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NIVAALA

The first and only food magazine that is transforming


itself and introducing lifestyle content for its old folks as
well as for the new readers.

Nivaala’s first edition was subjected and received great success by


getting lovely cherished response from audience of all age group and
classes though the percentage of youth was more in comparison but
nivaala is no more an alien term for any person interested in Kanpur
food/ restaurants and its lifestyle.

The first edition of NIVAAlA was projected as “ The first ever food travel
guide for Kanpur” but the coin would be turned and now it would be
the only magazine having food and lifestyle clubbed together to make it
more interesting and reach more audience.

For this edition too, we’re opening up sponsorship opportunities so


that we can take this legecy to the next level and ensure its success.
How it works

NIVAALA was first introduced as a food magazine where there


we have mentioned all the famous street food/ restaurants /
lounges and also provided coupons worth rupees thirty
thousand inside it.
But this edition would get a twist where we would be
introducing Spa, Saloons and fashion boutique including food.
We are optimistic about the idea and concept and believe that
this idea will add new customer to this edition.
As nivaala comes from the house of Kanpur food explorers
which is a registered firm as is the exclusive holder to all the
intellectual property right on the NIVAALA.
We promote NIVAALA from our instagram page having approx.
16000 or 16k real and targeted followers.
Last edition have shown great response where we have sold
around 1200 copies of magazine and distributed approx 100
copies through various contests created on instagram.
Marketing

 An official advertisment in a national newspaper


with circulation of 50,000 delivery to local homes
and handed out across the shopping precinct in the
led-up to and during the event.

 Will put posters and pamphlets at all prominent


places plus banners and posters in accordance. The
expected reach from this would be 70,000.

 Engagement with thousand of people who move


through multiple location around Kanpur city,
schools and colleges would also be covered under
this giving brands the opportunity to reach new
customers and broaden their exposure. The
expected reach from this segment would be 30,000.
 An extensive marketing campaign in corporation a
range of press advertising, PR, radio, digital
advertising and street level promotions. We would
also reach thousands of people across our social
media network and email database. The expected
reach for this segment would be 1 lac.

 The reach given to a brand from our side would be


minimum 2.5 lakh targeted majority from Kanpur.
How will sponsorship be used

The money provided through sponsorship arrangement


will go to:

 Promotional set-up and equipment hire

 Marketing and design

 Press and digital media advertising

 Printing

 staffing
Sponsorship Benefits-

 Boost your brand awareness/profile.

 Position/Reinforce your branding.

 Foster goodwill with the local community through


your support for this huge endevour.

 Cost – effecting advertising during and in the lead


inside the magazine .

 Our sponsors are our family, and so we are pivotal


on building relations with you and ensuring your
satisfaction as well.
Sponsorship Packages

TITLE SPONSERSHIP
Rs. 2 LAKH+ ( Max. 1 sponsor)

CO-SPONSORSHIP
Rs. 1.5 LAKH ( Max. 4 sponsor)

ASSOCIATES SPONSORSHIP
Rs. 75 THOUSAND ( Max. 6 sponsor)

KIND SPONSORSHIP
Rs. 30 THOUSAND
TITLE SPONSORSHIP –

 Prominent sponsorship recognition on the first page


of magazine , A3 posters/pamphalets, tree-
surrounds and bin-surrounds.
 Two simultaneous pages of your choice for
promoting your brand.
 50 shout-outs on our social media handel.
 Digital promotion on our instagram page . We would
run your advertisement on our page story.
 Sponsorship recognition in proposed radio
advertising .
 Sponsorship recognition, company logo and website
link displayed prominently on our insta page and on
“Sponsors” page in our magazine .
 Logo recognition on front page.
 Logo displayed on Facebook/instagram banner
image and sponsorship acknowledged in magazine
description text.
 Sponsorship recognition in all Facebook, Twitter,
Google GDN, and email digital advertising campaign
material.
 Other tailored arrangements as negotiated to
maximise the exposure of your business.

CO-SPONSORSHIP-

 Sponsorship recognition in magazine, A3 posters,


tree-surrounds and bin-surrounds.
 Two pages that in the magazine for promoting your
brand.
 Digital promotion on our instagram page. Plus 20
shout-outs on our instagram page.
 Sponsorship recognition, company logo and website
link displayed prominently in our advertisement and
on “Sponsors” page in our magzine .
 Sponsorship recognition in proposed radio
advertising .
 Sponsorship acknowledged in instagram magazine
description text.
 Sponsorship recognition in all Facebook, Twitter,
Google GDN, and email digital advertising campaign
material.
 Other tailored arrangements as negotiated to
maximize the exposure of your business.
ASSOSIATES SPONSORSHIP-

 Sponsorship recognition in the magazine, A3 posters,


tree-surrounds and bin-surrounds.
 One page for promotion for your brands.
 Digital promotion on our insta account. 10 shout-out
to your brand.
 Sponsorship recognition, company logo and website
link displayed prominently on our instagram and
magazine description text and on “Sponsors” page
in our magazine .
 Sponsorship acknowledged in insta post description .
 Sponsorship recognition in proposed radio
advertising .
 Sponsorship recognition in all Facebook, Twitter,
Google GDN, and email digital advertising campaign
material.
 Other tailored arrangements as negotiated to
maximize the exposure of your business.
KIND SPONSOR-

 Sponsorship recognition on magazine , A3 posters,


tree-surrounds and bin-surrounds.
 One page in the magazine for promoting your brand.
 Sponsorship recognition, company logo and website
link displayed prominently on our home page and on
“Sponsors” page in our magazine .
 Logo display .
 Sponsorship recognition in all Facebook, Twitter,
Google GDN, and email digital advertising campaign
material.
 Other tailored arrangements as negotiated to
maximize the exposure of your business.
ADVERTISEMENT

As NIVAALA is already a success story promoting


your Content/ Shop/ Restaurant / Spa or Brand in
second edition would get the best limelight possible
in Kanpur city.

NO. OF PAGES PRICE

1 15000
2 25000
Back Cover 25000
Back side of front cover 25000
WHAT NEXT?

If you would like to sponsor our event


contact us to discuss our sponsorship packages
or a tailored arrangement.

contact us-

Mr. GOKUL GARG Mr. HARSH SINGH


+91-9919055334 +91-9452759692