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COLLECTION
Where do data come from?
Secondary data
Primary Data
Secondary data
Secondary data – data someone else has
collected
Examples:
County health departments
Vital Statistics – birth, death certificates
Hospital, clinic, school nurse records
Private and foundation databases
City and county governments
Surveillance data from state government programs
Secondary data Limitation
When was it collected? For how long?
May be out of date for what you want to analyze.
May not have been collected long enough for
detecting trends.
There may be missing information on some
observations.
May be Sample selection bias and source choice are
bias.
Proxy variables may not be appropriate.
Secondary data Advantages
It will save you money and time.
It may be very accurate. (Government data are
funded by large resources)
Primary data
Primary data – data you collect
Both primary and secondary data have pros and
cons.
Primary data are collected by several method
Observation Method
Interview Method
Questionnaire
Schedules
Other methods such as warranty cards, projective
techniques, consumer panel etc.,
Observation Method
The researcher goes in to place and observe the
condition in their natural state.
For structured observation, the researcher specifies in detail
what is to be observed and how the measurements are to be
recorded, e.g., an auditor performing inventory analysis in a
store.
Observation Methods