Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Books
ElAydi, H.O. (2018). The effect of social media marketing on brand awareness through
Mohammadpour, A., & Arbatani, T.R., et al. (2014). A survey of the effect of social
Polubotko, J. (2012). The effectiveness of social media in the formation of positive brand
Rantung, W. (2014). The influence of brand loyalty, brand awareness, and perceived
Tritama, H.B. & Tarigan, R.E. (2016). The effect of social media to the brand awareness
of a product to a company.
of Tennessee, Knoxville.
Baker M.J. (2003). The marketing book fifth edition.
Riva G., Weiderhold B. (2016). The Psychology of Social Networking Vol.1. Personal
Engagement.
Aaker, D. A., (2014). “Aaker on Branding: 20 Principles That Drive Success”. Morgan
James Publishing.
Unpublished Thesis
Muhammad R., Qin X., (2008). Study of brand awareness and brand image of Starbucks.
Journals
Tritama H., Targian R. (2016). The effect of social media to the brand awareness of a
ElAydi, H. (2018) “The Effect of Social Media Marketing on Brand Awareness through
Mohammadpour A., Arbatani T. R., Gholipour T. H., Farzianpour F., Hosseini S. (2014).
Ramzan I. (2018) “Factors of Restaurant Brand Equity and Their Impact on Brand
Reputation”, Journal of Marketing and Consumer Research, Vol. 46, pp. 33-39.
Amadie, Jacob (2015) “The Impact of Social Media on Society”, Advanced Writing: Pop
https://www.indiacelebrating.com/essay/essay-on-social-media/
Pozin, I. 2014. Small Business Expert: Answers to Your Five Biggest Social Media
https://www.forbes.com/sites/ilyapozin/2014/11/07/small-business-expert-
answers-to-your-five-biggest-social-media-branding-questions/#273000f017ae
Ward S. (2018). Advertising and the Ways to Go about It. Retrieved from
https://www.thebalancesmb.com/advertising-2947182
https://smallbusiness.chron.com/importance-brand-awareness-45853.html
https://www.bworldonline.com/booming-restaurant-business/