I.

EXECUTIVE SUMMARY

The feasibility study on Quail Farming, Quail Eggs Production and

Marketing will be conducted by the proponents, 4th year Bachelor of Science

in Business Administration major in Marketing Management students taking

up Feasibility Study/Business Plan (RES 2) subject, to establish the

effectiveness of Quail Farming and Quail Egg Production in the Province of

Quirino and to help in the upliftment of economic status of the province.

The general objective of the proposed project is to increase the income

of the proponents thereby improving the socio-economic condition and to

increase the supply of the quail eggs for human consumption.

The specific objective is to improve managerial and entrepreneurial

skills of the proponents, to cater the demand of quail eggs in the Province of

Quirino and nearby provinces and lastly is to provide a reasonable profit for

the continuity of the proposed business.

II. PROJECT SUMMARY

Quail farming is very profitable like other farming ventures, such as

chicken, turkey or duck farming business. Almost all types of weather

conditions are suitable for starting quail farming business. Meat and eggs of

quail are very tasty and nutritious. Quail eggs are very nutritious than other

poultry eggs. Because quail eggs contain comparatively more protein,

phosphorus, iron, vitamin A, B1 and B2.

Quail farming also play a vital role to meet up the demand of food and

nutrition. Quail farming business require small capital and labor. Quails can be

raised along with your other poultry birds for meat or eggs production.

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 On the other hand, it’s very easy to maintain a quail farm, because quails

are among the smallest species of poultry birds. The Japanese scientists first

tamed the wild quails and revealed the ways to raise them as domestic birds.

Commercial quail farming in Japan has spread tremendously. Now, people

throughout the world are performing quail farming business commercially for

the purpose of meat and egg production.

The extra-remarkable aspect of Quail farming is that:

 Quails are smaller sized bird, so they can be raised within small

place.

 Feeding cost of quails are comparatively lower than chickens or

other poultry birds.

 Diseases are less in quails, and they are very hardy.

 Quails grow very fast and gain maturity faster than any other

poultry birds.

 They start laying eggs within their 6 to 7 weeks of age.

 It takes about 16 to 18 days to hatch their eggs.

 Meat and eggs of quail are very tasty, delicious and nutritious.

So it’s a great source of food and nutrition.

 Quail farming needs small capital, and labor cost is very low.

 Quails can be raised successfully in commercial method. Some

people have already started commercial quail farming business.

 Quails are very strong bird and diseases or other health

problems are less. So risks are less in this business.

 Quail meat contains less fat. So, it is suitable for high blood

pressure patients.

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  Their food to meat or eggs converting efficiency is satisfactory.

They can produce one kg meat or eggs by consuming three kg

food.

 You can raise 6 to 7 quails in the same place that is required for

one chicken.

 As the quail eggs are smaller in size, so the price is also lower

than other bird’s egg. As a result, all types of people can buy

quail eggs and you can easily sell the eggs.

 As the primary costs are less, so you can start this business with

a very little investment.

 You can raise about 6 to 8 quails within 0.91 squire meter area.

 As it is a lucrative business venture, so commercial quail

farming business can be a great source of income and

employment for the unemployed educated people. Even, you

can start raising a few quails along with your current

profession.

And the proponent will pay tax for the sales. Quail Farming and Quail

Eggs Production and Marketing is a sustainable livelihood because it only

needs simple way or cost of raising. There are 5 capital assets to be used:

1. Natural Capital such as environmental resources, sunlight and

water.

2. Financial Capital such as cash and savings.

3. Human Capital such as skills, knowledge, physical attributes and

marketing expertise.

4. Social Capital such as help from families and friends.

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 5. Physical Capital such as tools, equipment and transport.

The project aims to:

 Increase the income of the proponent thereby socio- economic

condition and to increase the supply of quail eggs for human

consumption.

 Provide employment, to improve the managerial and

entrepreneurial skill of the proponents, and

 To cater the demand of quail eggs in the province of Quirino

and nearby provinces and to provide reasonable profit.

III. MARKET STUDY

A. DEMAND STUDY

Quail eggs has a high demand in the province of Quirino and throughout

the country because of its affordability and health benefits to consumers, this

is shown in the demand study conducted in the province.

Study shows that 20 boxes of quail eggs containing 100 pieces of eggs is

sold on a monthly basis per municipality and that arrives to 12,000 quail eggs

per month for the whole province. No particular age will be targeted as quail

eggs is for any age.

This demand study has been surveyed in the market, therefore, the

priority target market of the project are the residents in the province of Quirino

of any age.

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 B. SUPPLY STUDY

The main raw materials in quail farming are the quails which are not

usually found in the province, so far the known supplier of quails in the

province are located at Isabela Province and Bulacan.

C. MARKET ANALYSIS

Honey demand increases during cold season when children and aged

people need honey to keep them warm and protected from cough and other

seasonal diseases. This is the best time to market the product.

On the other hand, according to the honey producers from other countries

informed that March, April, May, September, October and November are the

months when honey is produced by the bees, while during the rest of six

months, production is either stopped or limited that can only feed bees of the

hive.

Therefore, it would be appropriate to start production from September and

bring the product in the market from November. This would help business

integrate its production and marketing operations.

IV. MARKETING PROGRAM

A. PRODUCT

The product to be produced is quail eggs. Quail eggs are very tasty and

highly enriched with nutrient elements. So there is already an established

market for quail products. As quail birds and their eggs are small in size, so it

is cheap in price and all types of people can purchase. So there is no much

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worry on how to market the products. The proponents can easily sell the eggs

in the local market.

B. PLACE

The product will be sold in the different municipalities of Quirino

Province: Diffun, Cabarroguis, Aglipay, Saguday and Maddela,; Municipal

Public Market in the Province of Quirino and nearby municipalities of Isabela

and Nueva Vizcaya.; and Individual Households.

C. PRICE

The market price of the produce product is different for personal

consumption and for selling/wholesale. The table below shows the pricing of

the product.

PERSONAL CONSUMPTION

Per Piece ₱ 1.25

Per Box ₱125.00

PROMO (wholesale)

Per Piece ₱ 1.00

Per Box ₱100.00

The price of the product is based on the current price on the market,

production cost and other expenses of the proponent.

D. PROMOTION

Strategies for promotion would be:

-Extensive promotional campaigns and sales discount schemes for

retailers, distributors and wholesales would be helpful in increasing demand.

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 -Direct approach to the customers will be the best way to promote the

product through face to face interaction.

-Another promotional strategy shall be giving incentives to the bulk

buyers.

VII. TECHNICAL STUDY

A. PRODUCT DESCRIPTION (pakidagdagan na lang)

Quail eggs unlike chicken eggs are small and oval shaped eggs with

speckled outer shell ranging in color from dark brown to blue or white. Quail

eggs are the only dietetic eggs in the world after all. It has a nutritional value

of three (3) or four (4) times higher than other types of eggs such as chicken

eggs. It is also known for its low cholesterol percentage.

B. PRODUCTION PROCESS

The production process is shown using a diagram to illustrate further the

different process that would take place during the implementation stage of the project.

Production Flow Chart

Honey Culturing

Harvesting

Honey Extraction

Packaging

Marketing/Distribution
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 Figure 1
Process Flow

C. PRODUCTION SCHEDULE

Activities Week 1 Week 2 Week 3 Week 4

Honey Culturing Start of

culturing

Harvesting End of the

month

Honey Extraction End of the Continuation

month

Packaging Start of

packaging

Marketing/Distribution Start of

distribution

Table 1
GANTT CHART

The first phase is honey culturing which is done for about three months, which

include the honey bee in a suitable growth condition until the bee will become mature,

second is harvesting, which involves gathering or collecting the mature bee hives,

third is extracting the honey and after the extraction, packaging of the honey will take

place and lastly is the marketing or distribution of the finished product to target

markets.

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 D. RAW MATERIALS AND SUPPLIES

For honeybee production, the following are needed materials to produce honey:

Quantity Tools/Materials Cost

A.) For Honeybee Production

1 Bee Veil 500

1 Bee Smoker 1,500

1 Hive tool 500

2 Bee Colony 11,000

16 Bee wax foundation 1,120

Total ₱14,620

B.) For Honey Production

1 Labor 3,000

2 Sugar 480

1 Drum 1,000

150 Bottles 1,500

Total ₱5,980

Total Project Cost ₱20,600

Table 2

List of Raw Materials and Supplies

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 E. PROJECT LOCATION

Location is free from polluted water and high pesticidal sprays; must

have abundant number of pollen and nectar producing plants/trees such as

narra, ipil-ipil, acacia, camachili, wild grass, cereal crops (corn), eggplant,

citrus, tomato and many more within 3-8km. Radius and Villarose,

Cabarroguis, Quirino is the best suitable place for this project which is

nearby forest.

VIII. ORGANIZATION AND MANAGEMENT STRUCTURE

MANAGER
(Single Proprietorship)

LABORERS

The project will be managed by the proponent and who will act as the

manager. The manager will hire laborers and she will be responsible for

planning and handling transactions in line with the business.

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IX. FINANCIAL STUDY

TOTAL PROJECT COSTS

Estimated Costing and Pricing
Cycle 1
Particulars Amount

A.)Production Cost

Direct Cost ₱14,620

1. 1 Bee Veil 500

2. 1 Bee Smoker 1,500

3. Hive Tool 500

4. 16 Bee wax foundation 1,120

5. 2 Bee Colony 11,000

Indirect Cost ₱5,980

1. Labor 3,000

2. Sugar 480

3. Drum 1,000

4. Bottle 1,500

Estimated Production Cost ₱20,600

B.) Sales Revenue

Honey 40kgs.for 2coloniesx275/bottle 32, 843

C.)Estimated Income

Sales Revenue 32, 843

Less: Production Cost 20,600

Estimated Income in 1st Month ₱12,243

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 Table 3
Financial Analysis for the 1st Cycle
Estimated Costing and Pricing
Cycle 2
Particulars Amount

A.)Production Cost

Direct Cost ₱6,060

1. Value of additional bee colony 5,500

2. Value of additional bee wax foundation 560

Indirect Cost ₱4,740

1. Labor 3,000

2. Sugar 240

3. Bottle 1,500

Estimated Production Cost ₱10,800

B.) Sales Revenue

Honey 60kgs. For 3 coloniesx275/bottle 49,264

C.)Estimated Income

Sales Revenue 49,264

Less: Production Cost 10,800

Estimated Income in 2nd Month ₱38,464

Table 4
Financial Analysis for the 2nd Cycle

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 Jeza Honey Production and Marketing (JHPM)
PROJECTED INCOME STATEMENT
For the Month Ended December 31, 2017

Income:

Sales Revenue ₱32,843

40kgs. X 275/bottle

Less: Production Cost ₱20,600

Tools and Equipment 3,500

Supplies 14,100

Labor 3,000

Net Income for the 1st Cycle ₱12,243

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 Jeza Honey Production and Marketing (JHPM)
PROJECTED BALANCE SHEET
As of December 31, 2017

Asset:

Cash 18,243

Tools and Equipment 3,500 17,600

Supplies 14,100 ₱35,843

Total Asset

Liabilities :

Salaries 3,000 3,000

Total Liabilities

Owner’s Equity:

JHPM Capital 32,843

Total Liabilities and Owner’s Equity ₱35,843

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 Jeza Honey Production and Marketing (JHPM)
STATEMENT OF CASH FLOW
For the Month Ended December 31, 2017

Cash flow from Operating Activities:

Collection from Customers 32,843

Payment of Salaries (3,000)

Supplies (14,100) 17,100

Cash flow from investing activities:

Purchase of tools and equipment (3,500)

Cash flow from financing activities:

-0-

Total Cash Flow ₱12,243

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 Jeza Honey Production and Marketing (JHPM)
Return of Investment (ROI)

𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑅𝑂𝐼 = 𝑥100
𝐶𝑎𝑝𝑖𝑡𝑎𝑙

12,243
𝑅𝑂𝐼 = 𝑥100
20,600

ROI= 59%

X. SOCIO-ECONOMIC STUDY

This project will be proposed not only for the benefit of the proponent

but also its impact to the environment.

Beekeeping offers a great potential for development and is

comparatively less demanding in terms of investment, labor and time. Also,

beekeeping is advocated to improve human welfare by alleviating poverty

through increased household income: it is a source of food and nutritional

security, raw materials for various industries, medicine, increased government

revenue through taxes, improved biodiversity conservation and enhancing

environmental resilience.

It gives local people and government economic incentive for the

retention of natural habitats and is an ideal activity in any forest conservation

program. The great economic and biological importance of honeybee is as

pollinators of agricultural crops and natural vegetation.

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