Market and Industry (M&I)

The European fuel cell and Hydrogen platform gives an indication as to the targeted deployment
status by 2020, summarised in the following table [329].

Portable Generators Stationary FCs

Road Transport
and Early Markets CHP
EU H2/FC units ~ 100,000 per year 100,000 to 200,000 per year 0.4 –1.8 million per year
sold per year
Projection 2020 (~ 1 GW) (2-4 GW)

EU cumulative ~ 600,000 400,000 to 800,000 n.a.

sales projections (~ 6 GW) (8-16 GW)
until 2020

EU expected Established Growth Mass market roll-out

market status
2020

Average power 10 kW 3 kW (micro CHP)

FC system 350 kW (industrial CHP)
FC system cost €500/kW €2,000/kW (micro CHP) < €100/kW
target €1,000-1,500/kW (150,000 units per year)
(industrial CHP)

The projections of Frost & Sullivan are quite in accordance with the fi gures above,
predicting an annual European market size of 2000 MW, worth €3.6 bn by 2011 for the
stationary fuel cell sector. Frost & Sullivan identify the largest single potential area of growth
as CHP applications in the residential sector (micro CHP) [344].

For stationary fuel cells systems, two main applications have been identified which are
expected to have larger penetration rates by 2020 [329, 347]:
 Residential and small commercial segment: promising market for fuel-cell-based CHP (1-5 kW)
 CHP (200-500 kW) for industrial and commercial use.

Siemens is a major actor in the European fuel cell industry, having ranked fi rst in the
number of German patents granted for example [336]. As a leader in SOFC technology
through its US subsidiary Siemens Westinghouse (which has worldwide responsibility for
Siemens’ SOFC activities), this company is also active in the development of PEMFC. It has
successfully launched the first three fuel cell submarines in the world and has been working
with Howaldtswerke-Deutsche Werft AG (HDW) to develop fuel cell systems for ships.

DaimlerChrysler, working through the undertakings of Mercedes-Benz, is a key actor

in fuel cell development in transport. Of the many vehicle manufacturers, Mercedes-
Benz has been a pioneer in the development of fuel cell vehicles and in 1994 presented the
world’s first vehicle functioning fully with fuel cell technology at its research centre in Ulm
(Germany). Mercedes-Benz recently confirmed its commitment in this area, particularly
through its participation in demonstration programmes worldwide (in the USA, Europe,
Iceland, Australia, but also in Asian countries such as Japan, Singapore and China). At the
end of 2004, there were already 100 Mercedes-Benz vehicles powered by fuel cells, some of
them operating in the most severe climatic conditions. Several customers are taking part in a
project due to last until 2007 to test Mercedes-Benz’S 60 FC class A worldwide. They will
cover 16,000 km a year. In addition, DaimlerChrysler and Ballard have already sold three of
the 100 fuel cell buses planned for the 2008 Olympic Games in China.