ABC Furniture is experiencing a drop in

sales and are looking to boost sales by

selling products online.
The objective is to get your new web-store up and running in the next 8
weeks

Quickly Generate Sales

We'll do this by doing three things:

1. Build a modern looking website that matches the style of the

products you sell, but also the design tastes of your customers.

2. Figure out the best selling items you have and matching that with
the most searched for items using Google and get those uploaded
first.

3. Refine the site and constantly optimise it so it steers people

towards making a purchase.

Everything you need to start an online

store and sell online
Your New Website
Having re-designed hundreds of websites in our 12 years and many being
similar to your situation, there are several components to your site which
would benefit you greatly.
 Pages for the Site
Homepage

Your homepage needs to have an engaging headline, offers and email

signup.

About

We suggest team photos and action shots of people working.

Delivery

One of the most visited pages on an e-commerce website

Buyers Guides

In this day and age, it's vital to give away content and advice in advance
in order to "win people over" that you're the right company to buy from.
Obviously these will be written in favour of your company.

Search

Allowing your customers to intelligently search for the products they want

Categories

We will split your products up into categories and sub-categories.

This makes your site browsable in the same way a physical shop is.

Product Page

Good photos, quality human-written description, clear 'Add to cart' button,

reviews
and a simple way to ask a question about that product.
 Additional Elements
Live Chat

This is highly recommended so people can ask questions about the products
they're looking at.
This will undoubtedly help you close more sales.

Payment Gateways

All the major payment companies are getting easier and easier to work with.
There's only a handful which make things rather difficult. Let us know who you
plan on using and we'll let you know if this affects the costs slightly.
Timeline and Process
Step 1 | Design Interview
We need to get to the bottom of who you are, what you stand for and who you
stand beside. Only then can we begin to create a design that portrays the value
you offer in a way that resonates with the people who matter: the people you
want to do business with.

Step 2 | Design Presentation

Three new design concepts will be designed.
Naturally there will be a common theme, but we try to think outside the box and
come up with something that isn't obvious.
This is often where the best ideas come from.

We'll go through these options and decide which direction to take and any
adjustments.

Step 3 | Website Content

Now we have your design locked-in, we can begin to construct the website. Our
copywriter will be in touch with you to help put your ideas down through the
"voice" of your new brand.

Any photos will need to be gathered at this stage.

Step 4 | Website Build

Using everything we've gathered, your website is built.
Once it's done, we'll present it to you and go through the details in accordance
with the objectives originally set.

Any amends are made at this stage.

Step 5 | Launch
The launch process is a carefully considered one. We need to ensure email
addresses don't go down, the site doesn't have any downtime, any old links are
re-directed to the new pages and several other things.

This is something we've done hundreds of times before. We operate to a

checklist which we've curated over the years and it's not failed us once.

We always launch late on a Friday night to give us the best chance of getting
any issues ironed out. You can sleep easy knowing we'll be on-call over your
launch weekend to ensure everything goes according to plan.

Total development time from start to finish:

8-10 weeks

Case Study
Problem

ABC Legal Company needed a re-brand and a new website. They'd been
around for over 20 years and operated with the same marketing material they
started with. The only new business enquiries were from referrals. They had a
website but it hadn't been touched in over 10 years.

Proposed Solution

Re-brand the company. Same name, but new logo and colour scheme along
with a new website with an emphasis put on bringing in new leads.
 Result :
After 8 weeks of launching the new site, they'd gone from 1 new lead a week
from the website to an average of 9 each week. On average, they were
converting 1 in 5 enquiries.

At this current rate that means instead of bringing on 1 new client every 5
weeks, they're bringing in 1 new client every 4 days. ABC Legal Companies's
Managing Partner had this to say:

"I'm honestly shocked at these results.

The new website has surpassed all expectations and has paid for itself in the first
few weeks alone. This is so exciting.

John Smith - Managing Partner

Your Investment
Pricing Strategy

Our pricing is set in a way that it won't actually cost you anything. Our
guarantee makes sure that if it doesn't work then you don't pay.

Our Strategy for this is Two-Fold:

1. We don't take on every client. We've become very good at assessing

whether we can help companies and we are very excited about helping you.

2. We grab the low hanging fruit available first. These funds pay back your
investment as quick as possible.

WEBSITE DESIGN

The design and build of your new e-commerce website

£12,000
HOSTING AND SUPPORT
Email support for your entire company, hosting and monthly advice and
calls and recommendations.
£195 /month
TRAFFIC REPORT
OPT IONAL

Detailed traffic report to show visitors, bounce rates and most viewed
pages
£12 /month
One-off Total £12,000

Monthly Total £195/month

"I LOVE OUR NEW WEBSITE.

I'm ASTOUNDED AT THE IMPROVEMENT TO OUR SALES AND OUR SOCIAL
HAS IMPROVED TOO!"

Annie Malloy - Marketing Director

 Our Guarantee to You
We have deal that no-one can beat.

With most business purchases, there's risk attached.

We want to completely remove that risk from, you and place it on ourselves. If we don't do what
we say, then you shouldn't pay.

Here's how it works

The entire purpose of this project is to increase the revenue of the business by way of sales from
an online store.

So here is our personal guarantee to you:

"If your website hasn't paid for itself in revenue in 4 months of launch then you
don't pay"

We will either refund you in full and you can keep the website, or you can have a credit note
with us for the full value of the website as detailed on the Investment page.

The only caveat to this is not delaying content and things we need from you, in addition,
not taking our advice.
 Approve Proposal
If you would like to join us and become a client then we'd be delighted to
have you.

Next steps
1. Sign below by typing your name and hitting 'Sign Proposal'

2. We'll arrange the initial interview and gather all the details we need.

3. We'll be in touch with your invoice details and will set up billing

I, Jane Doe, agree to the terms of this agreement and I agree that my typed name below can be used as a digital

representation of my signature to that fact.

TO APPROVE THIS PROPOSAL, TYPE YOUR NAME BELOW