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Quantitative data collection methods
•Surveys questionnaire: List of closed or multiple choice questions that
is distributed to a sample (online, in person, or over the phone).
•Experiments: Situation in which variables are controlled and
manipulated to establish cause-and-effect relationships.
•Observations: Observing people in a natural environment where
variables can’t be controlled.
•Content analysis: Systematically recording the presence of certain
words or themes in a set of texts to analyze communication patterns.
Qualitative data collection methods
•Interviews: Asking open-ended questions verbally to respondents.
•Focus groups: Discussion among a group of people about a topic to
gather opinions that can be used for further research.
•Case studies: In-depth study about a person, group, event or
organization.
•Literature review: Survey of published works by other authors.
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1. Quantitative: It is based on the measurement of quantity or amount
2. Qualitative: “phenomena relating to or involving quality or kind.
For instance, when we are interested in investigating the reasons for
human behaviour (i.e., why people think or do certain things).
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The Research Process
Research process consists of series of actions
or steps necessary to effectively carry out
research and the desired sequencing of these
steps.
During the research process, researcher
moves from a general idea to actual data
collection and interpretation of the result
Along the way, the researcher is faced with a
series of decision about how to proceed
each choice has advantages as well as
disadvantages
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The Research Question
A research question is an answerable inquiry into
relationship between two or more variables within a
specific concern or issue.
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Unclear: How should social networking sites address the
harm they cause?
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What effect does social media have on people’s minds?
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Research
Formulation
question type
Descriptive
What are the characteristics of X?
research
Comparative
What are the differences and similarities between X and Y?
research
Correlational
What is the relationship between variable X and variable Y?
research
Exploratory
What are the main factors in X? What is the role of Y in Z?
research
Explanatory Does X have an effect on Y? What is the impact of Y on Z? What
research are the causes of X?
Functions of a Hypothesis
It tells what aspects of the problem to focus on
It tells what data to collect or not to collect
It enhances objectivity in research
It may enable to add to the formulation of a theory
It may enable to conclude what true or what is false
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Characteristics of good research hypothesis:
Logical: establish a connection between your research and the research
result that have been obtained by others: learned/informed/educated #
random guess
Testable: It must be possible to observe and measure all variables
involved. It must involve real situations, events, and individuals; not
imagery or hypothetical events/situations.
Refutable/falsifiable: It must be possible to obtain results that are
contrary to the prediction. The hypothesis allows the potential for the
outcome to be different from the prediction.
Positive: hypothesis must make a positive statement about the existence
of something: existence of relationship, existence of a difference,
existence of treatment Alternate Hypothesis # Null Hypothesis.
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Null Hypotheses Versus Alternate Hypotheses
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In a research study investigating the effects of a
newly developed medication on blood pressure
levels, the null hypothesis would predict that
there will be no difference in terms of blood
pressure levels between the group that receives
the medication (i.e., the experimental group) and
the group that does not receive the medication
(i.e., the control group). By contrast, the
alternate hypothesis would predict that there will
be a difference between the two groups with
respect to blood pressure levels.
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Research question Hypothesis Null hypothesis
What are the health Increasing apple consumption in Increasing apple consumption
benefits of eating an over-60s will result in decreasing in over-60s will have no effect
apple a day? frequency of doctor’s visits. on frequency of doctor’s visits.
Low-cost airlines are more likely Low-cost and premium airlines
Which airlines have
to have delays than premium are equally likely to have
the most delays?
airlines. delays.
Can flexible work Employees who have flexible
There is no relationship
arrangements working hours will report greater
between working hour
improve job job satisfaction than employees
flexibility and job satisfaction.
satisfaction? who work fixed hours.
What effect does
There is a negative correlation
daily use of social There is no relationship
between time spent on social
media have on the between social media use and
media and attention span in under-
attention span of attention span in under-16s.
16s.
under-16s?
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“A variable is a property that takes on different values”
“A variable is something that varies” in numerals or values
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The independent variable is the factor that is manipulated or
controlled by the researcher. One group exposed to the
psychotherapy and one group will not be exposed to
the psychotherapy. In this example, the independent variable
is the psychotherapy, because the researcher can control
whether the study participants are exposed to it and the
researcher is interested in examining the effects of the
psychotherapy on symptoms of anxiety. The group in which
the independent variable is present (i.e., that is exposed to
the psychotherapy) is referred to as the experimental group,
whereas the group in which the independent variable is not
present (i.e., that is not exposed to the psychotherapy) is
referred to as the control group
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“Researchers are interested in examining the effects of an
independent variable on something, and that something is
the dependent variable ( Isaac & Michael, 1997) .
The dependent variable is a measure of the effect (if any) of the
independent variable. If you get confused, think of the independent
variable as the “cause” and the dependent variable as the “effect.” To
assist you in this process, it may be helpful if you practice stating your
research question in the following manner:
“What are the effects of __________ on __________?” The first blank
is the independent variable and the second blank is the dependent
variable. For example, we may ask the following research question:
“What are the effects of exercise on levels of body fat?” In this
example, “exercise” is the independent variable and “levels of body fat”
is the dependent variable. “Research as an examination of the effects
of one or more independent variables on one or more
dependent variables”.
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“A variable is a property that takes on different values”
“A variable is something that varies” in numerals or values
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Inductive Reasoning
Structuring Dissertation
of
Scientific Research
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A dissertation or thesis is a long piece of academic writing
based on original research, submitted as part of a doctoral,
master’s, or bachelor’s degree.
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Title page
The very first page of your document contains your
dissertation’s title, your name, department, institution,
degree program, and submission date. Sometimes it also
includes your student number, your supervisor’s name, and
the university’s logo. Many programs have strict
requirements for formatting the dissertation title page.
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Abstract
The abstract is a short summary of your dissertation, usually
about 150-300 words long. You should write it at the very
end, when you’ve completed the rest of the dissertation. In
the abstract, make sure to:
1. State the main topic and aims of your research
2. Describe the methods you used
3. Summarize the main results
4. State your conclusions
Glossary
If you have used a lot of highly specialized terms that will not
be familiar to your reader, it might be a good idea to include a
glossary. List the terms alphabetically and explain each term
with a brief description or definition.
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Introduction
The introduction should:
1.Establish your research topic, giving necessary background
information to contextualize your work.
2.Narrow down the focus and define the scope of the research
3.Discuss the state of existing research on the topic, showing
your work’s relevance to a broader problem or debate
4.State learly your research questions and objectives
5.Give an overview of your dissertation’s structure
By the end, the reader should understand the what, why and
how of your research.
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Literature review is conducted to gain a thorough understanding of
the academic work that already exists on your topic. This means:
•Collecting relevant sources (books and journal articles)
•Evaluating Critically and analyzing each source.
•Drawing connections between them (e.g. themes, patterns, conflicts,
gaps) to make an overall point.
•Developing a coherent structure, argument, and thus justification for
your own research to show how your research:
Addresses a gap in the literature
Takes a new theoretical or methodological approach to the topic
Proposes a solution to an unresolved problem
Advances a theoretical debate
Builds on and strengthens existing knowledge with new data
The literature review often becomes the basis for a theoretical
framework, in which you define and analyze the key theories, concepts
and models that frame your research.
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Methodology chapter or section describes how you conducted
your research, allowing your reader to assess its validity. You
should generally include:
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Reference list / bibliography includes full details of all
sources that you have cited in the paper.
APA (American Psychological Association) :
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