code of Business Conduct, Workplace Rights or any other violations in a secure
and anonymous manner.
In 2013, 44% of workforce in the US was multicultural and 1010 military veterans were hired
during the year.
100 out of 400 new beverage products introduced in 2013 are reduced-, low-, or no calorie.
94% of company-owned facilities comply with Coca Cola Workplace Rights Policy
The rate of lost-time incident decreased in 2013, dropping to a low of 1.9
Energy efficiency improved by 20% compared to 2004
100 service vans in the US have been converted into efficient hybrid-electric vehicles
Coca Cola has announced a program to reduce carbon footprint by 25% by 2020
Coca Cola has announced its commitment to balance its water usage by 2020. In 2013 the
company has replenished an estimated 68% of the volume of its finished beverages and returned
about 108.5 billion liters of water to communities and the nature.
Efficiency of water usage is improved for 11th year in a row, totaling to 8% improvement since
2010.
The company helped economically empower more than 865,000 women within the scope of
5by20 program in 2014. The program aims to achieve economic empowerment of 5 million
women by the year of 2020.
Coca Cola has supported more than 290 physical activity programs in nearly 125 countries and
territories it operates.
PlantBottle packaging is developed as an ambitious initiative to develop plastic bottles made
partially from plants.
In the scope of its attempt to engage in responsible marketing Coca Cola does not advertise its
products to children younger than 12 years old. Accordingly, the company does not buy
advertising that directly targets the audience that is more than 35% children under 12.
5. CSR INITIATIVES

WATER:

• Conserve Water

• Watershed protection, rainwater harvesting projects

• 110 recharge shafts that collected rainwater. Reverse filter system.

• The company initiated drinking water projects in Maharashtra and Gujarat to provide potable
water to the local communities

ENERGY:

• Reducing energy consumption and emission of GHGs by such as refrigeration

• eKOfreshment cooler that used technologies devoid of hydrofluorocarbons

• GHG emission reduced by three-fourths

• increase the energy efficiency of its equipment by 40 to 50%

PACKAGING AND RECYCLING:

• Packaging framework that aimed at recycling

• A PET recycling project in Mumbai in partnership with Brihan Mumbai Municipal Corporation

• Collected the company’s packaging material consisting of glass bottles, cans, etc. after they
were disposed

HEALTH:

• Provided health checkups, medicine, and education to rural communities on health-related

topics

• Also funded polio eradication camps

• Company conducted blood donation camps and supported a 24-hour emergency service for
children

• In a few districts of Andhra Pradesh, conducted camps for Hepatitis B vaccinations, eye
checkups, and malaria eradication
ECONOMIC RESPONSIBILITIES:

• Played an active role in providing employment and giving the community opportunities to
expand and grow

• For every job in the Coca-Cola system, 10 more jobs were created indirectly

• In 2007, launched an initiative called Parivartan (Change) for training small retailers in India.

COMMUNITIES:

• A commitment to the community was part of Coca-Cola India’s CSR

• In 2003, launched Jagriti Learning Centers to provide education to more than 1,800 children
residing near its bottling facilities in Pune

• The initiative aimed to curb waterborne diseases• It set up around 2,000 schools for children
CSR ACTIVITIES

The Company provides direct and indirect employment to more than 2500 people in its five
bottling plants in Andhra Pradesh situated in Ameenpur, Moula Ali (near Hyderabad), Vizag,
Vijayawada, and Nellore. The Company has been recognized for Best HR practices like KO
Role Model -Deferred Rewards program, reinforce performance and behavior, KO Key
Contributor - Cash reward for superlative performance (CE & Solid Citizens) with citation & a
gold pin, KO Vacations - A program to include the associate's family in celebrating his
professional success by sending them on a vacation, motivational programs like Surge Beyond
100% to recognize team performance.

In addition to the professional growth of the employees, the Company also focuses on personal
and social growth by involving employees in various corporate social responsibility projects
undertaken in Andhra Pradesh. These include blood donation camps, health camps for local
communities around the bottling plant, education support to local community, etc in association
with NGOs like Red Cross and Hyderabad Round Table. In addition to the above, the Andhra
Pradesh team came forward to donate generously to Chief Minister's Relief Fund during the
tsunami tragedy besides working on location to help the victims.

Coca-Cola’s Concern for The Disabled

The Company employs 88 people with hearing and speaking disability, who work as “Special
Inspectors” at its Nemam plant near Chennai. They have been trained by the Company to
observe the bottles and check for any foreign particles during quality

The "Abhyaasa Project" (Systematic on-the-job training) in particular, undertaken with the
objective of enhancing technical skills of casual workers and as well as consistent harmonious
industrial relations displayed by the workers as well as the management also helped the company

The Coca-Cola plant in Kerala has been providing commercial waste to local farmers as fertiliser
which has proved to be contaminated with toxic substances.

The programme said it had discovered dangerous levels of cadmium and lead in the sludge
produced by the plant which was lying on the fields of local farmers. It was alleged that the
substance was actually useless as a fertiliser. BBC reporters also said they had seen waste
leaving the factory to be dumped directly into a local river.

The Vice-President of Coca-Cola in India, Sunil Gupta, said that the fertiliser was absolutely
safe.
However, Professor John Henry, consultant at St Mary's Hospital in London, said that the levels
of toxins found in water samples taken near to the plant would cause serious problems of
pollution that could have "devastating consequences".

On January 20, 2009 SOS Children’s Villages of India, The Coca-Cola Foundation and Coca-
Cola India announced a partnership to implement water conservation projects for a better life for
children. This partnership will collaborate to ensure sustainable water resources by undertaking
rainwater harvesting (RWH) projects at 39 SOS locations spread across the country. The
partnership will also support creating or improving the awareness on Water conservation and
artificial recharge.

In the beginning of 2008, a pilot project was initiated in SOS Children’s Village, Bawana, to
collect rain water to replenish ground water by using funds from SOS-India budget. Coca-Cola
India stepped in to fund this project and helped SOS save funds from its budget for other use.
The success of the project in terms of professional implementation and impact on quality of life
of SOS children prompted The Coca-Cola Foundation and Coca-Cola India to join hands with
SOS for undertaking RWH projects in the remaining 39 SOS locations.

Further, The Coca-Cola Company in India has been recognized for its community programs and
environmental practices by prominent global organizations such as the Red Cross and has won
prestigious Indian environmental awards for environmental practices.

The rainwater harvesting technology it has established at many locations (including the plants at
Plachimada in Kerala, Kaledera in Rajasthan and Varanassi in Uttar Pradesh).

State Government figures have confirmed that since a Coca-Cola plant has been built, in some
areas (including Kaladera in Rajasthan) groundwater levels have shown lower levels of depletion
than other areas and in some areas (including Varanassi in UP) water levels have actually risen
since the plants were built. We believe this is due, in part, to the rainwater harvesting technology
employed at these plants

In Kerala, where ground water levels have certainly decreased, the rainfall has been well below
average for several years. The Kerala State Ground Water Department has said that any
depletion in ground water was due to poor rainfall and could not be attributed to the plant. The
Central Ground Water Authorities have also confirmed there were no abnormal changes in
groundwater levels around the plant that can be attributed to the Coca-Cola operation. Most
recently the interim report of the Centre for Water Resources Development & Management
(CWRDM) groundwater depletion and the Coca-Cola plant in Kerala.
Coca-Cola is one of the few companies in India to have made any contribution to recharging
groundwater in India and uses less water, more efficiently, than many other industries in India
and yet a small number of politically motivated groups have still chosen to target just The Coca-
Cola Company, using the Coca-Cola brand name for the furtherance of their own anti-multi-
national agendas.