Opportunity

Seizing
At this stage, the entrepreneur must be
able to determine the critical success
factors that enable other players in the
same industry to succeed while also
being vigilant about the risks.

"Will I be able to manage, to my

advantage, the critical success factors
and avoid critical failure factors?"

The critical factors ay change depending

on what market segment the enterprise
is addressing
CRAFTING A
POSITIONING
STATEMENT
It is advised to look at other competitors
in the marketplace as well as conduct
customer profiling.

Going through the process of

questioning, the entrepreneur will be
able to come up with each of the
competing products' Main Value
Preposition (MVP) and from there, work
on his own positioning.
Key Points That Can Help
Out Entrepreneur in
Questioning
1 3
What are the
main customer
segments?
What are the
existing
marketing
practices of the
What are the various
different

2
competitors?

4
products,
attributes, and What are the
features of market
each of the preferences of
competitors? consumers when
it comes to the
products being
offered?
CONCEPTUALIZING
THE PRODUCT OR
SERVICE OFFERING
The entrepreneur must conceptualize his
or her own products.

A concept is an idealized abstraction of

the product or service to be offered to
the referred market of the entrepreneur.

The concept must be compelling and

unique to the target customers and the
product should contain the attributes or
features desired by the target market
that make up the product's main value
proposition.
These are the
options/directions Find a market niche

that may be that has not been filled

considered by the
by the competitors.

entrepreneur in Conceptualize a

coming up with
product in a product in
a positioning category

the product where the participants

concept:
are rather weak.

Conceptualize a
Create a concept product that would
similar to the winning change the way
products in the customers think,
marketplace and ride behave, and buy, thus
with the obvious making existing
market trends.. products "obsolete"
and "old-fashioned."
 Designing, Prototyping,
and Testing the Product
Designing means that the entrepreneur must render
the concept and translate it into its very physical and
real dimensions.

This entails building a prototype of the product that

will be ready for actual testing by the entrepreneur.

The entrepreneur must be able to 'perfect' the product

or service through testing and improvement.

The next step is to assess how much resources are

available in order to seize the opportunity and what
kind of organizational set-up will work best for this
kind of opportunity.
Implementing, Organizing,
and Financing
Good planning and good programming
are essential to have good
implementation.

End results refer to the final outcomes of

the business, such as highly satisfied
customers, huge sales realized, large
profits generated, etc.
 These are several important
choices to be made in order to
achieve the desired end results.
1. Choose the correct technology, the one that would produce the
output that would meet the quality specifications of the
customers.
2. Choose the right people who can perform the technical and the
managerial functions necessary to realize the desired end
results.
3. Design the operating workflow that would assure the effective,
economical, and efficient production of the output.
4. Specify the systems and procedures that would govern the
enterprise motivate and discipline the work force, and satisfy
the customers.
5. Design the organizational architecture that would allow the
people to function at their best.
 THE ENTREPRENEUR MUST BE
DILIGENT IN TAKING THE
NECESARRY STEPS TO ACQUIRE
THE REQUIRED RESOURCES
SUCH AS; PEOPLE RESOURCES,
PHYSICAL RESOURCES, AND
PESO OR MONEY RESOURCES.
THANK YOU!